What The Fanlab does

The Fanlab is a privately-held Chilean concert promoter and live-event production company headquartered in Santiago. Founded circa 2015 and operating with approximately 7 employees, the company specializes in producing and promoting live concerts featuring international rock, metal, and select pop/soul artists at major venues across Chile, including Movistar Arena, Estadio Nacional, Gran Arena Monticello, Teatro Coliseo, and Teatro Cariola. Its calendar for 2025–2027 includes headline tours by Deep Purple, Guns N' Roses, Def Leppard, Helloween, Opeth, Megadeth, Epica, Floor Jansen, Bryan Adams, and others, alongside Chilean national acts such as Los Tres (30th Anniversary Unplugged).

The company's business model is event-driven: it books international and domestic touring acts, negotiates venue contracts, and monetizes each show through a layered revenue stack including ticket sales commissions, event production fees, and corporate sponsorship overlay. Ticketing is distributed exclusively through authorized digital platforms — primarily Puntoticket and Ticketmaster.cl — using phased sales windows (fan club pre-sale, partner/cardholder pre-sale, general public) with discounts of approximately 20% for pre-sale buyers. Innovation in payment flexibility is demonstrated by 6 interest-free installments via WebPay Plus, applied to higher-priced stadium events such as Guns N' Roses.

The Fanlab's commercial go-to-market relies on a multi-channel marketing mix centered on social media (Instagram with 48,585 followers, Facebook, YouTube, X), email newsletters, and a sponsor ecosystem spanning major Chilean banks (BancoEstado as presenting sponsor for Deep Purple and Def Leppard; Santander, BCI, Banco Falabella, Futuro), beverage brands (CCU, Concha y Toro, Peroni, Disaronno, Aperol), media (Rockaxis), and platform partners (Spotify, Copec Pay) that drive pre-sale access. No AI/ML technology, proprietary platform, or disclosed financial metrics were identified in the source material.

Name

The Fanlab

Legal name

The Fanlab

Website

https://thefanlab.cl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Fanlab is a Santiago-based, privately-held Chilean concert promoter producing live international and national music events across venues from stadiums to theaters, distributing tickets through Puntoticket and Ticketmaster with phased pre-sales, installment payments, and a multi-brand sponsor ecosystem.

Ownership category

akta.pro rank

Product category

Live Concert Promotion

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Concert & Tour Promoters (MPAIAFAA)

akta.pro secondary industries

Merchandising & On-Site Retail (Tour Merch, Pop-ups) (MPAIAFAJ), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites) (MPAIAFAK)

Keywords

• Live concert promotion
• Event production services
• Concert ticketing distribution
• International music tours
• Live entertainment booking

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Concert Ticket Sales and Event Production: The Fanlab generates revenue by producing and promoting live concerts and music events in Chile, selling tickets through authorized platforms such as Puntoticket and Ticketmaster. Revenue is derived from ticket sales commissions, event production fees, and potentially sponsorship arrangements with corporate partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The Fanlab is a Chilean concert promoter and live event producer that organizes and produces live music shows featuring international and national artists across major Chilean venues such as Movistar Arena, Teatro Coliseo, Teatro Cariola, and Gran Arena Monticello. The company manages the full concert lifecycle from artist booking and event production to ticket distribution through authorized digital platforms (Puntoticket and Ticketmaster). Revenue is generated through ticket sales, event production fees, and corporate sponsorships with brands including BancoEstado, Spotify, BCI, and CCU.

Product overview

The Fanlab operates as a unified concert and live event production company, combining international and national artist booking, venue partnerships, ticketing distribution, flexible payment solutions, and social media marketing into a single service offering. Their product portfolio centers on producing live concerts featuring international acts (Deep Purple, Def Leppard, Helloween, Opeth, Epica, Sonata Arctica, Megadeth, The Gathering, Floor Jansen, Bryan Adams, Smith/Kotzen, Halestorm, Macy Gray) and national artists (Los Tres), supported by ticketing partnerships with Puntoticket.com and Ticketmaster.cl, merchandise integration via BigStore.cl, and payment innovations including installment plans through WebPay. The company positions itself as a pioneer in creating international entertainment experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Concert and Live Event Production End-to-end concert and live event production service covering artist booking, venue coordination, marketing, and on-site production for international and national artists across rock, metal, pop, and soul genres at major Chilean venues.
• Event Ticketing Distribution Ticket distribution service delivered through authorized digital platforms Puntoticket.com and Ticketmaster.cl, with multi-phase fan club pre-sales, partner platform pre-sales (Spotify, BancoEstado, Copec Pay), and general public sales for concert attendees in Chile.
• Installment Payment Solutions for Concerts Flexible installment payment options for concert tickets, including interest-free installment plans via WebPay Plus, designed to make premium concert tickets accessible to a broader consumer base in Chile.

Quantifiable outcome

• Sold out multiple major concerts including Helloween (two consecutive shows at Movistar Arena), Megadeth (sold out in hours, requiring a second date), and Los Tres Unplugged (sold out quickly, leading to a second date)

Named customers18 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core and minor.

