Gaucho
- Company typePrivate
- Founded1993
- HeadquartersLondon, United Kingdom
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
Gaucho firmographics
Firmographics- Name
- Gaucho
- Legal name
- Rare Restaurants
- Website
- https://gauchorestaurants.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Gaucho industry classification
Industry- Product category
- Premium Steakhouse Restaurants
- NAICS
- Restaurants and Other Eating Places (72251), Caterers (722320)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Steakhouses & Seafood Restaurants (THAFACAE)
- akta.pro secondary industry
- Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH)
Keywords
Where Gaucho is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices10 records
Markets served
Gaucho business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Restaurant Dining: Revenue from food and beverage sales across all restaurant locations, including à la carte dining, set menus, private dining events, and special occasions.
- Bottomless Brunch: Premium brunch experience at £55 per person featuring free-flowing cocktails and Latin American dishes, available every Saturday at Gaucho Canary Wharf.
- PA Club Loyalty Programme: Corporate booking programme where PAs/assistants earn £2 credit per guest for reservations, redeemable in £50 increments across all UK locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Argentine Wagyu - Premium cut |
| Unit Pricing | Pay-as-you-go | Chateaubriand - Shareable premium cut |
| Unit Pricing | Pay-as-you-go | £15 Steak & Chips Express |
| Unit Pricing | Pay-as-you-go | Flavours of Summer Set Menu |
| Unit Pricing | Pay-as-you-go | Sonido Sessions Bottomless Brunch |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Gaucho product offering
Product offeringCore offering
Gaucho operates a chain of premium Argentinian steakhouses across the UK, serving Latin American cuisine built around sustainably sourced Black-Angus beef from Las Pampas, Argentina. The company runs 20 restaurants (12 in London and 8 regionally) offering à la carte dining, set menus, private dining, and experiential events, alongside an at-home wine shop and a loyalty programme for corporate bookers.
Product overview
Gaucho is a premium Argentinian steak restaurant chain operating 20 locations across the UK (12 in London and 8 regionally). The core offering is the full-service restaurant dining experience featuring premium Argentine Black-Angus beef sourced from Las Pampas, Latin American cuisine, signature cocktails, and the UK's largest selection of Argentinian wines. The product portfolio extends beyond dining through Gaucho at Home (wine shop), Private Dining services, the PA Club loyalty programme, Gift Cards, Cookery School and Beef & Wine Masterclass experiences, and seasonal/event offerings including Live at Gaucho music series, Sonido Sessions brunch, and special menus. The company also offers BYOB Mondays promotions and £15 Steak & Chips express dining. Reservations are managed through OpenTable integration.
Differentiator
Problem solved
Functional benefit
Brands
- Gaucho at Home: An at-home dining and gift card service offering Gaucho products for home consumption.
- PA Club
Products and services
- Gaucho Restaurant Dining Full-service Argentinian steakhouse experience offering premium Argentine Black-Angus beef, Latin American cuisine, signature cocktails, and an extensive wine programme with the largest selection of Argentinian wines outside Argentina. Available at 20 UK locations.
- Gaucho at Home
Quantifiable outcome
- Over 30 years of operating premium steakhouses
- +1 more outcomes
Companies that use Gaucho
Customer profileSegments2 records
Ideal customer profiles2 records
Gaucho technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Gaucho partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- St-GermainminorPartnership for Summer Serves programme across all Gaucho terraces. St-Germain elderflower liqueur featured in refreshing spritz cocktails paired with seasonal Latin bites.
- Silverstone CircuitminorFour-day restaurant takeover at Silverstone for British Grand Prix 2026. Serving finest steaks and Latin American-inspired dishes at the iconic racing event.
- PATRÓN TequilaminorPartnership for Sonido Sessions bottomless brunch at Gaucho Canary Wharf. PATRÓN provides cocktails including PATRÓN Chimichurri Margarita and PATRÓN Paloma for the £55 per person brunch experience.
- Zero Carbon ForumcoreMembership organisation helping hospitality businesses reach net zero carbon targets with defined roadmap backed by peers, government, and sustainability experts.
- WRAPcoreSignatory of WRAP Food Waste Reduction Roadmap committing to halve food waste by 2030 in line with UN Sustainable Development Goal 12.3.
- Net Zero NowcoreBespoke carbon reporting platform providing tailored action plans to measure and reduce scope 1, 2, and 3 greenhouse gas emissions.
