The MoveFactory

What The MoveFactory does

The MoveFactory (Stichting The MoveFactory) is a Dutch non-profit foundation and the execution label of Huis voor de Sport Limburg, the provincial sports organization for Limburg. It acts as a contracted sport and movement partner for municipalities in the Parkstad region of South Limburg, executing municipal sports and movement policy across four pillars: healthy and sporty upbringing (youth), sport and movement in the social domain, vital sports providers, and vital aging. Its service portfolio consists of structured programs — Naschools Sport Aanbod (NSA), NSA On Tour, Project Shape, HealthyLIFE, and three fall-prevention tracks (In Balans, Vallen Verleden Tijd, Otago) — together with staffing roles such as combinatiefunctionaris (combination functionary linking sports and education or social domain), buurtsportcoach (neighborhood sports coach), regisseur senioren, and clubondersteuner. The MoveFactory holds public-procurement contracts with five municipalities (Landgraaf, Voerendaal, Kerkrade, Brunssum, and Heerlen from July 2026) and is preparing to take over execution from Alcander in Heerlen. It operates from Watersley Sports & Talentpark in Sittard (headquarters) and a second base opened in January 2026 at Flexiforum Kerkrade.

Revenue is generated entirely through municipal contracts; services to residents are offered free of charge, funded out of public budgets. The organization does not disclose proprietary technology — its only named digital asset is the Move4vitality app used to support the HealthyLIFE movement program. As a Stichting under the governance of Huis voor de Sport Limburg, it has no external investors and no disclosed funding rounds; capital structure is effectively grant-influenced public funding. With approximately 10 employees, the foundation operates as a small specialist execution body rather than a scaled service provider, with growth driven by winning successive municipal tenders within the South Limburg region.

Name

The MoveFactory

Legal name

Stichting The MoveFactory

Website

https://themovefactory.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The MoveFactory is a Dutch non-profit foundation that executes municipal sports and movement policy for five Parkstad municipalities (Landgraaf, Voerendaal, Kerkrade, Brunssum, Heerlen) in South Limburg, operating as the execution label of Huis voor de Sport Limburg.

Ownership category

akta.pro rank

Product category

Community Sports and Movement Program Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900), Services-Social Services (8300)

akta.pro primary industry

Sports Community Relations & Grassroots Program Management (MPAKAKAJ)

akta.pro secondary industries

Parks, Recreation & Cultural Services (BPAIACAI), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF), Recreational Outings, Community Participation & Mobility Support (Non-Clinical) (HSABAAAI), Youth Development & Sports Outreach Programs (EDAIAGAG)

Keywords

• Municipal sports programs
• Youth sports development
• Fall prevention services
• Community health programs
• Sports policy implementation

Headquarters

HQ city

Sittard

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Government Municipal Contracts: The MoveFactory generates revenue through public procurement contracts with municipalities. They execute sports and movement policy on behalf of municipal governments in Limburg. Revenue comes from government budgets allocated for sports stimulation and health promotion.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

The MoveFactory implements municipal sports and movement policy on behalf of local governments in Limburg, the Netherlands, delivering a portfolio of community-based programs spanning after-school sports (NSA, NSA On Tour), youth resilience (Project Shape), lifestyle interventions for at-risk adults (HealthyLIFE), and fall prevention courses for seniors (In Balans, Vallen Verleden Tijd, Otago). It also provides organizational support to sports clubs and providers, including social safety compliance, clubondersteuning, and combination functionary roles that link sports with education, the social domain, and senior populations. All programs are funded through municipal contracts and offered free of charge to residents.

Product overview

The MoveFactory is the execution label of Huis voor de Sport Limburg, offering a portfolio of sports and movement programs for municipalities in Limburg, Netherlands. The core offering consists of multiple targeted programs: (1) NSA (Naschools Sport Aanbod) for after-school children's sports, (2) Project Shape for youth resilience development, (3) HealthyLIFE for lifestyle intervention, (4) fall prevention courses (In Balans, Vallen Verleden Tijd, Otago), (5) social domain sports programs, and (6) services including club support, combination functions (sports & education, sports & social domain, seniors), and neighborhood sports coaching. These programs are delivered through four pillars: healthy sporting upbringing, sports in the social domain, vital providers, and vital aging. The MoveFactory acts as a sports and movement partner for municipalities, implementing their sports and movement policy.

