The Green Organisation
The Green Organisation is a UK non-profit founded in 1994 that runs international environmental awards campaigns — Green Apple, Green World, CSR, and Commonwealth — and a tiered subscription membership scheme serving environmentally-conscious businesses, governments, and youth programmes in 50+ countries.
- Company typePrivate
- Founded1994
- HeadquartersWollaston, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The Green Organisation does
The Green Organisation is a UK-based non-profit environmental awards and membership organisation founded in 1994 by Roger Wolens (Founder/CEO). Its core offering centres on the annual Green Apple Environment Awards and the international Green World Awards, supplemented by the International CSR Excellence Awards and the newly launched Commonwealth Environment & CSR Awards (2026). Trophies are presented at the House of Lords, Palace of Westminster, London, with Green World ceremonies rotating annually across countries including New Zealand, South Korea, the United States, Vietnam, Brazil, and Dubai. The organisation publishes The Green Book, an annual international reference on environmental best practice distributed free globally, and Eco Echo, an environmental e-newspaper.
Its business model combines free award-entry campaigns with a four-tier subscription membership scheme (Bronze, Silver, Gold, Platinum) priced from £360 to £1,440+ per year (plus VAT), tiered by company size. Member benefits include logo rights, Code of Green Conduct certification, tree planting via the GiftTrees partnership and the UN Trillion Trees Campaign, advertising on a website receiving 2 million-plus annual hits, bulk email capabilities to up to 100,000 targets per year, and inclusion in The Green Book. The customer base spans environmentally-conscious businesses of all sizes globally — past award winners include BMW, CBRE, Tesco, Asda, Co-op, Royal Mail, Nissan, Carlsberg, Coca-Cola, Diageo, Mitie, Ricoh, Savills, Mott MacDonald, Willmott Dixon, Persimmon, Redrow, and EUIPO — alongside government ministries, regional authorities, and youth environmental programmes across more than 50 countries.
The organisation is registered in the United Kingdom as a privately held, non-profit, non-political entity with three office locations (Wollaston, Ilfracombe, Lea) and a 7-person operating team. There is no proprietary technology, API, or AI/ML capability disclosed; the underlying 'platform' is the awards ceremony infrastructure, the publication distribution network, and the member benefits ecosystem.
The Green Organisation firmographics
Firmographics- Name
- The Green Organisation
- Legal name
- The Green Organisation
- Website
- https://thegreenorganisation.info
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Green Organisation is a UK non-profit founded in 1994 that runs international environmental awards campaigns — Green Apple, Green World, CSR, and Commonwealth — and a tiered subscription membership scheme serving environmentally-conscious businesses, governments, and youth programmes in 50+ countries.
- Ownership category
- akta.pro rank
The Green Organisation industry classification
Industry- Product category
- Environmental Awards and Recognition Services
- NAICS
- Environment, Conservation and Wildlife Organizations (813312), Grantmaking and Giving Services (8132)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Environmental Justice & Community Environmental Health (BPAGAGAL)
- akta.pro secondary industries
- Corporate Foundations & CSR Grantmaking (BPAGAKAC), Environmental & Climate Grantmaking Foundations (BPAGAKAM)
Keywords
Where The Green Organisation is headquartered
LocationHeadquarters
- HQ city
- Wollaston
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
The Green Organisation business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Infrastructure
Revenue model
- Membership Fees: Annual membership fees charged at Bronze, Silver, Gold, and Platinum tiers with pricing based on company size (sole trader to large business). Membership includes tree planting, logo use, certificates, advertising, and various promotional benefits.
