The Fencing Post

What The Fencing Post does

The Fencing Post is a privately held, founder-owned specialty e-commerce retailer of fencing equipment, founded in 1989 by Saul Mendoza, a former competitive fencer, and operated out of Escondido, California with a team of approximately five employees. The company sells complete weapons, parts, uniforms, protective gear, scoring equipment, footwear, bags, and accessories across all three Olympic fencing disciplines (foil, epee, and sabre), stocking brands such as Allstar, Uhlmann, and Linea alongside FIE-certified competition-grade products at 350N and 800N protection levels. Value-added services include custom weapon building, stenciling for personalization, sizing guidance, and parts sourcing for hard-to-find items such as Favero reel components.

The business runs on a BigCommerce-powered direct-to-consumer storefront at thefencingpost.com, with no mobile app, no public API, and no disclosed third-party integrations. The GTM motion is direct-to-consumer e-commerce supplemented by a toll-free customer service line (1-800-459-7207) staffed Monday through Friday, with Google AdSense and an email newsletter as the principal paid and owned acquisition channels; a verified-buyer customer gallery supplies social proof. Domestic shipping is fulfilled via UPS Ground and USPS Priority Mail with Next Day and 2nd Day options, and international shipping is available to many destinations subject to length-based product restrictions.

Revenue is generated entirely through one-time product sales with publicly disclosed retail pricing (typical 20% promotional discounts off RRP, products ranging from roughly $5 small parts to over $500 full uniforms) and gift certificates from $25 to $500. There is no subscription component, no enterprise contracts, and no disclosed revenue figures. The customer base is highly fragmented across individual competitive fencers, youth fencers, fencing clubs, and coaches, with no institutional anchor accounts, no funding history, and no parent company or M&A activity identified.

Name

The Fencing Post

Legal name

The Fencing Post

Website

https://thefencingpost.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

The Fencing Post is a founder-owned, direct-to-consumer e-commerce retailer founded in 1989 in Escondido, California, specializing in fencing equipment across foil, epee, and sabre for individual fencers, clubs, and youth athletes.

Ownership category

akta.pro rank

Product category

Fencing Equipment Retail

akta.pro primary industry

Archery Equipment & Accessories Retail (CRAMAKAB)

Keywords

• Fencing equipment retail
• Fencing weapons
• Fencing apparel
• Protective fencing gear
• Sporting goods

Headquarters

HQ city

Escondido

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Fencing Equipment Sales: One-time product sales of fencing equipment including weapons, uniforms, protective gear, accessories, and scoring equipment. Revenue generated through direct consumer transactions on the e-commerce platform with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

The Fencing Post is a direct-to-consumer e-commerce retailer specializing in fencing equipment and apparel for all three fencing disciplines (foil, epee, and sabre). It sells complete weapons, component parts, FIE-certified uniforms, protective masks, gloves, lames, scoring equipment, footwear, equipment bags, coaching gear, and maintenance tools from brands such as Allstar, Uhlmann, and Linea. The company also offers custom stenciling services and assists with custom weapon builds.

Product overview

The Fencing Post is an e-commerce retailer specializing in fencing equipment and apparel for all three fencing disciplines (foil, epee, and sabre). The product portfolio centers on complete weapons and component parts from brands like Allstar, Uhlmann, and Linea, complemented by protective uniforms, masks, gloves, lames, scoring equipment, footwear, and equipment bags. The company also offers customization services including stenciling for names and logos. Products range from entry-level standard gear to FIE-certified competition-level equipment rated at 350N and 800N protection levels.

Differentiator

Problem solved

Functional benefit

Products and services

• Fencing Weapons (Foil, Epee, Sabre) Complete fencing weapons and component parts for foil, epee, and sabre disciplines, including electric and non-electric variants, FIE-certified maraging blades, and various grip types for individual fencers and clubs.
• Uniforms (Jackets and Pants) Fencing uniforms including jackets and pants for men, women, and children, available in 350N and 800N FIE certification levels, featuring materials such as Startex, Ecostar, and Alpha.
• Protective Gear (Masks, Gloves, Underarm Protectors) Safety equipment including fencing masks rated at 1600N FIE and 350N levels, protective gloves for all three weapons, and underarm protectors for fencers of all ages.
• Lames Conductive fencing lames for foil and sabre, including men's, women's, and children's sizes, available in standard and ultralight variants.
• Body Cords and Scoring Equipment Body cords for all three weapons, mask leads, and Favero scoring equipment including reels and springs for competitive and training use.
• Footwear (Fencing Shoes and Socks) Specialized fencing footwear from brands including Adidas, Nike, Kempa, and Azza, along with protective socks.
• Equipment Bags Roll bags, shoulder bags, and equipment transport solutions from Allstar and Linea brands for transporting fencing gear.
• Coaching Gear Training and coaching equipment including padded jackets, arm and leg protection, and coaching-specific gloves for fencing instructors.
• Tools and Accessories Weapon maintenance tools including wrenches, screwdrivers, reamers, contact setters, dies, testing equipment, and hit indicators.
• Stenciling and Customization Service Custom stenciling service for masks, lames, jackets, pants, and bags with names or logos, providing personalization for individual fencers and clubs.
• Custom Weapon Building Custom weapon configuration service in which staff (notably founder Saul Mendoza) advise on and assemble weapon components to customer specifications, such as custom epees with specific blades, points, guards, and pads to achieve desired weight and performance.

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Leon Paul: UK-based fencing equipment manufacturer and global retailer that both produces and sells its own branded gear; a broader incumbent in the fencing equipment space whose products The Fencing Post also resells.
• Allstar Fechtsport: German fencing equipment manufacturer whose full range (weapons, uniforms, gloves, accessories) The Fencing Post carries; as a manufacturer-direct supplier, it competes at the brand level while being a key wholesale partner.
• Uhlmann Sport: German fencing equipment manufacturer of high-end blades, weapons, and apparel; one of the premium brands The Fencing Post resells, but also operates its own direct sales channels, making it both a supplier and a broader competitor.

Direct peers

• Absolute Fencing Gear: US-based e-commerce retailer of fencing weapons, uniforms, and gear across all three weapons; the closest direct competitor to The Fencing Post in North America, serving the same competitive fencer and club customer base.
• PBT Fencing: Fencing equipment supplier selling weapons, blades, and accessories online; competes directly with The Fencing Post in the US fencer equipment market, particularly for parts and blades.
• Blue Gauntlet Fencing: US fencing equipment e-commerce retailer carrying foil, epee, and sabre gear; directly competes with The Fencing Post for individual fencers, clubs, and youth programs with a comparable catalog depth.
• Alliance Fencing Equipment: US fencing retailer offering weapons, protective gear, and apparel; comparable DTC model serving competitive fencers and clubs, overlapping with The Fencing Post's customer base and product mix.
• Discount Fencing Supply: US-based online fencing retailer emphasizing competitive pricing on weapons, uniforms, and gear; directly competes with The Fencing Post on price-sensitive fencer and club customers.

Emerging players

• Radikal Fencing: Smaller-scale fencing equipment retailer with a focused online catalog; an emerging player with overlapping product range in apparel and accessories that intersects with The Fencing Post's offering.
• Triplette Sports: Online fencing equipment retailer focusing on weapons, parts, and accessories; an emerging player with partial overlap to The Fencing Post, particularly in the parts and customization segments.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-fencing-post

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Fencing Post