The Motion Agency

What The Motion Agency does

The Motion Agency (TMA) is a privately held, B2B-focused creative agency founded in 2019 and headquartered in Amman, Jordan, with a regional office in Al-Olaya, Riyadh, Saudi Arabia. The firm operates an embedded agency model — working as an extension of client teams rather than pitching campaigns — and serves enterprise and mid-market companies across the GCC (Saudi Arabia, UAE, Egypt, Kuwait, Jordan).

Its service platform is organised around eight integrated pillars: Brand Strategy & Positioning, Brand Design & Experience, Go-to-Market & Growth, Growth Marketing & Reputation, Event & Experience Marketing, Product Marketing & Innovation, Social & Community Building, and Content Studio & Production. TMA's documented flagship work centres on category-defining launch campaigns for high-growth regional technology companies — most notably the 'Boundless' programme for Foodics (2022-2023, contributing to a reported $1B unicorn valuation) and the 'Ripple' launch for Zid's Total Commerce platform (2024).

The agency generates revenue through custom project-based engagements and multi-year B2B contracts on a quote-based pricing model, with no publicly disclosed rates. Its go-to-market relies on direct enterprise engagement, founder-led LinkedIn presence, published thought-leadership articles, and flagship event work that doubles as marketing proof. Customer roster spans 30+ named brand partners including Aramco, Burger King, Western Union, Arab Bank, Electrolux, and the UAE Ministry of Economy. The firm employs 29+ strategists, designers, filmmakers, and growth marketers and shows no proprietary technology platform, no AI/ML capabilities, no funding rounds, and no acquisitions in the available data.

Name

The Motion Agency

Legal name

The Motion Agency

Website

https://themotionagency.net

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

The Motion Agency is a B2B creative agency founded in 2019, headquartered in Amman with a regional office in Riyadh, serving enterprise and high-growth companies across the GCC through embedded brand strategy, event, and content engagements.

Ownership category

akta.pro rank

Product category

Creative & Brand Strategy Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

Product & Brand PR (Consumer & B2B) (BPAFADAH), Technology & B2B PR (MPAAADAC)

Keywords

• Brand strategy services
• Creative agency services
• Go-to-market consulting
• Event marketing services
• Content production services

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Brand Strategy & Consulting: Embedded strategic partnership providing brand strategy, positioning, and go-to-market consulting services on a retainer or project basis.
2. Event & Experience Design: Flagship event production including stage design, keynote film production, and activation programs for product launches and brand experiences.
3. Content Studio & Production: Creative production covering editorial, film, design, animation, and transcreation services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

The Motion Agency is a B2B creative agency that embeds with brand and marketing leadership to deliver eight integrated service pillars spanning brand strategy and positioning, brand design and identity, go-to-market and growth, growth marketing and reputation, event and experience marketing, product marketing and innovation, social and community building, and content studio and production. The agency focuses on transforming B2B brands into category leaders through category-defining flagship launch events and ROI-driven strategies, primarily serving enterprise and mid-market clients across the GCC region from offices in Amman and Riyadh.

Product overview

The Motion Agency is a creative agency offering a platform of eight integrated service pillars: Brand Strategy & Positioning, Brand Design & Experience, Go-to-Market & Growth, Growth Marketing & Reputation, Event & Experience Marketing, Product Marketing & Innovation, Social & Community Building, and Content Studio & Production. The agency embeds with B2B brands to deliver category-defining work across the GCC, from strategic positioning through to event production and content creation.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy & Positioning Strategic consulting service that uncovers crucial market insights and crafts compelling positioning strategies to set the stage for brand growth, category leadership, and market expansion, targeted at B2B brands seeking to become category leaders in the GCC.
• Brand Design & Experience Design service covering identity systems and brand guidelines that build equity, drive consistency, and deliver ROI through visual design, for B2B brands in the GCC seeking distinctive category-leading brand assets.
• Go-to-Market & Growth GTM consulting service developing complete go-to-market blueprints, launch playbooks, and marketing architectures that accelerate adoption and open new markets, for B2B brands in the GCC pursuing regional expansion.
• Growth Marketing & Reputation Performance-driven marketing service combining conversion-focused campaigns with storytelling that positions brands at the heart of cultural conversations, for B2B brands seeking measurable growth and category authority.
• Event & Experience Marketing

Quantifiable outcome

• 178% average client growth
• +5 more outcomes

Named customers12 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

24 partnerships are on record, tiered flagship and core.

