Théâtre des Variétés

What Théâtre des Variétés does

Théâtre des Variétés is a historic Parisian theater venue founded on June 24, 1807 by Marguerite Brunet (Mademoiselle Montansier) and currently operated as a private Société Anonyme (SA SOCIETE NOUVELLE DU THEATRE DES VARIETES) under director Jean-Manuel Bajen since November 2004. The venue is located at 7 Boulevard Montmartre in the 2nd arrondissement of Paris and spans 2,000m² with 7 rentable spaces, 13 loges, and a main auditorium with 800-person capacity. The hall and facade are classified as historic monuments, and the theater's programming specializes in boulevard comedy, family entertainment, and magic shows (e.g., Radicale, Un Succès Fou, Arsène Lupin, gentleman illusionniste for the 2026-2027 season).

The business operates a direct-to-consumer model with revenue from ticket sales (€15–€55 per ticket depending on show), corporate privatization of the venue's spaces for galas, seminars, dinners, and product launches, gift card sales (€20/€50/€100 denominations valid 12 months), and premium add-ons such as the Duo Champagne package. Distribution channels include a 24/7 online ticketing platform (Tick&Live), in-person box office, telephone reservations, a dedicated group sales service, and a privatization service led by an events manager. Corporate clients disclosed include BNP Paribas, TF1, Total Énergie, Havas, Allianz, ESCP Europe, and France Mutuelle, spanning banking, media, energy, advertising, insurance, and education industries.

The organization employs approximately 35 people, with ~10-12 named staff across ticketing, reception, events, production, communication, accounting, security, and technical functions. Marketing relies on the official website, an email newsletter, the Le Podcast des Variétés (available on Spotify, Apple Podcasts, Amazon Music, Deezer), and active presence across Facebook, YouTube, Instagram, TikTok, and LinkedIn. The theater integrates with France's Pass Culture government program and offers a €10 youth rate for under-26 audiences on Wednesdays, Thursdays, and Fridays. No proprietary technology, AI capabilities, or external funding rounds are disclosed.

Name

Théâtre des Variétés

Legal name

SA SOCIETE NOUVELLE DU THEATRE DES VARIETES

Website

https://theatre-des-varietes.fr

Company type

Private

Founded year

1807

Operating status

Operating

Headcount range

11–50 employees

Short description

Théâtre des Variétés is a privately held historic Parisian theater venue founded in 1807, operating an 800-seat auditorium on Boulevard Montmartre. It serves individual theatergoers with boulevard comedy, family, and magic productions, and corporate clients through full venue privatization services.

Ownership category

akta.pro rank

Product category

Live Theater and Performing Arts

NAICS

Theater Companies and Dinner Theaters (71111), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

akta.pro secondary industry

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

Keywords

• Live theater performances
• Corporate event venue
• Historic Paris theater
• Comedy and entertainment
• Venue privatization services

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket sales: Primary revenue stream from selling tickets for live theater performances. Tickets are sold online, at the box office, and by phone. Pricing varies by show, ranging from €15-55 depending on performance.
2. Privatization and corporate events: Revenue from renting out the theater's 7 spaces and 13 loges (2,000m2) for corporate events, galas, seminars, dinners, cock tails, and product launches. Clients include major French corporations.
3. Venue hire and services: Technical equipment rental including professional lighting, sound, and video systems for events. Provision of technical staff and event coordination services.
4. Gift cards: Sale of gift cards in denominations of €20, €50, and €100, valid for 12 months across all programming.
5. Premium experiences: Duo Champagne package offering two reusable champagne flutes, a tote bag, and complimentary cloakroom service.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Théâtre des Variétés is a historic Parisian theater that stages live performances — original comedies, magic shows, and family productions — sold primarily through its own online Tick&Live ticketing platform, box office, and phone reservations. The company also operates a B2B venue rental business, privatizing its 2,000m2 complex (7 spaces, 13 loges, auditorium up to 800 persons) for corporate galas, seminars, dinners, and product launches, supported by in-house professional lighting, sound, and video systems.

Product overview

Théâtre des Variétés operates as a historic Parisian theater venue offering live performances including original comedies (Un Succès Fou), magic shows (Arsène Lupin), and contemporary plays (Radicale). The venue provides an integrated experience combining online ticketing via Tickandlive platform, gift cards, and premium add-ons like Duo Champagne. For corporate clients, the theater offers comprehensive privatization services with full technical production capabilities including professional lighting, sound, and video systems across 7 spaces and 13 private rooms totaling 2000m2. The theater also produces a podcast series and offers youth pricing programs, targeting both individual theater-goers and corporate event organizers.

