The Child and Adolescent Psychology (CAP) Centre

What The Child and Adolescent Psychology (CAP) Centre does

The Child and Adolescent Psychology (CAP) Centre is a privately held psychology clinic founded in 2006 in Aurora, Ontario, operating from a single office at 49 Wellington Street East. The firm employs approximately 11 people and serves children, adolescents (up to age 22), parents and families, and a secondary cohort of adults seeking assessment or intervention services.

The clinic's core offering is a two-stream professional services model: (i) evidence-based therapeutic modalities — including CBT, DBT, Narrative Therapy, Emotion-Focused Therapy, Family Therapy, EFFT, and Relational Therapy — and (ii) comprehensive psychoeducational and psychological assessments that integrate information from parents, teachers, and the child using standardized instruments. Specialized treatment tracks address sleep disorders, selective mutism and school refusal, OCD/ERP, body-focused repetitive behaviours, learning disabilities and giftedness, and behavioural/conduct concerns. There is no proprietary technology platform; the underlying "technology" is clinical methodology, and services are delivered exclusively in-person at the Aurora office (with the option of some evening appointments and assessments conducted only between 9am–3pm).

The business operates on a fee-for-service model with no direct insurance billing. Therapy is billed at CAD $210–$320 per hour and assessments at CAD $3,400–$4,800, both aligned with Canadian Psychological Association guidelines. Clients pay upfront and receive an invoice for insurance reimbursement. Go-to-market is entirely referral-driven — predominantly word-of-mouth from existing families — with no formal digital marketing, advertising, or third-party distribution channels. Intake is initiated by families completing a form (emailed to them) and clinical directors assign clinicians and manage waitlists, which currently run a few weeks for therapy and have been cleared for assessments following recent clinician hiring.

Name

The Child and Adolescent Psychology (CAP) Centre

Legal name

The Child and Adolescent Psychology Centre

Website

https://thecapcentre.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

The CAP Centre is a private psychology clinic in Aurora, Ontario, founded in 2006, that delivers evidence-based therapy and psychoeducational assessments for children, adolescents, families, and select adults on a fee-for-service basis.

Ownership category

akta.pro rank

Product category

Child and Adolescent Psychology Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Community Mental Health Centers (CMHCs) & Public Behavioral Health Providers (HLAFACAI)

akta.pro secondary industry

OT Evaluations, Assessments & IEP/504 Planning Support (EDAKAFAM)

Keywords

• Child psychology services
• Psychoeducational assessments
• Adolescent therapy services
• Family therapy programs
• Behavioural health assessments

Headquarters

HQ city

Aurora

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Therapy Services: Fee-for-service therapy sessions billed at $210-$320 per hour, determined by the assigned clinician. Clients pay upfront and receive an invoice for insurance reimbursement submission.
2. Psychoeducational and Psychological Assessments: Comprehensive psychoeducational and psychological assessments ranging from $3,400-$4,800, with cost determined during the intake appointment based on the comprehensiveness of the assessment required.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

The CAP Centre is a private psychology clinic that delivers psychoeducational and psychological assessments and a range of evidence-based therapy services (CBT, DBT, Narrative Therapy, EFT, Family Therapy, EFFT, Relational Therapy) for children, adolescents, and adults. Services are provided in-person at the Aurora, Ontario office, with both parents required to attend the first session for assessment and therapy.

Product overview

The CAP Centre is a psychology clinic offering a comprehensive suite of mental health and assessment services for children, adolescents, and adults. The core offering consists of Psychological & Psychoeducational Assessments (a diagnostic and evaluation service) paired with multiple therapeutic modalities including CBT, DBT, Narrative Therapy, EFT, Family Therapy, EFFT, and Relational Therapy. These therapeutic approaches address a wide range of conditions including ADHD, Autism, anxiety, depression, OCD, behavioural difficulties, sleep disorders, selective mutism, school refusal, learning disabilities, and giftedness. The clinic operates as a service-based practice rather than a software product company, with all services delivered through in-person clinical appointments.