- Award Entry Fees: Free entries are invited for the Green Apple Awards, with winners able to progress to the Green World Awards. The awards ceremonies are held at prestigious venues.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Bronze membership for sole traders (1-2 employees) |
| Subscription | Annual | Bronze membership for small businesses (3-50 employees) |
| Subscription | Annual | Bronze membership for medium businesses (51-250 employees) |
| Subscription | Annual | Bronze membership for large businesses (250+ employees) |
| Subscription | Annual | Silver membership - sole trader (1-2 employees) |
| Subscription | Annual | Silver membership - small business (3-50 employees) |
| Subscription | Annual | Silver membership - medium business (51-250 employees) |
| Subscription | Annual | Silver membership - large business (250+ employees) |
| Subscription | Annual | Gold membership - sole trader (1-2 employees) |
| Subscription | Annual | Gold membership - small business (3-50 employees) |
| Subscription | Annual | Gold membership - medium business (51-250 employees) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
The Green Organisation product offering
Product offeringCore offering
The Green Organisation operates international environmental awards campaigns (Green Apple Awards, Green World Awards, International CSR Excellence Awards, Commonwealth Environment & CSR Awards) and a tiered corporate membership scheme (Bronze, Silver, Gold, Platinum) that recognises and rewards businesses demonstrating environmental best practice. It also publishes The Green Book, described as the world's only international reference work on environmental best practice, and the Eco Echo e-newspaper, alongside running the Green World Ambassadors programme.
Product overview
The Green Organisation is an international, independent, non-profit, non-political environmental group established in 1994, dedicated to recognising, rewarding and promoting environmental best practice. Its core offerings consist of multiple environmental awards programmes (Green Apple Awards, Green World Awards, International CSR Excellence Awards, Commonwealth Environment & CSR Awards), a tiered membership scheme (Bronze, Silver, Gold, Platinum), The Green Book reference publication, and Eco Echo news platform. The Green Apple Awards and Green World Awards form the flagship award programmes, with winners progressing from national recognition to international competition. The membership scheme provides tiered benefits including logo usage, tree planting initiatives, advertising, and bulk communication services. The Green Book publishes award-winning environmental case studies as a free reference resource. These offerings work together to create an ecosystem of environmental recognition, knowledge sharing, and member support.
Differentiator
Problem solved
Functional benefit
Products and services
- Green Apple Awards for Environmental Best Practice Annual international awards campaign recognising environmental best practice by businesses of any type or size. Free entries accepted; winners receive trophies at the House of Lords, Palace of Westminster, London, and can progress to the Green World Awards finals.
- Green World Awards
- The International CSR Excellence Awards
- The Commonwealth Environment & CSR Awards
- The Green Organisation Membership Scheme
- The Green Book
- Eco Echo News
- Green World Ambassadors Programme
Quantifiable outcome
- Websites receive 2,000,000+ hits per year
- +2 more outcomes
Companies that use The Green Organisation
Customer profileNamed customers21 records
Segments3 records
Ideal customer profiles4 records
The Green Organisation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Green Organisation partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- GiftTreescorePartnership for tree planting initiatives. The Green Organisation plants trees in cooperation with GiftTrees and the Trillion Trees Campaign launched by the United Nations. Tree plantings are undertaken mainly in emerging nations and countries recovering from environmental disasters. Trees provide food, fuel, shelter, wildlife habitat, farming opportunities and other benefits.
- Trillion Trees Campaign (UN)coreUnited Nations-backed initiative for planting trees to offset carbon footprints. Every carbon footprint caused by Green World Awards winners and guests is offset by the planting of trees in cooperation with GiftTrees and the Trillion Trees Campaign launched by the United Nations.
- Chartered Institute of Environmental HealthminorLong-established working relationship with the professional body for environmental health officers.
- Chartered Institution of Wastes ManagementminorLong-established working relationship with the professional body for waste management.
- Environment AgencyminorLong-established working relationship with the UK government agency responsible for environmental management.
- SAVE Britain's HeritageminorLong-established working relationship with the heritage conservation charity.
- Ecology Building SocietyminorLong-established working relationship with the ethical building society.
- The MJminorLong-established working relationship with the local government publication.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
The Green Organisation competitors and assessment
Company assessmentDirect peers
- ENDS (Environmental Data Services): Established UK environmental intelligence and reporting outlet that hosts the ENDS Environmental Impact Awards for environmental professionals. Comparable: both operate UK-rooted awards for environmental best practice and serve a similar cohort of corporate sustainability leaders.
- BusinessGreen: Long-running UK sustainability business news publisher that runs the BusinessGreen Leaders Awards recognizing corporate environmental leadership. Comparable: same audience (environmentally-focused UK corporates), similar awards-led model, and similar content/news publishing on environmental best practice.
