The Mayflower

Name

The Mayflower

Legal name

Butcombe Brewery Ltd

Website

https://themayflowerlymington.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Hospitality - Pub with Rooms

NAICS

Bed-and-Breakfast Inns (721191), Hotels (except Casino Hotels) and Motels (72111), Full-Service Restaurants (722511), Food Services and Drinking Places (722)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Country Inns & Rural B&Bs (THAGAHAD)

akta.pro secondary industry

All-Day Dining Restaurants (THAFACAJ)

Keywords

• Pub with rooms
• Traditional pub food
• Cask ale brewery
• Boutique inn
• Coastal retreat accommodation

Headquarters

HQ city

Lymington

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Food and Beverage Sales: Revenue from serving traditional pub food, cask ales, craft beers, local cider, and wine selections. The pub offers brunch, lunch, and dinner service with seasonal menus featuring locally sourced British ingredients.
2. Accommodation (Rooms): Revenue from renting bedrooms/pub rooms to overnight guests. The Mayflower has beautiful bedrooms available for booking, with breakfast included in the room rate.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Mayflower operates a traditional pub with bedrooms in Lymington, Hampshire, serving brunch, lunch, and dinner using locally sourced British ingredients alongside cask ales, craft beers, local cider, and wine. It rents overnight accommodation in pub bedrooms with breakfast included and operates a beer garden with outdoor bar and kids play area. The venue is positioned as a coastal escape in the New Forest under the Butcombe Pubs & Inns brand.

Product overview

The Mayflower is a traditional pub with rooms operated by Butcombe Brewing Co., located in Lymington, Hampshire. It operates as a single venue offering food service, beverages including cask ale and craft beer, and overnight accommodation. The venue features a beer garden, dining areas, and is positioned as a coastal escape in the New Forest area. It is part of Butcombe's collection of pubs and inns across the South of England.

Differentiator

Problem solved

Functional benefit

Products and services

• The Mayflower Pub & Rooms

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and flagship.

• Walter Rose ButcherscoreOthersSupplier of quality meat products. One of the trusted suppliers The Mayflower works with who share the same mindset about quality, provenance, and seasonality. All suppliers strive to be fully sustainable with complete traceability.
• Kingfisher of BrixhamcoreOthersSupplier of fresh seafood from the South Coast. Supports The Mayflower's commitment to fresh, locally sourced British ingredients and sustainable, traceable produce.
• Hobbs House BakerycoreOthersSupplier of bakery products. Part of The Mayflower's network of quality-focused local suppliers who share the ethos of sustainability and traceability.
• Butcombe Brewing Co.flagshipStrategic or Co-development PartnerParent company and brewery behind The Mayflower. Produces award-winning cask ales and craft beers including Butcombe Original, Gold, Rare Breed, Goram, Bohemia, and Underfall. Over 42 years of brewing heritage with Bristolian roots.

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Avon Causeway: Direct Butcombe sister pub ~16.7 miles away in Dorset with the same pub-with-rooms model, shared supplier network, and group booking/loyalty infrastructure.
• Brunning & Price: Premium UK pub-with-rooms operator known for food-led gastropubs with accommodation, in a similar country/coastal footprint. Closest direct competitor profile on F&B quality, room count, and customer demographic.
• Fish Inn: Direct sister pub under the same Butcombe Pubs & Inns portfolio in Hampshire, ~16.6 miles from The Mayflower. Operates the same boutique-inn concept with Butcombe beers, local-sourcing menu, and similar coastal/South-of-England positioning.
• High Corner Inn: Direct Butcombe sister pub in Hampshire, ~16.7 miles from The Mayflower, operating the same boutique-inn concept with shared Butcombe branding, loyalty, and booking systems.

Broad incumbents

• Greene King: One of the UK's largest pub operators with a deep estate across the South of England, including country inns. Comparable on scale, geographic overlap, and traditional pub-with-rooms offering, though typically more mass-market than The Mayflower.
• Fuller, Smith & Turner (Fuller's): Major London and South of England pub operator and brewer with a sizeable boutique inn and premium pub-with-rooms estate. Overlaps on premium pub positioning, room nights, and South-of-England catchment.
• Young's Pubs: London-focused premium pub group with selected boutique inns across Southern England. Comparable on premium pub positioning, F&B quality, and coastal/South-of-England rooms trade.

Emerging players

• The Pig Hotels: Boutique South of England hotel-restaurant group with a strong pub-with-rooms/inn aesthetic and a farm-to-fork/provenance-led F&B proposition very similar to The Mayflower's positioning.

Regional players

• Hall & Woodhouse: Dorset-based family brewer and pub operator (Badger Beers) running a comparable estate of country inns and pubs with rooms across the South of England. Closest geographic and conceptual analogue outside the Butcombe estate.
• Shepherd Neame: Kent-based brewer and pub operator with a portfolio of traditional inns and pubs-with-rooms in the South East. Comparable traditional country-pub-with-rooms concept though primarily Kent-weighted geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/themayflowerlymington
• Instagraminstagram.com/themayflowerlymington
• LinkedInlinkedin.com/company/the-mayflower

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Mayflower