Flooring Depot

What Flooring Depot does

Flooring Depot is a privately held, family-owned flooring retailer operating from a single Design Center showroom at 5541 NE 122nd Ave Ste 310 in Portland, Oregon, and structured as a subsidiary under the REcreateNW corporate umbrella. The company sells six core flooring categories — carpet, hardwood, laminate, vinyl, tile, and area rugs — sourced from major manufacturers including Shaw Floors, Mohawk, Anderson Tuftex, Daltile, Valinge, Boen, Bedrosians, Florida Tile, DreamWeaver, Monarch Plank, Crestwood, and Happy Floors. The customer base is primarily residential homeowners in the Portland metropolitan area, with secondary segments in small commercial/business clients and do-it-yourselfers; sales are quote-based with financing options offered through partner programs.

Complementing the product lineup, Flooring Depot offers an integrated services bundle that includes the Roomvo-powered room visualizer, carpet binding, radiant heating installation, countertop sales and installation, underlayment, and window treatments from Graber. The company runs a sales-led, showroom-based go-to-market motion staffed by named designers (GG, Bree, Tim), with installation fulfilled through licensed and bonded craftsmen. The technology stack is minimal and non-proprietary: the digital customer experience centers on the third-party Roomvo visualizer, with no disclosed mobile app, API, or proprietary platform.

Revenue mechanics are entirely transaction-based: customers contact the store or visit the showroom for quotes, with no publicly disclosed pricing tiers or subscription model. The business is currently led by new owners Tim and Bree, who took over the family-owned operation; no venture capital or institutional investor involvement is indicated. With 11–50 employees and a single physical location, the company operates at a small regional scale and is exposed to local housing and renovation cycles in the Portland metro area.

Name

Flooring Depot

Legal name

Flooring Depot

Website

https://flooringdepotsurfaces.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Flooring Depot is a privately held, family-owned flooring retailer in Portland, Oregon, selling carpet, hardwood, laminate, vinyl, tile, area rugs, countertops, and window treatments from major manufacturers to homeowners, DIY customers, and small commercial clients via a single showroom.

Ownership category

akta.pro rank

Product category

Flooring Retail

NAICS

Floor Covering Retailers (449121)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)

akta.pro secondary industry

Hardwood Flooring Retail (CRAIAGAB)

Keywords

• Flooring retail
• Home flooring
• Carpet sales
• Hardwood flooring
• Tile installation

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Flooring Products Sales: Retail sale of flooring products including carpet, hardwood, laminate, vinyl, tile, and area rugs. Products are sold to homeowners, DIY customers, and commercial/business clients.
2. Additional Services: Carpet binding, radiant heating installation, countertops, underlayment, and window treatments offered as complementary services to flooring purchases.
3. Financing Services: Financial assistance options offered to customers to help them afford flooring purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Flooring Depot is a Portland, OR-based family-owned retailer that sells carpet, hardwood, laminate, vinyl, tile, and area rugs from leading manufacturers. It also offers complementary home-improvement offerings such as countertops, window treatments, underlayment, carpet binding, and radiant heating, along with Roomvo-powered room visualization and customer financing. Sales are completed through in-store, online, and phone channels, with installation handled by licensed, bonded craftsmen.

Product overview

Flooring Depot is a family-owned flooring retailer offering a comprehensive portfolio of flooring products and home improvement services. The core product offering consists of six main flooring categories: Carpet, Hardwood, Laminate, Vinyl, Tile, and Area Rugs. These are complemented by an integrated suite of services including the Roomvo-powered Room Visualizer (for AR-based product visualization), Carpet Binding, Radiant Heating, Countertops, Underlayment, Window Treatments, and Financing options. The company positions itself as a one-stop shop for flooring needs, offering both products and installation services, with new ownership by Tim and Bree who emphasize quality selection, competitive pricing, and expert customer service in the Portland, OR market.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

14 partnerships are on record, tiered core and minor.

