What The Lodge Poker Club - Round Rock TX does

The Lodge Poker Club (legal name: The Lodge Card Club) is a privately held, members-only social poker club operating two physical locations in central Texas — the original Austin-area room in Round Rock (1401 S Interstate 35 #130, opened circa 2017–2018) and a second room in San Antonio (3723 Colony Dr Suite 101, opened 2024). The club runs 24 hours a day, 7 days a week, across 60+ poker tables offering 9-handed cash games in Texas Hold'em, Pot Limit Omaha, Big O, and mixed formats, alongside a deep daily and weekly tournament schedule capped by signature events such as the $1.5M-guaranteed Mega Monster and the $400K-guaranteed Lodge Championship Series. Because Texas law prohibits taking a rake, the club monetizes through three distinct fee layers — weekly, monthly, and annual memberships ($15/$25/$200, with $10 annual rates for veterans, active military, first responders, and seniors 50+); hourly seat rental at $12 prepaid or $13 postpaid (waived 6 a.m.–10 a.m. daily); and tournament buy-ins ranging from $30 to $400 — supplemented by on-site food and beverage (Odds Bar & Bistro in Austin, plus the Frank and Margies restaurant partnership) and sponsorship/event revenue (Alamo Beer Company titles the Mega Monster series). Technology is non-proprietary: third-party Poker Atlas handles digital waitlist management, ClubWPT Gold integration supports a progressive Bad Beat jackpot (starting $25K, growing $1K/day), and Constant Contact powers email — the in-house technology bet is "The Lodge Live," a YouTube live-streaming operation producing four shows per week and generating 12+ million monthly cross-platform views (4.2M YouTube, 4.8M Facebook, 2.4M Instagram, 461K TikTok, 288K X/Twitter). The club self-describes as the largest card club in Texas and one of the largest in the world, serving adult poker players (18+) in the Austin and San Antonio metropolitan areas through a horizontal, direct-to-consumer go-to-market with no enterprise or B2B customer segment.

Name

The Lodge Poker Club - Round Rock TX

Legal name

The Lodge Card Club

Website

https://thelodgepokerclub.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

The Lodge Poker Club operates two 24/7 members-only social poker rooms in Round Rock (Austin) and San Antonio, Texas, offering cash games and tournaments across 60+ tables and monetizing through memberships, hourly seat rentals, and tournament buy-ins under Texas's no-rake law.

Ownership category

akta.pro rank

Product category

Poker card club (live gaming and entertainment)

NAICS

Casinos (except Casino Hotels) (713210), Gambling Industries (7132)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Casino Food, Beverage & Nightlife Operations (MPAEAAAI)

Keywords

• Poker card club
• Cash poker games
• Poker tournaments
• Poker membership club
• Social poker club

Headquarters

HQ city

Round Rock

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership and Access Fees: Weekly, monthly, and annual membership fees provide club access. Additional hourly seat rental fees apply for gameplay. Tournament entry fees are charged separately.
2. Tournament Entry Fees: Flat access fees charged for tournaments and special events. Tournament buy-ins range from $30 to $400 depending on the event.
3. Hourly Seat Rental: Hourly seat rental fee of $12/hour prepaid or $13/hour postpaid for cash games. No rake taken per Texas law.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The Lodge Card Club is a members-only social poker club operating two 24/7 physical locations in Round Rock (Austin) and San Antonio, Texas. It sells access to live poker cash games (No Limit Hold'em, Pot Limit Omaha, Big O, mixed games) and a daily/weekly tournament schedule guaranteed up to $1.5M, funded through recurring memberships, hourly seat rentals, and tournament entry fees.

Product overview

Lodge Card Club is a members-only poker card club operating two Texas locations (Austin/Round Rock and San Antonio) as a single unified product. The core offering combines cash games (Texas Hold'em, Pot Limit Omaha, Big O, mixed games) available 24/7 with a comprehensive tournament schedule featuring regular daily/weekly events and special recurring series including the annual Mega Monster ($1.5M GTD) and Lodge Championship Series. Members access the club through paid memberships (weekly/monthly/annual) with hourly seat rental. Supporting services include the ClubWPT Gold bad beat jackpot promotion, YouTube live streaming of poker action, and an on-site restaurant/bar at the Austin location. The club does not take a rake per Texas law; instead, membership access fees and seat rentals fund operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Lodge Card Club (membership access) Members-only social poker card club providing access to 60+ tables across two Texas locations (Round Rock/Austin and San Antonio), with cash games and tournaments available 24/7.
• Cash Games Continuous poker cash games including No Limit Texas Hold'em, Pot Limit Omaha, Big O, and mixed games, available 24/7 at stakes ranging from $1/$2 NLH up to $5/$5 PLO and $5/$5/$10 NLH.
• Poker Tournaments Regular and special recurring poker tournaments including The Art of Poker ($40K GTD), The Big One Re-Entry ($30K GTD), Texas Freeroll, Thursday/Friday/Sunday tournaments, and the annual Lodge Championship Series and Mega Monster events with guarantees up to $1.5 million.
• Membership Program Members-only access with weekly ($15), monthly ($25), and annual ($200) membership options, including hourly seat rental at $12/hour and complimentary soft drinks. Discounted rates are available for veterans, active military, first responders, and seniors aged 50+.
• ClubWPT Gold Bad Beat Promotion Progressive bad beat jackpot starting at $25,000 that increases by $1,000 daily until awarded, available for No Limit Texas Hold'em (Quad 5s or better) and Pot Limit Omaha (flopped straight flush vs. higher straight flush) at cash game tables. Payout: 40% to losing hand, 20% to winning hand, 40% split among remaining players; requires verified ClubWPT Gold account with KYC.
• Lodge Live Stream Live poker action broadcast on YouTube featuring cash games and tournament final tables, with four shows per week reaching approximately 4.2 million YouTube views, 4.8 million Facebook views, and 2.4 million Instagram views per month.
• Restaurant & Bar (Odds Bar & Bistro) Full food and beverage service at the Austin location. Open Sunday–Thursday 8AM–12AM and Friday–Saturday 8AM–2AM. Complimentary water, soft drinks, and coffee for members; draft beer specials and full dining menu available.

