THE COLLECTION

What THE COLLECTION does

THE COLLECTION is an Indian direct-to-consumer men's apparel brand operating under the legal entity H&F FASHION PRIVATE LIMITED, registered in Akola, Maharashtra with operational presence in Bangalore, Karnataka. The company sells men's clothing — including shirts, T-shirts, bottom wear (trousers, pants, denims), jackets, and blazers — through a single owned e-commerce storefront at thecollectionindia.com built on the Shopify platform. It targets a horizontal consumer persona it describes as "Confident Modern Men," with no named enterprise or B2B customers and no third-party marketplace or physical retail presence.

The product catalog spans over 800 SKUs across fabric categories including 100% Cotton, Giza Cotton, Pure Linen with European Flax certification, Supima cotton, and satin stretch materials. Size range extends from S to 6XL, with multiple fits (Regular, Slim, Oversized, Tailored) — a notably broad range for the Indian mid-premium segment. Themed collections include Four-Way Stretch (stretch fabric technology), Weekend Edit (casual styling), and 9 AM to 9 PM (all-day versatility). The technology stack is asset-light and standard for D2C commerce: Shopify powers the storefront, Connected Payments Technology handles checkout, and a ConvertWay-powered WhatsApp widget manages customer service.

The business model is pure one-time purchase direct-to-consumer with no subscription, membership fees, or recurring revenue mechanism. Price points range from Rs. 799 to Rs. 3,999 (approximately $10–$50 USD), positioning the brand in the mid-premium tier. Revenue is generated primarily through promotional sales events offering up to 60% off plus an additional 10% prepaid discount — a posture that suggests aggressive customer acquisition and/or thin gross margins. With only 5 employees, no disclosed funding, no external investors, and no management team visible publicly, the company appears to be a bootstrapped, founder-operated small business. Customer acquisition relies on organic social channels (Instagram, Facebook, LinkedIn, YouTube) with no evidence of paid acquisition infrastructure.

Name

THE COLLECTION

Legal name

H&F FASHION PRIVATE LIMITED

Website

https://thecollectionindia.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

THE COLLECTION is an Indian direct-to-consumer men's apparel brand selling shirts, T-shirts, bottom wear, jackets, and blazers through an owned Shopify storefront, targeting individual male consumers in India with mid-premium pricing and 800+ SKUs.

Ownership category

akta.pro rank

Product category

Men's Apparel Retail

NAICS

Clothing and Clothing Accessories Retailers (458110), Clothing and Clothing Accessories Retailers (45811), Clothing and Clothing Accessories Retailers (4581)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Men’s Apparel Retail (CRAAABAC)

akta.pro secondary industry

Men’s Specialty Department Stores (CRAGAGAC)

Keywords

• Men's apparel
• Casual shirts
• Premium linen wear
• Direct to consumer fashion
• Online clothing store

Headquarters

HQ city

Akola

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchase model for men's apparel including shirts, T-shirts, trousers, jackets, and blazers. Revenue generated through individual product transactions with periodic sale promotions offering up to 60% off plus additional prepaid discounts.
2. Sale Promotions: Seasonal and promotional sales events driving revenue through discounted pricing on prepaid orders (additional 10% off)

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Collection is an Indian direct-to-consumer men's apparel brand that designs and retails shirts, T-shirts, bottom wear (trousers, pants, denims), jackets, and blazers through its own Shopify-powered online store. The catalog spans premium fabrications including 100% Giza Cotton, Pure Linen (European Flax certified), Supima cotton, and satin stretch materials, offered across sizes S to 6XL and fits including regular, slim, and oversized. Customers purchase individual units via the e-commerce site, supported by express shipping (5–7 days), a 7-day return/exchange policy, secured payment processing, and WhatsApp-based customer service.

