TFL Productions

Name

TFL Productions

Legal name

TFL Productions LLC

Website

https://thefowllife.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Outdoor Hunting Media

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Hunt, Fish & Shooting Sports Distribution (CRAOAJAC)

Keywords

• Outdoor hunting media
• Waterfowl hunting content
• Hunting TV production
• Hunting podcast production
• Branded hunting merchandise

Headquarters

HQ city

Reno

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. TV Broadcasting Rights: The show airs on The Outdoor Channel and other streaming platforms, generating revenue through broadcast licensing agreements and advertising.
2. Sponsorship and Brand Partnerships: Multiple brand sponsors including Benelli, Eukanuba, Federal Premium, and others pay for product placement, sponsored content, and advertising within episodes.
3. Merchandise Sales: The company operates an e-commerce shop selling branded merchandise including hoodies, t-shirts, hats, tumblers, stickers, and DVDs.
4. Podcast Sponsorships: The Fowl Life Podcast and This Life Ain't For Everybody Podcast generate revenue through episode sponsorships from brands like Hunter Nation, Safari Club International, and others.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

TFL Productions produces multi-platform outdoor hunting television programming and podcasts, anchored by The Fowl Life, billed as The Outdoor Channel's #1 Waterfowl Hunting TV Show, and Dead Dog Walkin' on The Sportsman Channel. The company also produces The Fowl Life Podcast, This Life Ain't For Everybody Podcast, and the Eukanuba-sponsored Duck Dog Podcast Series, and operates a direct-to-consumer e-commerce shop selling branded hoodies, T-shirts, hats, tumblers, stickers, and DVDs. Revenue is generated through TV broadcast and streaming licensing, brand sponsorships, podcast sponsorships, and merchandise sales.

Product overview

TFL Productions operates as a multi-platform outdoor content production company producing waterfowl and predator hunting television programming and podcasts. The core offerings include The Fowl Life (main waterfowl hunting TV show on Outdoor Channel), Dead Dog Walkin' (predator hunting show on Sportsman Channel), The Fowl Life Podcast, This Life Ain't For Everybody Podcast, and the Duck Dog Podcast Series (sponsored by Eukanuba). The company also operates an e-commerce shop selling branded merchandise. Content is distributed across cable/satellite TV, video-on-demand streaming services (MyOutdoorTV, Hulu, Fubo, FrndlyTV), and podcast platforms (Apple Podcasts, Spotify).

Differentiator

Problem solved

Functional benefit

Brands

• The Fowl Life Podcast: Waterfowl hunting focused podcast series
• This Life Ain't For Everybody Podcast
• Dead Dog Walkin'
• Duck Dog Podcast Series

Products and services

• The Fowl Life Waterfowl hunting TV show featuring host Chad Belding chasing ducks and geese across the United States and Canada; airs as a half-hour series on The Outdoor Channel and delivers action and instructional content for waterfowl hunters.
• Dead Dog Walkin' Predator hunting TV show featuring the Belding brothers hunting coyotes, bobcats, mountain lions, and other predators in Nevada; nationally syndicated through The Sportsman Channel and WildTV.
• The Fowl Life Podcast Podcast focused on waterfowl hunting, featuring expert guests, hunting tips, and discussions of waterfowl conservation and the hunting lifestyle; distributed via Apple Podcasts, Spotify, and Google Play.
• This Life Ain't For Everybody Podcast Podcast hosted by Chad Belding covering hunting, conservation, sports, music, and current events, featuring guests such as athletes, musicians, and outdoor personalities.
• Duck Dog Podcast Series Fueled by Eukanuba Weekly Monday podcast series dedicated to duck dogs, featuring sporting dog experts who discuss nutrition, training techniques, and topics to keep gun dogs in top shape for hunting season; sponsored by Eukanuba Sporting Dog.
• The Fowl Life Shop Direct-to-consumer e-commerce store selling branded apparel and gear including hoodies, T-shirts, hats, tumblers, stickers, and DVDs featuring The Fowl Life content.

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core and minor.