• REcreateNWcoreStrategic or Co-development PartnerFlooring Depot is a subsidiary of REcreateNW. REcreateNW appears to be the parent company overseeing Flooring Depot and possibly other related businesses.
• Shaw FloorsminorOthersShaw Floors is a major flooring manufacturer whose products are sold at Flooring Depot. Logo displayed on website indicating product partnership.
• MohawkminorOthersMohawk is a major flooring manufacturer whose products are sold at Flooring Depot. Logo displayed on website indicating product partnership.
• Anderson TuftexminorOthersAnderson Tuftex is a flooring manufacturer whose products are sold at Flooring Depot. Logo displayed on website indicating product partnership.
• DaltileminorOthersDaltile is a tile manufacturer whose products are sold at Flooring Depot. Logo displayed on website indicating product partnership.
• Happy FloorsminorOthersHappy Floors is a flooring manufacturer whose products are sold at Flooring Depot. Logo displayed on website indicating product partnership.
• ValingeminorOthersValinge is a flooring manufacturer whose products are sold at Flooring Depot. Logo displayed on website indicating product partnership.
• RoomvocoreTechnology or IntegrationRoomvo provides the room visualization technology used on Flooring Depot's website, allowing customers to upload photos and see flooring products virtually installed in their spaces.
• Bedrosians Tile and StoneminorOthersBedrosians is a tile and stone manufacturer whose products are sold at Flooring Depot. Logo displayed on website indicating product partnership.
• BoenminorOthersBoen is a hardwood flooring manufacturer whose products are sold at Flooring Depot. Logo displayed on website indicating product partnership.
• Crestwood FlooringminorOthersCrestwood Flooring is a manufacturer whose products are sold at Flooring Depot. Logo displayed on website indicating product partnership.
• Monarch PlankminorOthersMonarch Plank is a hardwood flooring manufacturer whose products are sold at Flooring Depot. Logo displayed on website indicating product partnership.
• DreamWeaverminorOthersDreamWeaver is a carpet manufacturer whose products are sold at Flooring Depot. Logo displayed on website indicating product partnership.
• Florida TileminorOthersFlorida Tile is a tile manufacturer whose products are sold at Flooring Depot. Logo displayed on website indicating product partnership.

Scale indicators2 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• Floor & Decor: Floor & Decor is a large publicly-traded specialty flooring retailer offering hardwood, tile, vinyl, laminate, and accessories across hundreds of US stores. It is the closest scaled analog to Flooring Depot's specialty-retail model, though vastly larger.
• LL Flooring: LL Flooring is a specialty flooring retailer selling hardwood, vinyl, laminate, and tile directly to consumers through showrooms and online. It competes head-to-head with Flooring Depot in product category and customer base, though at much greater scale.
• Empire Today: Empire Today is a national specialty flooring retailer with a shop-at-home model focused on carpet, hardwood, vinyl, and tile. It targets the same residential flooring buyer as Flooring Depot via a different delivery channel.
• Carpet One Floor & Home: Carpet One is a cooperative of locally-owned flooring retailers across North America selling carpet, hardwood, vinyl, tile, and rugs. Each member store is independently operated like Flooring Depot but with cooperative purchasing and marketing support.

Broad incumbents

• The Home Depot: Home Depot is the largest US home improvement retailer with extensive flooring departments offering carpet, hardwood, tile, vinyl, and installation services. It competes with Flooring Depot on price, selection, and convenience across the Portland metro area.
• Lowe's: Lowe's is the second-largest US home improvement retailer with a comparable flooring assortment to Home Depot, including installation services. It competes directly with Flooring Depot in the Portland market through store traffic and online channels.
• Wayfair: Wayfair is the largest US online home furnishings retailer, offering a wide selection of flooring products alongside furniture and decor. It targets the same DIY and homeowner segments as Flooring Depot through a digital-first experience.
• Build.com: Build.com is an online home improvement retailer specializing in flooring, bath, lighting, and kitchen products. It competes with Flooring Depot in flooring selection and serves professional contractors and DIY consumers.

Others

• Shaw Industries: Shaw Industries is one of the largest carpet and flooring manufacturers in the world and a key supplier whose products are sold at Flooring Depot. While not a retailer, Shaw's brand partnership and product portfolio directly shape Flooring Depot's offering.
• Mohawk Industries: Mohawk Industries is one of the world's largest flooring manufacturers with leading positions in carpet, ceramic tile, laminate, and luxury vinyl. As a major Flooring Depot supplier, Mohawk's brand and product availability materially influence Flooring Depot's assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/flooringdepotsurfaces
• LinkedInlinkedin.com/company/flooring-depot

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flooring Depot