The Casting Agency

What The Casting Agency does

The Casting Agency, operating under the legal entity The Agency-UK.com Limited (Company No. 05480769, registered in England and Wales), is a UK-based celebrity and influencer booking agency founded in 2005 and headquartered in Pulborough, West Sussex. The company acts exclusively on the client side — it does not represent any talent — and sources celebrities, influencers, and occasionally royalty for client projects on an unbiased basis. It is led by two experienced talent producers, Alka Johnson and Freyni Johnson, and operates with a small team of approximately 11 people. Service delivery follows a defined four-phase workflow: Discovery (briefing and celebrity suggestions), Approach (talent outreach and fee negotiation), Confirmation (contracts, riders, and logistics), and On-the-Day Coordination (briefing and execution).

The company serves a horizontally diversified client base spanning PR and advertising agencies, brands and corporates, broadcasters and production companies, charities, and small businesses. Use cases include brand endorsements, TV productions (with 100+ commissioned shows completed), theatrical productions, live events, corporate functions, and social media campaigns. Talent access extends to 'thousands' of UK and global celebrities and influencers across categories including actors, comedians, presenters, musicians, sports stars, reality stars, and vloggers. Public testimonials from Nutshell TV (James Buchanan, Series Producer), Capitalize Ltd, and the First Dates: Celebrity Edition production reference credibility across the television, PR, and marketing verticals.

The business model is transactional and fee-based, with revenue tied to the value or volume of each booking. The company's website presents a tiered booking form with project budgets ranging from entry-level £2,000–£5,000 up to premium £100,001+, suggesting the company earns a percentage of the celebrity fee or a negotiated fixed service fee per engagement. Go-to-market is direct and consultative, with no channel partners or resellers; clients submit briefs via the website, phone (+44 1798 875521), or email ([email protected]). Marketing relies on SEO-driven website content, an educational blog, client referrals, and earned industry reputation rather than paid acquisition. No proprietary technology platform, API, or AI capability is disclosed, and no external funding, acquisitions, or partnerships are documented — the company is privately held under founder/management ownership.

Name

The Casting Agency

Legal name

The Agency-UK.com Limited

Website

https://thecastingagency.tv

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

The Casting Agency is a UK-based, independent celebrity and influencer booking agency founded in 2005 that sources talent on behalf of brands, PR/advertising agencies, broadcasters, and production companies. A small team led by two producers delivers end-to-end booking services across brand endorsements, TV, live events, and campaigns.

Ownership category

akta.pro rank

Product category

Celebrity Booking Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYHSACAHAE

Celebrity & Influencer Talent Booking

Home & Personal Services/Event & Personal Concierge Services/Entertainment Booking & Talent Management

SECONDARYHSACAAAI

Entertainment Booking & Speaker/Talent Management

Home & Personal Services/Event & Personal Concierge Services/Event Planning & Coordination

SECONDARYMPAIAGAF

Brand Partnerships & Endorsement Agencies

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Artist Management & Agencies

SECONDARYHSACAHAB

Performers & Specialty Acts Booking (Magicians, Comedians, Circus, Variety)

Home & Personal Services/Event & Personal Concierge Services/Entertainment Booking & Talent Management

Keywords

• Celebrity booking services
• Talent booking agency
• Influencer booking services
• Brand endorsement booking
• Celebrity talent procurement

Headquarters

HQ city

Pulborough

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Celebrity Booking Fees: The company earns fees for booking celebrities and influencers for client projects. Based on the booking form budget tiers ranging from £2,000 to £100,001+, fees appear to be transaction-based, likely a percentage of the celebrity fee or a fixed service fee negotiated per booking.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Casting Agency is an independent celebrity booking agency that connects businesses with UK and global celebrities and influencers for brand endorsements, TV productions, live events, corporate functions, and social media campaigns. The service is delivered through a four-phase engagement: Discovery (brief and celebrity suggestions), Approach (talent outreach and fee negotiation), Confirmation (contracts, riders, travel, and accommodation), and On-the-Day Coordination (briefings and on-site liaison). Fees are transaction-based, structured across budget tiers from £2,000 to £100,001+.

Product overview

The Casting Agency offers a unified celebrity booking service rather than a modular software platform. The core offering is an end-to-end talent booking service that guides clients through four phases: Discovery (consultation and celebrity suggestions), Approach (outreach and negotiation), Confirmation (contracts and logistics), and On-the-Day Coordination. The company also provides an online booking form for project inquiries. Services span brand endorsements, television shows, live events, corporate functions, and social media campaigns across budget tiers ranging from £2,000 to £100,001+.

Differentiator

Problem solved

Functional benefit

Products and services

• Celebrity Booking Services End-to-end celebrity and influencer booking service that connects brands and organizations with celebrities for various projects including brand endorsements, television shows, live events, corporate functions, and social media campaigns. Delivered through four phases: Discovery (brief and celebrity suggestions), Approach (talent outreach and fee negotiation), Confirmation (contracts, riders, travel, and accommodation), and On-the-Day Coordination (briefings and on-site liaison). Fees are transaction-based across budget tiers from £2,000 to £100,001+.

Quantifiable outcome

• 100+ commissioned TV shows completed successfully
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• ICM Partners: Established US talent and literary agency representing artists, writers and public figures for film, TV, publishing and live engagements. Comparable celebrity booking and representation activity to TCA, particularly for premium brand and event briefs.
• UTA (United Talent Agency): Major global talent agency representing actors, creators, athletes and brands. Comparable to TCA in that it books talent for commercial, brand and live event work, but operates at significantly larger scale with dedicated brand partnerships and endorsements divisions.
• WME (William Morris Endeavor): One of the world's largest talent and literary agencies representing actors, musicians, athletes and creators globally. Overlaps with TCA in the celebrity booking/representation space but at vastly greater scale and across a much broader portfolio of services.
• CAA (Creative Artists Agency): Global entertainment and sports agency representing talent across film, TV, music, sports and digital. While primarily a representative agency, it competes with TCA for booking-related brand and event work through its talent roster.

Direct peers

• Curtis Brown Group: One of the UK's leading literary and talent agencies representing authors, actors, presenters and other public figures. Closest UK-headquartered peer to TCA in terms of celebrity representation and brokering engagements, although at larger scale.
• PBJ Management: UK talent management firm representing presenters, actors and broadcasters for TV, live events and brand campaigns. Closely comparable to TCA as a UK-based boutique focused on celebrity booking and representation for commercial clients.
• United Agents: Major UK talent agency representing actors, writers, directors and presenters for theatre, TV, film and live engagements. Directly comparable to TCA as a UK-based intermediary securing celebrity engagements on behalf of clients.
• YMU Group: UK-headquartered talent management group representing actors, presenters, musicians, sports stars and digital creators. Comparable to TCA in brokering celebrity and influencer engagements for brands, broadcasters and live events.

Emerging players

• The Influence Agency: Influencer marketing agency connecting brands with creators for campaigns, events and endorsements. Partial overlap with TCA on the brand-endorsement and influencer-booking side, but focused on digital creators rather than film/TV celebrities.
• Gleam Futures: UK-based talent management agency specialising in digital creators, influencers and on-screen talent. Comparable to TCA on the influencer/celebrity booking side, though more weighted toward social-first talent than traditional celebrities.

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-casting-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Casting Agency