Quantifiable outcome

• 12+ million monthly social media views
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Four partnerships are on record, tiered major, minor and core.

• ClubWPT GoldmajorGTM or Marketing PartnerPartnership with ClubWPT Gold for Progressive Bad Beat promotion. Starting prize pool of $25,000 increasing by $1,000 daily until awarded. Players must have verified ClubWPT Gold accounts to qualify for bad beat prizes. 40% to losing hand, 20% to winning hand, 40% distributed among remaining players.
• Alamo Beer CompanymajorGTM or Marketing PartnerTitle sponsor of the Mega Monster tournament ($1.5M GTD). Powers major tournament events at both Austin and San Antonio locations.
• Frank and MargiesminorStrategic or Co-development PartnerRestaurant partnership featuring Michelin-starred chefs Phillip Frankland Lee and Margarita Kallas-Lee. Located at the Austin club location.
• Poker AtlascoreTechnology or IntegrationWaitlist management integration allowing members to join tables and manage their poker session wait times digitally through the Poker Atlas mobile app.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Hollywood Park Casino: Inglewood, California cardroom with poker and table games. Comparable as a cardroom operator running continuous poker action and tournament series; offers a useful read on multi-product club economics versus Lodge's poker-only focus.
• Commerce Casino: The world's largest card casino (200+ tables) located in Commerce, California. Comparable as a cardroom-only poker specialist, but operates under California gambling law allowing rake, with much larger scale and broader game mix.
• Wynn Las Vegas: Luxury integrated resort in Las Vegas operating one of the highest-grossing poker rooms in the world. Comparable as a destination poker operator and tournament series host (Wynn Classic), though rakes games and bundles lodging with gaming.
• Hustler Casino: Card club in Gardena, California operating 40+ tables with a live-streamed cash-game product (Live at the Bike). Compares on streaming-as-marketing and cardroom-only positioning, though California-licensed with rake.
• The Bicycle Hotel & Casino: Historic large card club in Bell Gardens, California with 185+ tables and a hotel. Compares as a flagship poker-cardroom operator; rakes games (unlike Lodge) and hosts major tournament series such as the Legends of Poker.
• Bay 101 Casino: San Jose, California cardroom operating cash games and major tournaments (Bay 101 Open). Comparable as a cardroom-only poker operator with a tournament-led value proposition similar to Lodge's Mega Monster series.

Others

• World Series of Poker (WSOP): Tournament brand and Caesars Entertainment poker ecosystem running the largest live poker festival globally. Comparable as the apex destination poker tournament organizer; sets competitive benchmarks for guarantee sizes and brand cachet that Lodge's Mega Monster ($1.5M GTD) is chasing.

Direct peers

• Texas Card House: Texas-based members-only poker card club with the same no-rake, membership-and-seat-rental model serving Dallas/Fort Worth and Austin. The closest direct competitor, operating under identical Texas regulatory constraints and targeting the same adult recreational poker segment.

Regional players

• Lucky Chances Casino: San Bruno, California cardroom with poker and table games. Comparable as a regional card club, though smaller in scale and located in a different (CA) market; useful comparable for cardroom unit economics.

Emerging players

• ClubWPT Gold: Online poker platform and existing Lodge partner. Comparable as a parallel distribution channel for poker content and player engagement (KYC-verified accounts feeding the Lodge bad-beat promotion), and a forward-looking view of how digital poker could complement or compete with cardrooms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/LodgePokerClub
• YouTubeyoutube.com/channel/UCbkK3nFzsxy6FzT5kvKoVNg
• Facebookfacebook.com/thelodgecardclub
• Instagraminstagram.com/thelodgecardclub
• LinkedInlinkedin.com/company/the-lodge-poker-clubs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Lodge Poker Club - Round Rock TX