THE LABEL FACTORY

What THE LABEL FACTORY does

The Label Factory is a privately held label and sticker printing company founded in 1989, operating from a single manufacturing facility at 20 Mordaunt Circuit, Canning Vale, Western Australia. It serves Australian businesses — primarily small and mid-sized — across five vertical segments: food and beverage (boutique wineries, craft breweries, gourmet producers), healthcare and pharmaceutical, cosmetics and personal care, industrial and manufacturing, and retail and logistics. Customers order through a quote-based process with no minimum order quantity, enabling runs from 100 labels to 100,000,000.

The company's core production capability combines digital printing presses, conventional flexographic machines, and advanced finishing lines that support embellishments such as hot and cold foil, embossing, screen printing for tactile builds, photochromic and thermochromic specialty inks, varnishes, laminates, and waterproof substrates (BOPP, PE, PP, PET, vinyl). Quality assurance is driven by Fleye Inspection camera systems guaranteeing 100% label inspection, spectrophotometer colour analysis, ANSI-approved barcode verification, and a cloud-based MIS for live job tracking. The company also operates as the official WA agent for Toshiba TEC thermal printers, supplying compatible direct thermal/transfer labels, ribbons, spare parts, and onsite servicing for Zebra, Toshiba, Sato, and Intermec hardware.

Revenue is generated through three streams: transaction-based custom label printing (quote-based pricing per job), hardware and consumables sales (Toshiba printers, labels, ribbons), and professional design services. The go-to-market is sales-led, leveraging the company website with quote-request functionality, an active blog content engine, industry association memberships (Printing Industries Association of Australia, Australian Sign Association), and referral/word-of-mouth from a personal-service model. Distribution is direct-to-business, with freight-based delivery to all Australian states and next-day service to most metro cities. The business is bootstrapped with no external funding and operates with approximately 12 employees.

Name

THE LABEL FACTORY

Legal name

The Label Factory

Website

https://thelabelfactory.com.au

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

The Label Factory is a privately held Western Australian label and sticker printer, founded 1989, producing custom labels via digital and flexographic presses for SMBs across food and beverage, pharmaceutical, cosmetics, industrial, and logistics segments throughout Australia.

Ownership category

akta.pro rank

Product category

Commercial Label and Sticker Printing

NAICS

Printing (32311), Commercial Printing (except Screen and Books) (323111)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Direct-to-Container & Digital Printing (Inkjet/Laser) (IMALAKAF)

akta.pro secondary industries

Specialty & Functional Labels (Linerless, RFID/NFC, Braille, Smart) (IMALAKAK), Security, Tamper-Evident & Track-and-Trace Printing (IMALAKAJ)

Keywords

• Custom label printing
• Flexographic printing services
• Sticker manufacturing
• Thermal label supplies
• Barcode label printing

Headquarters

HQ city

Canning Vale

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Technology or R&D, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Custom Label Printing: One-time transaction-based label printing services. No minimum order quantities - can economically produce 100 labels or 100,000,000 labels. Pricing is quote-based depending on design complexity, volume, materials, and embellishments required.
2. Thermal Printer Supplies: Supply of compatible direct thermal and thermal transfer labels for popular thermal printers (Zebra, Toshiba, Sato, Intermec) plus printer ribbons. WA agents for Toshiba TEC range.
3. Design Services: Offer their own design services to help customers bring ideas to fruition in stunning and creative label designs that set brands apart.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Label Factory manufactures custom labels and stickers at its Canning Vale, Western Australia facility using digital and flexographic printing presses, with embellishment options including embossing, foiling, laminates, varnishes, and specialty inks. It serves businesses across all Australian states on a quote-based, no-minimum-order basis, and is the WA agent for Toshiba TEC thermal printers, supplying compatible thermal labels and ribbons alongside printer hardware and servicing.

