What MBA Kids does

MBA Kids, legally MBA KIDS, S.L., is a Spanish privately held education company founded in 2021 and headquartered in Granada, positioning itself as the first business school for children in Spain. It delivers an experiential learning curriculum in entrepreneurship, financial literacy, leadership, and emotional intelligence for children aged 7–12 through workshops (Programa ¡Despega!, Pensamiento Financiero, Laboratorio de Emociones, Aventura Emprendedora), summer camps (MBA Explorer, Summer Campus Tech with Opplus Málaga, ESIC x MBA Kids Barcelona, Universidad de La Rioja), after-school extraescolar programs, corporate events, and the MBA League national entrepreneurship competition. The core product stack is anchored by proprietary pedagogical tools — NFC wristbands, the Pasaporte del Emprendedor, the simulated Banco MBA Kids, the Finanzopoly board game, and the Juego del Emprendedor card game — developed by a teaching team of senior business executives.

MBA Kids monetizes through a mix of unit-priced workshops and camps (e.g., €35 per child for a full-day workshop, €110 per student per week for summer camps, €210 per student for the ESIC Barcelona full-week camp), franchise fees and royalties from a 9-location Spanish network (Granada HQ plus Córdoba, Madrid, Marbella, Valencia, Huelva, Aragón, Balearic Islands, and La Rioja), and bespoke corporate events. Distribution combines franchise centers, direct self-serve online enrollment via gestion.thembakids.com, school partnerships (including a 2023 collaboration with CICAE), and university-hosted programs (ESIC Barcelona, Universidad de La Rioja, Universidad Loyola Córdoba). Primary customer segments are families with children aged 7–12, educational institutions, and corporate partners; marketing relies on content (blog), social channels, the MBA League event, and earned media.

The company is co-founded by Jose Antonio Martínez Amat and Sergio Oya Valverde, holds a registered trademark before the OEPM, and has received regional recognition including Premio a la Excelencia Educativa and Premios Emprendedores in 2023 and 2024. No external institutional funding rounds are disclosed, and the headcount of 13 suggests a small corporate team supporting a primarily franchisee-operated delivery network.

Name

MBA Kids

Legal name

MBA KIDS, S.L.

Website

https://thembakids.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

MBA Kids is a Spanish education company that delivers experiential entrepreneurship and financial literacy programs for children aged 7–12 via workshops, summer camps, school partnerships, and a franchise network across nine Spanish regions.

Ownership category

akta.pro rank

Product category

Children's Entrepreneurship and Financial Education Services

NAICS

Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Entrepreneurship Foundations & Startup Basics (EDAMAHAA)

akta.pro secondary industries

Financial Literacy, Budgeting & Personal Finance (EDAMAHAE), Business Planning, Pitching & Competitions (Pitch Decks, Demo Days) (EDAMAHAB), Entrepreneurship, Business & Innovation Camps (EDAMALAL)

Keywords

• Children entrepreneurship education
• Youth financial literacy programs
• Kids summer camps
• Experiential learning workshops
• After-school extracurricular activities

Headquarters

HQ city

Granada

HQ country

Spain

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Workshop and Course Fees: Revenue from workshops such as Programa ¡Despega! (4 sessions), Pensamiento Financiero (2 sessions), and Laboratorio de Emociones. Fees are charged per course per child.
2. Summer Camp Programs: Weekly summer camp programs charging 110€ per student per week, with discounts for partner employees (80€/week). Programs include entrepreneurship and financial education themes.
3. Franchise Fees: MBA Kids operates a franchise model (Franquíciate) allowing entrepreneurs to open MBA Kids centers in their regions, generating franchise fees and ongoing royalties.
4. Corporate Events: Custom corporate events for companies and institutions, such as the Summer Campus Tech with Opplus Málaga.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

MBA Kids designs and delivers experiential entrepreneurship and financial-literacy education programs for children aged 7-12 in Spain, packaged as multi-session workshops (Programa ¡Despega!, Pensamiento Financiero, Laboratorio de Emociones), summer camps, after-school extracurricular activities, and the MBA League competition. Its service is grounded in a proprietary learning-by-doing methodology supported by gamified tools (NFC wristbands, Entrepreneur Passport, MBA Kids Bank, Finanzopoly board game), and is sold through company-owned centers, franchises, school partnerships, and corporate events.

