Théâtre Actuel La Bruyère

What Théâtre Actuel La Bruyère does

Théâtre Actuel La Bruyère is a private Parisian live theatre venue operating since 1943 from a single location at 5 rue La Bruyère in the 9th arrondissement. It operates as a French SAS with €102,000 share capital, currently under the direction of Fleur and Thibaud Houdinière since 2023. The venue features a 336-seat main hall (234 orchestra + 102 balcony), a 35m² stage, a 90m² foyer/bar, and a 5th floor studio, supported by standard technical infrastructure (climate control, wheelchair accessibility, professional lighting and sound, 6m x 5m cinema screen). It runs no proprietary technology beyond Themisweb ticketing integration and a WordPress CMS website. The theatre runs 7 active productions including the flagship 'Oublie-Moi' (4 Molière awards in 2023, 250,000+ cumulative spectators across 4 seasons), 'Les frottements du cœur' (Molière du Seul-en-scène 2026), 'Kessel, la liberté à tout prix', 'Le Manuel de la jeune mariée 1957', 'Un soupçon d'amitié', 'Fifille à Papa', and 'La Vie Rêvée'. Co-production partnerships span more than 15 independent production companies.

The business model combines three revenue streams. Primary revenue comes from ticket sales (€12-€49 standard pricing, with €12 under-26 discounts limited to 6 per show) across individual performances. Secondary revenue derives from B2B venue privatization for corporate events (Sony, Galeries Lafayette, Solidarit\u00e9 Sida, ISG, ISEFAC, Younder, Penny Lane, BSS, Groupe IDZ) at €4,500-€7,500 HT daytime and €5,000-€6,500 HT evening, plus group sales through CSEs, companies, schools, and associations at 20-30% discounts for 10+ tickets. Tertiary revenue comes from gift cards (digital and physical, valid 2 years across all programming). Go-to-market is hybrid: direct-to-consumer through the website and box office for individuals, sales-led for group bookings, and event-driven for venue rentals. The customer base spans individual theatre-goers (primary), corporate groups, educational institutions, and corporate event clients.

The company maintains 14 employees, including co-directors Fleur and Thibaud Houdinière, administrator Guillaume Bertrand, technical director César Dabonneville, privatization/event manager Frédéric Piat, communications manager Gabrielle Carayon, box office manager Sandrine Vellard, wardrobe chief Marion Lindemann, and box office officer Dorian Defarge. Brand positioning is anchored by 17+ historical Molière awards and the nickname 'Théâtre des Molières', with consistent press coverage in Télérama, Le Figaro, Le Parisien, L'Humanité, France Info Culture, La Tribune Dimanche, and JDD. Revenue is not publicly disclosed; the company operates with no disclosed external investors, parent company, or funding rounds.

Name

Théâtre Actuel La Bruyère

Legal name

Théâtre La Bruyère

Website

https://theatrelabruyere.com

Company type

Private

Founded year

1943

Operating status

Operating

Headcount range

11–50 employees

Short description

Private Parisian theatre operating since 1943 in the 9th arrondissement, producing contemporary plays across 7 active productions and offering venue rental for corporate events. Serves individual theatre-goers, corporate groups, and event clients with the Molière-winning flagship 'Oublie-Moi' and venue privatization services.

Ownership category

akta.pro rank

Product category

Live Theatre & Performing Arts

NAICS

Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Classical & Contemporary Theatre (Plays/Drama) (MPAGABAH)

akta.pro secondary industries

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), Regional & Repertory Theatre Companies (MPAGABAB)

Keywords

• Live theatre performances
• Theatrical productions
• Performing arts venue
• Corporate event venue
• Group ticketing services

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Primary revenue from individual and group ticket sales for theatrical performances. Standard tickets range from €12 (under-26 discount) to €49 for premium seats. The theatre runs multiple shows simultaneously with rotating schedules.
2. Venue Rental / Privatization: Revenue from renting the theatre venue to corporate clients for private events including screenings, seminars, conventions, training, and private performances. Daytime rentals from €4,500 HT (half-day) to €7,500 HT (full day). Evening events from €5,000 to €6,500 HT.
3. Gift Cards: E-cards and physical gift cards sold at the theatre box office, valid for 2 years across all programming. Provides upfront cash flow from gift card sales redeemed against future ticket purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Théâtre Actuel La Bruyère is a historic Parisian theatre that produces and presents live theatrical performances in its venues in the 9th arrondissement of Paris. In addition to its core ticketed stage productions, the theatre operates a venue privatization business renting its performance halls to corporate and private clients for events, and supports group bookings for CSEs, companies, schools, and associations. The theatre was founded in 1943, is structured as a SAS with €102,000 in share capital, and is currently led by Fleur and Thibaud Houdinière.

Product overview

Théâtre Actuel La Bruyère operates as a live theater venue in Paris's 9th arrondissement offering a portfolio of theatrical productions and venue services. The core offering consists of 7 current show productions including 'Oublie-Moi' (Molière-winning love story), 'Le Manuel de la jeune mariée 1957' (comedy about women's history), 'Un soupçon d'amitié' (thriller), 'Les frottements du cœur' (Molière 2026 solo performance), 'Kessel' (biographical solo), 'Fifille à Papa' (comedy), and 'La Vie Rêvée' (solo performance). Supplementary services include venue rental for corporate and private events (336-seat hall with multiple spaces), e-gift cards valid for 2 years, and group booking packages with 20-30% discounts for organizations booking 10+ seats.

