The BMS Project
The BMS Project is a Missouri-registered nonprofit that provides no-cost, licensed educational programs and resource directories to help amateur sports advocates — parents, coaches, officials, and counselors — create safer, healthier environments for youth athletes, with a focus on mental health awareness and suicide prevention.
- Company typePrivate
- Founded2022
- HeadquartersBlue Springs, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The BMS Project does
The BMS Project is a Missouri-registered nonprofit (operating under the legal entity BMS Holdings Group, LLC) that provides no-cost, licensed, turn-key programs to amateur sports advocates — including parents, coaches, officials, and school counselors — to help them create safe, healthy competitive environments for athletes ranging from children (ages 4–12) through early adolescents, teens, and adult elite competitors. Founded in 2022 in the wake of the COVID-19 pandemic, the organization initially focused on teen mental health awareness and suicide prevention before broadening in 2023 to the safety and well-being of athletes of all ages and their families, and adding an early adolescent program in 2024. Its core products are a set of categorized resource directories (organized by age group and sport, including baseball, basketball, football, hockey, soccer, softball, volleyball, pickleball, and adaptive sports), the Advocates Tool Box of Top 10 Tips lists, a Music Library, mental health and crisis intervention resources (including the 988 suicide prevention hotline and a JED Foundation partnership), and named programs such as the Young Athletes Bill of Rights, Play Safe 2Day, Help a Friend 2Day, and BMS Officials Respect.
There is no proprietary technology platform; the offering is content- and resource-based, distributed digitally through thebmsproject.org and a broad set of social media channels (Facebook, X/Twitter, Instagram, YouTube, LinkedIn). The organization operates with approximately 5 employees across a Blue Springs, Missouri headquarters and an Annandale, Virginia marketing/press office.
Revenue mechanics are a mix of charitable donations, low-volume branded merchandise (mugs at $15, t-shirts at $25, hoodies at $50 via an online store), and licensed program offerings to sports organizations. No revenue, grant, or donor figures are disclosed, and there are no funding rounds, institutional investors, or parent company relationships in the record. Strategic partnerships include KC Healthy Lifestyles Collaborative (affiliated with Children's Mercy hospital), the Aspen Institute's Project Play, Shut Out The Stigma, and the 4D Leaders and More directory.
The BMS Project firmographics
Firmographics- Name
- The BMS Project
- Legal name
- BMS Holdings Group, LLC
- Website
- https://thebmsproject.org
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The BMS Project is a Missouri-registered nonprofit that provides no-cost, licensed educational programs and resource directories to help amateur sports advocates — parents, coaches, officials, and counselors — create safer, healthier environments for youth athletes, with a focus on mental health awareness and suicide prevention.
- Ownership category
- akta.pro rank
The BMS Project industry classification
Industry- Product category
- Youth Sports Safety & Mental Health Education
- NAICS
- All Other Amusement and Recreation Industries (71399), Promoters of Performing Arts, Sports, and Similar Events (7113)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Sports Community Relations & Grassroots Program Management (MPAKAKAJ)
- akta.pro secondary industries
- Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Disability & Adaptive Sports Organizations (Paralympic, Special Olympics) (MPAKACAH), Disability & Adaptive Sport Governing Bodies (Paralympic & Sport-Specific) (MPAKAFAL)
Keywords
Where The BMS Project is headquartered
LocationHeadquarters
- HQ city
- Blue Springs
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The BMS Project business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Merchandise Sales: Sale of branded merchandise including mugs, t-shirts, and hoodies through the organization's online store.
- Donations: Acceptance of charitable donations to support the organization's mission of providing no-cost programs for youth sports safety and mental health awareness.
- Licensing Programs: The BMS Project offers licensed, turn-key programs that can be used by sports organizations, potentially generating licensing revenue.
Distribution channels1 record
Marketing channels7 records
The BMS Project product offering
Product offeringCore offering
The BMS Project provides no-cost, licensed, turn-key programs and a comprehensive resource directory system for amateur sports advocates and athletes of all ages. Core deliverables include age-segmented (Children, Early Adolescent, Teen, Adult Elite) and sport-segmented (Baseball, Basketball, Football, Hockey, Soccer, Softball, Volleyball, Pickleball, Adaptive Sports) directories, the Advocates Tool Box with Top 10 Tips for parents, coaches, officials and school counselors, mental health and crisis intervention resources, music libraries, and branded programs such as Help a Friend 2Day, Play Safe 2Day, and BMS Officials RESPECT.
Product overview
The BMS Project is a non-profit organization providing no-cost, licensed, turn-key programs for amateur sports advocates. The core offering consists of a directory-based resource system organized by age group (Children, Early Adolescent, Teen, Adult Elite) and sport category, supplemented by the Advocates Tool Box (Top 10 Tips lists), Music Library, and mental health resources. Key programs include the Help a Friend 2Day Sticker Program, Play Safe 2Day Program, and BMS Officials RESPECT Program. The organization focuses on creating positive, safe, healthy competitive environments for athletes while promoting mental health awareness and suicide prevention.
Differentiator
Problem solved
Functional benefit
Brands
- BMS OFFICIALS RESPECT! PROGRAM: Program designed to encourage civility and respect toward officials in youth sports.
