The Golden State Chapter of CMAA

What The Golden State Chapter of CMAA does

The Golden State Chapter of CMAA (TGSC) is a nonprofit professional membership association and the second-largest chapter of the Club Management Association of America (CMAA), serving 750+ club management professionals across 315 private clubs in California and Nevada. Founded on November 1, 2008, through the unification of four legacy California chapters (dating to 1925, 1946, 1953, and 1976), TGSC operates across four regions — Northern California, Southern California, Roadrunner, and San Diego — supported by Local Area Networks (LANs) for peer engagement. The organization delivers approximately 80 complimentary webinars annually, bi-annual conferences, four regional golf tournaments, certification support for CCM and CCE credentials, an internship development program, and a charitable foundation (GSCF) awarding roughly $40,000 per year.

TGSC monetizes through five recurring revenue streams: tiered membership dues ($50-$700 TGSC portion depending on tenure and club affiliation), a five-tier vendor Partnership Program (Diamond, Ruby, Sapphire, Emerald, Pearl with 51 total partner slots), an annual Purchasing Portal listing ($999 per vendor), regional golf tournament sponsorships ($549-$3,500 per tournament), and job posting fees ($295-$395). The organization runs on the MemberClicks association management platform and is staffed by a small team of 12 employees led by Managing Director Lindsay Pizarro (CCM, CCE), Partnership Coordinator Sarah Anselmo, and Director of Membership & Communications Dahian Polo. Strategic positioning emphasizes being the consolidated go-to professional network for private club executives (country clubs, golf clubs, yacht clubs) in the Western U.S., with vendor access as a parallel growth lever.

Name

The Golden State Chapter of CMAA

Legal name

The Golden State Chapter of Club Management Association of America

Website

https://thegsc.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

The Golden State Chapter of CMAA is a nonprofit professional membership association serving 750+ club management professionals across 315 private clubs in California and Nevada, delivering education, networking, certification support, and a vendor purchasing portal as the second-largest CMAA chapter.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Professional Organizations (813920), Business Associations (813910), Professional Organizations (81392)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

akta.pro secondary industry

Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)

Keywords

• Club management association
• Professional membership services
• Club industry networking
• Certification support programs
• Vendor partnership programs

Headquarters

HQ city

Newport Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership dues charged to club management professionals, with tiered pricing based on years of membership and club affiliation. New members joining between April 1-August 31 pay half dues.
2. Partnership and Sponsorship Programs: Annual partnership fees at various tiers (Diamond, Ruby, Sapphire, Emerald, Pearl) providing vendor sponsors access to club decision-makers through recognition, vendor shows, and promotional opportunities.
3. Purchasing Portal Listings: Annual listing fees for vendors to appear in the TGSC Purchasing Portal, which provides member clubs access to preferred suppliers. Fee is $999 per year.
4. Golf Tournament Sponsorships: Sponsorship opportunities at four annual regional golf tournaments with tiered investment levels (Double Eagle, Eagle Plus, Eagle, Birdie).
5. Job Posting Fees: Employers can post jobs for free, but email distribution to all members costs $295 for members or $395 for non-members. Featured job postings and comprehensive packages available at additional cost.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

The Golden State Chapter of CMAA is a nonprofit professional membership association serving more than 750 club management professionals across 315 private clubs in California and Nevada. It delivers tiered membership, conferences and summits, nearly 80 complimentary webinars per year, regional golf tournaments, CCM/CCE certification support, a job board and internship program, and a multi-tier Partnership & Purchasing Portal program that connects vendors with club decision-makers.

Product overview

The Golden State Chapter of CMAA operates as a professional association for club management, offering a unified membership platform with interconnected services. The core offerings include a Purchasing Portal (online directory connecting members with vetted vendors), Career Services (job board and internship programs), an Education & Events Program (conferences, webinars, and certification support), a Membership Directory, Partnership/Sponsorship tiers for vendors, the GSC Foundation (charitable arm with scholarships and awards), Certification Support Programs (CCM/CCE), and an Internship Development Program. These services are delivered through the MemberClicks platform and are organized around four regions: Northern California, Southern California, Roadrunner, and San Diego.

Differentiator

Problem solved

Functional benefit

Brands

• GSC Foundation: The Golden State Chapter Foundation - charitable arm focused on professional development, scholarships, certification awards, and student chapter support
• TGSC Purchasing Portal
• TGSC Emerging Leaders' Virtual Summit

Products and services

• TGSC Professional Membership

Quantifiable outcome

• Nearly 80 complimentary webinars per year for member professional development
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

27 partnerships are on record, tiered founding diamond, diamond, ruby, sapphire, emerald and pearl.

