The Twenty Two
The Twenty Two is a private luxury hotel and members' club operator with two properties in Mayfair, London and Union Square, New York, serving affluent travelers and club members through direct bookings and membership fees.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
The Twenty Two firmographics
Firmographics- Name
- The Twenty Two
- Legal name
- The Twenty Two
- Website
- https://the22.london
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The Twenty Two is a private luxury hotel and members' club operator with two properties in Mayfair, London and Union Square, New York, serving affluent travelers and club members through direct bookings and membership fees.
- Ownership category
- akta.pro rank
The Twenty Two industry classification
Industry- Product category
- Luxury Hotels
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)
- akta.pro primary industry
- Urban Luxury Hotels (City Luxury) (THAGACAE)
- akta.pro secondary industry
- Private House Hotels & Small Luxury Inns (THAGADAL)
Keywords
Where The Twenty Two is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
The Twenty Two business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Hotel Accommodations: Revenue from room bookings across Manor Rooms, Manor Studios, and Manor Suites. Cancellation policies vary by room type: Manor Rooms and Studios allow free cancellation up to 48 hours before arrival; Manor Suites require 72 hours notice.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Manor Rooms - Standard accommodation |
| Subscription | Multi-year contract | Manor Studios - Enhanced accommodation |
| Subscription | Multi-year contract | Manor Suites - Premium accommodation |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
The Twenty Two product offering
Product offeringCore offering
The Twenty Two operates luxury boutique hotels in London (22 Grosvenor Square, Mayfair) and New York (16 East 16th Street), offering Manor Room, Studio, and Suite accommodations alongside restaurant dining and private event hire. The brand also runs The Club, a private members club with locations at both hotels that requires a paid membership. Reservations are taken via the brand's own website, by phone/email, and through Sevenrooms for dining and Tripleseat for events.
Differentiator
Problem solved
Functional benefit
Products and services
- The Twenty Two London Luxury boutique hotel located at 22 Grosvenor Square in Mayfair, London, offering Manor Rooms, Studios, and Suites for individual guests, with restaurant dining, private event hire, and access to The Club.
- The Twenty Two New York
Companies that use The Twenty Two
Customer profileSegments2 records
Ideal customer profiles1 record
The Twenty Two technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Twenty Two partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- BXR MarylebonecorePartnership with BXR Marylebone gym (12-minute walk from the London property) provides hotel guests with complimentary use of gym facilities. This arrangement addresses the absence of an in-house gym due to the Edwardian manor architecture constraints of the London property.
- The Q Park – Marble ArchminorThird-party parking provider near the London property (12-minute walk) offering parking at additional charge. Hotel concierge can assist with car hire or driver services.
Scale indicators1 record
The Twenty Two competitors and assessment
Company assessmentDirect peers
- Soho House: Global private members club with hotels in many cities including London and New York. Operates an essentially identical hotel-plus-members-club hybrid model targeting HNW creatives and professionals, making it the closest direct peer to The Twenty Two's positioning.
- The Ned: Members club and hotel brand with a flagship in the City of London and a New York location. Combines accommodation with members-only spaces, F&B and event venues, mirroring The Twenty Two's hybrid hospitality-and-club offering.
- The Mark Hotel: Ultra-luxury boutique hotel on Manhattan's Upper East Side. Competes for the same affluent leisure and family traveler segment as The Twenty Two New York and operates at a similar small-key, high-service intensity.
- The Whitby Hotel (Firmdale Hotels): Family-owned boutique luxury hotel in Manhattan with colorful, design-forward interiors. Competes directly for design-led luxury travelers and shares The Twenty Two's small-key, high-touch service approach.
- 11 Howard: Boutique luxury hotel in Manhattan that shares The Twenty Two's New York customer base of design-conscious affluent travelers; comparable in scale (small key count, intimate club-style common areas) and aesthetic positioning.
- Casa Cipriani: Private members club with hotel accommodations in NYC and other global cities. Closely comparable to The Twenty Two's hotel-plus-members-club hybrid model and shared HNW target audience.
Broad incumbents
- The Standard London: Lifestyle-luxury hotel brand with London (King's Cross) and NYC locations. Competes for design-conscious, younger-affluent travelers in both The Twenty Two cities and overlaps on members-club-style social programming and F&B.
- Claridge's: Heritage luxury hotel in Mayfair under the same Maybourne group. Overlaps with The Twenty Two London on HNW leisure and corporate guests but offers broader amenities (spa, multiple restaurants) at greater scale.
- Hotel Café Royal: Regent Street luxury hotel in London, part of the Leading Hotels of the World portfolio. Competes with The Twenty Two London for the heritage-luxury, design-conscious traveler segment in central London.
- The Connaught: Iconic Mayfair luxury hotel in London within the Maybourne group. Competes for the same Mayfair HNW guest as The Twenty Two's London property, but operates at substantially larger scale within a multi-property luxury portfolio.
Market position
Customer concentration
The Twenty Two social profiles
Digital presenceThe Twenty Two financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Twenty Two leadership team
Management profileNumber of profiles
The Twenty Two funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Twenty Two M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Twenty Two
What does The Twenty Two do?
The Twenty Two operates luxury boutique hotels in London (22 Grosvenor Square, Mayfair) and New York (16 East 16th Street), offering Manor Room, Studio, and Suite accommodations alongside restaurant dining and private event hire. The brand also runs The Club, a private members club with locations at both hotels that requires a paid membership. Reservations are taken via the brand's own website, by phone/email, and through Sevenrooms for dining and Tripleseat for events.
Is The Twenty Two a public or private company?
The Twenty Two is a private company. It is classified as unknown and is currently operating.
When was The Twenty Two founded?
The Twenty Two was founded in -1. It employs 101 to 250 people.
Where is The Twenty Two based?
The Twenty Two is headquartered in London, United Kingdom, in the Europe region.
How does The Twenty Two make money?
One revenue line is on record: hotel Accommodations.
Who are The Twenty Two's main competitors?
Direct peers on record are Soho House, The Ned, The Mark Hotel, The Whitby Hotel (Firmdale Hotels), 11 Howard and Casa Cipriani. Broad incumbents are The Standard London, Claridge's, Hotel Café Royal and The Connaught.
Does The Twenty Two have an API?
No public API is recorded for The Twenty Two.
What industry is The Twenty Two in?
The Twenty Two's product category is Luxury Hotels. Its primary akta.pro industry code is THAGACAE, Urban Luxury Hotels (City Luxury), with a secondary code of THAGADAL, Private House Hotels & Small Luxury Inns. Its NAICS code is 72111 and its SIC code is 7000.