The Goodness Brewing Company

Name

The Goodness Brewing Company

Legal name

The Goodness Brewing Company

Website

https://thegoodnessbrew.co

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

The Goodness Brewing Company is a London-based craft brewery founded in 2018, producing vegan and gluten-free canned and draft beers across a four-SKU core lineup. It sells via Shopify e-commerce, its Wood Green taproom, and 350 wholesale accounts including Fullers and Greene King.

Ownership category

akta.pro rank

Product category

Craft Beer Brewing

NAICS

Breweries (31212), Beer, Wine, and Liquor Retailers (44532)

SIC

Malt Beverages (2082), Beverages (2080)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industries

Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB), Producer-Owned Retail & Bottle Shops (On-site) (THAFALAL)

Keywords

• Craft beer brewing
• Gluten-free beer
• Vegan beer production
• Craft brewery taproom
• Wholesale beer distribution

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Beer Cans (Direct E-commerce): Direct-to-consumer sale of canned beers through the Shopify web store, with UK home delivery via dedicated courier network. Prices range from £35–£42 for 12x44cl packs.
2. Taproom On-Site Sales: On-site draft and can sales at the taproom in Wood Green, London, paired with pizza food offering and weekend events.
3. Wholesale Distribution: Wholesale supply of canned and draft beer to 350 trade accounts including Fullers, Greene King, independent pubs, and online wholesaler Beer52. Reaches trade customers via direct sales team, Eebria, and Sellar platforms.
4. Merchandise: Sale of branded merchandise including t-shirts, vests, graphic posters (A2), and sweatshirts through the web store.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

The Goodness Brewing Company is an independent craft brewery that designs, brews, and sells a core lineup of vegan, gluten-free craft beers (Kölsch Lager, Red IPA, Session IPA, and DDH Hazy IPA) in cans, alongside seasonal and limited releases. The company runs a Shopify e-commerce storefront shipping 12×44cl packs across the UK, operates a taproom and pizza venue in Wood Green, London, and supplies wholesale draft and packaged beer to around 350 trade accounts including Fullers and Greene King pub estates.

Product overview

The Goodness Brewing Company is a craft brewery founded in 2018 in North London's Wood Green. The company operates as a single unified brand offering a core lineup of canned and draft beers alongside a merchandise line and a physical taproom. The core beer portfolio consists of four canned offerings—SUNSHINE (Kölsch Lager 4.7%), SUNSET (Red IPA 4.7%), YES! (Session IPA), and A LOVE SUPREME (DDH Hazy IPA 5.6%)—alongside seasonal and limited releases such as Elderflower Lemonade (Fruited Sour 4.5%) and Luna (Irish Dry Nitro Stout 4.2%, draft-only). Merchandise includes branded apparel (t-shirts, vests, sweatshirts) and A2 graphic posters featuring beer branding. The company sells directly through its Shopify-powered e-commerce website, at its taproom in Wood Green, and through wholesale distribution to 350+ accounts including Fullers and Greene King sites. All core beers are vegan and gluten-free (enzyme-reduced to under 20ppm).

Differentiator

Problem solved

Functional benefit

Products and services

• SUNSHINE – KÖLSCH LAGER 4.7% A beautifully crisp Kölsch-style lager at 4.7% ABV with low bitterness and a subtle stone fruit finish, pale straw in hue. Sold as 12×44cl packs for £35.00 and brewed vegan and gluten-free.
• SUNSET Red IPA 4.7% A modern Red IPA at 4.7% ABV balancing dark malts with zesty hops — citrusy aroma from Citra and dank tones of Columbus, alongside smooth toffee and biscuit malt notes. Sold as 12×44cl packs for £37.50 and brewed vegan and gluten-free.
• YES! – SESSION IPA A session-strength IPA built around cryo hop flavors of tangerine and citrus, with a soft palate and great mouthfeel from oats. Sold as 12×44cl packs for £37.50, brewed vegan and gluten-free.
• A LOVE SUPREME – DDH HAZY IPA 5.6% A double dry-hopped hazy IPA at 5.6% ABV with pineapple and guava aroma, low bitterness and a pillowy head, hopped with Amarillo Cryo and Citra Cryo. Sold as 12×44cl packs for £42.00, brewed vegan and gluten-free.
• Luna Irish Dry Nitro Stout An Irish-style dry nitro stout at 4.2% ABV with a velvety smooth body, creamy head, dry coffee notes and rich bitterness. Inspired by Roman mythology, available on draft only at trade outlets.
• Elderflower Lemonade Fruited Sour 4.5% An Italian Limonata-style fruited sour at 4.5% ABV blending sharp Sicilian lemons with delicate English elderflower. Light, zesty, and refreshing, sold in standard 12×44cl packs in the £35–£42 range.
• Taproom The company's physical brewpub taproom in Wood Green, North London. Offers all core and rotating beers on draft and in cans, a pizza kitchen, a beer garden, live music, sports screenings, Glastonbury broadcasts, and private bookings. Fully wheelchair-accessible, welcomes kids until 7pm, dogs at all times, and serves vegan and gluten-free food and drink options.
• Branded Merchandise Branded apparel and graphic merchandise sold through the Goodness Brew Co Shopify web store, including YES! T-shirts (£25, sizes S–XXL), Black Vest – Rainbow Front & Back (£22), Goodness Logo Sweatshirts (£30, limited edition in M/L/XL), and A2 graphic posters (£10 each) featuring the brewery's beer artwork.

