What Hotel Polaris does

Hotel Polaris is a 375-room, 15-suite resort-style hotel opened November 14, 2024 at the North Gate of the U.S. Air Force Academy in Colorado Springs, Colorado, owned by Provident Resources Group and managed by CoralTree Hospitality Group (a wholly-owned subsidiary of Los Angeles-based Lowe). The 317,000-square-foot property is the hospitality anchor of the TrueNorth Commons mixed-use development and features a mid-century modern design by BLUR Workshop inspired by the Academy's architecture, with materials including terrazzo, custom breeze block, and quartered walnut. The hotel holds a AAA Four Diamond designation and earned 2025 recognition from TripAdvisor (Travelers' Choice), OpenTable (Diners' Choice), and Condé Nast Traveler (Readers' Choice Awards).

The property operates six distinct food and beverage outlets — Pamela's (upscale American), The Aviator (9th-floor rooftop bar), Doolies (50s-style soda shop with flight simulators on the lower level), Thunderbird Bar, Backyard Bites, and a grab-and-go café — supported by Executive Chef Ken Butler and more than 30 culinary professionals. It is the only hotel in the United States to offer immersive flight simulators: two F-16s and one 737 MAX with authentic aircraft parts, throttles, pedals, and 200-degree wraparound HD screens. Ancillary revenue infrastructure includes 40,000+ square feet of indoor and outdoor meeting and event space (a 12,000-sq-ft Skyline Ballroom, a 6,000-sq-ft junior ballroom, seven meeting rooms, two boardrooms, 11,000 sq ft of pre-function space, and a 4,000-sq-ft Eagles Peak event lawn), Ascend Spa & Wellness (six treatment rooms), a year-round 84°F heated outdoor pool with reservable cabanas, a fitness center, and adventure programming (Rocky Mountain hikes, Pikes Peak biking, rock climbing, rafting).

Hotel Polaris monetizes through five primary revenue streams: (1) guestroom revenue from 375 rooms and 15 suites (room types ranging from the 330-sq-ft Santa Fe Trailhead to the Superintendent Suite, with rates from $109/night during the Wings of Winter promotion to $229+ at standard rack), (2) food and beverage across the six outlets, (3) meetings and events (corporate and social, including three all-inclusive wedding packages — Eternal Skies, Celestial Celebration, and Sky-High Soiree — plus a Puppy Love Takes Flight pet-inclusive wedding package), (4) spa, wellness, and pool/cabana experiences, and (5) flight simulator experiences (open to guests and non-guests aged 12+). Go-to-market is hybrid: direct booking via thehotelpolaris.com and 24/7 phone reservations (833.311.5581), third-party OTA distribution (Expedia, Booking.com), a dedicated group and corporate sales team handling RFPs for events, OpenTable for dining, ResortPass for day-use pool access, and CoralTree's cross-property loyalty reach across 37+ hotels. Pricing is augmented by named programs targeting distinct segments — Holidays for Heroes ($153/night with third night free for military, first responders, and teachers), Countdown to Takeoff ($235/night with $100 credit), USAFA graduation packages, and the K9 Cadet and Junior Cadet family programs.

Name

Hotel Polaris

Legal name

Hotel Polaris

Website

https://thehotelpolaris.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Polaris is a 375-room AAA Four Diamond resort hotel at the U.S. Air Force Academy's North Gate in Colorado Springs, serving leisure and business travelers, families, wedding parties, and aviation enthusiasts with lodging, dining, spa, event space, and the only U.S. hotel-based flight simulators.

Ownership category

akta.pro rank

Product category

Luxury Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury MICE & Conference Resorts (THAGACAN)

akta.pro secondary industry

Resort Convention Hotels (THAGALAC)

Keywords

• Luxury resort hotels
• Hospitality services
• Meeting event venues
• Aviation themed accommodations
• Flight simulator experiences