- Play Safe 2Day Program
- Help a Friend 2Day
- Young Athletes Bill of Rights
Products and services
- BMS Program Directories
Companies that use The BMS Project
Customer profileSegments4 records
Ideal customer profiles3 records
The BMS Project technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The BMS Project partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, moderate and minor.
- KC Healthy Lifestyles CollaborativecorePartnership with Children's Mercy hospital's Kansas City Healthy Lifestyles Collaborative to promote health and well-being in youth sports. The collaboration supports the BMS Project's mission to create positive sports environments.
- Aspen Institute Project PlaycoreThe BMS Project references and aligns with the Aspen Institute's Project Play initiative, particularly the Children's Bill of Rights in Sports developed by the Aspen Institute's working group of human rights and sports policy experts.
- Shut Out The StigmamoderatePartnership to support mental health awareness and suicide prevention efforts. Cross-promotional relationship through the BMS Project website linking to shutoutthestigma.com.
- 4D Leaders and More DirectoryminorDirectory partnership providing additional resources for youth sports advocates on topics related to leadership and sports development.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
The BMS Project competitors and assessment
Company assessmentDirect peers
- Play Like a Champion Today: Play Like a Champion Today partners with Notre Dame's Coaching Across Generations program to deliver coach education and character-based sport programs—directly comparable to BMS's coach toolboxes and positive adult-behavior initiatives.
- U.S. Center for SafeSport: The U.S. Center for SafeSport is the U.S. Olympic & Paralympic Movement's body for athlete safety education and abuse prevention—directly comparable to BMS's mission of addressing sexual misconduct, bullying, and child abuse in amateur sports environments.
- The Jed Foundation: JED is a leading nonprofit focused on youth and young adult mental health and suicide prevention—directly comparable to BMS's Mind/Spirit resources, 988 hotline referrals, and Help a Friend 2Day sticker program, and an existing content partner.
- Positive Coaching Alliance: PCA develops and delivers training for coaches, parents, and athletes to create a positive youth sports culture—the same audience and mission (safe, character-building amateur sports environments) that BMS targets with its toolboxes and tip sheets.
- National Alliance for Youth Sports: NAYS provides training, certification, and resources for youth sports administrators, coaches, and parents—overlapping directly with BMS's amateur-sports advocate and safety-resource content.
- Kidpower Teenpower Fullpower International: Kidpower provides child and teen safety education, including in sports settings, addressing bullying, abuse prevention, and personal safety—mirroring BMS's Body/Mind/Spirit safety framework for youth athletes and advocates.
Broad incumbents
- Character Counts: Character Counts promotes character development through sports and schools, comparable to BMS's safety, civility, and conduct goals but with broader institutional reach and longer operating history.
- Aspen Institute Project Play: Project Play is a national youth-sports initiative that develops frameworks (e.g., Children's Bill of Rights in Sports) referenced by BMS; it operates at a much broader policy/awareness level while BMS delivers program-level tools to advocates.
Emerging players
- TeamSnap: TeamSnap is a youth-sports management platform serving amateur clubs and families; while technology-led rather than safety-led, it overlaps with BMS's audience of amateur-sports advocates and could evolve adjacent safety content.
- Youth Athletes United: An emerging coalition focused on advancing the rights and well-being of young athletes, thematically aligned with BMS's Young Athletes Bill of Rights and broader youth-athlete advocacy agenda.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
The BMS Project social profiles
Digital presenceThe BMS Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
The BMS Project leadership team
Management profileNumber of profiles
The BMS Project funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The BMS Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The BMS Project
What does The BMS Project do?
The BMS Project provides no-cost, licensed, turn-key programs and a comprehensive resource directory system for amateur sports advocates and athletes of all ages. Core deliverables include age-segmented (Children, Early Adolescent, Teen, Adult Elite) and sport-segmented (Baseball, Basketball, Football, Hockey, Soccer, Softball, Volleyball, Pickleball, Adaptive Sports) directories, the Advocates Tool Box with Top 10 Tips for parents, coaches, officials and school counselors, mental health and crisis intervention resources, music libraries, and branded programs such as Help a Friend 2Day, Play Safe 2Day, and BMS Officials RESPECT.
Is The BMS Project a public or private company?
The BMS Project is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The BMS Project founded?
The BMS Project was founded in 2022. It employs 1 to 10 people.
Where is The BMS Project based?
The BMS Project is headquartered in Blue Springs, United States, in the North America region.
How does The BMS Project make money?
Three revenue lines are on record. Merchandise Sales are the primary driver. The others are donations and licensing Programs.
Who are The BMS Project's main competitors?
Direct peers on record are Play Like a Champion Today, U.S. Center for SafeSport, The Jed Foundation, Positive Coaching Alliance, National Alliance for Youth Sports and Kidpower Teenpower Fullpower International. Broad incumbents are Character Counts and Aspen Institute Project Play. Emerging players are TeamSnap and Youth Athletes United.
Does The BMS Project have an API?
No public API is recorded for The BMS Project.
What industry is The BMS Project in?
The BMS Project's product category is Youth Sports Safety & Mental Health Education. Its primary akta.pro industry code is MPAKAKAJ, Sports Community Relations & Grassroots Program Management, with a secondary code of MPAKACAF, Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues). Its NAICS code is 71399 and its SIC code is 7997.