The Botanist
The Botanist is a restaurant and bar venue at Broadgate Circle in London's financial district, offering all-day dining, weekend bottomless brunch, live music events, and private hire. It serves City professionals during weekdays and leisure customers for weekend social occasions, operating as part of ETM Collection.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
What The Botanist does
The Botanist is a restaurant and bar venue located at 35 Broadgate Circle in the City of London financial district, operated by ETM Group Limited as part of the ETM Collection portfolio. The venue offers all-day dining and drinking service from 11am (12pm on Sundays), with extended late-night hours to 1am Thursday through Saturday. Core offerings include a la carte menus, weekend bottomless brunch packages priced at £55 per person (including sharing snacks, a brunch main, 90 minutes of bottomless drinks, and live DJ sets), and a basement bar called The Soda Room that hosts the Soda Sessions live music series on Wednesday and Thursday evenings. Additional entertainment programming includes Dutch Courage Comedy nights and seasonal activations. The venue operates as a cashless business accepting card payments including American Express, Apple Pay, Google Pay, and Android Pay.
The Botanist targets two primary customer segments: City of London professionals seeking weekday lunches, after-work drinks, and client entertaining, and leisure/social customers visiting for weekend brunch, birthday celebrations, and live music events. Corporate groups represent a secondary segment served through private dining and exclusive venue hire for events of 13+ guests. Bookings are processed through direct channels (website, phone), OpenTable, and Design My Night. Beyond The Botanist, ETM Collection operates 10 venues across London including rooftop bars (Wagtail, Kitty Hawk, Aviary), pubs (The Jugged Hare, Long Arm, The Hat and Tun), and restaurants (Marlowe, Chiswell Street Dining Rooms, Burdock), structured across four subsidiary entities: ETM Group Limited (head office), ETM Concessions Limited, ETM Premium Bars and Restaurants Limited, and ETM Premium Sports Bars Limited.
Revenue is generated entirely through transaction-based streams: food and beverage sales, private events and venue hire, and curated bottomless brunch packages. The business is privately held with no public listing. Marketing is conducted through the ETM Collection website, email newsletters, social media, event programming, and integrations with third-party booking platforms. The venue has received industry recognition including Best Bar Group at the Christmas Party Awards 2026 and Bar of the Year at the London Lifestyle Awards 2025 (sister venue Wagtail), alongside awards at the British Pie Awards 2026 and London Tasting Awards 2026.
The Botanist firmographics
Firmographics- Name
- The Botanist
- Legal name
- The Botanist (operated by ETM Group Limited)
- Website
- https://thebotanistlondon.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The Botanist is a restaurant and bar venue at Broadgate Circle in London's financial district, offering all-day dining, weekend bottomless brunch, live music events, and private hire. It serves City professionals during weekdays and leisure customers for weekend social occasions, operating as part of ETM Collection.
- Ownership category
- akta.pro rank
The Botanist industry classification
Industry- Product category
- Restaurant and Bar Venue
- NAICS
- Drinking Places (Alcoholic Beverages) (722410), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Neighborhood & Sports Bars (THAFAEAA)
- akta.pro secondary industry
- Bars & Pubs (Non-Music) (MPAGAIAC)
Keywords
Where The Botanist is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Botanist business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Food and Beverage Sales: Revenue from all-day dining and drinking service, including brunch menus, a la carte offerings, and cocktails
- Private Events and Hire: Revenue from private dining bookings, corporate events, and exclusive venue hire for celebrations and parties
- Bottomless Brunch Packages: Curated brunch experience priced at £55 per person including sharing snacks, brunch main, and 90 minutes of bottomless drinks with live DJ sets
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bottomless Brunch at £55 per person |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
The Botanist product offering
Product offeringCore offering
The Botanist, Broadgate Circle is a restaurant and bar venue in the heart of London's financial district offering all-day dining and drinking from 11am, weekend brunch with bottomless drinks packages, live music events (Soda Sessions) in its basement bar The Soda Room, and private event hire. The venue serves City of London professionals on weekdays for lunches, after-work drinks and corporate functions, while attracting leisure customers on weekends for brunch, entertainment, and late-night socializing.
Product overview
The Botanist is a single restaurant and bar venue operated within the ETM Collection group. The venue features a main restaurant and bar, a basement venue called The Soda Room, and offers live music events, weekend brunch sessions, bottomless brunch packages, and private hire for events. The venue does not operate as a platform or offer multiple distinct products/modules.
Differentiator
Problem solved
Functional benefit
Brands
- Soda Sessions: Live music event series held at The Botanist's basement bar, The Soda Room, featuring live performances on Wednesday and Thursday nights.
Products and services
- The Botanist, Broadgate Circle A restaurant and bar venue located at 35 Broadgate Circle in the City of London, offering all-day dining and drinking, live music, weekend brunch, and late-night drinks. Features a basement bar called The Soda Room hosting the Soda Sessions live music series.
- Bottomless Brunch Package A curated weekend brunch experience priced at £55 per person, including sharing snacks, one brunch main, and 90 minutes of bottomless drinks (Spicy Peach, Southern Mango, So-Co Spritz, Carpano Dry Spritz, Prosecco, Moretti, White, Rose, Red Wine) plus live DJ sets. Available every Saturday and Sunday.