- Carbon Group Agroclimatic SolutionscoreArgentina-based partner for calculating carbon footprint of beef from farms to restaurants, providing supply chain insight and identifying carbon emission hotspots.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Gaucho competitors and assessment
Company assessmentDirect peers
- Big Easy: Big Easy is a UK restaurant chain specialising in steaks, ribs and lobster with multiple UK locations, competing directly with Gaucho in the casual-premium steak category with a stronger US BBQ flavour profile.
- Blackhouse: Blackhouse is a London premium steakhouse with a focus on high-quality cuts and cocktails, directly comparable to Gaucho in price point, dining experience, and target customer (affluent London diners and corporate events).
- Goodman Restaurants: Goodman operates a small chain of premium London steakhouses focused on dry-aged British and US beef. It directly competes with Gaucho in the London premium steakhouse segment with a similar full-service, wine-led proposition.
- Hawksmoor: Hawksmoor is the leading UK premium steakhouse group (multiple London and regional sites), directly competing with Gaucho on premium cuts, wine programmes and experiential dining for affluent UK consumers and corporate clients.
- Cut at 45: Cut at 45 is a UK premium steakhouse brand offering high-end cuts and curated wine pairings in London. It targets a similar premium steak-loving consumer and overlaps with Gaucho on occasion-based dining and private events.
Broad incumbents
- Morton's The Steakhouse: Morton's is an established US-headquartered premium steakhouse chain with a London presence. It competes with Gaucho in the international premium steak category and appeals to corporate and special-occasion diners in major cities.
- The Ivy Collection: The Ivy Collection operates a portfolio of UK premium restaurants (Ivy, Brasserie, Riverside) serving similar affluent UK consumers for special occasions and corporate dining, but with a broader, non-steakhouse-centric menu offering.
- Marco Pierre White Restaurants: Marco Pierre White operates a portfolio of branded steakhouses and grill restaurants across the UK. While broader in cuisine than Gaucho, it competes in the same premium UK steakhouse segment and shares overlap in occasion-driven and corporate dining.
Others
- Giraffe (Brewers Fayre / Premier Inn): Giraffe is a UK casual dining brand now owned by Whitbread. While not a direct premium competitor, it operates in the broader UK restaurant landscape and competes for family/casual dining occasions and real estate — relevant context for sector benchmarking.
Emerging players
- STK Steakhouse: STK is an international premium steakhouse brand (The ONE Group) with a London presence, directly comparable to Gaucho on experiential fine-dining steak format, cocktail-driven programme, and affluent urban customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Gaucho social profiles
Digital presenceGaucho financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gaucho leadership team
Management profileNumber of profiles
Profiles1 record
Gaucho funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gaucho M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gaucho
What does Gaucho do?
Gaucho operates a chain of premium Argentinian steakhouses across the UK, serving Latin American cuisine built around sustainably sourced Black-Angus beef from Las Pampas, Argentina. The company runs 20 restaurants (12 in London and 8 regionally) offering à la carte dining, set menus, private dining, and experiential events, alongside an at-home wine shop and a loyalty programme for corporate bookers.
Is Gaucho a public or private company?
Gaucho is a private company. It is classified as unknown and is currently operating.
When was Gaucho founded?
Gaucho was founded in 1993. It employs 501 to 1,000 people.
Where is Gaucho based?
Gaucho is headquartered in London, United Kingdom, in the Europe region.
How does Gaucho make money?
Three revenue lines are on record. Restaurant Dining is the primary driver. The others are bottomless Brunch and PA Club Loyalty Programme.
Who are Gaucho's main competitors?
Direct peers on record are Big Easy, Blackhouse, Goodman Restaurants, Hawksmoor and Cut at 45. Broad incumbents are Morton's The Steakhouse, The Ivy Collection and Marco Pierre White Restaurants. Giraffe (Brewers Fayre / Premier Inn) is listed as an others. STK Steakhouse is listed as an emerging player.
Does Gaucho have an API?
No public API is recorded for Gaucho.
What industry is Gaucho in?
Gaucho's product category is Premium Steakhouse Restaurants. Its primary akta.pro industry code is THAFACAE, Steakhouses & Seafood Restaurants, with a secondary code of HSACAGAH, Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly). Its NAICS code is 72251 and its SIC code is 5812.