What The Caring Family Foundation does

The Caring Family Foundation is a UK-registered charity (Charity No. 1108870) and private company (No. 05333148) founded in 2019 by Richard and Patricia Caring. It operates three programmatic verticals — child poverty, domestic abuse, and reforestation/restoration — across the UK and Brazil, delivering charitable services through a small in-house team (~14 employees, including a UK-based Foundation Ambassador and a Brazil COO) and an ecosystem of partner NGOs. Core products are not commercial offerings but charitable programmes: the 'Food From the Heart' campaign, the 'Annabel's for the Amazon' annual fundraising campaign, multi-year grant programmes for UK domestic abuse organisations, and Brazilian programmes covering nutrition, women's safety, and Amazon reforestation. The 2025 launch of a solar-powered Mobile Medical Bus with AMDAF extended operations into direct specialist healthcare delivery for Indigenous communities.

Revenue mechanics are donation-driven rather than transactional. The foundation states 100% of donations are spent on projects; funds are raised through high-profile annual events (notably the Annabel's for the Amazon campaign, which has raised £5.2M+ since 2021), corporate partnerships (e.g., The Felix Project, Cincoro Tequila), and contributions linked to the founders' hospitality network. Cumulative grants distributed exceed £5.2M, with £400,000 committed to UK domestic abuse services in 2024 and the Felix Project partnership targeting 1 million meals in its first year. There is no pricing model, no software product, and no commercial GTM motion — go-to-market is event-driven fundraising and grant-making rather than customer acquisition. Customer/beneficiary segments are: children and families facing food insecurity (UK and Brazil), women and children affected by domestic abuse (UK and Brazil), and Indigenous communities in the Brazilian Amazon.

Name

The Caring Family Foundation

Legal name

The Caring Family Foundation

Website

https://thecaringfamilyfoundation.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

The Caring Family Foundation is a UK-registered charity founded in 2019 by Richard and Patricia Caring that runs three programmes — child poverty, domestic abuse, and Amazon reforestation — across the UK and Brazil through a small in-house team and partner NGOs, funded by donations and high-profile fundraising events.

Ownership category

akta.pro rank

Product category

Charitable Foundation Services

NAICS

Grantmaking Foundations (813211), Voluntary Health Organizations (813212)

SIC

Services-Social Services (8300)

akta.pro primary industry

International Grantmaking & Development Foundations (BPAGAKAH)

akta.pro secondary industry

Family Offices & Philanthropic Advisors (Grantmaking) (BPAGAKAD)

Keywords

• Child poverty programs
• Domestic abuse support
• Amazon reforestation
• Food insecurity relief
• Charitable foundation services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Donations and Grants: The foundation raises funds through donations from individuals, corporate partners, and high-profile fundraising events. All donations go directly to programs supporting child poverty, domestic abuse, and reforestation efforts.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Caring Family Foundation is a UK-registered charitable foundation that delivers grant-funded programmes across three pillars: child poverty (nutritious meal delivery and food redistribution in the UK and Brazil via the 'Food From the Heart' campaign and The Felix Project), domestic abuse (grant-making to UK refuges and helplines plus direct services in Brazil through Bem Querer Mulher and employability training), and reforestation/restoration (Amazon tree-planting with Ecoporé and SOS Amazônia combined with specialist Indigenous healthcare via the AMDAF medical bus). It raises and distributes funds from donors, corporate partners, and high-profile events, having channelled more than £5.2 million into projects since inception.

Product overview

The Caring Family Foundation is a charitable organization — not a software product company — focused on improving the lives of women and children in the UK and Brazil. Its work is organized into three main programmatic areas: a Child Poverty programme delivering nutritious meals through the 'Food From the Heart' campaign (in partnership with The Felix Project and other grassroots organizations) and supported by branded delivery vans; a Domestic Abuse programme providing grant funding to UK organizations and support services in Brazil via partner NGO Bem Querer Mulher, including employability training; and a Reforestation & Restoration programme partnering with Ecoporé, SOS Amazônia, and AMDAF to plant trees and restore the Amazon, complemented by a pioneering solar-powered mobile Medical Bus delivering specialist healthcare to Indigenous communities. The foundation also runs the annual 'Annabel's for the Amazon' fundraising campaign with Annabel's private members' club. There are no software products, platforms, or modules — the organization's offerings are entirely charitable programmes and campaigns.

Differentiator

Problem solved

Functional benefit

Brands

• Food From The Heart: Campaign to combat child poverty and food insecurity in the UK and Brazil, providing meals during school holidays and supporting community food markets.
• One Million and One Meals
• Annabel's for the Amazon

Products and services

• Food From the Heart Campaign
• Reforestation and Restoration Programme
• UK Domestic Abuse Fund
• Brazil Domestic Abuse Support
• Amazon Healthcare Programme (AMDAF) with Solar-Powered Mobile Medical Bus
• Employability Training Programme
• Annabel's for the Amazon Campaign

Quantifiable outcome

• 3,746,798 meals delivered across UK and Brazil
• +4 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

13 partnerships are on record, tiered minor and core.

