Whirlwind Golf Club at Wild Horse Pass

Name

Whirlwind Golf Club at Wild Horse Pass

Legal name

Whirlwind Golf Club at Wild Horse Pass

Website

https://whirlwindgolf.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Golf Course & Country Club

NAICS

Golf Courses and Country Clubs (713910), Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Championship golf courses
• Golf instruction services
• Club fitting services
• Golf event hosting
• Resort golf destination

Headquarters

HQ city

Chandler

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Green Fees & Cart Rentals: Core revenue from green fees across two 18-hole championship courses. Tee time pricing varies by season, time of day, and player tier. Premium/peak season pricing applies. Annual best-rate guarantee for Whirlwind+ members.
2. Whirlwind+ Membership Program: Annual ($299/year) and monthly ($34/month) subscription program. Benefits include best-rate guarantee on tee times, 5-day advance booking, 15% off golf shop and Sivlik Grill, monthly giveaways, VIP event invitations, and special resort/retail partner discounts.
3. Golf Instruction & Schools: Revenue from private lessons ($125/hour; 3-pack $325; 6-pack $650), monthly programs (2 hrs/month $200; 4 hrs/month $350), and multi-day golf schools (Half Day $325, Full Day $799, 3-Day $4,000). Instructor team of 5+ professionals using Trackman, Capto, and video analysis.
4. Club Fitting Services: Club fitting sessions at $125 each; complimentary fitting when same-day club purchase is made. Fitting uses Trackman technology with clubs from PING, TaylorMade, Titleist, and Cobra.
5. Club Rentals: Premium TaylorMade club rentals at $85+tax per session. Sets include woods and irons for men's (right/left) and ladies (right handed), available in stiff, regular, and ladies flex. Sets refreshed annually with latest technology.
6. Sivlik Grill Restaurant: On-site restaurant and outdoor patio serving breakfast (6:30–11 AM) and lunch (11 AM–5 PM) 7 days a week. Private dining room (up to 12), main dining room (up to 80), with catering for business meetings and events.
7. Golf Shop / Retail Merchandise: Fully stocked golf shop with logo merchandise. 15% discount for Whirlwind+ members. Online shop available. Includes Concept Shops — mobile golf shops set up for events with personalized vendor selection for groups of 80–500+ players.
8. Tournament & Event Hosting: Revenue from hosting corporate tournaments, charity golf outings (up to 300+ players), weddings, and business meetings. Includes indoor banquet room (up to 350), variable lighting, AV equipment, 70" flat-screen display, free Wi-Fi, and full catering customization. Concept Shop mobile retail available as add-on.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels12 records

Core offering

Whirlwind Golf Club at Wild Horse Pass operates two 18-hole championship golf courses — Devil's Claw (Par 72, 5,540–7,029 yards) and Cattail (Par 72, 5,282–7,334 yards) — designed by Gary Panks and opened in fall 2000 on a 500-acre site within the Gila River Indian Community. The facility sells tee times and practice facility access, golf instruction and club fitting using Trackman and Capto technology, club rentals, on-site dining at Sivlik Grill, event and tournament hosting up to 350 guests, and a Whirlwind+ subscription membership. Whirlwind is the annual host venue for the LPGA Ford Championship presented by Wild Horse Pass and co-located with Wild Horse Pass Resort & Casino and Sheraton Grand at Wild Horse Pass for lodging.

Product overview

Whirlwind Golf Club at Wild Horse Pass is a golf destination offering two award-winning 18-hole championship courses (Devil's Claw and Cattail, totaling 36 holes) designed by Gary Panks. The property integrates multiple services including golf instruction using Trackman and Capto technology, club fitting through major manufacturers (PING, TaylorMade, Titleist, Cobra), on-site dining at Sivlik Grill, tournament hosting capabilities with banquet facilities for up to 350 guests, rental clubs, practice facilities, and an online merchandise shop. The club also offers Whirlwind+ membership program and partnerships with adjacent Wild Horse Pass Resort & Casino and Sheraton Grand for lodging.

Differentiator

Problem solved

Functional benefit

Brands

• Cattail: One of two 18-hole championship golf courses at Whirlwind. Par 72, playing from 5,282 to 7,334 yards.
• Devil's Claw

Products and services

• Devil's Claw Golf Course One of two 18-hole championship golf courses at Whirlwind Golf Club, designed by Gary Panks. Plays to Par 72 from 5,540 to 7,029 yards across the Gila River Indian Community desert landscape, and is consistently ranked among the Best You Can Play in Arizona.
• Cattail Golf Course One of two 18-hole championship golf courses at Whirlwind Golf Club, designed by Gary Panks. Plays to Par 72 from 5,282 to 7,334 yards, with hole 16 situated adjacent to the Sheraton Grand at Wild Horse Pass.
• Whirlwind+ Membership