• Nutrien Ag SolutionscoreGTM or Marketing Partner · 1 August 2024Partnership announced August 2024 to bring awareness of farmers and hunters working together for sustainable solutions. Focuses on conservation and the intersection of agriculture and hunting.
• Benelli USAcoreGTM or Marketing Partner · 1 January 2014Benelli USA became the title sponsor of The Fowl Life in January 2014 and named Chad Belding as a member of their pro staff. Benelli provides waterfowl shotguns including Super Black Eagle 3 and SuperVinci for use on the show.
• EukanubacoreGTM or Marketing PartnerEukanuba is the sponsor of The Duck Dog Podcast Series, providing premium sporting dog food products. The partnership includes content focused on duck dog nutrition and training.
• Federal PremiumminorGTM or Marketing PartnerAmmunition sponsor featured in Black Cloud commercial productions. Banded Productions has partnered with Federal Premium to create branded hunting content.
• RealtreeminorGTM or Marketing PartnerCamouflage pattern partner. The Fowl Life participated in the marketing launch of Realtree MAX-5 camouflage pattern for waterfowl hunters.
• Mojo OutdoorsminorGTM or Marketing PartnerSponsor featuring Mojo Spinning Wing Decoys on the show for waterfowl hunting content.
• Jack Link'sminorGTM or Marketing PartnerBeef jerky sponsor providing protein snacks for hunting blind content.
• Mossy Pond RetrieverscoreStrategic or Co-development PartnerProfessional duck dog training partner featured on hunting dog training content and The Duck Dog Podcast Series. Provides expert trainers Brad and Lee for content creation.
• Featherlite Of RenominorStrategic or Co-development PartnerCustom hunting trailer collaboration resulting in the Banded Trailer exclusive to Featherlite of Reno, designed specifically for hunting enthusiasts.
• Otis TechnologyminorGTM or Marketing PartnerGun cleaning sponsor featuring Otis Technology Ripcord products for firearm maintenance content on the show.
• Hunter NationminorGTM or Marketing PartnerPodcast sponsor for This Life Ain't For Everybody Podcast, supporting outdoor lifestyle content.
• Safari Club InternationalminorGTM or Marketing PartnerPodcast sponsor supporting This Life Ain't For Everybody Podcast content.
• Mickey Thompson TiresminorGTM or Marketing PartnerTire sponsor for hunting vehicles featured in show content.
• LEER ToppersminorGTM or Marketing PartnerTruck cap sponsor providing camper shells for hunting vehicle organization and gear protection.
• DemerBoxminorGTM or Marketing PartnerLimited edition portable speaker collaboration - DemerBox Fowl Life DB2 speaker designed for outdoor use.
• OakleyminorGTM or Marketing PartnerSunglasses sponsor with 15% discount program for military, first responders, and government. Partnership with both The Fowl Life and Dead Dog Walkin shows.
• TaurusminorGTM or Marketing PartnerFirearms sponsor featured in hunting content and Dead Dog Walkin show.
• Avery Sporting DogminorGTM or Marketing PartnerSporting dog products sponsor providing dog vests, bumpers, and training equipment for giveaways and content.
• Elite Duck CallsminorGTM or Marketing PartnerDuck call sponsor featured in podcast content on duck calling techniques and vocabulary.
• TraegerminorGTM or Marketing PartnerGrill sponsor featured in wild game cooking content and podcast episodes.
• 102.9 The Hog ShowminorGTM or Marketing PartnerRadio partnership with Wisconsin-based station for podcast appearances and hunting/cooking content featuring Chad Belding and Joel Kleefisch.
• The Sportsman ChannelcoreChannel Partner/ Reseller/ DistributorBroadcast partner for Dead Dog Walkin show, a nationally syndicated predator hunting TV show distributed through The Sportsman Channel and WildTV.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Bass Pro Shops: Bass Pro Shops is the dominant outdoor retail brand with significant hunting media and TV programming. Comparable to TFL as a major player in the hunting content/media space, but operates as a much broader outdoor retail and entertainment platform.
• Winchester: Winchester is a major ammunition and firearms brand with its own hunting TV programming (e.g., Winchester Deadly Passion). Comparable to TFL as a hunting-content property, though it operates within a much larger industrial brand portfolio.

Direct peers

• Mossy Oak: Mossy Oak is a hunting camouflage and media brand producing hunting TV content. Comparable to TFL as a hunting-content/media property that monetizes audience through both media rights and brand sponsorships.
• Final Approach: Final Approach is a waterfowl hunting gear brand producing hunting content and media. Directly comparable to TFL as a waterfowl-specific brand using media and sponsorships to drive audience engagement within the duck/goose hunting vertical.
• Realtree: Realtree is a hunting camouflage brand producing hunting TV programming (e.g., Realtree Roadtrips). Directly comparable to TFL as a hunting-content media business tied to a broader outdoor brand portfolio.
• Drake Waterfowl: Drake Waterfowl is a waterfowl-specific hunting apparel and content brand. Especially comparable to TFL as a waterfowl-focused brand that uses hunting media/content as a core marketing and revenue channel.
• MeatEater: Founded by Steven Rinella, MeatEater is a hunting/outdoor media company producing TV, podcasts, and digital content. Directly comparable to TFL as a multi-platform hunting content business monetized through sponsorships, streaming, and merchandise.
• Bone Collector: Michael Waddell's Bone Collector is a long-running hunting TV show, brand, and apparel line. Closely comparable to TFL as a host-driven hunting TV property with sponsorship and merchandise monetization.
• Buck Commander: Buck Commander is a hunting TV show and lifestyle brand featuring the Robertson family. Directly comparable to TFL as a nationally syndicated hunting show with branded merchandise and sponsor-driven revenue.

Emerging players

• The Hunting Public: The Hunting Public is a fast-growing YouTube-native hunting content brand. Comparable to TFL as a hunting content business, but represents an emerging digital-first distribution model that could compete for the same audience and sponsors.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/thefowllifetv
• YouTubeyoutube.com/user/fowllife
• Facebookfacebook.com/thefowllifetv
• LinkedInlinkedin.com/company/tfl-productions
• Instagraminstagram.com/thefowllifetv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TFL Productions