That Sounds Fun Network
That Sounds Fun Network is a Nashville-based faith-focused podcast network operating 51 shows reaching 2.4 million monthly downloads, monetizing through aggregated advertising, studio rental, and podcast consulting services for consumer brands and faith-based audiences.
- Company typePrivate
- Founded2020
- HeadquartersNashville, TN, Tunisia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What That Sounds Fun Network does
That Sounds Fun Network is a privately held, Nashville-based podcast network operating as That Sounds Fun, LLC and DBA "TSF Network." Founded in May 2020 by New York Times bestselling author and podcaster Annie F. Downs and former Warner Music Nashville executive Kelli Haywood, the company aggregates 51 podcast shows spanning faith, parenting, relationships, business, health, comedy, news, food, and kids & family content. The network reaches approximately 2.4 million monthly podcast downloads and 4.5 million social media followers, with a 72% female audience skewed to the 25-54 age range.
The underlying technology is a content production and multi-platform distribution operation rather than a software platform: shows are recorded using professional audio/video equipment (Shure SM7b microphones, Sony Professional Headphones, Blackmagic Design cameras) at the company's in-house Studio F facility in Nashville, and distributed across major podcast platforms including Spotify, Apple Podcasts, Google Podcasts, Amazon Music, iHeartRadio, and others. The company also operates a Kajabi-powered digital storefront for educational products and maintains active social media presence across Instagram, Facebook, X, TikTok, Pinterest, YouTube, and LinkedIn.
The business model combines three revenue streams: (1) podcast advertising and sponsorships sold across the network's aggregated audience to consumer brands such as Athletic Greens, BetterHelp, and ButcherBox, (2) professional services including $150/hour consulting, comprehensive show audits, and a $30 digital workshop bundle sold via Kajabi, and (3) studio rental of Studio F at $300/hour in Nashville. The network operates with a lean 7-person core team and has pursued a bootstrapped growth path with no disclosed external funding, no M&A activity, and no parent company.
That Sounds Fun Network firmographics
Firmographics- Name
- That Sounds Fun Network
- Legal name
- That Sounds Fun, LLC
- Website
- https://thatsoundsfunnetwork.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- That Sounds Fun Network is a Nashville-based faith-focused podcast network operating 51 shows reaching 2.4 million monthly downloads, monetizing through aggregated advertising, studio rental, and podcast consulting services for consumer brands and faith-based audiences.
- Ownership category
- akta.pro rank
That Sounds Fun Network industry classification
Industry- Product category
- Podcast Network
- NAICS
- Sound Recording Industries (5122), Other Sound Recording Industries (512290)
- akta.pro industry
- Podcast Networks & Multi-Show PublishersMedia, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Podcast Hosting, Networks & DistributionPodcast Networks & Studio PlatformsMedia, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Audio Streaming & Podcast PlatformsPodcast Ad Sales Networks & Monetization PlatformsMedia, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Podcast Hosting, Networks & DistributionAudio Production & PodcastingBusiness & Public Services/Marketing, Advertising & PR Services/Content Marketing & Production (Copy, Video, Design)
Keywords
Where That Sounds Fun Network is headquartered
LocationHeadquarters
- HQ city
- Nashville, TN
- HQ country
- Tunisia
- HQ region
- Africa
Offices1 record
Markets served
That Sounds Fun Network business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Podcast Advertising & Sponsorships: The network generates primary revenue through embedded sponsorships and advertising reads within podcast episodes. Brands advertise across the network's 51 shows reaching 2.4 million monthly downloads.
- Podcast Services & Consulting: Provides consulting, show audits, and educational workshops for podcast creators. Services include one-on-one consulting at $150/hour and comprehensive podcast audits.
- Studio Rental: State-of-the-art podcast studio rental in Nashville, TN at $300/hour. Includes engineer, file delivery, raw video and audio.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | One-time | Intro to Podcasting Workshop - Free |
| One time/ perpetual license | One-time | Podcast Workshop Series - $30 |
| Unit Pricing | Pay-as-you-go | Consulting - $150/hour |
| Unit Pricing | Pay-as-you-go | Studio F Rental - $300/hour |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
That Sounds Fun Network product offering
Product offeringCore offering
That Sounds Fun Network is a collaborative podcast network hosting 51 faith-based and lifestyle podcast shows reaching 2.4 million monthly downloads. The network sells embedded advertising and sponsorships to consumer brands, rents out a Nashville podcast recording studio, offers consulting and show audits to podcast creators, and sells educational workshops on podcasting. Co-founded by Annie F. Downs and Kelli Haywood in May 2020, it operates as a multi-platform podcast community distributed across Spotify, Apple Podcasts, and other major podcast platforms.
Product overview
That Sounds Fun Network is a collaborative podcast network offering 30+ podcast shows across diverse categories including faith, parenting, relationships, business, health, comedy, news, food, and kids content. The network is anchored by the flagship show 'That Sounds Fun' hosted by Annie F. Downs and operates as a multi-platform podcast community. Beyond content creation, the network provides professional services including Studio F (a Nashville-based recording studio), podcast consulting, show audits, educational workshops, and advertising partnerships. The company was co-founded by Annie F. Downs (podcast host since 2014) and Kelli Haywood (13-year music industry veteran) and launched in May 2020. Network shows are distributed across major podcast platforms including Spotify, Apple Podcasts, Amazon, Google, iHeart, and others.