Product overview

THE LABEL FACTORY is a label and sticker printing company offering a comprehensive portfolio of printing services spanning short-run digital printing to high-volume flexographic output. The core offering consists of label and sticker printing services complemented by specialized product lines including thermal printer labels, barcode/QR code labels, medical/pharmaceutical labels, and food/beverage labels. Embellishment capabilities (embossing, foiling, laminates, varnishes, specialty inks, waterproofing) function as add-on finishing services that enhance the core printed labels. The company also provides custom diecutting, design services, and operates as a Toshiba TEC printer agent in Western Australia. All labels are produced at the Canning Vale factory using state-of-the-art equipment with 100% inspection systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Label and Sticker Printing Custom label and sticker printing using digital and flexographic printing technologies, supporting short-run digital orders from 100 labels through to high-volume flexographic runs up to 100,000,000 labels, with embellishment techniques available.
• Thermal Printer Labels, Ribbons, and Toshiba Printers Direct thermal and thermal transfer labels compatible with Zebra, Toshiba, Sato, and Intermec printers, compatible printer ribbons, and Toshiba TEC printers supplied as the official WA agents along with spare parts and onsite servicing.
• Barcode Labels Custom barcode labels supporting Bar Code 2/5, 39, 128, Codabar, EAN, ISBN, ITF-14, GTIN, SSCC-18, UPC, Data Matrix, and PDF 417 formats, with sequential numbering and serialization from 2 unique labels to millions.
• QR Code and Smart Labels QR code and smart label solutions enabling scannable functionality and potential augmented reality capabilities for enhanced consumer engagement, produced on digital presses with variable data capability.
• Asset Labels Self-adhesive asset identification labels designed for tracking and managing business equipment, supplies, and technology assets, with options for sequential numbering and durable substrates.
• Medical and Pharmaceutical Labels Precision-driven labels for medical, pharmaceutical, injectable medicine, veterinary, and dispensing applications, manufactured to meet stringent industry standards for accuracy, quality, and traceability.
• Food and Beverage Product Labels Product labels for food, beverages, bottled gourmet produce, wine, beer, cosmetics, and household products, with waterproof and specialty finishes suitable for refrigeration, ice, and storage requirements.
• Industrial Labels Industrial-grade labels including health and safety stickers designed for demanding applications, workplace safety compliance, and rugged environments using durable substrates.
• Label Design Services In-house creative design services to help clients develop branding concepts and bring label visions to life, offered alongside the printing services.

Quantifiable outcome

• 100% inspection of every label printed using high-tech camera systems
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Toshiba TECcoreChannel Partner/ Reseller/ DistributorOfficial WA agents for Toshiba TEC range of printers. Supply compatible thermal labels and printer ribbons, and provide spare parts and onsite servicing for Toshiba printers. Also offer deals on Toshiba printer upgrades.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Multi-Color Corporation: Global label solutions provider with premium wine, spirits, beverage, and healthcare label capabilities; overlapping high-end embellishment and regulated-label offering relevant to The Label Factory's wine/beer and medical segments.
• CCL Industries (CCL Label): World's largest specialty label manufacturer serving healthcare, automotive, consumer, and industrial markets through multiple global platforms; broad incumbent with overlapping specialty label capabilities relevant to The Label Factory's regulated verticals.
• Avery Dennison: Global pressure-sensitive label materials and solutions provider covering retail, logistics, healthcare, and apparel; broad incumbent with overlapping variable-data/barcode label solutions relevant to The Label Factory's retail/logistics segment.

Direct peers

• Labelmakers Group: Australian label printing group with multi-site production offering custom labels, shrink sleeves, and flexible packaging across food & beverage, industrial, and healthcare; directly comparable mid-market competitor to The Label Factory in Australia.
• Consolidated Label: US-based custom label printer offering digital and flexographic production with embellishments, variable data, and short/long runs for food & beverage, cosmetics, and industrial customers; comparable custom label specialist model.
• PakLab: Custom label and packaging printer producing pressure-sensitive labels, shrink sleeves, and flexible packaging with embellishment options for personal care, food & beverage, and industrial clients; comparable mid-market specialty label peer.
• Colorpak: Australian label and packaging converter producing pressure-sensitive labels, shrink sleeves, and flexible packaging for FMCG, beverage, and industrial markets; comparable Australian-based label specialist.
• Smyth Companies: US-based custom label manufacturer offering digital and flexographic printing, embellishments (foil, emboss), and variable data for food/beverage, healthcare, and industrial customers; comparable mid-size specialty label printer.

Emerging players

• Wizard Labels: Online-first short-run custom label platform focused on low-MOQ, fast-turnaround digital label printing; emerging player competing for the same short-run digital volume that The Label Factory offers with no minimums.

Regional players

• Flexipack / Flexible Packaging Solutions: Australia-based label and flexible packaging converter serving food, beverage, and industrial customers with roll-fed labels and shrink sleeves; regional peer in the same Australian market as The Label Factory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-label-factory

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THE LABEL FACTORY