The Lemonade Stand

What The Lemonade Stand does

The Lemonade Stand is a privately held, founder-led marketing agency founded in Dublin in 2012 that sells a full suite of marketing services exclusively to hospitality businesses. Its service portfolio spans nine interconnected offerings: brand identity (Launch It, Build It, Scale It tiers), web design and development (one-page through premium e-commerce, €1,500–€5,500 one-time), social media marketing (Connect, Engage, Elevate retainers), digital advertising on Google, Meta, and TikTok, content creation, strategy and planning, TikTok training, presentation and voiceover (€99+VAT one-time), and motion graphics. The company does not operate a proprietary software platform; delivery is handled by its nine-person team (Stuart Burke, Paola Pastrana, Andrew Hrankai, Andrés Treviño, Brenda Badillo, Stela Ahmetaj, Samantha Caudillo, and Ingrid Tiburcio) covering creative, content, paid media, web, voice, and motion capabilities. Third-party technology dependencies are limited to standard martech — Google Analytics integration is included in mid- and top-tier web packages, and the agency manages campaigns on Google, Meta, and TikTok ad platforms on behalf of clients.

The company makes money through a hybrid of one-time project fees and recurring monthly retainers. Pricing is publicly disclosed: web design at €1,500/€3,000/€5,500 tiers, TikTok training at €139/€539, voiceover at €99+VAT, social strategy starting at €299/month, and unspecified pricing on social media marketing, content creation, digital advertising, and brand identity retainers. The go-to-market is sales-led and direct: inbound through the thelemonadestand.ie website, free 30-minute consultations booked via Google Calendar, and outreach via phone, WhatsApp, email, and organic social channels (TikTok, Instagram, Facebook, LinkedIn). Named customers include Grand Canal Hotel (mid-market), Smokin' Soul, Blackbanks Bar & Grill, Coffee Perfection, The Old Post Office, Ian's Kitchen by Mateo, and McHughs of Raheny — almost entirely independent SMB hospitality venues in Dublin and Ireland. No external funding, parent company, partnerships, patents, certifications, or awards are disclosed in the available material; the company appears bootstrapped and independently operated.

Name

The Lemonade Stand

Legal name

The Lemonade Stand

Website

https://thelemonadestand.ie

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Dublin, Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Marketing Services: Full-service hospitality marketing agency offering project-based services, monthly retainers, and tiered service packages including branding, web design, content creation, social media marketing, digital advertising, TikTok training, strategy planning, motion graphics, and presentation/voiceover services.
2. Web Design Services: One-time website development projects with three tiers: One-page (€1,500), Professional (€3,000), and Premium (€5,500).
3. Social Strategy Retainer: Monthly recurring strategy service starting at €299/month with ongoing support and content planning.
4. Social Media Marketing Retainers: Monthly social media management packages (Connect, Engage, Elevate) with recurring billing for ongoing content creation and community management.
5. TikTok Training Packages: One-time training packages (Begin, Engage, Excel) with tiered pricing at €139 and €539 for advanced tiers.
6. Voiceover Services: One-time voiceover production service at €99 + VAT per project.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

The Lemonade Stand is a Dublin-based hospitality marketing agency that sells integrated branding, web design, social media management, digital advertising, content creation, strategy, TikTok training, motion graphics, and presentation/voiceover services. Offerings are sold as tiered packages and monthly retainers directly to restaurants, cafés, hotels, pubs, and bars. Pricing spans one-time projects (€99–€5,500) and recurring retainers (from €299/month).