Quantifiable outcome

• Hosted the LPGA Ford Championship and former PGA Nationwide Tour Gila River Golf Classic (broadcast on Golf Channel)
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• Gila River Indian CommunitycoreStrategic or Co-development PartnerWhirlwind Golf Club is located on the reservation land of the Gila River Indian Community. The courses were sensitively designed to preserve the community's rich cultural heritage, incorporating native Gila River landscape elements including cottonwood, mesquite, saguaro, and palo verde trees with native grasses and rolling terrain.
• Wild Horse Pass Resort & CasinocoreStrategic or Co-development PartnerOn-site Four Diamond Award hotel and casino. Features restaurants, lounges, casino, Top Golf suite, and MGM Sportsbook. Acts as the primary lodging partner for visiting golfers, with reciprocal marketing and discount offers for Whirlwind+ members.
• Sheraton Grand at Wild Horse PasscoreStrategic or Co-development PartnerOn-site AAA Four Diamond Award hotel situated on hole 16 of the Cattail course. 446 rooms with Native American, Southwestern, and American dining options. Primary lodging partner offering reciprocal benefits to Whirlwind+ members.
• LPGA (Ladies Professional Golf Association)flagshipStrategic or Co-development PartnerHost venue for the annual LPGA Ford Championship presented by Wild Horse Pass, held in late March each year. Broadcast on Golf Channel. One of the club's highest-profile annual events, driving national and international brand visibility.
• PGA of America / USGAflagshipStrategic or Co-development PartnerWhirlwind has hosted PGA and USGA-sanctioned professional tournaments, including the PGA Nationwide Tour's Gila River Golf Classic for five years, broadcast on The Golf Channel. Winners include Ben Crane, David Branshaw, Lucas Glover, Chris Nallen, and David McKenzie.
• Boys and Girls ClubminorGTM or Marketing PartnerWhirlwind has hosted charity golf events for the Boys and Girls Club, contributing to millions raised for the organization over the last decade.
• City of HopeminorGTM or Marketing PartnerWhirlwind has hosted charity golf events for City of Hope, contributing to millions raised over the last decade.
• Cox CharitiesminorGTM or Marketing PartnerWhirlwind has hosted charity golf events for Cox Charities, contributing to millions raised over the last decade.
• Arizona Diamondbacks / Arizona Cardinals CharitiesminorGTM or Marketing PartnerArizona Cardinals Charities and Arizona Diamondbacks Charities have held golf events at Whirlwind, raising millions for charitable causes.
• Phoenix Premium OutletsminorGTM or Marketing PartnerWhirlwind+ membership includes special seasonal offers from Phoenix Premium Outlets, providing cross-promotional marketing benefits for members.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Quintero Golf Club: High-end daily-fee championship course in the Phoenix metro (Peoria). Comparable upscale public positioning and tournament reputation, though single-course, making it a regional rather than full equivalent.
• The Boulders Golf Club: Destination resort-golf experience in Carefree, AZ, integrated with a resort property. Comparable on resort/destination positioning and upscale public play, with similar bundled lodging and F&B monetization.

Direct peers

• Ak-Chin Southern Dunes Golf Club: Daily-fee championship course on the Ak-Chin Indian Community near Phoenix, also on tribal land. Highly analogous operating model — tribal setting, upscale public access, full practice and instruction amenities.
• Grayhawk Golf Club: Two-course daily-fee club in Scottsdale hosting PGA Champions Tour events (Frys.com Open, etc.). Closely comparable in scope (36 holes, upscale public), tournament heritage, and instruction/fitting capabilities.
• We-Ko-Pa Golf Club: Destination 36-hole daily-fee facility on the Fort McDowell Yavapai Nation near Scottsdale. Closely comparable to Whirlwind as a tribal-land golf destination with resort integration and championship layouts.
• TPC Scottsdale: Premier daily-fee and tournament-host facility in the Scottsdale/Phoenix market. Hosts the PGA Tour's Waste Management Phoenix Open and operates a similar destination/resort-partnered golf model with two championship courses.
• Streamsong Resort: Multi-course destination golf resort in Florida offering upscale public play, lodging integration, and instruction. Similar 'destination golf + resort + F&B' monetization model, demonstrating the comparable playbook at a different geography.
• Troon North Golf Club: Upscale 36-hole daily-fee facility in Scottsdale designed by Tom Weiskopf/Jay Morrish. Comparable two-course championship layout, high-end public access, and strong tournament/instruction reputation in the Phoenix market.

Broad incumbents

• TPC Sawgrass: Iconic PGA Tour host venue (The Players Championship) with resort and daily-fee components. Comparable in tournament-hosting prestige and instruction/club-fitting infrastructure, though at materially larger scale and brand recognition.
• Bandon Dunes Golf Resort: Multi-course destination golf resort with lodging, F&B, and instruction. Comparable in destination golf positioning and amenity breadth, though larger and Pacific-coast based — a relevant benchmark for destination-golf economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/whirlwindgolf
• YouTubeyoutube.com/@whirlwindgolf
• Facebookfacebook.com/whirlwindgc
• Instagraminstagram.com/whirlwindgolf
• LinkedInlinkedin.com/company/whirlwind-golf-club-at-wild-horse-pass

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whirlwind Golf Club at Wild Horse Pass