The Keys Restaurant & Nightclub Yarm

What The Keys Restaurant & Nightclub Yarm does

The Keys Restaurant & Nightclub Yarm is a privately held, single-site hospitality venue operated by Mistell Limited at 65 High Street, Yarm, North Yorkshire (TS15 9BH). The venue operates as a multi-concept establishment combining a traditional gastropub restaurant, a bar, the Cabana tropical-themed cocktail lounge, the Pergola outdoor event space, the Dining Room private venue, and a nightclub, trading across all dayparts from breakfast (9am–11:30am) through late-night events. Its menu spans breakfast, lunch, main menu, Sunday lunch, afternoon tea, kids' menu, and desserts, with unit pricing across mains (£15–£38), afternoon tea (£22.95–£28.95), and bottomless brunch at £45 per 90 minutes; drinks pricing spans draught beers from £3, cocktails from £9.50, and champagne up to £450. The venue serves four core customer segments — local residents and regular diners across Yarm, Stockton-on-Tees, Middlesbrough, and Darlington; event bookers booking private celebrations; families and groups; and nightlife and social groups attending weekend events.

Revenue is generated through four streams: food and beverage sales (the primary stream, covering dine-in and bar across multiple meal periods); event ticket sales through the Fatsoma platform covering nightclub events, tribute nights, family discos, and themed parties; private venue hire for corporate events, weddings, and celebrations across The Pergola, The Dining Room, and Cabana spaces; and the premium bottomless brunch package. Distribution is exclusively direct-to-consumer via walk-in service, the venue's own online booking system (thekeys.co.uk/book), and the Fatsoma third-party ticketing marketplace; private hire enquiries are handled by an in-house events team via the website contact form and phone (01642 782534). Marketing relies on organic social channels (Instagram, Facebook, TikTok), email newsletter subscription, Trustpilot/TripAdvisor reviews, and SEO visibility for Yarm-area keywords.

The underlying technology stack is minimal — a website booking system, Fatsoma integration for ticketing, and standard hospitality POS/inventory systems — with no disclosed AI/ML, proprietary platform, or app presence. The company's competitive positioning is anchored on its prime cobbled High Street location with viaduct views, its multi-concept daypart coverage, locally sourced British menu, and an event programming cadence (weekly Quiz Nights, Funky Fridays, tribute nights, family discos) that drives recurring footfall beyond standard pub trade.

Name

The Keys Restaurant & Nightclub Yarm

Legal name

Mistell Limited

Website

https://thekeys.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Keys Restaurant & Nightclub Yarm is a privately held, single-site multi-concept hospitality venue in Yarm, North Yorkshire, operated by Mistell Limited. It combines a gastropub, bar, cocktail lounge, outdoor event space, and nightclub serving local residents, event bookers, families, and nightlife groups across the Teesside area.

Ownership category

akta.pro rank

Product category

Restaurant and Nightclub Hospitality

NAICS

Drinking Places (Alcoholic Beverages) (722410), Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Pubs & Gastropubs (THAFAEAB)

Keywords

• Gastropub restaurant services
• Cocktail bar services
• Private event venue hire
• Nightclub entertainment venue
• Catering events services

Headquarters

HQ city

Yarm, England

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Food & Beverage Sales: Primary revenue from dine-in restaurant meals, bar drinks, cocktails, and take-away/delivery orders across multiple meal periods including breakfast, lunch, afternoon tea, dinner, and Sunday roasts.
2. Event Tickets: Revenue from nightclub events, tribute nights, family discos, themed parties, and DJ events sold through Fatsoma ticketing platform.
3. Venue Hire: Private event bookings including The Dining Room, The Pergola, and Cabana spaces for celebrations, corporate events, weddings, and parties. Catering options include afternoon tea, hot/cold buffet, or sit-down meals.
4. Bottomless Brunch Packages: Premium brunch experience at £45 per person for 90 minutes combining food and unlimited drinks in the Cabana cocktail lounge.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Keys is a traditional gastropub on Yarm High Street operating as a multi-concept hospitality venue including a restaurant serving classic British cuisine across multiple dayparts (breakfast, lunch, afternoon tea, dinner, and Sunday roasts), a full bar, the Cabana tropical-themed cocktail lounge, the Pergola outdoor space, the Dining Room private dining area, and a nightclub hosting DJ events, tribute nights, family discos, and themed parties. The business sells bottomless brunch packages at Cabana, provides tailored venue hire for private celebrations and corporate events, and earns ancillary revenue through event ticketing and a recurring programmed events calendar.