Product overview

The Lemonade Stand is a Dublin-based hospitality marketing agency offering a comprehensive suite of nine interconnected marketing services. The core offerings include Brand Identity (with Launch It, Build It, Scale It packages), Social Media Marketing (Connect, Engage, Elevate tiers), Web Design & Development, Digital Advertising, Content Creation, Strategy & Planning, and specialized services in TikTok Training, Presentation & Voiceover, and Motion Graphics. The service portfolio is designed as modular packages that work together—the agency creates brand identities that feed into social media and web presence, produces content that populates advertising campaigns, and develops strategies that guide all creative output. All services are specifically tailored for the hospitality industry including restaurants, cafés, hotels, and bars.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Identity Comprehensive branding solutions for hospitality businesses including custom logo design, multi-page brand guidelines, color palette and typography specifications, tone of voice guidelines, and marketing collateral templates (business cards, menus). Offered in three tiers: Launch It, Scale It, and Build It.
• Social Media Marketing Full social media management for hospitality businesses covering Instagram, Facebook, TikTok, and LinkedIn, including custom content creation, community engagement, and paid social campaigns. Three retainer tiers: Connect, Engage, and Elevate.
• Web Design & Development Custom hospitality website builds ranging from one-page sites to full e-commerce platforms, with mobile-first responsive design, basic to advanced SEO, booking/enquiry forms, blog setup, Google Analytics integration, and optional 3 months of ongoing support. One-time projects at €1,500, €3,000, or €5,500.
• Digital Advertising Data-driven advertising campaigns for hospitality businesses on Google, Meta, and TikTok. Three packages scale from a single-platform campaign (Launch) through optimised mid-funnel execution (Perform) to full-funnel multi-platform strategies with advanced targeting (Dominate).
• Content Creation Professional photography and videography for hospitality brands, producing high-resolution photos and short-form videos optimised for Instagram Reels and TikTok-style social content. Offered in Essentials, Enhanced, and Elite tiers.
• TikTok Training Training packages that teach hospitality businesses how to set up a TikTok account, optimise their profile, create engaging content, leverage trending topics, plan campaigns, run paid ads, and execute viral content. Three tiers: Begin, Engage (€139), and Excel (€539).
• Strategy & Planning Comprehensive marketing strategy development for hospitality operators, including market analysis, target audience identification, messaging frameworks, content planning, and KPI definition. Offered in Start, Grow, and Excel tiers.
• Presentation & Voiceover Services Studio voiceover recording for commercials, explainer videos, and social media content, plus on-camera presentation services for promotional videos and corporate messaging. Priced at €99 + VAT per voiceover project.
• Motion Graphics Animated visual content for hospitality brands, including animated logos, explainer videos, and dynamic social media content that combines text, shapes, and imagery into engaging visual stories.

Quantifiable outcome

• Client testimonials indicate successful rebrands revitalizing identities and enhancing digital presence
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators3 records

Recent moves1 record

Broad incumbents

• SmartSites: Web design and digital marketing agency serving multiple verticals including hospitality. Comparable due to similar web design, SEO, and paid media services, but with a much broader industry focus than The Lemonade Stand.
• Cardinal Digital Marketing: Full-service digital marketing agency with a dedicated restaurant/hospitality practice. Comparable due to its marketing services for hospitality clients, though broader in scope and larger than The Lemonade Stand.

Direct peers

• Lure Agency: US-based boutique marketing agency focused exclusively on restaurants, hotels, and bars. Directly comparable to The Lemonade Stand due to its vertical specialization in hospitality marketing services and similar SMB-oriented service mix.
• BentoBox (now part of Toast): Restaurant website building and marketing platform serving independent restaurants. Comparable to The Lemonade Stand due to its hospitality-only focus and combined website + marketing offering, though more productized.
• Restaurant Engine: Marketing services and web design agency built specifically for restaurants. Comparable due to its tightly targeted restaurant-industry focus and overlapping service offering (web, social, content).
• LYFE Marketing: Social media and digital marketing agency with a strong restaurant/hospitality vertical. Comparable due to its SMB hospitality client base, social-media-led service mix, and recurring-retainer model.

Emerging players

• Comrade Digital Marketing Agency: Digital marketing agency with a developed restaurant/hospitality vertical. Comparable due to its full-service digital marketing stack for hospitality SMBs, though more generalist in overall positioning.
• Thanx: Restaurant marketing and loyalty platform. Comparable because it sells marketing and customer-engagement technology into the same independent restaurant / hospitality buyer, though more productized and SaaS-oriented than The Lemonade Stand's services model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/lemonade.stand.marketing
• TikToktiktok.com/@lemonadestandmarketing
• LinkedInlinkedin.com/company/thelemonadestand

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Lemonade Stand