• BancoEstadocoreGTM or Marketing PartnerBancoEstado serves as the presenting sponsor for Deep Purple and Def Leppard concerts in Chile. The partnership includes exclusive pre-sale windows with a 20% discount for BancoEstado cardholders, driving ticket sales through a financial partner with broad consumer reach.
• PuntoticketcoreChannel Partner/ Reseller/ DistributorPuntoticket is the primary authorized ticket sales platform for The Fanlab's concerts. It handles all pre-sales, fan club sales, and general ticket distribution for the majority of events produced by The Fanlab in Chile.
• Ticketmaster.clcoreChannel Partner/ Reseller/ DistributorTicketmaster.cl serves as an authorized ticket sales platform for select The Fanlab events, including concerts at Gran Arena Monticello and other Ticketmaster-distributed venues.
• FuturominorGTM or Marketing PartnerListed as a sponsor partner in The Fanlab's sponsor section. Futuro is a Chilean financial services company.
• RockaxisminorGTM or Marketing PartnerListed as a sponsor partner. Rockaxis is a Chilean music and entertainment media outlet.
• SantanderminorGTM or Marketing PartnerListed as a sponsor partner. Santander is a major international bank operating in Chile.
• Vermut del GallominorGTM or Marketing PartnerListed as a sponsor partner. Vermut del Gallo is a Chilean beverage brand.
• DesaminorGTM or Marketing PartnerListed as a sponsor partner.
• PeroniminorGTM or Marketing PartnerListed as a sponsor partner. Peroni is an Italian beer brand distributed in Chile.
• DisaronnominorGTM or Marketing PartnerListed as a sponsor partner. Disaronno is an Italian liqueur brand.
• HousebrandtminorGTM or Marketing PartnerListed as a sponsor partner.
• Concha y TorominorGTM or Marketing PartnerListed as a sponsor partner. Concha y Toro is a major Chilean wine producer.
• Casillero del DiablominorGTM or Marketing PartnerListed as a sponsor partner. Casillero del Diablo is a Chilean wine brand from Concha y Toro.
• CCUminorGTM or Marketing PartnerListed as a sponsor partner. CCU (Cervezas Chilenas Unidas) is a major Chilean beverages company.
• BCIminorGTM or Marketing PartnerListed as a sponsor partner. BCI (Banco de Crédito e Inversiones) is a major Chilean bank.
• Banco FalabellaminorGTM or Marketing PartnerListed as a sponsor partner. Banco Falabella is a Chilean bank associated with the Falabella retail group.
• AperolminorGTM or Marketing PartnerListed as a sponsor partner. Aperol is an Italian aperitif brand distributed in Chile.
• SpotifyminorGTM or Marketing PartnerSpotify is listed as a pre-sale partner for Def Leppard concerts, providing exclusive pre-sale access codes to selected Spotify users.
• Copec PayminorGTM or Marketing PartnerCopec Pay is listed as a pre-sale partner for Bryan Adams concerts, offering exclusive pre-sale windows on Puntoticket.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Live Nation Entertainment: Global live entertainment giant operating across concerts, ticketing, and sponsorship. Sets the structural model and competitive benchmark for international touring economics and is the ultimate incumbent The Fanlab competes against for headliner routing.
• AEG Presents: Global concert promoter and venue operator; comparable incumbent at the global touring level. Sets competitive benchmarks on tour routing, deal structures, and artist relationships in the international live music market.
• OCESA: Mexico's dominant concert promoter and venue operator, part of the CIE group. Relevant regional incumbent for international tours that route through Latin America; serves as a benchmark for scale and geographic expansion.
• T4F (Time for Fun): One of the largest live entertainment promoters in Latin America, based in Brazil. A broader incumbent that books major international tours across multiple South American countries, occasionally competing for the same headlining acts.

Direct peers

• DG Medios: Argentina-headquartered concert promoter with cross-border activity in Chile and a comparable focus on international rock and pop touring acts. Operates in adjacent South American markets and competes for the same regional touring artists.
• Lotus Producciones: Chilean concert promoter with a similar international rock/metal roster and use of Movistar Arena and Teatro Coliseo. Lotus is the closest direct competitor for the same touring acts and Chilean venues.
• Move Concerts Chile: Chilean concert promoter producing international tours in the same major venues as The Fanlab. Direct competitor for artist routing decisions and venue bookings in Santiago.

Others

• BigStore.cl: Chilean music merchandising platform integrated into The Fanlab's artist pages for artist-specific merchandise sales. Adjacent ecosystem enabler that captures a portion of the per-fan merchandise revenue.
• Rockaxis: Chilean rock/metal media outlet already listed as a sponsor partner of The Fanlab. Adjacent ecosystem participant shaping the same fan community that The Fanlab monetizes through ticket sales.

Regional players

• Stracciatella Producciones: Argentine concert promoter focused on rock/metal and pop tours with occasional cross-border activity in Chile. Comparable in genre focus but operates primarily from Buenos Aires.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TheFanLabCL
• YouTubeyoutube.com/@TheFanLab
• Facebookfacebook.com/TheFanLabCL
• Instagraminstagram.com/thefanlabcl
• LinkedInlinkedin.com/company/the-fanlab

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Fanlab