What The Goodtime Hotel does

The Goodtime Hotel is a 266-key, seven-story boutique hotel occupying an entire city block at 601 Washington Avenue in South Beach, Miami Beach. Co-founded in 2021 by musician Pharrell Williams and hospitality entrepreneur David Grutman, with interiors designed by Ken Fulk, the property combines guestroom accommodations with a portfolio of on-site experience venues. Rooms range from 180-square-foot queen rooms to the 1,600-square-foot Arigato Suite, and the third floor houses Strawberry Moon, a poolside swim club and restaurant that hosts weekend DJ events. Additional amenities include The Library lounge (open 24 hours to guests), a MyBeast-operated indoor/outdoor gym with Peloton bikes and TechnoGym treadmills, on-demand spa services, complimentary beach chairs, and event spaces (The Library, Arigato Suite, Washington Ave 3,400-square-foot hall, Pool Deck, Mangrove). The property also anchors the first U.S. flagship of Vintage Frames Company, a designer vintage eyewear retailer.

The underlying technology stack is standard for a branded boutique hotel: a central property management and booking system integrated with Marriott International's Tribute Portfolio platform, OpenTable for restaurant reservations, and Booker for pool party and table bookings. Digital accessibility is a documented differentiator, with WCAG 2.1 Level A + AA compliance, TTY devices, strobe-light alarms, closed-captioned in-room TVs, and Braille signage throughout. No proprietary AI, ML, or data products are referenced in the available information.

The revenue model combines per-night room revenue with a mandatory $40 plus tax per night resort fee (bundling Prosecco welcome, beach access, F45 classes, beach bikes, internet, and Bonvoy Elite valet), transactional F&B from Strawberry Moon, unit-priced spa services ($175 massages, $399 spa packages), Vintage Frames retail, event-space rental and catering, and tiered parking ($25–$50 plus tax). Distribution runs through direct website, Marriott's centralized booking and Bonvoy app, phone reservations, and third-party OTAs such as TripAdvisor, with earned PR through The Dana Agency and lifestyle positioning on Instagram serving as top-of-funnel demand generation.

Name

The Goodtime Hotel

Legal name

The Goodtime Hotel

Website

https://thegoodtimehotel.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

The Goodtime Hotel is a 266-room boutique lifestyle property in South Beach Miami, co-owned by Pharrell Williams and David Grutman, operating within Marriott's Tribute Portfolio and serving experience-driven leisure, group-celebration, and corporate-meeting guests through rooms, Strawberry Moon F&B, and event venues.

Ownership category

akta.pro rank

Product category

Boutique Hotel & Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

Keywords

• Boutique hotel accommodation
• Hospitality services
• Hotel event venues
• Poolside dining
• Wellness spa services

Headquarters

HQ city

Miami Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Room Accommodations: The hotel generates primary revenue from 266 stylish rooms and suites, including standard queen and king rooms, suites, and the luxury Arigato Suite. Room bookings include a mandatory resort fee of $40+ tax per night.
2. Food & Beverage - Strawberry Moon: The hotel's signature poolside restaurant and swim club generates revenue through breakfast, brunch, all-day dining, cocktails, and grab-and-go offerings. Weekend pool parties with DJ entertainment and cabana/daybed rentals drive significant F&B revenue.
3. Spa Services: On-demand wellness treatments offered through partnerships with local wellness providers, including massages, body scrubs, and facials. Revenue generated through treatment bookings like the Rose All Day Massage at $175 and packages like Girls Just Wanna Have Fun at $399.
4. Retail - Vintage Frames: Vintage Frames Company operates a flagship retail location within the hotel, specializing in designer vintage eyewear. Hotel benefits from foot traffic and brand partnership appeal.
5. Meeting & Event Spaces: The hotel offers venues for corporate meetings, social events, and celebrations including the Arigato Suite, Washington Ave space, The Library, and pool deck. Revenue from venue rentals and customized catering services.
6. Parking Services: Valet parking at $50 + tax with unlimited in/out privileges, daily parking at $30 + tax for up to 8 hours, and discounted valet with Strawberry Moon validation at $25 + tax.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

The Goodtime Hotel is a 266-room boutique lifestyle hotel in South Beach Miami offering stylish accommodations (queen, king, two-queen, suites, and the luxury Arigato Suite), a poolside swim club and restaurant called Strawberry Moon, a 24-hour Library lounge, an indoor/outdoor gym with Peloton and TechnoGym equipment, on-demand spa services, beach access, and versatile meeting and event spaces. The hotel operates as part of Marriott's Tribute Portfolio, charging a mandatory $40+tax per night resort fee and offering special packages targeting leisure travelers, bachelorette parties, corporate groups, and sports/concert visitors.

