The Marketing Department
The Marketing Department is a Sydney-based outsourced marketing firm providing strategy, creative, digital, and event marketing services to Australian SMBs through project-based and retainer engagements. Founded in 2018, the 7-person firm also sells branded promotional merchandise.
- Company typePrivate
- Founded-
- HeadquartersAustralia, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The Marketing Department does
The Marketing Department is a Sydney-based outsourced marketing firm founded in 2018 with approximately 7 employees. The company serves Australian SMBs and mid-market businesses by acting as either a complete external marketing team or an extension of the client's in-house marketing function, delivered through project-based engagements and monthly retainers.
The core offering is structured around six integrated service pillars: Marketing Strategy, Planning & Delivery; Marketing Communication; Marketing Concepts & Campaigns; Graphic Design, Print, Packaging & Photography; Digital Marketing; and Event Engagement. These services span SWOT analysis, 6-12 month marketing plan development, content creation, campaign execution across traditional and digital channels, social media management, SEO/PPC, and full-service event management. Separately, the firm operates a small e-commerce shop selling branded promotional merchandise (Venus Glass Bottle, Rover Bottle, Notebook Water Bottle, Monza Jute Tote Bag) via a quote-request system.
Revenue is generated primarily through professional service fees under the retainer and project billing models, supplemented by the merchandise stream. Client acquisition is sales-led via the company website, direct phone and email outreach, and organic social media on Facebook, LinkedIn, and Instagram. The firm is privately held by its founder (described as "the face and founder of this gig") with Karina Holden listed as a named contact; no institutional investors, parent companies, or external funding are evidenced in the source material.
The Marketing Department firmographics
Firmographics- Name
- The Marketing Department
- Legal name
- The Marketing Department
- Website
- https://themarketingdepartment.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Marketing Department is a Sydney-based outsourced marketing firm providing strategy, creative, digital, and event marketing services to Australian SMBs through project-based and retainer engagements. Founded in 2018, the 7-person firm also sells branded promotional merchandise.
- Ownership category
- akta.pro rank
Where The Marketing Department is headquartered
LocationHeadquarters
- HQ city
- Australia
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
The Marketing Department business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain
Revenue model
- Outsourced Marketing Services: The Marketing Department provides outsourced marketing department services to businesses, acting as either a complete external marketing team or an extension of existing in-house marketing. Revenue is generated through professional service fees for strategy, planning, creative, digital, and event marketing services. They offer project-based work and monthly ongoing retainer arrangements.
- Promotional Products Sales: TMD operates a shop selling branded merchandise including water bottles (Venus Glass Bottle, Rover Bottle, Notebook Water Bottle) and bags (Monza Jute Tote Bag). Products are available via quote request system rather than fixed pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Promotional products sold via quote request |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
The Marketing Department product offering
Product offeringCore offering
The Marketing Department provides outsourced marketing department services to Australian small and mid-market businesses, acting either as a complete external marketing team or as an extension of the client's existing team. Core offerings span six service pillars: strategy, planning and delivery; marketing communication; campaign concepting; graphic design and photography; digital marketing; and event engagement, delivered on a project or monthly retainer basis. A secondary offering is a small merchandise shop selling branded promotional products.
Product overview
The Marketing Department is a professional marketing agency offering outsourced marketing department services. The core offering consists of six integrated service pillars: Marketing Strategy, Planning & Delivery; Marketing Communication; Marketing Concepts & Campaigns; Graphic Design, Print, Packaging & Photography; Digital Marketing; and Event Engagement. These services are designed to work together from strategy through execution, allowing clients to engage the agency as their outsourced marketing department or as an extension of their existing team. Additionally, the company operates a merchandise shop selling branded promotional products including the Venus Glass Bottle, Rover Bottle, Notebook Water Bottle, and Monza Jute Tote Bag.