• FoodicsflagshipStrategic or Co-development PartnerFoodics is a flagship client partner for whom TMA executed the 'Boundless' brand transformation campaign spanning 2022-2023. Work included brand repositioning from POS provider to growth platform, two flagship product events, GTM strategy, and content production. Campaign resulted in $1B unicorn valuation for Foodics.
• ZidflagshipStrategic or Co-development PartnerZid is a flagship client partner for whom TMA executed the 'Ripple' Total Commerce platform launch in 2024. Work included brand experience, product launch, event marketing, and GTM strategy for launching Zid's unified commerce platform covering e-commerce, social, in-store, and cross-border.
• SalasacoreGTM or Marketing PartnerBrand partner listed on client roster. SaaS/technology company in the GCC ecosystem.
• SolcoreGTM or Marketing PartnerBrand partner listed on client roster. Technology company in the GCC ecosystem.
• WebookcoreGTM or Marketing PartnerBrand partner listed on client roster. Technology platform in the GCC ecosystem.
• CyberxcoreGTM or Marketing PartnerBrand partner listed on client roster. Cybersecurity/technology company.
• ZaintechcoreGTM or Marketing PartnerBrand partner listed on client roster. Technology/telecom subsidiary of Zain.
• Jadwa InvestmentcoreGTM or Marketing PartnerBrand partner listed on client roster. Saudi investment firm.
• LSCcoreGTM or Marketing PartnerBrand partner listed on client roster. Logistics/supply chain company.
• FlexcoreGTM or Marketing PartnerBrand partner listed on client roster. Flexible workspace/real estate company.
• ReflectcoreGTM or Marketing PartnerBrand partner listed on client roster. Brand/marketing agency or technology company.
• Arab BankcoreGTM or Marketing PartnerBrand partner listed on client roster. Regional banking institution.
• Burger KingcoreGTM or Marketing PartnerBrand partner listed on client roster. Global QSR brand with GCC presence.
• ElectroluxcoreGTM or Marketing PartnerBrand partner listed on client roster. Consumer appliances manufacturer.
• AramcocoreGTM or Marketing PartnerBrand partner listed on client roster. Saudi Arabian Oil Company.
• Shaker GroupcoreGTM or Marketing PartnerBrand partner listed on client roster. Saudi conglomerate.
• AlissarcoreGTM or Marketing PartnerBrand partner listed on client roster. Brand/design agency.
• Buffalo Wild WingscoreGTM or Marketing PartnerBrand partner listed on client roster. Global sports bar chain with GCC presence.
• Abu KasscoreGTM or Marketing PartnerBrand partner listed on client roster. Palestinian dairy/food company.
• InvoiceQcoreGTM or Marketing PartnerBrand partner listed on client roster. Invoice/fintech technology company.
• Cairo Amman BankcoreGTM or Marketing PartnerBrand partner listed on client roster. Regional banking institution.
• Western UnioncoreGTM or Marketing PartnerBrand partner listed on client roster. Global money transfer/payments company.
• Bank of JordancoreGTM or Marketing PartnerBrand partner listed on client roster. Jordanian banking institution.
• Ministry of Economy (UAE)coreGTM or Marketing PartnerBrand partner listed on client roster. UAE government ministry.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FP7 McCann (McCann Worldgroup Middle East): Large multinational creative network operating across the MENA region with full-service brand strategy, advertising and digital capabilities. Directly comparable as a B2B and consumer creative agency serving enterprise and government clients in the GCC.
• Leo Burnett MENA: Global creative network's Middle East operation offering brand building, advertising and digital services across the GCC. Comparable in serving enterprise and consumer brands with integrated creative and strategic work.
• Ogilvy Middle East: Global advertising and PR network with deep Middle East presence, serving enterprise and government clients with brand strategy, creative and integrated communications. Comparable as a full-service creative partner for GCC-headquartered brands.
• TBWA\RAAD: Award-winning creative agency headquartered in the Middle East with offices across the GCC. Comparable to TMA in offering integrated brand strategy, advertising and content production for regional enterprise clients.
• VMLY&R (MENA): Global brand and customer experience agency with MENA operations, offering brand strategy, advertising and digital transformation services. Comparable as an integrated creative partner to enterprise brands in the GCC.
• BBDO Middle East: Global creative network's Middle East arm providing full-service advertising and brand strategy. Comparable to TMA in serving regional enterprise and consumer brands across multiple GCC markets.
• Serviceplan Group Middle East: Europe's largest independent creative group with Middle East operations offering brand strategy, creative, content and media services. Comparable to TMA in providing integrated creative services to enterprise clients in the region.
• MullenLowe MENA (formerly FP7): International creative network operating across the MENA region with brand strategy, advertising and digital capabilities. Comparable to TMA in serving GCC enterprise and consumer clients with integrated creative work.
• Wunderman Thompson (MENA): Global creative, technology and commerce agency with MENA presence. Comparable to TMA in offering brand strategy, creative and experience design to enterprise clients in the region.

Regional players

• Memac Ogilvy: Long-standing regional affiliate within the Ogilvy network operating across the Middle East, providing advertising and brand services. Comparable as a regional creative agency competitor with deep GCC relationships.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-motion-agency-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Motion Agency