Product overview

The Goodtime Hotel is a seven-story, 266-room South Beach Miami hotel offering a portfolio of stylish accommodations ranging from standard queen rooms (180 sq ft) to the luxury Arigato Suite (1,600 sq ft). The hotel features multiple dining and entertainment venues including the Strawberry Moon pool and restaurant, The Library lounge, and a partnership with Vintage Frames Company for retail. Wellness amenities include the MyBeast gym, on-demand spa services, and beach access. The property also offers meeting and event spaces (The Library, Arigato Suite, Washington Ave, Pool Deck, and Mangrove) for corporate groups and social celebrations. Special packages include Stadium Staycation, Resort Credit, Elevate Your Play, and Bachelorette Soiree offerings. The hotel operates as part of Marriott's Tribute Portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Strawberry Moon: The hotel's pool and restaurant venue, featuring indoor-outdoor dining, a tropical chic atmosphere, weekend pool parties with celebrity DJs, and a full food and beverage menu including breakfast, brunch, all-day dining, and cocktails.
• The Library
• The Spa @ Goodtime

Products and services

• Queen Room 180 sq ft standard guest room featuring one queen bed with sun-kissed colors, signature leopard print accents, space-saving storage, and black-out shades; accommodates up to 2 guests.
• Queen Room, City View 180 sq ft guest room with one queen bed offering views of tropical Biscayne Bay, decorated with South Beach flair including leopard print accents and space-saving storage.
• Queen Room, Ocean View

Quantifiable outcome

• Access to Marriott Bonvoy loyalty program with millions of members
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Vintage Frames CompanycoreChannel Partner/ Reseller/ Distributor · 1 January 2023Vintage Frames Company, founded by designer Corey Shapiro in 2008, operates their first U.S. flagship retail experience at the Goodtime Hotel. The world's largest designer vintage eyewear archive offers Miami-exclusive drops and custom in-house lens programs. Hotel guests can enjoy a drink while their eyewear gets customized.
• Marriott International - Tribute PortfoliocoreChannel Partner/ Reseller/ Distributor · 1 January 2021The Goodtime Hotel operates as part of Marriott's Tribute Portfolio, providing access to Marriott Bonvoy's millions of loyalty members, centralized booking infrastructure, and global distribution network while maintaining boutique hotel independence.
• MyBeastcoreStrategic or Co-development PartnerMyBeast is the wellness partner for the hotel's indoor/outdoor gym, creating an immersive training experience. The partnership includes popular fitness equipment like Peloton stationary bikes and TechnoGym Skillrun Treadmills.
• F45 TrainingminorStrategic or Co-development PartnerF45 fitness classes are included in the resort fee for up to 2 guests daily, available Monday through Friday 6 AM - 8 PM at ground level entrance on Washington Ave.
• The Dana AgencycoreGTM or Marketing PartnerPR and media relations agency handling press inquiries, media kit requests, and media stay arrangements for journalists, editors, influencers, and collaborators.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• The Standard Spa, Miami Beach: Wellness-forward boutique hotel on Belle Isle with strong spa and F&B identity. Overlaps on The Goodtime's wellness amenities (spa, gym) while differentiating via a more subdued positioning.

Direct peers

• The Miami Beach EDITION: Boutique luxury hotel with celebrity-driven nightlife, pool parties, and elevated F&B. Both target the same lifestyle traveler segment seeking an experiential Miami Beach stay.
• 1 Hotel South Beach: Lifestyle luxury full-service hotel on South Beach competing for the same high-end leisure and group traveler. Both occupy premier beachfront blocks and compete on design, wellness amenities, and F&B programming.
• The Setai Miami Beach: Luxury beachfront hotel combining Asian-inspired serenity with South Beach energy; comparable on the luxury beachfront full-service axis with meeting/event space.
• The Betsy Hotel: Boutique South Beach hotel with cultural programming and curated art focus; competes for design-oriented leisure travelers seeking an alternative to large-format luxury.
• W South Beach: Marriott-affiliated lifestyle hotel on South Beach competing for similar design-conscious, experience-driven guests and benefiting from the same Bonvoy distribution platform.
• SLS South Beach: Lifestyle party hotel in South Beach with celebrity chef F&B, pool scene, and design-forward accommodations — overlapping directly with The Goodtime's pool-party, design-led positioning.
• Faena Hotel Miami Beach: Luxury experiential hotel on Mid-Beach known for theatrical design, celebrity culture, and high-profile events — directly comparable to The Goodtime's celebrity-driven, design-led, event-fueled positioning.

Broad incumbents

• Loews Miami Beach Hotel: Large-format full-service South Beach hotel with extensive meeting space; competes for group and convention business that The Goodtime targets with its Washington Ave and suite venues.
• The Ritz-Carlton, South Beach: Iconic luxury beachfront incumbent in South Beach with broader service portfolio (spa, multiple restaurants, large event facilities). Sets the upper-bound competitive benchmark on luxury and group business.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/thegoodtimehotel
• LinkedInlinkedin.com/company/the-goodtime-hotel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Goodtime Hotel