Headquarters

HQ city

Colorado Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Guestroom Revenue: The primary revenue stream from 375 guestrooms and 15 suites including standard rooms, mountain view rooms, club level rooms, and luxury suites like the Superintendent Suite. Room pricing starts at $229 per night.
2. Food & Beverage: Six diverse dining experiences: Pamela's (full-service American restaurant), The Aviator (rooftop bar), Doolies (soda shop), Thunderbird Bar, Backyard Bites, and grab-and-go café. Non-guests can dine at all outlets.
3. Meetings & Events: Over 40,000 square feet of indoor and outdoor meeting and event space including ballrooms, boardrooms, and outdoor terraces. Revenue from corporate events, weddings, and social gatherings.
4. Spa & Wellness: Ascend Spa & Wellness offers six-room spa with massages, facials, and wellness treatments. Full array of wellness programs including fitness center and outdoor activities.
5. Flight Simulator Experiences: Unique flight simulator experiences available to hotel guests and non-guests (must be 12+ years old). Various experience options from F-16 dogfights to commercial flights.
6. Pool & Cabanas: Heated outdoor pool at 84 degrees year-round, plus reservable pool deck cabanas for hotel guests.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Hotel Polaris is a 375-room, AAA Four Diamond resort-style hotel in Colorado Springs, CO, opened November 14, 2024, offering luxury accommodations, six food and beverage outlets, 40,000 sq ft of meeting and event space, an upscale spa, and the only flight simulators located inside a U.S. hotel. The property is aviation-themed, positioned adjacent to the U.S. Air Force Academy, and is owned by Provident Resources Group and managed by CoralTree Hospitality Group.

Product overview

Hotel Polaris is a 375-room resort-style hotel in Colorado Springs featuring mid-century modern design inspired by aviation. The property offers six distinct dining venues (Pamela's restaurant, The Aviator rooftop bar, Doolies soda shop, Thunderbird Bar, Backyard Bites, and a grab-and-go cafe), the only hotel-based flight simulators in the United States (two F-16s and one 737 Max), 40,000 sq ft of meeting and event space, Ascend Spa & Wellness, and an outdoor heated pool. Signature programs include the K9 Cadet pet-friendly program, Junior Cadet family activities, and aviation-themed experiences. The hotel is located adjacent to the U.S. Air Force Academy at the base of Pikes Peak.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Rooms and Suites Luxury overnight accommodations comprising 375 rooms and suites in an aviation-themed, mid-century modern resort setting, available to leisure travelers, corporate guests, wedding parties, and USAFA-affiliated visitors.
• Pamela's Restaurant Signature on-site restaurant at Hotel Polaris serving as one of six food and beverage outlets, providing dine-in service to hotel guests, visitors, and event attendees.
• The Aviator Rooftop Bar Rooftop bar at Hotel Polaris offering beverages and a themed social experience tied to the property's aviation concept, open to hotel guests and outside visitors.
• Doolies Soda Shop Casual on-site soda shop concept at Hotel Polaris, part of the property's six food and beverage outlets, serving drinks and light fare to guests and visitors.
• In-Hotel Flight Simulators Recreational flight simulator experiences operated inside Hotel Polaris, marketed as the only flight simulators located inside a U.S. hotel, available to resort guests and outside visitors.
• Meetings and Events Space Approximately 40,000 square feet of meeting and event space at Hotel Polaris, available for corporate meetings, association conferences, government functions, and social events, supported by on-site catering and lodging.
• Weddings and Social Celebrations Wedding and social event hosting service leveraging Hotel Polaris's aviation-themed venues, on-site dining outlets, and 375-room lodging capacity for guests, packaged for engaged couples and milestone celebrations.
• Ascend Spa & Wellness On-site spa and wellness facility at Hotel Polaris offering spa treatments and wellness services to resort guests and outside visitors.