Differentiator

Problem solved

Functional benefit

Products and services

• Oublie-Moi Theatrical production performed at Théâtre Actuel La Bruyère, presented as part of the current season repertoire.

Quantifiable outcome

• Over 250,000 spectators for single production (Oublie-Moi)
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered core and minor.

• Atelier Théâtre ActuelcoreStrategic or Co-development PartnerFrequent coproduction partner for multiple shows including Oublie-Moi, Kessel, Les Frottements du cœur, and Un soupçon d'amitié. Jointly produces theatrical productions that premiere at Théâtre Actuel La Bruyère.
• MK PROD'coreStrategic or Co-development PartnerCoproduction partner for Oublie-Moi, the 4 Molière-winning production that has run for over 250,000 spectators.
• Louis d'Or ProductioncoreStrategic or Co-development PartnerCoproduction partner for Oublie-Moi, contributing to the success of this award-winning production.
• IMAOcoreStrategic or Co-development PartnerCoproduction partner for Oublie-Moi and Le Manuel de la jeune mariée, supporting multiple productions in the theatre's repertoire.
• ZD ProductionsminorStrategic or Co-development PartnerCoproduction partner for Kessel, La Liberté à tout prix.
• Fiva ProductionminorStrategic or Co-development PartnerCoproduction partner for Kessel.
• La Bonne IntentionminorStrategic or Co-development PartnerCoproduction partner for Kessel.
• Le Théâtre Rive GaucheminorStrategic or Co-development PartnerCoproduction partner for Kessel.
• Samsha FilmsminorStrategic or Co-development PartnerCoproduction partner for Les Frottements du cœur (Molière 2026 winner).
• Pony ProductionminorStrategic or Co-development PartnerCoproduction partner for Les Frottements du cœur.
• Qui Vive !minorStrategic or Co-development PartnerCoproduction partner for Les Frottements du cœur.
• SPJL ProductionminorStrategic or Co-development PartnerCoproduction partner for Les Frottements du cœur.
• Compagnie Le Jeu du HasardminorStrategic or Co-development PartnerCoproduction partner for Un soupçon d'amitié.
• Karim HabraminorStrategic or Co-development PartnerCoproduction partner for Un soupçon d'amitié.
• InnisfreeminorStrategic or Co-development PartnerProduction company and coproduction partner for La Vie Rêvée by Kelly Rivière.
• Les Plateaux SauvagesminorStrategic or Co-development PartnerCoproduction partner for La Vie Rêvée.
• PhillyminorStrategic or Co-development PartnerCoproduction partner for Philippine Delaire's Fifille à papa.
• 1.618minorStrategic or Co-development PartnerCoproduction partner for Philippine Delaire's Fifille à papa.
• RSCPminorStrategic or Co-development PartnerCoproduction partner for Le Manuel de la jeune mariée.
• MagnoliaminorStrategic or Co-development PartnerCoproduction partner for Le Manuel de la jeune mariée.
• LICRA (Ligue Internationale Contre le Racisme et l'Antisémitisme)minorOthersUn soupçon d'amitié has received the LICRA label, indicating the production's alignment with values of tolerance and against discrimination.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Atelier Théâtre Actuel: Active coproduction partner of TALB and Parisian theatre production company. Comparable as a producer that creates and tours contemporary French theatre productions, with direct overlap on multiple specific shows (Oublie-Moi, Kessel, Les Frottements du c\u015c3ur).

Direct peers

• Théâtre des Bouffes Parisiens: Historic Parisian private theatre (founded 1855) producing contemporary comedies, musicals, and boulevard shows. Comparable as a heritage Paris private theatre with similar audience demographics and ticketing model.
• Théâtre de la Madeleine: Parisian private theatre in the 8th arrondissement producing contemporary plays and comedies. Comparable as a private theatre with similar size, target audience, and reliance on hit productions and corporate rentals.
• Théâtre Michel: Long-established Paris private theatre in the 8th arrondissement hosting contemporary plays and comedy. Directly comparable in venue size, programming mix, and Parisian theatre-goer target audience.
• Théâtre de la Pépinière: Independent Paris private theatre in the 2nd arrondissement hosting contemporary plays and comedies. Directly comparable business model: small private venue, contemporary programming, B2B group and corporate rental offerings.
• Théâtre Fontaine: Paris private theatre in the 9th arrondissement (same neighborhood as TALB) hosting contemporary plays, comedies, and one-person shows. Strongly comparable in location, programming style, and solo performance showcase strategy.
• Théâtre Edouard VII: Established Paris private theatre near Madeleine producing contemporary comedies and boulevard-style plays. Comparable private theatre with similar programming philosophy, ticket price points, and group/corporate sales capabilities.
• Le Splendid: Paris private theatre producing contemporary comedies and boulevard plays. Comparable as a private theatre with similar size, ticket price points, and group sales offerings to French CSE and corporate clients.
• Théâtre des Variétés: Iconic Parisian private theatre near the Grands Boulevards with a long history of comedies and musicals. Comparable in scale, programming, and B2B event rental services for corporate clients in central Paris.
• Théâtre Rive Gauche: Private Parisian theatre and active coproduction partner of TALB (Kessel). Comparable as a similarly sized private Paris theatre that co-produces and hosts contemporary productions, with overlapping artistic talent and audience base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCch6BhfOcqP6bpYqtKhr9qw
• Facebookfacebook.com/LeTheatreLaBruyere
• Instagraminstagram.com/theatrelabruyere_
• LinkedInlinkedin.com/company/theatre-actuel-la-bruyere

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Théâtre Actuel La Bruyère