Product overview

MBA Kids is the first business school for children in Spain, operating as a single unified brand with multiple product offerings. The core portfolio includes workshops (Programa ¡Despega!, Pensamiento Financiero, Laboratorio de Emociones), summer camps (MBA Explorer, Summer Campus Tech, ESIC x MBA Kids, UR La Rioja), extracurricular programs, and the MBA League competition. Supporting sub-products include Finanzopoly board game, Pasaporte del Emprendedor, Banco MBA Kids, and Juego del Emprendedor card game. The company also offers corporate events and operates through a franchise model across multiple Spanish regions.

Differentiator

Problem solved

Functional benefit

Brands

• MBA League: A competitive entrepreneurship education program for students aged 7-18, culminating in a national final where students present business projects
• MBA Explorer
• Taller Despega
• Pensamiento Financiero
• Laboratorio de Emociones
• Finanzopoly

Products and services

• Programa ¡Despega! A 4-session, 2.5-hour-each entrepreneurship workshop for children aged 7-12 that walks them through the challenge of starting a business from scratch, sold directly to parents through MBA Kids centers and website enrollment.
• Pensamiento Financiero (Financial Thinking Workshop) A 2-session workshop for children aged 7-12 that teaches basic financial concepts (income, expenses, savings, investment) through gameplay with MBA Kids' proprietary Finanzopoly board game.
• Laboratorio de Emociones (Emotions Laboratory) A scientific-laboratory-style workshop for children aged 7-12 in which participants explore emotions as 'viruses' to uncover, teaching emotional intelligence through hands-on experimentation.
• Aventura Emprendedora (Entrepreneurial Adventure Workshop) An interactive full-day workshop for children aged 7-11 in Córdoba that develops entrepreneurship skills through creativity, teamwork, communication, problem-solving, and decision-making activities, priced at 35€ per child including lunch.
• MBA Explorer Summer Camp An urban summer camp that teaches children entrepreneurship, financial education, and communication through a practical, dynamic, learning-by-doing methodology delivered at MBA Kids centers and partner venues.
• Summer Campus Tech (MBA Kids and Opplus Málaga) A technology-focused summer camp co-hosted with Opplus in Málaga that combines entrepreneurship and financial education with NFC wristbands, the Pasaporte del Emprendedor, and MBA Kids Bank for gamified learning; 110€ per student per week (80€ for Opplus employees).
• Summer Camp ESIC x MBA Kids Urban summer camp for children aged 7-11 hosted at ESIC Business School's Sarrià campus in Barcelona, combining MBA Kids' entrepreneurship methodology with ESIC's educational environment; priced at 210€ per student for the full week.
• Summer Campus UR La Rioja A summer camp run in collaboration with Universidad de La Rioja where children discover entrepreneurship and learn financial education using NFC wristbands, the Entrepreneur Passport, and the MBA Kids Bank simulation.
• MBA League (Liga del Emprendimiento) An annual entrepreneurship competition for students aged 7-18 across multiple Spanish educational centers, featuring business-plan development, elevator pitches, and trade fairs where participants present projects to fictional investors.
• Extraescolar (Extracurricular Activities) After-school programs that MBA Kids delivers directly within schools, covering leadership, assertiveness, empathy, self-control, frustration management, fear management, and success values for children.
• Eventos Corporativos (Corporate Events) Customized corporate events and team-building activities for companies that apply MBA Kids' entrepreneurial methodology to adult professional-development contexts.
• MBA Kids Franchise Program (Franquíciate) A franchise offering that lets entrepreneurs open and operate MBA Kids centers in their regions under the company's brand, methodology, and curriculum, in exchange for franchise fees and ongoing royalties.