• Club Carfounding diamondGTM or Marketing PartnerFounding Diamond Partner. Kevin Kalner is the contact. Provides golf carts and utility vehicles to clubs. Serves clubs in Los Angeles/Coachella Valley/Santa Barbara territory and Northern California.
• Turf Star WesterndiamondGTM or Marketing PartnerDiamond Partner. Hayley Guerra is General Manager. Provides irrigation equipment, mowers, and golf course maintenance equipment. Founding supporter of the Turf Star Western CCE Award.
• Dudum FinancialrubyGTM or Marketing PartnerRuby Partner. Keith Dudum. Financial services and insurance. Serves clubs including Bel-Air Country Club, El Caballero Country Club, The Vintage Country Club, Newport Beach Country Club.
• E-Z-GOrubyGTM or Marketing PartnerRuby Partner. Peter Restino, Regional Sales Director. Golf cars and utility vehicles.
• EPIC Insurance Brokers & ConsultantsrubyGTM or Marketing PartnerRuby Partner (listed as GIS from EPIC). Jake Perata and Eric Shaw. Insurance services. Serves Martis Camp Club, Sherwood Country Club, Santaluz Club, San Francisco Golf Club, The Fountaingrove Club.
• Club SupportsapphireTechnology or IntegrationSapphire Partner. Denis Kateneff. Technology services including club software, cyber security, IT services, VOIP, and phone solutions.
• InterWest Insurance ServicessapphireGTM or Marketing PartnerSapphire Partner. Pat Hoffman. Insurance services. Bronze Partner of the GSC Foundation.
• Jonas Club SoftwaresapphireTechnology or IntegrationSapphire Partner. Matthew Spatcher. Club management software including activity management, billing, POS, website, member communications, and event management.
• McMahon GroupsapphireImplementation/ SI/ Consulting PartnerSapphire Partner. Alison McMahon. Club consulting including board planning, capital planning, clubhouse architecture, strategic planning, and energy solutions.
• PHX ArchitecturesapphireImplementation/ SI/ Consulting PartnerSapphire Partner. Erik B. Peterson. Architectural services for clubhouse design, fitness center design, interior design, and renovation.
• A.R. Mays ConstructionemeraldImplementation/ SI/ Consulting PartnerEmerald Partner. Club construction and renovations, golf course architects/builders/designers.
• Boelter CompaniesemeraldGTM or Marketing PartnerEmerald Partner. Carrie Eyler. Foodservice equipment, furniture, kitchen equipment, tableware, and banquet supplies.
• E&J Gallo WineryemeraldGTM or Marketing PartnerEmerald Partner. Tyler Williams. Wine and spirits supplier serving clubs including The Club at PGA WEST, Citrus Club, Toscana Country Club.
• NorthStar TechnologiesemeraldTechnology or IntegrationEmerald Partner. Andrew Bulloch. Club management software.
• TechnogymemeraldGTM or Marketing PartnerEmerald Partner. James Swank. Fitness equipment provider.
• Advanced ExercisepearlGTM or Marketing PartnerPearl Partner. Rick Barbee. Fitness center design, management, and flooring.
• Avendra ClubspearlGTM or Marketing PartnerPearl Partner. Thomas Yamaoka. Procurement services for clubs including fitness equipment, golf accessories, and spa amenities.
• ClubessentialpearlTechnology or IntegrationPearl Partner. Brad Smith. Club software including accounting, apps, POS, member communications, and website design.
• Association ReservespearlImplementation/ SI/ Consulting PartnerPearl Partner. Capital planning services with regional representatives covering all California territories.
• Club BenchmarkingemeraldImplementation/ SI/ Consulting PartnerEmerald Partner. Eric Gregory. Human resources and staffing services for clubs.
• Pipeline AgencyemeraldImplementation/ SI/ Consulting PartnerEmerald Partner. Shannon Herschbach. Brand identity, club websites, digital marketing, and membership marketing.
• PP&COemeraldImplementation/ SI/ Consulting PartnerEmerald Partner. Richard O'Leary, CPA. Accounting, audit, and tax consulting services.
• CORE Health & FitnessemeraldGTM or Marketing PartnerEmerald Partner. Rob Newkirk. Fitness equipment, golf simulators, spa equipment, and fitness center design.
• Freeman Vineyard & WinerypearlGTM or Marketing PartnerPearl Partner. Ken Freeman. Wine and spirits serving clubs including Los Altos Hills Country Club, Olympic Club, San Francisco Golf Club.
• Hanson BridgettpearlImplementation/ SI/ Consulting PartnerPearl Partner. Ryan Eddings. Legal services.
• Strategic Club SolutionspearlImplementation/ SI/ Consulting PartnerPearl Partner. Ryan Doerr. Branding, capital reserve studies, training, membership marketing, and strategic communications.
• The Club CouncilpearlImplementation/ SI/ Consulting PartnerPearl Partner. Allison Johnson, CCM, CCE. Serves clubs including Diablo Country Club, Round Hill Country Club, California Tennis Club.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TGSCCMAA
• LinkedInlinkedin.com/company/the-golden-state-chapter
• Instagraminstagram.com/tgsccmaa

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Golden State Chapter of CMAA