Product overview

The Keys Restaurant & Nightclub Yarm is a traditional gastropub venue offering a diversified portfolio of dining and entertainment products. The core offering consists of The Keys Restaurant (main gastropub with classic British cuisine) and The Keys Bar, supplemented by Cabana Cocktail Lounge (tropical-themed cocktail bar open weekends). Venue spaces include The Pergola (all-season outdoor area), The Dining Room (elegant private dining), and The Keys Venue nightclub for events. Service offerings span comprehensive food menus (breakfast, lunch, main menu, Sunday lunch, afternoon tea), Bottomless Brunch at Cabana, an extensive cocktail and bar menu, venue hire for private events, and a regular events program including quiz nights, tribute events, and themed parties. The venue caters to all occasions from casual dining to celebrations and nightlife entertainment.

Differentiator

Problem solved

Functional benefit

Products and services

• The Keys Restaurant A traditional British gastropub restaurant serving classic cuisine across multiple dayparts (breakfast, lunch, afternoon tea, dinner, and Sunday roasts) for individual diners, families, and groups visiting the Yarm High Street location.
• The Keys Bar Full bar service offering cocktails, beers, wines, hot drinks, and non-alcoholic options for walk-in patrons within the Yarm High Street venue.
• Cabana Cocktail Lounge A tropical-themed cocktail lounge within The Keys serving a dedicated cocktail menu and available for private hire for parties and celebrations, distinct from the main restaurant and bar.
• The Pergola An outdoor covered pergola space used for outdoor dining, private events, and wedding receptions as part of the venue complex.
• The Dining Room A private dining room within The Keys available for booking for special occasions, private parties, and intimate gatherings, offering a more private alternative to the main restaurant.
• The Keys Nightclub A nightclub venue operating from the Yarm High Street location that hosts DJ events, tribute nights, family discos, and themed parties programmed on a recurring calendar, with tickets sold via the Fatsoma platform.
• Bottomless Brunch at Cabana A fixed-price bottomless brunch package hosted at the Cabana cocktail lounge, priced at £45 per person and including a main course alongside 90 minutes of bottomless drinks for adult consumers seeking a curated cocktail and dining experience.
• Venue Hire Private venue hire service for weddings, birthdays, anniversaries, christenings, corporate events, and other celebrations, supported by a dedicated events team that coordinates catering, drinks, and entertainment packages across the venue's function spaces.
• Events Program A recurring programmed calendar of ticketed entertainment and social events including quiz nights, live music, tribute nights, family discos, themed parties, and other special occasions, coordinated by the venue's events team.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• FatsomacoreChannel Partner/ Reseller/ DistributorFatsoma serves as the primary ticketing and event management platform for The Keys nightclub and events. Customers purchase tickets to nightclub events, family discos, tribute nights, and special events through Fatsoma's platform, which redirects to the Keys events ecosystem. This partnership provides online ticketing infrastructure and event promotion reach.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Stonegate Pub Company: Large UK pub and bar operator behind Slug & Lettuce, Walkabout, and Yates's — a broad incumbent competitor in the same UK pub/bar market as The Keys, but operating across many sites and brands.
• Mitchells & Butlers: Major UK pub and restaurant operator (All Bar One, Miller & Carter, Toby Carvery, Browns) — a broad incumbent whose portfolio overlaps with The Keys' gastropub and bar dining categories across the UK.
• Greene King: Major UK pub operator behind Hungry Horse, Chef & Brewer, and Flaming Grill — a broad incumbent in the UK pub and casual dining market competing for the same local pub and family dining demand as The Keys.
• JD Wetherspoon: UK pub chain operating large-format High Street pubs serving food and drink all day — a broad incumbent that competes for similar value-conscious and casual drinker customers as The Keys.

Direct peers

• Revolution Bars Group: UK bar and nightlife operator (Revolution, Revolución de Cuba) — directly comparable to The Keys' combination of late-night trading, DJ/events programming, and food-and-cocktail venue model.
• Boxpark: Multi-concept food, drink, and events venue operator — directly comparable to The Keys' approach of running multiple distinct sub-venues and event programming under one roof.
• Browns Brasserie & Bar: Mitchells & Butlers-owned brasserie and bar chain offering all-day dining with cocktails and private events — directly comparable to The Keys' brasserie-style dining, bar service, and private hire offerings.
• Loungers plc: UK all-day cafe/bar operator behind the Lounge, Cosy Club, and Light Bar brands — directly comparable to The Keys' multi-daypart, food-and-drink-led casual dining model with broad demographic appeal.
• The Alchemist: UK cocktail-led bar and restaurant chain — directly comparable to The Keys' Cabana cocktail lounge and premium mixology positioning paired with a full food menu.
• Côte Brasserie: UK all-day brasserie chain serving food from breakfast through dinner with cocktail and wine programs — directly comparable to The Keys' daypart-spanning menu and weekend dining proposition.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thekeysyarmrestaurant
• Instagraminstagram.com/thekeysyarm
• TikToktiktok.com/@thekeysrestaurant
• LinkedInlinkedin.com/company/the-keys-restaurant-nightclub-yarm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Keys Restaurant & Nightclub Yarm