What The Box House Hotel does

The Box House Hotel is a privately held boutique hotel located at 77 Box Street in Greenpoint, Brooklyn, operating as part of the Room 11 Hospitality family of Brooklyn hospitality brands (which also encompasses Henry Norman Hotel, Franklin Guesthouse, MADRE restaurant, Vesper event venue, and Room 11 Productions). The property offers loft-style accommodations across four tiers ranging from 250 sq ft rooms with kitchenettes to a 2,500 sq ft penthouse, designed for leisure couples, families on extended stays, and corporate travelers seeking Manhattan access via the East River Ferry and subway. Pricing is quote-based with direct-booking discounts (returning guest 10% off, weekday 10% off, extended-stay 15% off for 5+ nights) and a best-rate guarantee, transacted through a WebRez booking engine and 24/7 phone reservations.

Beyond rooms, the hotel operates an integrated events and food-and-beverage stack. Box House Events, the dedicated event division, sells a 10,000 sq ft retractable rooftop venue (up to 293-400 guests) bundled with in-house planning and production for weddings, corporate events, and private celebrations. The events business is supported by three wholly-owned sub-brands: MADRE (Michelin-recognized catering at 214 Franklin Street), Room 11 Productions (in-house AV/production), and Brooklyn Lantern (on-site full-service restaurant and bar). All-inclusive wedding packages and corporate event packages are productized as single-price offerings that combine venue, catering, AV, and day-of coordination.

Commercially, the company pursues a direct-to-consumer go-to-market emphasizing its own website (theboxhousehotel.com) and a best-rate guarantee, supplemented by earned media (NYT, LA Times, Business Insider, AFAR, Barron's, U.S. News), organic social (Instagram, Facebook), and TripAdvisor-driven social proof. The events division runs a parallel direct-sales motion with inquiry forms, custom proposals, venue tours, and the ability to bundle guest room blocks across sister hotels. The underlying technology stack is non-proprietary (WebRez for bookings, BookingSuite for promo tracking, Google Analytics for web analytics) and there is no AI/ML component. The company is privately held with no disclosed funding, no M&A activity, and no leadership changes documented in the available data.

Name

The Box House Hotel

Legal name

The Box House Hotel

Website

https://theboxhousehotel.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Box House Hotel is a privately held boutique hotel in Greenpoint, Brooklyn offering loft-style rooms, suites, apartments, and a penthouse, plus a 10,000 sq ft retractable rooftop event venue backed by in-house catering (MADRE), AV production (Room 11 Productions), and restaurant (Brooklyn Lantern) under the Room 11 Hospitality family.

Ownership category

akta.pro rank

Product category

Boutique Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industries

Private House Hotels & Small Luxury Inns (THAGADAL), Business & Corporate Full-Service Hotels (THAGAAAE)

Keywords

• Boutique hotel accommodations
• Event venue hosting
• Wedding planning services
• Corporate event catering
• Extended stay lodging

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Accommodation revenue: Nightly room rentals across room types: standard rooms, suites, apartments, and penthouse. Revenue from direct bookings, with pricing tiers based on room category and seasonal demand.
2. Dining - Brooklyn Lantern: Full-service restaurant and bar on-site serving creative American cuisine, craft beer, and cocktails. Open for breakfast, lunch, and dinner. Also offers in-room dining.
3. Dining - MADRE Catering: Michelin-recognized catering service from sister restaurant at 214 Franklin Street. Powers catering for Box House Events weddings, corporate events, and private dining. Offers private dinners and full buy-outs for up to 50 guests.
4. Event venue rental: Retractable rooftop venue rental for weddings, corporate events, and private celebrations. 10,000 sq ft space with 293 person capacity. All-inclusive packages include venue, catering, planning, and coordination.
5. Production services - Room 11 Productions: In-house audio-visual and production company providing sound, lighting, video, live music, and A/V equipment for events. Exclusive provider for Box House Events.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

The Box House Hotel is a loft-style boutique hotel in Greenpoint, Brooklyn offering accommodations (rooms, suites, apartments, and a penthouse from 250 to 2,500 square feet) alongside a 10,000-square-foot retractable rooftop event venue. The property bundles overnight stays with on-site dining at Brooklyn Lantern, and operates Box House Events, which combines the rooftop, Michelin-recognized MADRE catering, and Room 11 Productions AV services into all-inclusive wedding, corporate, and private celebration packages.