Product overview

THE COLLECTION is a men's apparel brand offering a comprehensive range of clothing products built on Shopify e-commerce platform. The core product portfolio consists of Shirts (including solid, check, stripe, linen, Oxford, and printed varieties), T-Shirts (polos, crew neck, and oversized styles), Bottom Wear (trousers, pants, denims), Jackets, and Blazers. The brand features premium fabrics including 100% Cotton Giza Cotton, 100% Pure Linen (with European Flax certification), Supima cotton, and satin stretch materials. Special collections include Four-Way Stretch (stretch fabric technology), Weekend Edit (casual styling), and 9 AM to 9 PM (all-day versatility). The company operates as H&F Fashion Private Limited and is headquartered in Akola, Maharashtra.

Differentiator

Problem solved

Functional benefit

Products and services

• Shirts Men's shirts in solid, check, striped, linen, Oxford, printed, and satin stretch fabrics across multiple fits (regular, slim, tailored), targeting style-conscious Indian men for casual and semi-formal wear.
• T-Shirts Men's T-shirts including polos, crew neck, and oversized styles in multiple prints and fabrics, for everyday casual wear.
• Bottom Wear Men's trousers, pants, and denims/jeans in various colors and waist sizes, for casual and semi-formal occasions.
• Jackets Men's jackets for layering and outerwear.
• Blazers Men's blazers for formal and semi-formal occasions.
• Four-Way Stretch Collection A themed apparel collection built around four-way stretch fabric technology for enhanced comfort and mobility, offered within the men's range.
• Weekend Edit Collection A seasonal collection curated for weekend casual styling within the men's apparel range.
• 9 AM to 9 PM Collection A versatile apparel collection designed for all-day wear from morning to evening within the men's range.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationE-commerce platform powering the online store. Provides payment processing, store management, and order fulfillment infrastructure.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Bewakoof: India's largest casual men's and unisex D2C apparel brand, selling T-shirts, shirts, joggers, and jackets via its own website. Direct comparable on product mix, target customer, and DTC-only model, though at a much larger scale.
• Snitch: India-based men's apparel D2C brand selling shirts, T-shirts, trousers, and jackets through its own Shopify-style online store. The most direct comparable given overlapping product mix, price band, and one-time-purchase DTC model targeting style-conscious Indian men.
• The Souled Store: Indian D2C apparel and lifestyle brand with a strong men's apparel range (T-shirts, shirts, bottoms), founded in 2013 and operating on its own e-commerce platform. Highly comparable on target demographic, vertical, and homegrown DTC distribution.
• Rare Rabbit: Premium men's casualwear D2C brand from India (by Aks Clothing), offering shirts, T-shirts, trousers, and jackets with a focus on contemporary designs. Comparable on premium positioning, men's-only focus, and DTC-heavy distribution.
• Bonkers Corner: Homegrown Indian men's and unisex streetwear D2C brand selling oversized T-shirts, shirts, and co-ords via its own Shopify store. Comparable on the men's casual/DTC angle and Gen-Z positioning, though with a more streetwear-led identity.
• WROGN: Celebrity-backed (Virat Kohli) Indian men's casualwear brand selling shirts, T-shirts, jeans, and jackets online. Comparable on men's apparel category and DTC scale, though differentiated by celebrity association and broader offline presence.

Broad incumbents

• Ajio: Reliance-owned Indian fashion marketplace (app and web) with a large men's apparel assortment across price points. Comparable on product category and India-only reach, but as a marketplace/incumbent rather than a single-brand DTC.
• Tata CLiQ Fashion: Tata Group's Indian horizontal e-commerce platform with a strong fashion vertical (CLiQ Fashion) selling men's apparel from multiple brands. Comparable as a domestic fashion e-commerce destination, but as a broad marketplace rather than a single-brand DTC.
• Myntra: India's largest horizontal fashion marketplace, selling men's shirts, T-shirts, trousers, and blazers across hundreds of brands. Comparable product inventory, but as a broad incumbent marketplace rather than a single-brand DTC operator.

Emerging players

• Freakins: Mumbai-based D2C fashion brand offering women's and men's casual apparel including shirts, co-ords, and denim. Comparable on homegrown D2C model and India-only distribution, though primarily known for women's wear.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@THECOLLECTIONINDIA
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/thecollectionindia
• Instagraminstagram.com/thecollection.in

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THE COLLECTION