Quantifiable outcome

• 350 distribution accounts including Fullers and Greene King
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• FullerscoreChannel Partner/ Reseller/ Distributor · 1 January 2024Fullers is a major UK pub operator with an extensive estate of pubs across the country. The Goodness supplies draft and/or packaged beer for sale across Fullers venues, significantly expanding the brewery's reach and brand visibility.
• Greene KingcoreChannel Partner/ Reseller/ Distributor · 1 January 2024Greene King is one of the UK's largest pub operators. The Goodness supplies beer for sale across Greene King pub sites, adding another major distribution channel to the brewery's trade footprint of 350 accounts.
• Transport for London (TFL)flagshipStrategic or Co-development Partner · 1 January 2024TFL partnered with The Goodness and Beer52 to create 'Good Service On All Lines', a Cold IPA inspired by over a century of iconic TFL poster art. The brew uses Strata, Mosaic, and Cryo Pop hops, with labels designed to resemble photorealistic paper cuts inspired by TFL archival works. Officially TFL licensed, sold exclusively in Beer52 boxes.
• Devil's Botany DistilleryminorGTM or Marketing Partner · 1 January 2024Devil's Botany is a London distillery. The Goodness teamed up with Devil's Botany at Soho Pride London 2024 to serve a collaborative slush drink alongside Goodness beers at the event, combining beer and spirits for the Pride celebration.
• St James's Church PiccadillyminorOthers · 1 January 2024St James's Church Piccadilly is the venue host for Soho Pride London celebrations. The Goodness participated in the Pride event held in the church's courtyard and donated 10% of event profits to the church's charities addressing refugee, earth, racial, and LGBTQ+ justice issues.
• Beer52coreChannel Partner/ Reseller/ Distributor · 1 January 2024Beer52 is a UK craft beer subscription box service. The collaboration brew 'Good Service On All Lines' (TFL Cold IPA) is exclusively available in the Beer52 box, making Beer52 a key retail distribution channel for this flagship collaboration product.
• Sam TaylorminorStrategic or Co-development Partner · 1 January 2023Artist and illustrator Sam Taylor (known for work with Thrasher, VICE, Vans) partnered with The Goodness to create 'Worm Juice', a super-rare limited-edition brew produced exclusively for Sam's first solo show 'DRAWING FROM THE HEART' at AMP Gallery in Peckham, London. Sam designed the can artwork with ink and marker, reproduced by NOMOQ directly onto cans.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Anspach & Hobday: London-based craft brewery (Bermondsey) with a taproom, DTC e-commerce, and wholesale distribution focused on IPAs, pales, and lagers — closely comparable in size, location, and multi-channel approach to The Goodness.
• Fourpure Brewing Co. Bermondsey-based London craft brewery producing a core range of IPAs, pales, and lagers with taproom, DTC, and UK-wide pub distribution — directly comparable scale and channel mix.
• Tiny Rebel Brewing Co. Welsh craft brewery producing core IPAs, lagers, and stouts with UK-wide pub, grocery, and DTC distribution plus a taproom — comparable craft positioning and multi-channel mix, though based outside London.
• Hammerton Brewery: North London (Crouch Hill) independent craft brewery with on-site taproom and London-focused pub distribution. Closely comparable geography, scale, and brewpub-led GTM.
• Beavertown Brewery: London-based craft brewery producing IPAs, lagers, and sours with strong taproom presence and national wholesale distribution across UK pub estates — closely comparable product portfolio and go-to-market model to The Goodness.
• Camden Town Brewery: London craft brewery with flagship lager and IPA range, taproom venues, and broad UK pub and grocery distribution. Most directly comparable on London craft positioning, wholesale partnerships, and DTC channels.
• Magic Rock Brewing: UK craft brewery specializing in modern hop-forward IPAs and sours with broad on-trade distribution and a Huddersfield taproom — comparable craft specialization and wholesale footprint.
• Truman's Brewery: East London craft brewery with core lager and pale ale range, taproom at the brewery, and UK pub/grocery distribution — directly comparable London craft positioning and channel mix.

Broad incumbents

• Guinness / Diageo: Global incumbent brewer with deep UK pub estate presence (including stout, lager, and ale ranges) that competes for the same trade accounts and on-tap real estate as The Goodness in hospitality channels.
• BrewDog: Scotland-founded, internationally scaled craft brewery with broad IPA, lager, stout, and sour range, plus extensive taproom estate and UK pub distribution — comparable core category and channel structure, but materially larger scale and portfolio breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thegoodnessbrew
• LinkedInlinkedin.com/company/the-goodness-brewing-company
• Instagraminstagram.com/goodnessbrew?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Goodness Brewing Company