• Cincoro TequilaminorGTM or Marketing Partner · 1 January 2025Partnership for September 2025 Annabel's for the Amazon campaign. Bespoke cocktail menu created with proceeds donated to the Foundation. Cincoro Tequila launched by five NBA team owners including Michael Jordan.
• Associação Médicos da Floresta (AMDAF)coreStrategic or Co-development Partner · 1 January 2024Partnership with 'Doctors of the Forest' to bring specialist medical aid to isolated Indigenous communities. Launched state-of-the-art solar-powered mobile Medical Bus in April 2025 offering paediatric care, women's health, dental exams, ophthalmology, and general healthcare. Expected to serve 38,000 individuals in 2025.
• The Felix ProjectcoreStrategic or Co-development Partner · 1 January 2024Partnership with London's largest food redistribution charity delivering 1 million meals to children and families across London since November 2024. Reached over 53,000 people in over 100 communities. Part of 'Food From the Heart' campaign. Foundation delivered over 3.5 million meals total across UK and Brazil alongside distributing £5.2 million in project funds and grants.
• Women's AidcoreStrategic or Co-development Partner · 1 January 2023Partnership to support 16 'By and For' Black and Minoritised Domestic Abuse organisations. Donated over £150,000 in 2023 to specialist domestic abuse services in the UK.
• Instituto Capim SantominorStrategic or Co-development Partner · 1 January 2022Partnership since 2022 training 15 women from Bem Querer Mulher's employability course in Sustainable Gastronomy, enabling entry into gastronomy market at higher salary brackets.
• Annabel'scoreGTM or Marketing Partner · 1 January 2021Annual 'Annabel's for the Amazon' campaign raising vital funds for reforestation and restoration in Brazilian Amazon. Since 2021, raised £5.2 million with 100% going directly to The Caring Family Foundation. Features exclusive events, gala dinners, and the annual façade reveal by Tatiana Kharchylava.
• EcoporécoreStrategic or Co-development PartnerPartnership with Ecoporé in Rondônia, Brazil (state most devastated in Amazon) supporting reforestation, restoration, seed collection, and sustainable practices. Contributed to preparation of 240,000 seedlings, purchase of 2.4 tonnes of seeds, training of 305 seed collectors, and funding of 30 Indigenous communicators. Transformed lives of at least 250 families across five territories.
• SOS AmazôniacoreStrategic or Co-development PartnerPartnership focusing on reforestation and environmental conservation in Acre state. 'Make the Forest Bloom' project teaches reforestation techniques and creates livelihoods for Indigenous people. In 2024: trained 400 Indigenous individuals, supported 255 vegetable growing areas, facilitated 1,509 agroforestry technical visits, restored two springs, produced 294,200 seedlings. By April 2026, 320 hectares of Brazilian Amazon to be restored.
• Surrey Square Primary SchoolcoreStrategic or Co-development PartnerLong-term partnership (5+ years) with school where 25% of students live in temporary accommodation and 84% from families facing economic challenges. Programs include weekly Youth Clubs with hot meals, Monthly Market serving 350 visitors, and ongoing food support. Foundation hosts annual festive events at the school.
• Home-Start Camden & IslingtonminorStrategic or Co-development PartnerWeekly food banks supporting families in need in Camden and Islington areas.
• Bem Querer MulhercoreStrategic or Co-development PartnerBrazil NGO providing full assistance to women and children fleeing domestic violence including medical, social, psychological, housing, and legal support, plus empowerment through employability courses. 16 domestic abuse survivors completed six-month employability training program.
• Vila Nova EsperançaminorStrategic or Co-development PartnerBrazil partner providing 52,202 nutritious meals to children and families in 2024, supporting 200 children daily.
• Lar GirassolminorStrategic or Co-development PartnerBrazil partner providing 52,202 nutritious meals to children and families in 2024, supporting 200 children daily.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Women's Aid: UK federation supporting domestic-abuse services and a Core strategic partner receiving Caring Family Foundation grants to support 16 'By and For' Black and Minoritised DA organisations. Comparable mission, beneficiary base, and funding model.
• Bem Querer Mulher: Brazilian NGO and Core partner providing integrated medical, psychological, legal, and employability support to women fleeing domestic violence. Directly delivers the Brazil-side DA programme funded by The Caring Family Foundation and operates the same holistic survivor-support model.
• The Felix Project: London's largest food-redistribution charity and core operational partner of The Caring Family Foundation, delivering surplus food to frontline charities serving children and families. Highly comparable as a UK child-hunger nonprofit operating at scale through grant-funded programmes.
• SOS Amazônia: Brazilian NGO and direct Core strategic partner of the Caring Family Foundation, running the 'Make the Forest Bloom' reforestation and agroforestry programme. Operates the same model the Caring Family Foundation funds, training Indigenous people and restoring degraded land in Acre state.
• Refuge: UK charity operating the National Domestic Abuse Helpline, and a direct grant recipient of The Caring Family Foundation. Comparable as a UK domestic-abuse service provider funded in part by family-foundation grants and serving similar DA survivor populations.
• Amazon Watch: NGO focused on protecting the Amazon rainforest and advancing Indigenous peoples' rights, particularly in Brazil. Highly comparable to The Caring Family Foundation's work with Indigenous communities, reforestation, and opposition to deforestation in the same region.
• Rainforest Trust: International NGO that partners with Indigenous and local communities to protect and restore tropical forests, including in the Brazilian Amazon. Directly comparable to the Reforestation & Restoration programme through shared reforestation, Indigenous-partnership, and acreage-restoration metrics.

Others

• Garfield Weston Foundation: Large UK family-founded grantmaking foundation distributing over £100M annually across education, community, and welfare causes. Useful structural peer for operating model, governance, and grantmaking scale rather than direct programme overlap.

Broad incumbents

• FareShare: UK-wide food-redistribution network redistributing surplus food to charities. Operates as a backbone organisation analogous to The Felix Project partnership within the Caring Family Foundation model, addressing identical food-insecurity problems at greater geographic scale.
• Magic Breakfast: Established UK charity providing school breakfasts to children facing food insecurity, operating at significantly larger scale. Comparable child-hunger mission and school-based delivery model, partially overlapping with Caring Family Foundation's Food From The Heart campaign.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-caring-family-foundation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about The Caring Family Foundation