What The Flour Shop Bakery does

The Flour Shop Bakery is a privately held, single-location bakery in Flower Mound, Texas, founded in 2011. It serves individual consumers with scratch-made cakes, cupcakes, cookies, pies, cheesecakes, macarons, quick breads, brownies, cake pops, individual desserts, coffee, and custom or wedding cakes. Its service layer includes dessert tables, decorating parties, children’s baking camps, cookie-decorating classes, equipment rentals, and wholesale baked goods, with an in-house Sweet 250 bar for adult customers.

The business combines a physical retail storefront with website-based ordering for pickup and delivery, custom-order consultations, and wholesale sales to local businesses. Products are made daily from scratch using traditional baking techniques and ingredients; no proprietary software, AI systems, patents, or other technology platform is disclosed. Revenue is transaction-based across low-priced individual items and higher-ticket custom cakes, parties, camps, and wholesale orders, while the company remains concentrated in the Dallas–Fort Worth and North Texas markets.

Name

The Flour Shop Bakery

Legal name

The Flour Shop Bakery

Website

https://theflour.shop

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

The Flour Shop Bakery is a single-location Flower Mound bakery serving consumers with scratch-made cakes, cupcakes, cookies, pies, desserts, custom event orders, parties, and wholesale products through retail, pickup, and delivery.

Ownership category

akta.pro rank

Product category

Artisan Bakery

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291)

SIC

Bakery Products (2050)

akta.pro primary industry

Dessert-First Bakeries (Cupcakes, Cookies, Brownies) (THAFAFAH)

Keywords

• Artisan bakery products
• Custom cake design
• Wedding cake services
• Dessert table catering
• Wholesale baked goods

Headquarters

HQ city

Flower Mound, TX

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Baked Goods: Direct sales of fresh baked desserts including cupcakes, cookies, cakes, pies, cheesecakes, macarons, and more to walk-in and online customers. Products are made from scratch daily.
2. Custom Cakes and Wedding Cakes: Bespoke custom-designed cakes for special occasions including weddings, birthdays, and events. Orders placed through custom order forms with consultation services available.
3. Events and Parties: Hosting of birthday parties and events with decorating activities. Party packages include cake pop decorating and cupcake decorating options for groups.
4. Wholesale Baked Goods: Bulk sales of baked items including pies, cookies, breakfast items, quickbreads, cakeballs, bars, and brownies to business owners.
5. Summer Camp Programs: Educational baking camps for children ages 7 and up, held during summer months with multi-day programs.
6. Sweet 250 Bar: In-house bar experience serving handcrafted cocktails alongside baked goods, operating Thursday-Saturday evenings for adults 21+.
7. Equipment Rentals: Rental of cupcake and cake stands for customer events.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Flour Shop Bakery produces scratch-made baked desserts daily, including cakes, cupcakes, cookies, pies, cheesecakes, macarons, breads, bars, brownies, cake pops, and individual desserts. It also provides custom and wedding cakes, dessert tables, party and baking programs, event classes, cake-stand rentals, wholesale baked goods, and an in-house cocktail bar called Sweet 250.

Product overview

The Flour Shop Bakery is a scratch-made dessert bakery offering a comprehensive portfolio of products centered around freshly baked desserts. The core business includes signature cakes, custom cakes, wedding cakes, and dessert tables for events, complemented by an extensive everyday menu of cupcakes, cookies, pies, cheesecakes, French macarons, quick breads, bars, brownies, cakeballs, and individual desserts. The bakery also features Oak Cliff Coffee beverages and a bar called Sweet 250. Service offerings include party packages (cake pop and cupcake decorating), summer baking camps for children, cookie decorating classes at partner venues, and wholesale accounts for businesses. Additional services encompass cake stand rentals and custom dessert tables for weddings and events. The bakery operates a retail location in Flower Mound, TX, with online ordering for delivery and pickup.