Differentiator

Problem solved

Functional benefit

Brands

• Vitale Aanbieders: Program supporting sports and movement providers, associations, and clubs with knowledge about sports, organizing, and collaboration.
• NSA - Naschools Sport Aanbod
• NSA On Tour
• HealthyLIFE
• Project Shape
• Valpreventie
• In Balans
• Vallen Verleden Tijd
• Otago

Products and services

• Naschools Sport Aanbod (NSA) including NSA On Tour Free after-school sports and movement program for elementary school children, delivered in the municipalities of Kerkrade and Voerendaal through neighborhood activities (NSA On Tour) and standard after-school sessions.
• Project Shape A 16-week resilience program for elementary school children combining physical challenges, personal development, mental resilience training, and healthy-lifestyle education, delivered in Landgraaf schools under municipal contract.
• HealthyLIFE A two-year lifestyle intervention for adults with overweight and elevated cardiometabolic risk, comprising coaching by lifestyle and movement coaches and a 14-week movement program delivered with the Move4vitality app.
• Valpreventie Cursussen (Fall Prevention Courses: In Balans, Vallen Verleden Tijd, Otago) Structured fall prevention courses for seniors aged 65+ across Landgraaf, Kerkrade, and Voerendaal, including the 14-week In Balans (balance/tai-chi-based), 5-week Vallen Verleden Tijd (specific fall training and obstacle courses), and 12-week Otago (leg strength and walking schedule) programs.
• Vitale Aanbieders (Vital Providers Program) Support program helping sports clubs, associations, and other movement providers with knowledge on sports, organizing, collaboration, social safety, and sustainability, delivered as ongoing advisory through combination functionaries and the clubondersteuner role.
• Sociale Veiligheid (Social Safety Service) Advisory and implementation service for sports clubs to establish a socially safe environment using the 4 V's framework (code of conduct, confidential contact person, VOG for volunteers, qualified coaches).
• Sport en bewegen in het sociaal domein (Sport & Movement in the Social Domain) A pillar program that helps healthcare and welfare organizations organize and execute sports and movement activities, linking JOGG-regisseurs and movement brokers with local partnerships for vulnerable populations.

Quantifiable outcome

• 16-week Project Shape program develops resilience in children through physical, emotional, mental, and social modules
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core, important and supportive.