Product overview

The Box House Hotel operates a single-property boutique hotel with multiple integrated service lines under the Room 11 Hospitality family of Brooklyn hospitality brands. The core product is the loft-style hotel accommodations (rooms, suites, apartments, penthouse), supplemented by Box House Events—a comprehensive event venue and planning division featuring a 10,000 sq ft retractable rooftop. Supporting the events business are three sub-brands: MADRE Catering (Michelin-recognized in-house culinary), Room 11 Productions (audio-visual/production), and The Brooklyn Lantern (on-site restaurant). The hotel also offers a sister venue, Vesper, in Williamsburg for clients needing larger capacity. All services operate under one family (Room 11 Hospitality) with shared planning, production, and culinary teams across properties.

Differentiator

Problem solved

Functional benefit

Brands

• Brooklyn Lantern: On-site full-service restaurant and bar specializing in creative American cuisine, craft beer, and imaginative cocktails. Located inside The Box House Hotel. Seating for 50 seated, 125 standing.
• MADRE
• Room 11 Productions
• Vesper

Products and services

• The Box House Hotel Accommodations Loft-style boutique hotel accommodations in Greenpoint, Brooklyn offering rooms, suites, apartments, and penthouse ranging from 250 to 2,500 square feet, with full kitchens in apartments, original artwork, and vintage-meets-modern decor. Targeted at leisure travelers, families, extended-stay guests, and corporate travelers.
• Box House Events Full-service event venue and planning division of The Box House Hotel offering all-inclusive event planning, production, and catering for weddings, corporate events, and private celebrations. Features a 10,000 square foot retractable rooftop with Manhattan skyline views and capacity up to 293-400 guests.
• Wedding Packages All-inclusive rooftop wedding celebrations featuring expert planners and designers, in-house MADRE catering, premium open bar, tables/chairs/flatware/glassware, votive candles, guest room blocks at partner hotels, and day-of coordination under transparent single-package pricing.
• Corporate Event Packages Corporate event services for meetings, product launches, fundraisers, and film screenings on the retractable rooftop, including modern AV equipment, venue-wide Wi-Fi, tables and chairs, and Michelin-recognized MADRE catering for breakfasts, working lunches, and receptions. Corporate room blocks at The Box House Hotel are also offered for business travelers.
• Private Event Services Private celebration services for birthdays, baby showers, bridal showers, graduations, rehearsal dinners, and holiday parties, including MADRE catering, expert event planning, and the premier rooftop venue with capacity up to 400 guests, retractable roof, marble bar, climate control, and ADA accessibility.
• MADRE Catering Michelin-recognized catering service providing seasonal cuisine for weddings, corporate dinners, rehearsal dinners, and private events, with private dining for up to 50 guests and full buy-out capability. Powers the in-house catering for Box House Events.
• Room 11 Productions In-house audio-visual and production company providing comprehensive AV solutions including live music (band and DJ packages), advanced lighting design for dance floors and bars, and full-range microphone systems for events. Exclusive provider for Box House Events.
• The Brooklyn Lantern On-site full-service restaurant and bar inside The Box House Hotel specializing in creative American cuisine, craft and local beer, and imaginative cocktails. Seats 50 with capacity for 125 standing, featuring Moroccan tile decor, projector, and surround sound for private events, after-parties, and movie screenings. Also offers in-room dining.
• The Rooftop Event Venue 10,000 square foot fully retractable rooftop venue atop The Box House Hotel featuring panoramic views of Manhattan, Brooklyn, and Long Island City, wrap-around marble bar, heating and A/C, live green wall, two elevators, full audio/lighting, and handicap accessibility, accommodating up to 293-400 guests.
• Vesper Sister Venue Luxury event venue on the Williamsburg waterfront at 25 Kent Avenue. Sister venue to Box House Events, operated by Room 11 Hospitality. Features 23,000 square feet of design-forward space with panoramic Manhattan skyline views, rooftop terrace, and capacity for up to 400 seated or 800 standing guests, with combined venue tours available alongside Box House Events.