Named customers9 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• CICAE (Asociación de Colegios Privados e Independientes)coreStrategic or Co-development Partner · 22 March 2023CICAE, the Association of Private and Independent Schools, announced a collaboration agreement with MBA Kids, the pioneer in entrepreneurship extracurricular activities for children. This partnership advances MBA Kids' educational model and provides access to CICAE's network of schools.
• Universidad Loyola CórdobacoreStrategic or Co-development PartnerUniversidad Loyola Córdoba hosts MBA Kids events including Open Door Days and educational conferences on entrepreneurship and financial education for children. The university provides facilities and academic credibility to MBA Kids programs.
• Opplus MálagacoreStrategic or Co-development PartnerOpplus and MBA Kids partner annually for Summer Campus Tech, a technology-focused summer camp where children learn entrepreneurship and financial education. Opplus employees receive discounted rates (80€/week vs 110€/week).
• ESIC BarcelonacoreStrategic or Co-development PartnerESIC Business School partners with MBA Kids to host summer camps for children ages 7-11 at their Sarrià campus in Barcelona, combining MBA Kids' methodology with ESIC's educational environment.
• Universidad de La RiojacoreStrategic or Co-development PartnerUniversidad de La Rioja partners with MBA Kids to deliver summer camps where children discover entrepreneurship and learn financial education through the university's facilities and academic support.
• Fundación Caja Rural GranadacoreGTM or Marketing PartnerFundación Caja Rural Granada sponsors the MBA League entrepreneurship competition for the second consecutive year, providing financial support and brand visibility. The foundation supports youth entrepreneurship education in Granada.
• EIG Business SchoolcoreStrategic or Co-development PartnerEIG Business School partners with MBA Kids for the MBA League competition, providing venue and academic credibility. The school supports entrepreneurship education and student participation in the competition.
• 1,2,3 emprendeminorChannel Partner/ Reseller/ Distributor1,2,3 emprende allies with MBA Kids to launch programs in Jaén, expanding MBA Kids' geographic presence through a local partner with knowledge of the regional entrepreneurship ecosystem.
• Fundación Sebastián AlmagrocoreGTM or Marketing PartnerFundación Sebastián Almagro provides primary backing for MBA League Córdoba, supporting the competition's organization and providing venue at CECO (Córdoba's employer association headquarters).
• Colegio Zola Las RozasminorChannel Partner/ Reseller/ DistributorColegio Zola Las Rozas hosts MBA Kids summer camp programs for children ages 7-11, providing facilities and access to their student community.
• Crédito y CauciónminorStrategic or Co-development PartnerMBA Kids and Crédito y Caución jointly launched a practical guide to help young people develop entrepreneurial skills, enhance creativity, and transform ideas into real projects.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Regional players

• Smartick: Spanish edtech company delivering online math and reading programs for children ages 4-14. Comparable Spanish market, age demographic, and direct-to-parent online enrollment model, though focused on core academics rather than entrepreneurship; illustrates the competitive set for premium family-subscription edtech in Spain.
• Junior Achievement Europe: European coordinating entity of Junior Achievement operating across 40+ European countries. Most relevant regional peer for MBA Kids' potential geographic expansion, offering a comparable youth entrepreneurship and financial literacy curriculum in adjacent European markets.

Direct peers

• ENACTUS: Global nonprofit operating in 30+ countries that engages university and secondary students in entrepreneurial action projects with a national and world competition. Comparable competition-driven youth entrepreneurship model with institutional partnership flywheel, though skews older than MBA Kids' core audience.
• Lemonade Day: National youth entrepreneurship program where children build and operate real lemonade stands using a curriculum on business, finance, and goal-setting. Comparable experiential learning methodology and child-focused entrepreneurship mission, though US-centric.
• BizWorld Foundation: Nonprofit that delivers project-based entrepreneurship programs to children ages 7-11, including a flagship BizWorld program where students form companies and sell products. Directly comparable age band and product-to-market structure to MBA Kids' ¡Despega! and MBA Explorer programs.
• Young Entrepreneurs Academy (YEA): US Chamber of Commerce Foundation program that teaches students ages 11-18 how to start and run their own businesses through structured coursework, mentorship, and a pitch competition. Directly comparable to MBA Kids' workshop + competition (MBA League) model and target age range.
• NFTE (Network for Teaching Entrepreneurship): US-founded nonprofit that teaches entrepreneurship to young people through in-school and after-school programs, including a proprietary curriculum and student venture competitions. Closely mirrors MBA Kids' entrepreneurship-for-youth positioning, workshop model, and competition-driven engagement.
• Junior Achievement Spain: Spanish arm of Junior Achievement, the global leader in youth entrepreneurship and financial literacy education for K-12 students. Directly comparable target demographic (school-age children), curriculum (entrepreneurship, financial literacy), and delivery via school partnerships across Spain.
• Young Enterprise (UK): UK's largest enterprise and financial education charity for young people aged 4-25, delivering school programs, competitions (Company Programme), and teacher training. Closest European comparable to MBA Kids in mission, age band, school-channel distribution, and competition flagship.

Broad incumbents

• EVERFI: Large US-based K-12 digital curriculum provider covering financial literacy, entrepreneurship, STEM, and health. Overlaps with MBA Kids' financial literacy and life-skills curriculum for school-age children, but delivers via SaaS to school districts at much broader scale rather than experiential workshops.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sharer.php
• LinkedInlinkedin.com/company/mba-kids

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MBA Kids