• Gemeente HeerlencoreStrategic or Co-development Partner · 1 July 2026The MoveFactory won the public procurement to execute the Sports and Movement Stimulation Program for municipality of Heerlen. Starting July 1, 2026, they are responsible for execution and further development of the program, working with social organizations, educational institutions, associations, and network partners to get residents of all ages moving.
• Huis voor de Sport LimburgcoreStrategic or Co-development PartnerHuis voor de Sport Limburg is the provincial sports organization that supports Limburg municipalities and organizations with sports and movement questions. The MoveFactory is the execution label of HvDSL, implementing local sports policy under this umbrella brand.
• Gemeente KerkradecoreStrategic or Co-development PartnerCore municipal partner for sports and movement execution. The MoveFactory serves as sports partner, supports clubs, organizes the Sportgala, and coordinates the Sportakkoord execution.
• Gemeente LandgraafcoreStrategic or Co-development PartnerCore municipal partner receiving combination functionaries for sports and education, JOGG coordination, senior programs, and fall prevention services.
• Gemeente VoerendaalcoreStrategic or Co-development PartnerCore municipal partner receiving NSA programs, JOGG coordination, senior regisseur services, and fall prevention courses.
• Gemeente BrunssumcoreStrategic or Co-development PartnerStarting September 2025, The MoveFactory provides club support services in Brunssum, with colleague Luuk Huijts offering support to sports clubs on administrative, organizational, and societal matters.
• Vie KerkradeimportantStrategic or Co-development PartnerLocal partner organization in Kerkrade with whom The MoveFactory cooperates on the Healthy Youth program line. Vie operates in the social domain and coordinates programs for healthy, safe, and promising upbringing of children.
• Flow KinderopvangimportantStrategic or Co-development PartnerChildcare organization partnering on after-school taste and movement lessons as part of Week voor de Gezonde Jeugd activities in Kerkrade.
• Blijf Sterk StaanimportantStrategic or Co-development PartnerRegional network of professionals in South Limburg that helps elderly strengthen balance, recognize and reduce fall risks. The MoveFactory contributes to valpreventie (fall prevention) execution in multiple municipalities.
• JOGG (Jongeren Op Gezond Gewicht)importantStrategic or Co-development PartnerNational organization that organizes the Week voor de Gezonde Jeugd (Week for Healthy Youth). The MoveFactory supports this national initiative locally in Parkstad municipalities.
• NOC*NSFsupportiveStrategic or Co-development PartnerNational sports organization with whom Huis voor de Sport Limburg and The MoveFactory work intensively in the sports sector.
• PlayX Performance TrainingsupportiveTechnology or IntegrationDeveloper of the Project Shape intervention program. The MoveFactory executes this program in Landgraaf. PlayX developed the program with a multidisciplinary team of movement scientists and youth health specialists.
• Flexiforum KerkradesupportiveStrategic or Co-development PartnerMultifunctional business center where The MoveFactory established their second operational base. Flexiforum brings together entrepreneurs, societal partners, and public functions, stimulating collaboration and connection between organizations.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Huis voor de Sport Limburg: Provincial sports organization and parent of The MoveFactory; comparable because it operates the same municipal sport-policy support mandate across all Limburg municipalities while TMF executes the policy in the Parkstad cluster.
• Alcander (Heel Heerlen Beweegt): Previous execution partner for the municipality of Heerlen, displaced by TMF in 2026. Operates as a regional sport/movement implementation partner for municipalities and welfare organizations, directly mirroring TMF's service model.

Broad incumbents

• JOGG (Jongeren Op Gezond Gewicht): National Dutch organization coordinating the healthy-youth movement approach; comparable because municipalities fund JOGG-regisseurs (a role TMF also staffs) to deliver youth health and movement programs at the local level.
• Sport en Bewegen: National knowledge institute for sport and physical activity in the Netherlands; comparable because it supplies the evidence base, program templates, and policy frameworks that municipal implementers like TMF operationalize.
• NOC*NSF: National Olympic Committee and Sports Federation of the Netherlands; comparable as the overarching national body shaping Sportakkoord policy that TMF executes, and which TMF partners with for sector-wide programming.

Emerging players

• Stichting Welzijn Lochem: Local welfare foundation implementing sport-in-the-social-domain programs in Lochem municipality; comparable as a smaller, locally embedded player that combines welfare and sport delivery similar to TMF's "sport en bewegen in het sociaal domein" pillar.
• Vie Kerkrade: Local Kerkrade-based organization in the social domain partnering with TMF on the Healthy Youth program line; comparable as an adjacent social-domain provider that increasingly incorporates movement/sport components overlapping with TMF's service scope.

Others

• Combinatiefunctionaris programs (national framework): National policy framework under which combination functionaries (sport & education, sport & social domain, seniors) are funded and deployed; comparable because TMF's staffing model is built on this framework, and other Dutch municipalities operate parallel implementations under the same scheme.
• Mulier Instituut: Dutch social-scientific research institute for sport and physical activity; comparable because it produces monitoring data and program evaluations that municipal sport implementers (including TMF) rely on for impact reporting and policy justification.

Regional players

• SportZeeland: Provincial sports support organization for Zeeland; comparable as a regional peer executing the same "municipal sport-policy implementation" role in a different Dutch province, providing a useful benchmark for TMF's replicability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-movefactory

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The MoveFactory