Differentiator

Problem solved

Functional benefit

Brands

• Sweet 250: An in-house bar inside The Flour Shop Bakery offering handcrafted cocktails, mixology lessons, and a late-night experience for adults. Open Thursday-Saturday, 6pm-Midnight, for guests 21 and older.

Products and services

• Signature Cakes Fresh-baked cakes sold in standard 6-inch round, 9-inch round, and half-sheet sizes, with a broad selection of signature flavors. These cakes are available to individual consumers and event customers seeking a standard bakery cake.
• Custom Cakes One-of-a-kind cakes designed collaboratively with the bakery team for birthdays, weddings, and other special occasions. Orders generally require at least one week's notice, and some designs require up to two weeks.
• Wedding Cakes Custom wedding cakes designed around a couple's vision, with a 50% deposit required at least four weeks before the wedding. The offering can be accompanied by pies, cupcakes, brownies, cookies, macarons, and cheesecakes.
• Dessert Tables Custom dessert tables for weddings and events, assembled from mini or full-size cupcakes, brownies, French macarons, cake pops, cookies, mini pies, mini cheesecakes, dessert shooters, pavlovas, and chocolate-covered strawberries. Items are priced by the dozen with stated minimum-order requirements.
• Cupcakes Handcrafted full-size and mini cupcakes sold to walk-in and online customers. Basic flavors are priced at $4.50 each or $49.50 per dozen, while specialty flavors are priced at $5.50 each or $60 per dozen.
• Cookies Freshly baked daily cookies, including sugar, snickerdoodle, chocolate chip, oatmeal, iced, chocolate, peanut butter, M&M, and seasonal varieties. Cookies are available to individual consumers, event customers, and wholesale buyers.
• Pies and Cobblers Freshly baked cream pies, fruit pies, and cobblers sold in 9-inch and 9-by-13-inch formats. The menu includes chocolate, coconut, banana, French silk, fruit, key lime, meringue, Oreo, apple, peach, blueberry, cherry, and other varieties, with gluten-free options available on request.
• Cheesecakes Artisanal 9-inch and mini cheesecakes in original, raspberry swirl, fruit-topping, turtle, pumpkin spice, chocolate, and Oreo varieties. They use graham-cracker or chocolate-cookie crusts and are available for retail and event purchases.
• French Macarons Delicate French macarons offered in chocolate, lemon, wedding cake, raspberry, peppermint, and seasonal flavors. Custom colors and flavors require a minimum order of 12 per flavor or color and two weeks' notice.
• Quick Breads Fresh-baked quick breads in fruit, spice, nut, chocolate, coffee-cake, cinnamon, and seasonal varieties. They are sold as individual bakery items and are also included in the wholesale assortment.
• Bars and Brownies Baked bars and brownies including sugar cookie, cookie dough, Rice Krispie treat, crumble, snickerdoodle, cheesecake brownie, fudge brownie, and Bucket List Brownie varieties. They are sold by the piece or dozen and are included in dessert tables and wholesale offerings.
• Cake Pops Handmade cake pops in red velvet, carrot cake, and almond flavors, starting at $3 each. Custom decoration and individual packaging are available for an additional charge, and cake pops are also offered through party packages and dessert tables.
• Individual Desserts Single-serve desserts including tiramisu, mousse cups, banana pudding, strawberry shortcake, pavlova, eclairs, mini key-lime pie, bread pudding, Texas sheet cake, tres leches, whoopie pies, and related items. These products serve walk-in, pickup, and delivery customers.
• Coffee Beverages Coffee beverages made with Oak Cliff Coffee's Hidden City Espresso blend, including espresso, latte, cappuccino, Americano, drip coffee, cold brew, chai, flat white, and traditional espresso drinks. Homemade vanilla, lavender, hibiscus, blueberry, brown sugar, almond, mocha, caramel, mint-chocolate, and honey syrups are offered.
• Breakfast Pastries Made-to-order Saturday morning pastries, including cinnamon rolls, sticky buns, cream-cheese rolls, croissants, muffins, scones, quick breads, and stuffed croissants. Some orders may require up to two weeks' notice.
• Take and Bake Unbaked cinnamon rolls with icing, cookie dough, and unbaked pies sold for customers to prepare at home. The products provide a home-baking format separate from the bakery's ready-to-eat desserts.
• Sweet 250 An in-house bar inside the bakery serving handcrafted cocktails alongside baked goods to guests aged 21 and older. It operates Thursday through Saturday from 6 p.m. to midnight and also supports mixology lessons and event hosting.
• Party Packages Two-hour cake-pop or cupcake-decorating parties for 10 bakers, priced at $400 and including supplies, tools, ingredients, and two bakery team members. Additional bakers, food, balloons, and custom items are available separately.
• Summer Camp Four-day summer baking camps for children aged 7 and older, scheduled in June and July 2027. Camps run from 9 a.m. to 1 p.m. daily, include lunch, and are offered at $249 early-bird pricing.
• Cookie Decorating Events Cookie-decorating events held at Clink Wine Bar and led by owner Cara. The $50-per-person event includes eight cookies, decorating supplies, step-by-step instruction, and a grazing table.
• Cake Stand Rentals Event rentals for 16-inch, 14-inch, 12-inch, and 10-inch cake stands, 24-cookie stands, 15-cupcake stands, and decorative stands. Prices range from $10 to $25 per stand according to size and type.
• Wholesale Baked Goods Bulk baked goods for business owners, including sweet pies, cookies, breakfast items, quick breads, cakeballs, bars, and brownies. The program serves local restaurants, cafes, and retailers that want to add baked goods to their offerings.