Differentiator
Problem solved
Functional benefit
Products and services
- Marketing Strategy, Planning & Delivery Strategic marketing service that helps businesses assess market position, define goals, and implement forward-looking marketing plans. Includes SWOT analysis, 6–12 month marketing plan development, sales integration, and brand identity development. Targeted at Australian SMB and mid-market businesses seeking senior marketing strategy support.
- Marketing Communication
- Marketing Concepts & Campaigns
- Graphic Design, Print, Packaging & Photography
- Digital Marketing
- Event Engagement
- Monza Jute Tote Bag
- Notebook Water Bottle
- Rover Bottle
- Venus Glass Bottle
Companies that use The Marketing Department
Customer profileSegments1 record
Ideal customer profiles1 record
The Marketing Department technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Marketing Department partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights3 records
The Marketing Department competitors and assessment
Company assessmentDirect peers
- Megaphone Marketing: Australian SMB-focused marketing agency offering strategy, digital, content, and creative services. Directly comparable to TMD on target segment (Australian SMBs) and integrated service model.
- King Kong: Australian digital marketing agency that grew aggressively serving SMBs with end-to-end digital marketing services. Closely comparable to TMD on customer profile (SMBs) and full-service offering, though materially larger in scale.
- Luminary: Australian digital agency offering strategy, web development, and digital marketing. Comparable to TMD on Australian market focus and multi-disciplinary digital offering, though with deeper technical/web specialization.
- Sparro: Australian digital marketing agency with strong performance media and SEO capabilities. Comparable to TMD on Australian SMB/mid-market focus and integrated digital services, with greater depth in paid media.
- Webprofits: Australian digital performance and growth marketing agency serving mid-market and SMB clients. Comparable to TMD on digital marketing focus and Australian client base, with a heavier digital/performance tilt.
- The Growth Agency: Australian marketing agency focused on growth marketing for SMBs. Closely comparable to TMD on SMB target segment and full-service positioning.
Broad incumbents
- Thinkerbell: Larger Australian creative agency known for integrated brand and campaign work. Comparable on the creative/campaign pillar but serves bigger clients and has broader geographic reach.
- BWM Dentsu: Major Australian advertising agency within the Dentsu network. Comparable to TMD on full-service advertising and campaign execution, but operates at significantly larger scale with enterprise clients.
- Howatson+Co: Established Australian creative advertising agency serving larger brands. Comparable to TMD on creative and campaign capabilities, but operates at a different scale with brand-tier clients.
Emerging players
- Affinity Agency: Australian agency specializing in events, brand activations, and experiential marketing. Comparable to TMD's Event Engagement pillar, with a narrower but deeper specialization in live brand experiences.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
The Marketing Department social profiles
Digital presenceThe Marketing Department financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Marketing Department leadership team
Management profileNumber of profiles
Profiles1 record
The Marketing Department funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Marketing Department M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Marketing Department
What does The Marketing Department do?
The Marketing Department provides outsourced marketing department services to Australian small and mid-market businesses, acting either as a complete external marketing team or as an extension of the client's existing team. Core offerings span six service pillars: strategy, planning and delivery; marketing communication; campaign concepting; graphic design and photography; digital marketing; and event engagement, delivered on a project or monthly retainer basis. A secondary offering is a small merchandise shop selling branded promotional products.
Is The Marketing Department a public or private company?
The Marketing Department is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Marketing Department founded?
The Marketing Department was founded in -1. It employs 1 to 10 people.
Where is The Marketing Department based?
The Marketing Department is headquartered in Australia, Australia, in the Oceania region.
How does The Marketing Department make money?
Two revenue lines are on record. Outsourced Marketing Services are the primary driver. The others are promotional Products Sales.
Who are The Marketing Department's main competitors?
Direct peers on record are Megaphone Marketing, King Kong, Luminary, Sparro, Webprofits and The Growth Agency. Broad incumbents are Thinkerbell, BWM Dentsu and Howatson+Co. Affinity Agency is listed as an emerging player.
Does The Marketing Department have an API?
No public API is recorded for The Marketing Department.