The Industry Estate Agents

What The Industry Estate Agents does

The Industry Estate Agents is a privately held boutique real estate agency headquartered in Stratford, Queensland, Australia, focused exclusively on the Cairns Northern Beaches residential market. The firm operates with a 24-person rostered team spanning sales agents, asset managers, a leasing team, business development, sales administration, and front-of-house staff, led by Director Megs Walker and COO Michael Little. It serves three primary customer segments — luxury property buyers, property investors, and families/home buyers — across roughly 20 suburbs including Trinity Beach, Smithfield, Kewarra Beach, Port Douglas, Clifton Beach, and Caravonica.

The agency operates four core service lines: residential property sales (transaction-commission), full-service property management with recurring management fees, leasing/tenant placement, and a dedicated luxury division branded Industry Lux. It also offers complementary services including free market appraisals and VIP buyer/tenant programs. Its technology stack consists of standard real estate tooling — CRM, property listing management systems, and digital marketing platforms — with a custom website (built with Sunah Design Studio) hosting 71 pages of active listings as the primary lead-generation surface. Marketing is multi-channel, combining the website, Facebook, Instagram, YouTube (including an Industry Insider video series), email, open homes, and community events (Industry Golf Days, Industry Basketball, Industry Xmas) that have run annually since 2018.

The business model is sales-led and revenue is generated through transaction commissions on residential sales, recurring fees from managed rental properties, and one-off leasing placement fees. Property inventory spans from approximately $199,000 apartments to over $1.895 million luxury estates, with investor-grade assets such as the 304 Mowbray River Road estate generating $102,000 per annum in rental income. The firm maintains a 4.6-star Google Business Profile rating from 275 reviews, and operates as an independent agency with no disclosed parent company, external investors, or PE/VC backing.

Name

The Industry Estate Agents

Legal name

The Industry Estate Agents

Website

https://theindustryestateagents.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Industry Estate Agents is a privately held boutique real estate agency in Stratford, Queensland, providing residential sales, property management, leasing, and luxury property services (Industry Lux) across the Cairns Northern Beaches region with a 24-person team.

Ownership category

akta.pro rank

Product category

Residential Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (53121), Residential Property Managers (531311), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential real estate
• Property management
• Luxury real estate
• Property sales
• Rental leasing

Headquarters

HQ city

Stratford

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Property Sales Commission: Commission-based revenue from residential property sales across Cairns Northern Beaches region
2. Property Management Fees: Ongoing property management services for rental properties, including tenant placement and property maintenance coordination
3. Leasing Services: Tenant placement and leasing services for rental properties
4. Investment Property Management: Management of investment properties generating rental income (e.g., Mowbray River Road estate at $102,000 per annum)

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Industry Estate Agents is a boutique residential real estate agency that sells, leases, and manages residential properties across the Cairns Northern Beaches region of Far North Queensland. Its core services include residential property sales (houses, apartments, townhouses, and land), full-service property management with tenant placement and ongoing maintenance coordination, leasing services, and a dedicated luxury listings division branded Industry Lux.

Product overview

The Industry Estate Agents operates as a boutique real estate agency providing a comprehensive suite of property services. Their core offerings include residential property sales across the Cairns region (houses, apartments, townhouses, and land), full-service property management and rental services, and a dedicated luxury properties division (Industry Lux). Additional services include complimentary market appraisals, VIP buyer programs for purchasers seeking early access to listings, and VIP tenant programs for renters. The agency combines traditional real estate expertise with digital marketing capabilities to serve buyers, sellers, landlords, and tenants in the Far North Queensland market.

Differentiator

Problem solved

Functional benefit

Brands

• Industry Lux: Luxury listings division offering premium property sales services.

Products and services

• Property Sales Services Full-service residential property sales covering houses, apartments, townhouses, and land across Cairns Northern Beaches including Trinity Beach, Smithfield, Port Douglas, and surrounding suburbs, targeted at individual buyers, families, and investors.
• Property Management & Rental Services Ongoing rental management services including tenant placement, rent collection, property maintenance coordination, and rental appraisals for investment property owners across the Cairns region.
• Luxury Listings (Industry Lux) Premium property division specialising in luxury homes and high-value properties in the Cairns market, delivering boutique marketing and targeted buyer identification for sellers of prestige real estate.

Quantifiable outcome

• 4.6-star Google rating from 275 reviews
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Sunah Design StudiominorOthersWeb design and digital services partner responsible for the company's website design and development
• Ramada Resort by Wyndham Port DouglasminorOthersThe agency lists properties within the Ramada Resort complex in Port Douglas for holiday investment opportunities. Properties have access to resort facilities including pool, restaurant, gym, and gardens.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Belle Property: Premium boutique Australian real estate brand emphasizing design-led marketing and lifestyle positioning. Closely mirrors The Industry Estate Agents' Industry Lux premium positioning and boutique service model, targeting similar high-end vendor and buyer segments.
• McGrath Estate Agents: Boutique-leaning residential agency with a strong premium and luxury focus across Australian metro and lifestyle markets. Directly comparable to The Industry Estate Agents in serving premium vendors and lifestyle buyers with full-service sales and management.
• Place Estate Agents: Boutique Australian residential agency with a premium positioning and emphasis on agent-led customer experience. Closely parallels The Industry Estate Agents' boutique culture, sales-led GTM, and luxury sub-brand approach.

Broad incumbents

• LJ Hooker: National Australian real estate franchise offering residential sales, property management, and project marketing. Overlaps directly with The Industry Estate Agents' core services across Cairns and is a primary competitor for local listings.
• RE/MAX Australia: Global franchise network with Queensland offices providing residential sales, leasing, and property management. Directly comparable service offering and target customer base to The Industry Estate Agents.
• Ray White: Australia's largest residential real estate franchise network with deep presence in Queensland. Directly comparable sales, leasing, and property management offerings; competes with The Industry Estate Agents for the same vendors, buyers, and tenants in Cairns Northern Beaches but at significantly greater scale.
• Century 21 Australia: Global franchise with Australian offices offering residential sales, leasing, and property management. Competes with The Industry Estate Agents across the same suburban vendor and tenant pool in Far North Queensland.
• Raine & Horne: Established Australian real estate group with regional and suburban offices covering residential sales, rentals, and management. Direct competitor for listings and management mandates in the Cairns region.
• Harcourts: International real estate franchise with Australian operations covering residential sales, rentals, and auctions. Competes for the same vendor and landlord pool as The Industry Estate Agents in Far North Queensland.

Regional players

• PRD Nationwide: Australian real estate group with strong regional Queensland presence, offering residential sales and property management. Operates in similar regional markets with comparable service mix, though its geographic footprint extends well beyond Cairns.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCqDd8Ibra-W5I5YzRbiSUvw
• Facebookfacebook.com/theindustryestateagents
• Instagraminstagram.com/theindustryestateagents
• LinkedInlinkedin.com/company/the-industry-estate-agents

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Industry Estate Agents