- Soda Sessions Live Music Events A live music event series held at The Botanist's basement bar, The Soda Room, featuring live performances on Wednesday and Thursday nights as part of ETM Collection's entertainment programming.
- Private Dining and Event Hire Private event bookings for groups of 13+ including private dining, corporate events, exclusive venue hire for celebrations, birthday parties, and office parties. Includes tailored event packages and professional service.
Quantifiable outcome
- Multiple venues recognized with industry awards including Best Bar Group, Bar of the Year, Gold Awards at British Pie Awards, and multiple London Tasting Awards
Companies that use The Botanist
Customer profileSegments3 records
Ideal customer profiles3 records
The Botanist technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Botanist partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- PatróncorePartnership for summer cocktail programming across ETM Collection rooftops including Casa Palma at Wagtail, a golden-hour rooftop terrace inspired by Mexico's sunsets. Patrón provides branded cocktail menus and spirits for seasonal activations.
- St-GermaincoreCollaboration for Le Jardin Soleil at Kitty Hawk rooftop, a summer activation featuring St-Germain cocktails with views over Trafalgar Square.
- FÔLD ReformerminorSummer rooftop reformer pilates classes hosted at Wagtail and Kitty Hawk rooftops in partnership with FÔLD Reformer, creators of The FÔLD App.
- Design My NightcoreThird-party booking platform used for table reservations. Collects customer identity, contact, and payment data to facilitate bookings and enquiries.
- OpenTablecoreOnline reservation platform integration for restaurant bookings, allowing customers to book tables directly through the OpenTable platform.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
The Botanist competitors and assessment
Company assessmentBroad incumbents
- The Alchemist: UK-wide chain of theatrical cocktail bars and restaurants with a strong London presence, including City locations. Competes with The Botanist for after-work cocktails, brunch, and event bookings, but at materially larger scale.
- Sky Garden: Major London rooftop destination at 20 Fenchurch with multiple bars and restaurants including Fenchurch and Darwin Brasserie. Competes for City rooftop dining and private events at much larger scale.
Direct peers
- Coq d'Argent: Upscale City of London rooftop French restaurant and bar at One Poultry. Competes with The Botanist for premium City corporate entertaining and after-work drinks at higher price points.
- Drake & Morgan: London bar-and-restaurant group with multiple City-focused sites offering all-day dining, brunch, and corporate event hire. Direct competitor to The Botanist for City professional trade and weekend leisure customers.
- Madison: Iconic St Paul's rooftop bar and restaurant in the City of London. Direct peer for premium City rooftop dining, cocktails, and weekend brunch programming targeting professionals and tourists.
- Be At One: UK cocktail bar group owned by Stonegate with several central London sites. Overlaps with The Botanist on cocktail-led bar service, late-night trading, and corporate group bookings in the City.
- Dirty Martini: UK cocktail bar chain with multiple premium London venues including City locations. Closely comparable in cocktail-led positioning, late-night operating model, and corporate/private events business.
- Wagtail (ETM Collection): Sister ETM Collection rooftop bar and restaurant. Direct internal peer sharing the same group operating platform, supplier relationships, and programming playbook as The Botanist.
- Aviary (ETM Collection): Sister ETM Collection rooftop bar and restaurant in City/Moorgate. Closely comparable venue concept, customer mix, and operations, useful as an internal benchmark for The Botanist's economics.
- Inception Group (Mr Fogg's, Cuckoo Club, Barts): London operator of themed bars, restaurants, and late-night venues including Mr Fogg's. Comparable to The Botanist in immersive venue concept, late-night license, and City/West End catchment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
The Botanist social profiles
Digital presenceThe Botanist financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Botanist leadership team
Management profileNumber of profiles
The Botanist subsidiaries and ownership
Company hierarchySubsidiaries4 records
The Botanist funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Botanist M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Botanist
What does The Botanist do?
The Botanist, Broadgate Circle is a restaurant and bar venue in the heart of London's financial district offering all-day dining and drinking from 11am, weekend brunch with bottomless drinks packages, live music events (Soda Sessions) in its basement bar The Soda Room, and private event hire. The venue serves City of London professionals on weekdays for lunches, after-work drinks and corporate functions, while attracting leisure customers on weekends for brunch, entertainment, and late-night socializing.
Is The Botanist a public or private company?
The Botanist is a private company. It is classified as corporate owned and is currently operating.
When was The Botanist founded?
The Botanist was founded in -1. It employs 101 to 250 people.
Where is The Botanist based?
The Botanist is headquartered in London, United Kingdom, in the Europe region.
How does The Botanist make money?
Three revenue lines are on record. Food and Beverage Sales are the primary driver. The others are private Events and Hire and bottomless Brunch Packages.
Who are The Botanist's main competitors?
Broad incumbents on record are The Alchemist and Sky Garden. Direct peers are Coq d'Argent, Drake & Morgan, Madison, Be At One, Dirty Martini, Wagtail (ETM Collection), Aviary (ETM Collection) and Inception Group (Mr Fogg's, Cuckoo Club, Barts).
Does The Botanist have an API?
No public API is recorded for The Botanist.
What industry is The Botanist in?
The Botanist's product category is Restaurant and Bar Venue. Its primary akta.pro industry code is THAFAEAA, Neighborhood & Sports Bars, with a secondary code of MPAGAIAC, Bars & Pubs (Non-Music). Its NAICS code is 722410 and its SIC code is 5810.