Differentiator

Problem solved

Functional benefit

Products and services

• Psychological & Psychoeducational Assessments Comprehensive assessments using standardized, evidence-based measures that integrate information from parents, teachers, and the child to clarify cognitive abilities, learning profiles, emotional functioning, and behavioural needs. Designed for children, adolescents, and adults.
• Therapy Services (CBT, DBT, Narrative Therapy, EFT, Family Therapy, EFFT, Relational Therapy) Evidence-based therapy sessions for children, adolescents, and families delivered by trained clinicians. Includes Cognitive Behavioural Therapy, Dialectical Behaviour Therapy, Narrative Therapy, Emotion-Focused Therapy, Family Therapy, Emotion-Focused Family Therapy, and Relational Therapy for teens and young adults. Services are goal-focused and collaborative, helping clients develop coping strategies, emotional regulation, and stronger family relationships.
• Sleep Difficulties Treatment Services Assessment and treatment of sleep disorders and disturbances in children and teens, including insomnia, behavioural sleep problems, nightmares and night terrors, and delayed sleep phase in adolescents. Uses CBT-based strategies adapted for children.
• Selective Mutism & School Refusal Treatment Treatment for selective mutism using gradual exposure strategies and school collaboration. Treatment for school refusal focuses on breaking avoidance cycles while addressing underlying anxiety or mood concerns.
• OCD & Body-Focused Repetitive Behaviours Treatment Treatment for Obsessive-Compulsive Disorder (OCD) using CBT with Exposure and Response Prevention (ERP), and treatment for body-focused repetitive behaviours (trichotillomania, skin picking) using Habit Reversal Training.
• Oppositional, Behavioural & Conduct Concerns Treatment Treatment for oppositional defiant behaviour, conduct disorder, and emotional dysregulation. Focuses on emotional regulation skills, breaking reactive cycles, improving communication, and implementing consistent structure with parent coaching.
• Learning Differences, Giftedness & Developmental Disabilities Services Psychoeducational assessment and support for learning disabilities (dyslexia, dysgraphia, dyscalculia), giftedness, mild intellectual disabilities, and developmental disabilities. Includes assistance with IEPs and school accommodations.
• Adult Assessment & Intervention Services Assessment and treatment services for adults, including psychoeducational assessments and therapeutic interventions provided by clinicians offering adult-specific care.

Quantifiable outcome

• No current waiting list for assessments — recently hired more clinicians to meet high demand
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Others

• Kids Help Phone: Canadian national e-mental-health service offering 24/7 counselling, crisis support, and information for youth. Comparable to the CAP Centre as part of the Canadian pediatric/adolescent mental health ecosystem, though it operates as a free, publicly funded service rather than a private-pay clinic.

Emerging players

• Mantra Health: Digital mental health provider focused on young adults and college students, delivering therapy, psychiatry, and coaching. Comparable to the CAP Centre's adolescent/young-adult segment and multi-modality therapy approach, but with a virtual-first delivery model.
• Brightside Health: Telehealth mental health platform offering therapy and psychiatry, with particular strength in anxiety and depression treatment via evidence-based protocols. Comparable to the CAP Centre's evidence-based, outcomes-oriented therapy model for mood and anxiety concerns.

Broad incumbents

• BetterHelp: Global online therapy platform serving individuals and teens with licensed therapists. Comparable to the CAP Centre in delivering outpatient mental health therapy, but with a fully digital, low-friction model that competes for the same family segment across geographies.
• TELUS Health MyCare: Large Canadian telehealth platform offering counselling, mental health, and family/child services via app across provinces. Comparable to the CAP Centre as an outpatient mental health provider in Canada, but operating at vastly larger national scale with insurer integration.
• Lyra Health: Workplace mental health benefits provider offering therapy and coaching for employees and their dependents, including children. Comparable to the CAP Centre as an outpatient mental health provider, but accessed primarily through employer-sponsored insurance plans.

Direct peers

• Little Otter: Children's mental health platform providing therapy, assessments, and parent support for kids and families. Comparable to the CAP Centre in its child-centric, family-inclusive model and combination of therapy with psychoeducational evaluation.
• MindBeacon: Canadian mental health provider offering therapist-led CBT programs (including for anxiety and OCD) and assessments, often delivered virtually. Comparable to the CAP Centre as an outpatient mental health provider serving Canadian families with evidence-based therapy and assessment services.
• Hazel Health: US-based mental health provider focused on children and adolescents, offering therapy and assessments often delivered in schools and via telehealth. Comparable to the CAP Centre's pediatric/adolescent focus and multi-modality therapy offering.

Regional players

• 1to1 Therapy: Ontario-based provider of pediatric therapy services (speech, occupational, and behavioral) for children and youth. Comparable to the CAP Centre as a Southern Ontario pediatric therapy/assessment clinic serving families, though with a different clinical modality mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-child-and-adolescent-psychology-cap-centre

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Child and Adolescent Psychology (CAP) Centre