Quantifiable outcome

• AAA Four Diamond rating achieved
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• CoralTree Hospitality GroupcoreOthers · 14 November 2024CoralTree Hospitality Group manages Hotel Polaris. Denver-based company with 37+ hotels and resorts. Named No. 4 best small company to work for in Colorado by Denver Post Top Workplace survey. Operates properties across key metropolitan and resort markets including Denver, Vail, Snowmass, and Maui. A wholly-owned subsidiary of Lowe, a real estate investment, management and development firm based in Los Angeles.
• Provident Resources GroupcoreOthers · 14 November 2024Owner of Hotel Polaris. Provident Resources Group is the owner entity for this hotel property.
• Matthews Southwest HospitalitycoreStrategic or Co-development Partner · 14 November 2024Developer of Hotel Polaris in conjunction with BLUR Workshop as architect and interior designer and GE Johnson as general contractor.
• BLUR WorkshopcoreStrategic or Co-development Partner · 14 November 2024Architecture and interior design firm based in Atlanta that designed Hotel Polaris. Inspired by U.S. Air Force Academy's mid-century modern international style architecture. Used materials like terrazzo, custom breeze block, quartered walnut. Partnered with Kevin Barry Fine Art Consultants for art installations.
• GE JohnsoncoreImplementation/ SI/ Consulting Partner · 14 November 2024General contractor for Hotel Polaris construction. Colorado-based construction company.
• U.S. Air Force AcademycoreStrategic or Co-development Partner · 14 November 2024Adjacent to hotel location at North Gate of Academy. Hotel designed to honor Academy's heritage and legacy. Features aviation-inspired design, flight simulators, and programs celebrating Academy traditions. Part of TrueNorth Commons mixed-use development including new Hosmer Visitor Center.
• Cheyenne Mountain ZoominorGTM or Marketing PartnerMajor nearby attraction featured prominently in Hotel Polaris marketing. Located 21 miles (35 mins drive) from hotel. Ranked #2 best zoo in North America by USA Today. Hotel promotes zoo visits as part of guest experiences.
• Garden of the Gods ParkminorGTM or Marketing PartnerIconic Colorado Springs attraction 16 miles (25 mins) from hotel. Promoted as must-see destination for Hotel Polaris guests with red rock trails and sweeping views.
• Ford AmphitheaterminorGTM or Marketing PartnerOpen-air concert venue 1.8 miles (5 mins) from Hotel Polaris. Hotel markets special concert packages and stay-and-see packages for performances at the venue.
• National Museum of World War II AviationminorGTM or Marketing PartnerPremier aviation museum in Colorado Springs featured in Hotel Polaris Aviation History Month marketing. Museum recognized among top aviation museums in the nation with 4,000+ artifacts and 30+ restored aircraft.
• Komos TequilaminorGTM or Marketing PartnerFeatured in Polaris Pour event 'Agave Under the Stars' at Aviator Rooftop Bar. $35 ticket includes complimentary Komos Tequila tasting with stunning skyline views.
• Manitou Cliff DwellingsminorGTM or Marketing PartnerHistoric attraction 20 minutes from Hotel Polaris. Recommended as nearby adventure for guests exploring Manitou Springs area.
• NORAD (North American Aerospace Defense Command)minorGTM or Marketing PartnerHotel located near NORAD headquarters. Inspired 'Wings of Winter' holiday celebration honoring 70-year legacy of NORAD Santa Tracker. Features Santa Hotline and viewing parties.

Scale indicators12 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Kimpton Hotels & Restaurants: Kimpton is a boutique-luxury hotel brand within IHG known for distinctive design, F&B programming, and experiential positioning. It shares Hotel Polaris's design-forward, experience-led approach to upscale lodging at a multi-property scale.
• Hotel del Coronado: Hotel del Coronado is a historic, AAA Four Diamond beachfront resort with multiple F&B outlets, a spa, and event space. It is a comparable themed, iconic luxury resort destination asset with a similar experiential positioning strategy.
• Gaylord Hotels (Marriott): Gaylord Hotels are large convention-focused resort properties under Marriott offering extensive meeting space, multiple F&B outlets, and themed experiences. They share Hotel Polaris's resort-convention model at a larger scale and broader geographic footprint.

Direct peers

• The Ritz-Carlton, Bachelor Gulch: The Ritz-Carlton, Bachelor Gulch is a luxury mountain resort in Colorado with ski-in/ski-out access, multiple F&B outlets, a spa, and extensive event space. It is a comparable luxury full-service mountain resort with similar revenue mix and AAA Five Diamond positioning.
• The Broadmoor: The Broadmoor is a five-star, 779-room luxury resort in Colorado Springs with extensive F&B, spa, and conference facilities. It is the closest direct competitor to Hotel Polaris in the Colorado Springs luxury resort market and shares the same Pikes Peak region catchment.
• Westin Snowmass Resort: Westin Snowmass is a Colorado mountain resort also managed by CoralTree Hospitality. It shares operational platform, guest profile, and luxury full-service mountain resort positioning with Hotel Polaris.
• Cheyenne Mountain Resort: Cheyenne Mountain Resort is a 316-room full-service resort in Colorado Springs with 40,000+ sq ft of meeting space, multiple F&B outlets, and a spa. It directly competes with Hotel Polaris for the same Colorado Springs group, leisure, and wedding demand.
• Hyatt Regency Colorado Springs: Hyatt Regency Colorado Springs is a 261-room full-service hotel at the base of Pikes Peak with extensive meeting space and multiple dining venues. It competes directly with Hotel Polaris for group, leisure, and corporate demand in Colorado Springs.
• Garden of the Gods Resort & Club: Garden of the Gods Resort is an upscale resort in Colorado Springs focused on wellness, spa, and outdoor experiences adjacent to the namesake park. It competes with Hotel Polaris for leisure and wellness-oriented visitors in the same destination.

Regional players

• Great Wolf Lodge: Great Wolf Lodge is a large indoor water park resort chain focused on family experiential stays. It competes with Hotel Polaris's family experiential positioning (especially the Junior Cadet program) at a different geographic footprint but similar experiential-resort category.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HotelPolarisCO
• LinkedInlinkedin.com/company/hotelpolarisco
• Instagraminstagram.com/hotelpolaris_co/?hl=en

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Polaris