Quantifiable outcome

• Retractable rooftop transforms from open-air to climate-controlled venue in minutes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Room 11 HospitalitycoreStrategic or Co-development PartnerParent hospitality group overseeing The Box House Hotel, Henry Norman Hotel, Franklin Guesthouse, MADRE restaurant, Room 11 Productions, and Vesper venue. One family, one standard operating model across all properties. Enables guest room blocks, combined venue tours, and shared operational excellence.
• Henry Norman HotelcoreStrategic or Co-development PartnerSister hotel property in Brooklyn. Partner for guest room blocks for wedding and corporate event attendees. Part of Room 11 Hospitality family of Brooklyn hospitality brands.
• Franklin GuesthousecoreStrategic or Co-development PartnerSister hotel property in Brooklyn. Partner for guest room blocks for wedding and corporate event attendees. Part of Room 11 Hospitality family of Brooklyn hospitality brands.
• MADRE RestaurantcoreStrategic or Co-development PartnerMichelin-recognized sister restaurant at 214 Franklin Street, 10-minute walk from the hotel. Culinary heart of Box House Events. Powers catering for all events including weddings, corporate events, and private celebrations. Also hosts private dinners and buy-outs for up to 50 guests.
• Room 11 ProductionscoreImplementation/ SI/ Consulting PartnerIn-house audio-visual and production company handling sound, lighting, and video for all Box House Events. Exclusive provider for venue events. Services include live music (bands and DJs), custom band packages, advanced lighting design, dance floor and bar lighting, microphones, and full A/V support.
• VesperminorStrategic or Co-development PartnerLuxury sister venue on Williamsburg waterfront at 25 Kent Avenue. 23,000 square feet of design-forward space with panoramic Manhattan skyline views, rooftop terrace, capacity for up to 400 seated or 800 standing guests. Combined venue tours available.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• PUBLIC Hotel: Ian Schrager lifestyle hotel in Manhattan's Lower East Side with multiple F&B venues, event space, and rooftop programming. Targets overlapping design-conscious leisure and corporate event customers.
• Ace Hotel New York: Lifestyle boutique hotel brand with a NoMad location featuring event programming, F&B venues, and cultural programming. Competes for the design-conscious leisure and creative corporate segment that The Box House also targets.
• The Greenwich Hotel: TriBeCa boutique hotel with on-site restaurant and event capabilities, owned by Robert De Niro. Higher-end price point but comparable in boutique character and event-driven model to The Box House.
• Made Hotel: Boutique lifestyle hotel in NoMad with event programming and multiple F&B outlets including a rooftop. Competes for similar corporate events and wedding business with comparable price positioning.

Direct peers

• The William Vale: Brooklyn boutique hotel in Williamsburg with rooftop event programming and full-service F&B. Competes head-to-head for loft-style leisure stays and private events against The Box House's Greenpoint positioning.
• McCarren Hotel & Pool: Boutique hotel in Williamsburg with rooftop pool and event space. Same Brooklyn boutique customer base and similar event-driven revenue mix as The Box House.
• 1 Hotel Brooklyn Bridge: Luxury lifestyle boutique in Brooklyn Bridge with rooftop bar, event space, and on-site dining. Directly competes for premium Brooklyn leisure and wedding bookings, though at a higher price point than The Box House.
• Wythe Hotel: Converted-warehouse boutique hotel in Williamsburg, Brooklyn with on-site event space and restaurant. Most direct geographic and product peer to The Box House, competing for the same leisure, family, and corporate event bookings in North Brooklyn.
• The Ludlow Hotel: Loft-style boutique hotel in Manhattan's Lower East Side with strong event and wedding business. Comparable in size, aesthetic, and event-driven revenue mix to The Box House, though located across the East River.
• Hotel Americano: Boutique hotel in Chelsea with rooftop pool and event programming. Comparable in size and lifestyle positioning, competing for similar design-conscious leisure and small-event business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/theboxhousehotel
• Instagraminstagram.com/theboxhousehotel
• LinkedInlinkedin.com/company/boxhousehotel

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Box House Hotel