Named customers3 records

Segments3 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Baked by Melissa: New York-based bite-size cupcake and mini dessert brand with nationwide shipping and brand collaborations. Comparable as a dessert-first, celebration-oriented retail bakery with strong digital and gifting channels.
• Nothing Bundt Cakes: Specialty cake retailer franchise with 500+ U.S. locations focused on bundt cakes for celebrations and events. Directly comparable as a cake-forward celebration bakery with retail, custom, and event-driven revenue.
• Crumbl Cookies: Largest premium cookie franchise in the U.S. with 1,000+ locations focused on rotating specialty cookies and catering. Comparable as a dessert-first, celebration-driven retail bakery with wholesale/catering channels.
• SusieCakes: California-based bakery chain offering cupcakes, cakes, pies, and desserts with a nostalgia-driven, scratch-made brand. Strong comparable as a multi-category dessert bakery with custom celebration cakes and a focus on traditional recipes.
• Georgetown Cupcake: Premium cupcake and dessert bakery with multiple retail locations, strong TV-driven brand, and nationwide shipping. Comparable as a cupcake-anchored retail bakery with custom celebration cake and shipping operations.
• Insomnia Cookies: Late-night cookie delivery and retail bakery with 200+ U.S. locations. Comparable as a cookie-anchored dessert bakery with strong direct-to-consumer online ordering and delivery operations.
• Tiff's Treats: Texas-founded warm cookie delivery and pickup specialist with multiple DFW locations. Strong regional peer given overlapping DFW market, cookie-and-dessert focus, custom orders, and event catering.
• Milk Bar: Christina Tosi-founded dessert brand known for cakes, cookies, pies, and novelty desserts with nationwide shipping. Comparable as a dessert-first, brand-forward retail bakery with strong custom cake and shipping components.
• Magnolia Bakery: Iconic NYC-based dessert bakery specializing in cupcakes, cakes, pies, and custom celebration desserts across multiple U.S. locations. Highly comparable as a multi-category dessert-first retail bakery with custom cake and wedding offerings.
• Sprinkles Cupcakes: National cupcake-focused bakery chain known for premium scratch cupcakes, custom cakes, and cupcake ATMs. Direct comparable as a dessert-first bakery with strong brand recognition and custom-order wedding/tiered cake business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/flourshoptx
• Instagraminstagram.com/flourshoptx
• Pinterestpinterest.com/flourshoptx
• LinkedInlinkedin.com/company/the-flour-shop-bakery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Flour Shop Bakery