Differentiator

Problem solved

Functional benefit

Brands

• Le Petit Théâtre des Variétés: A smaller performance space created in the attic of the main theater, dedicated to children's performances and smaller productions. Capacity of 70 seated persons.

Products and services

• Un Succès Fou (live theater production) Original comedy by Sébastien Castro, directed by José Paul, featuring actors Sébastien Castro, Guillaume Clérice, Raïssa Mariotti, Julia Gallaux, Benoît de Meyrignac, and Martin de Geoffroy. Duration 1h30, performed in the grande salle.
• Arsène Lupin, gentleman illusionniste (live theater production) Innovative show blending humor, suspense, and magic for families (ages 6+), set in Paris during the Roaring Twenties, with digital interactions and visual effects. Duration 1h20 in the grande salle.
• Radicale (live theater production) A comedy play about masculinity, illness, and relationships, performed in the petite salle with 3 actors combining humor and delicacy. Duration 1h05, suitable for ages 13+.
• Theater Privatization and Corporate Event Services
• Gift Cards (Cartes Cadeaux) Gift certificates available in €20, €50, and €100 denominations, valid for 12 months from purchase. Usable online, by phone, or at the box office and applied in one or multiple transactions up to the balance.
• Duo Champagne Premium Experience Champagne experience package including two reusable champagne flutes and a commemorative tote bag, with complimentary cloakroom service. Must be collected at the cloakroom with purchase proof before the show.

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Adami (Société Civile des Artistes-Interprètes Distribuateurs et Multimédias Associés)supportingOthersFrench artists' rights society that provides financial support to theatrical productions at the Théâtre des Variétés. Productions 'Radicale' and 'Un Succès Fou' acknowledge Adami's support.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Théâtre Marigny: Historic Parisian theater venue on the Champs-Élysées hosting comedies, musicals, and live performances. Comparable as a similarly positioned heritage Paris theater with similar programming and ticketing audience.
• Théâtre Mogador: Large-format Paris theater venue producing musicals and live shows with high seating capacity. Comparable as a similarly large-capacity central Paris venue running entertainment productions and corporate events.
• Théâtre des Champs-Élysées: Historic Parisian theater venue hosting live performances, concerts, and corporate events in a prime central location. Directly comparable as a similarly heritage, single-location Paris performance venue with comparable auditorium capacity and ticketing model.
• Théâtre du Palais-Royal: Historic Paris theater historically directed by the same leader as Théâtre des Variétés under Jean-Michel Rouzière. Offers similar boulevard comedy programming and Paris venue-stage operations with comparable corporate event privatization services.
• Théâtre Antoine: Historic Paris theater offering comedies, drama, and live performances. Comparable single-venue legacy Paris theater serving similar comedy/boulevard audience with similar ticketing infrastructure.
• Théâtre Edouard VII: Central Paris theater venue staging comedies and contemporary plays. Directly comparable as a similarly sized single-room Paris theater with comparable ticket pricing and boulevard theater programming.
• Théâtre de la Michodière: Parisian boulevard theater specializing in classic French comedies and contemporary productions. Comparable in program type, target audience, and single-venue operating model to Théâtre des Variétés.
• Comédie des Champs-Élysées: Parisian theater venue producing boulevard comedies, plays, and contemporary productions. Peer on programming format, audience demographic, and Paris venue operations.

Broad incumbents

• Théâtre du Châtelet: Major central Paris theater venue with substantially larger capacity, hosting musicals, operas, and large-scale productions. Comparable as a high-profile Paris live performance venue with corporate event capabilities, though at a larger scale.
• L'Olympia: Iconic Paris music hall and live entertainment venue. Comparable as a historic flagship Parisian live performance venue with corporate event hosting, located in central Paris with established brand heritage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCLd72nPytxgSCouU4ivQgxQ
• Facebookfacebook.com/164195803635318
• LinkedInlinkedin.com/company/theatre-des-varietes
• Instagraminstagram.com/theatredesvarietes
• TikToktiktok.com/@theatredesvarietes

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Théâtre des Variétés