Differentiator
Problem solved
Functional benefit
Products and services
- Studio F - Podcast Studio Rental State-of-the-art podcast recording studio rental in Nashville, TN with audio and video capabilities accommodating up to 4 people. Includes engineer support, file delivery, raw video and raw audio. Studio F features Shure SM7b mics, Sony Professional Headphones, Blackmagic Design cameras, and Auralex sound treatment. Priced at $300/hour.
- Podcast Consulting One-on-one expert podcast consultation services providing guidance on content strategy, production, marketing, audience building, brand design, and distribution. Priced at $150/hour on a pay-as-you-go basis.
- Podcast Show Audit Comprehensive podcasting audit service including a 30-minute discovery call, questionnaire, and a written report covering marketing strategies, audience analysis, production quality review, and revenue opportunities. Concludes with a 60-minute Zoom feedback session.
- Podcast Workshops Educational digital workshop series covering Intro to Podcasting (free), Podcast Production 101, Podcast Marketing 101, and Podcast Advertising 101. The complete workshop bundle of three paid courses is available for $30, sold through the Kajabi storefront.
- Horizon Program Program providing podcasters with the skills, knowledge, and support needed to create a successful podcast. Sign-ups via Google Form.
- Podcast Advertising Network Advertising partnership opportunity across the network's 51 shows, reaching 2.4 million monthly downloads and 4.5 million social followers. Includes embedded sponsorships and host-read ad reads that feel like an extension of the show.
- Network Membership Program for established podcast shows to join the That Sounds Fun Network or for new podcast ideas to be submitted for consideration.
Quantifiable outcome
- 2.4 million monthly podcast downloads
- +3 more outcomes
Companies that use That Sounds Fun Network
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
That Sounds Fun Network technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
That Sounds Fun Network partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- KajabicoreKajabi provides the e-commerce platform for the network's digital product storefront, enabling sales of workshop series and other digital products.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
That Sounds Fun Network competitors and assessment
Company assessmentBroad incumbents
- iHeartPodcasts: iHeartMedia's podcast network spanning thousands of shows and proprietary ad tech; broad incumbent that competes for the same advertisers and creator signings.
- Wondery: Large, Amazon-owned podcast network producing and distributing serialized shows; broader incumbent with overlapping advertising-network and hosting capabilities.
- Audacy (Cadance13 / Podcast Network): Major radio-and-podcast company with multi-show podcast network and ad sales; broad incumbent competing for ad dollars in similar audience verticals.
Others
- Kajabi: E-commerce and knowledge-commerce platform that powers TSFN's workshop storefront; ecosystem enabler rather than direct competitor, included for dependency context.
Direct peers
- PRX (Public Radio Exchange): Nonprofit podcast network and distribution platform that aggregates shows and monetizes via underwriting; comparable in network-aggregation and distribution mechanics.
- PodcastOne: Multi-show podcast network monetized primarily through host-read advertising across a large catalog; closely comparable in business model, scale, and monetization mechanics.
- Midroll Media: Podcast advertising sales network representing multiple shows; comparable as a direct competitor on the advertising-network side of TSFN's business.
- Realm (Christian media network): Faith and family-focused podcast and audio network operating across multiple shows in Christian content; competes for the same audience, advertisers, and creator signings as TSFN.
- Amplify Podcast Network: Faith-based podcast network curating multiple shows under a unified brand with cross-promotion; directly comparable in niche, monetization (host-read ads), and collaborative-network model.
Emerging players
- FaithFi (Faith-Driven Investor / FaithFi podcast): Faith-themed audio and podcast brand with audience overlap in Christian listeners; emerging partial-overlap competitor for sponsors and listener attention.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
That Sounds Fun Network social profiles
Digital presenceThat Sounds Fun Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
That Sounds Fun Network leadership team
Management profileNumber of profiles
Profiles7 records
That Sounds Fun Network funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
That Sounds Fun Network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about That Sounds Fun Network
What does That Sounds Fun Network do?
That Sounds Fun Network is a collaborative podcast network hosting 51 faith-based and lifestyle podcast shows reaching 2.4 million monthly downloads. The network sells embedded advertising and sponsorships to consumer brands, rents out a Nashville podcast recording studio, offers consulting and show audits to podcast creators, and sells educational workshops on podcasting. Co-founded by Annie F. Downs and Kelli Haywood in May 2020, it operates as a multi-platform podcast community distributed across Spotify, Apple Podcasts, and other major podcast platforms.
Is That Sounds Fun Network a public or private company?
That Sounds Fun Network is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was That Sounds Fun Network founded?
That Sounds Fun Network was founded in 2020. It employs 1 to 10 people.
Where is That Sounds Fun Network based?
That Sounds Fun Network is headquartered in Nashville, TN, Tunisia, in the Africa region.
How does That Sounds Fun Network make money?
Three revenue lines are on record. Podcast Advertising & Sponsorships are the primary driver. The others are podcast Services & Consulting and studio Rental.
Who are That Sounds Fun Network's main competitors?
Broad incumbents on record are iHeartPodcasts, Wondery and Audacy (Cadance13 / Podcast Network). Kajabi is listed as an others. Direct peers are PRX (Public Radio Exchange), PodcastOne, Midroll Media, Realm (Christian media network) and Amplify Podcast Network. FaithFi (Faith-Driven Investor / FaithFi podcast) is listed as an emerging player.
Does That Sounds Fun Network have an API?
No public API is recorded for That Sounds Fun Network.
What industry is That Sounds Fun Network in?
That Sounds Fun Network's product category is Podcast Network. Its primary akta.pro industry code is MPACADAB, Podcast Networks & Multi-Show Publishers, with a secondary code of MPAIADAC, Podcast Networks & Studio Platforms. Its NAICS code is 5122.