The Goalie School

What The Goalie School does

The Goalie School (TGS) is a privately held, founder-led hockey goaltender coaching service founded in 2017 by Duane Crocker and based in Newmarket, Ontario. The company delivers one-on-one private sessions, two-on-one semi-private sessions, team training at client rinks, and seasonal multi-day camps (e.g., the TGS Christmas Camp) to competitive youth and amateur goaltenders and their minor hockey teams. Service delivery is manual and instructor-led — focused on mobility and edge work, positioning and angle, net presence, rebound control, post protection, and reaction saves — with no proprietary software or technology platform beyond a WordPress website integrated with the Bookeo online scheduling tool. Sessions are delivered at five partner ice rink facilities across the north Greater Toronto Area (Aurora, Newmarket, North York, Richmond Hill, Schomberg).

The business model is direct-to-consumer and unit-priced: private sessions at $160 per hour, semi-private at $90 per goalie per hour, team training at $135 per hour with volume discounts on 10- and 15-session packages, and camps priced at $560-$600 per goalie. Revenue is transaction-based and driven by individual session volume plus seasonal package and camp purchases. The instructional staff comprises four named coaches including founder Duane Crocker (20+ years of playing experience, 25+ years of coaching) alongside Domenic Rollo, Matthew Hughes, and Michael Levesque. The company is founder-owned with no institutional investment, no parent company, and operates within a single regional market. Marketing relies on the company website, Facebook and Instagram, and word-of-mouth within the GTA hockey community.

Name

The Goalie School

Legal name

The Goalie School

Website

https://thegoalieschool.ca

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

The Goalie School is a founder-led, direct-to-consumer hockey goaltender coaching service founded in 2017 and operating at five partner rinks across the north Greater Toronto Area, serving competitive youth and amateur goalies with private, semi-private, team, and camp sessions.

Ownership category

akta.pro rank

Product category

Hockey Goaltender Coaching Services

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Goalkeeper/Pitching/Position-Specialty Training Programs (MPAKAJAF)

akta.pro secondary industry

Winter Sports & Snow Training Schools (Ski, Snowboard, Ice Sports) (MPAKAJAI)

Keywords

• Hockey goaltender coaching
• Goalie training camps
• Private hockey lessons
• Youth goaltending development
• Hockey team training

Headquarters

HQ city

Aurora

HQ country

Canada

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Private Goalie Coaching Sessions: One-on-one elite goalie coaching sessions at $160 per hour. 1.5 hour sessions available by special request. Revenue is transaction-based, driven by session volume and package purchases.
2. Semi-Private Coaching Sessions: Two-on-one coaching sessions at $90 per goalie per hour. Lower per-person price point enabling higher volume revenue from shared sessions.
3. Team Training Sessions: Team goalie training at client's practice facility. Priced at $135/hour for single sessions, with volume discounts of $1,275 for 10 sessions and $1,875 for 15 sessions. Limited to 3 goalies per session.
4. Seasonal Hockey Camps: Specialized camps such as the TGS Christmas Camp offering multi-day intensive training. Priced at $560 before December 1st and $600 after, including on-ice training, off-ice warm-up, lunch, video review, and dryland sessions.
5. Session Packages: Package deals offering discounted rates for bulk session purchases. 10 private sessions available for $830 (vs $1,600 at individual rates), incentivizing recurring customer commitment.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Goalie School provides elite, specialized goaltender coaching and training for hockey players across the north GTA, operating out of multiple ice facilities. The company offers one-on-one and semi-private lessons, multi-session packages, team-based goaltending training for minor hockey organizations, and seasonal camps. Its primary product is paid coaching time delivered by experienced instructors.

Product overview

The Goalie School (TGS) is a premier hockey goaltender coaching service operating across the north Greater Toronto Area since 2017. The company offers a structured portfolio of coaching services including private 1-on-1 sessions, semi-private 2-on-1 sessions, team training, and seasonal camps. The core coaching curriculum emphasizes mobility (skating and edge work), form/technique, net presence, rebound control, positioning, and reaction saves. Services are delivered at multiple partner rink facilities across Aurora, Newmarket, North York, Richmond Hill, and Schomberg.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Goaltender Session A one-on-one goaltender coaching session priced at $160 per hour, delivered by TGS instructors for individual hockey goalies seeking personalized technique development.
• Semi-Private Goaltender Session A two-on-one semi-private goaltender coaching session priced at $90 per goalie per hour, allowing two goalies to share a single instructor for cost-efficient, peer-based training.
• 10-Session Package A bundled package of 10 private goaltender sessions priced at $830 total, offered as a discounted alternative to paying per session for goalies committed to ongoing training.
• Team Goaltender Training Goaltender training delivered to entire minor hockey teams, priced at $135 per hour for a single session, $1,275 for a 10-session package, and $1,875 for a 15-session package, designed for coaches and team managers who want specialist goaltending instruction for their squad.
• TGS Christmas Camp A seasonal Christmas holiday goaltender camp priced at $560 per goalie with early-bird pricing and $600 per goalie at the standard rate, providing intensive multi-day goaltending development during the school break.

Quantifiable outcome

• Success rate in helping goalies advance from AA to AAA levels
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Gold in the Net: Canadian franchised hockey goalie school network running camps and clinics nationwide. Comparable niche focus on goaltending instruction with similar seasonal camp-based model.
• Just Goaltending: Former employer of TGS founder Duane Crocker in the GTA. Offers goalie-specific coaching in the same Toronto market with overlapping customer segments and instructional approach.
• Universal Goaltending: Another former employer of Duane Crocker in the GTA goaltending market. Competes directly for the same youth and amateur goalie coaching customers in the same geography.
• ProCrease Goaltending: Goaltender coaching company providing private lessons, group sessions, and clinics across Canadian and US markets. Comparable in focusing exclusively on the goaltender position.
• Stop It Goaltending: US-based goaltender-only training company offering clinics, camps, and private coaching across North America. Directly comparable to TGS in its narrow specialization on the goalie position and in-person coaching delivery.
• Goaltending the Evolution: Prior GTA-based goaltending school where TGS founder served as Head Instructor. Operates in same market with same goaltender-only coaching model.

Broad incumbents

• Toronto Hockey School: General GTA hockey skills school offering instruction across all positions. Competes for the same pool of hockey families but offers broader (less specialized) programming including skating, shooting, and team skills.

Emerging players

• HC Goaltending: Goaltending instruction provider focused on video analysis and remote coaching in addition to in-person sessions. Overlaps with TGS in instructional content but offers a more technology-enabled model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thegoalieschool
• Instagraminstagram.com/thegoalieschool
• LinkedInlinkedin.com/company/the-goalie-school

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Goalie School