- edie: UK-based sustainability media business running the flagship edie Awards for environmental and sustainability leaders across enterprises. Direct comparable: both monetize by recognizing corporate environmental achievement in the UK market with award ceremonies and content products.
- QA Media Sustainability Awards / Better Future Awards: Australia-rooted QA Media runs Better Future and similar environmental design and sustainability award programmes for corporates. Comparable: same non-profit-style recognition model for sustainability projects with paid entry, multiple category structure, and recurring annual cycle.
Broad incumbents
- Carbon Trust: Major UK-based sustainability certification and advisory body offering the Carbon Trust Standard and footprint certifications. Comparable: same UK NGO roots, same target audience (corporates demonstrating environmental performance), and similar recognition/certification value proposition.
- B Lab / B Corporation: Global nonprofit certifying businesses meeting verified social and environmental performance standards. Comparable: both are nonprofit entities that recognize and 'badge' companies for environmental/social conduct, with tiered membership or certification models serving enterprises globally.
- Reuters Events Sustainability: Reuters Events runs large-scale corporate sustainability awards and conferences globally (e.g., Responsible Business Awards). Comparable: same audience of enterprise sustainability leaders and same content/recognition model, but with significantly larger commercialization and global brand reach.
- UN Global Compact Network UK: United Nations-affiliated voluntary initiative encouraging businesses to align operations with sustainability principles, with extensive member/partner programme and recognition. Comparable: shares UN-affiliated sustainability recognition positioning and serves multinational corporations seeking ESG credentials via membership.
Others
- CIWM (Chartered Institution of Wastes Management): UK chartered body running its own annual awards for waste management professionals and listing The Green Organisation as a longstanding partner. Comparable: sits adjacent in the UK environmental recognition ecosystem and overlaps with The Green Organisation's waste-related entry categories and member base.
Emerging players
- The Planet Mark: UK sustainability certification business providing year-on-year carbon-reduction certification to member businesses. Comparable: serves the same value proposition of helping corporates showcase credible environmental credentials via a recurring membership/certification scheme, though younger and growing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Green Organisation social profiles
Digital presenceThe Green Organisation compliance and trust
Trust signalCompliance1 record
The Green Organisation financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Green Organisation leadership team
Management profileNumber of profiles
Profiles1 record
The Green Organisation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Green Organisation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Green Organisation
What does The Green Organisation do?
The Green Organisation operates international environmental awards campaigns (Green Apple Awards, Green World Awards, International CSR Excellence Awards, Commonwealth Environment & CSR Awards) and a tiered corporate membership scheme (Bronze, Silver, Gold, Platinum) that recognises and rewards businesses demonstrating environmental best practice. It also publishes The Green Book, described as the world's only international reference work on environmental best practice, and the Eco Echo e-newspaper, alongside running the Green World Ambassadors programme.
Is The Green Organisation a public or private company?
The Green Organisation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Green Organisation founded?
The Green Organisation was founded in 1994. It employs 1 to 10 people.
Where is The Green Organisation based?
The Green Organisation is headquartered in Wollaston, United Kingdom, in the Europe region.
How does The Green Organisation make money?
Two revenue lines are on record. Membership Fees are the primary driver. The others are award Entry Fees.
Who are The Green Organisation's main competitors?
Direct peers on record are ENDS (Environmental Data Services), BusinessGreen, edie and QA Media Sustainability Awards / Better Future Awards. Broad incumbents are Carbon Trust, B Lab / B Corporation, Reuters Events Sustainability and UN Global Compact Network UK. CIWM (Chartered Institution of Wastes Management) is listed as an others. The Planet Mark is listed as an emerging player.
Does The Green Organisation have an API?
No public API is recorded for The Green Organisation.
What industry is The Green Organisation in?
The Green Organisation's product category is Environmental Awards and Recognition Services. Its primary akta.pro industry code is BPAGAGAL, Environmental Justice & Community Environmental Health, with a secondary code of BPAGAKAC, Corporate Foundations & CSR Grantmaking. Its NAICS code is 813312 and its SIC code is 8600.