Theodora AI

What Theodora AI does

Theodora AI is a Santiago, Chile-based artificial intelligence company founded in 2022 that builds software for detecting, measuring, and mitigating unconscious bias in organizational settings. The company targets enterprises concerned about reputational risk from hidden bias in their decision-making, communications, and structures, and it also extends its analysis to political campaigns, governments, and DEI professionals. Theodora AI combines natural language processing and machine learning with neuroscience research conducted through its Theodora Brain Lab initiative, and it is building what it describes as the world's largest Spanish-language dataset for bias detection, supported by gamified data collection (The Bias Project) and a public self-serve measurement tool (The Bias Test at quiz.theodora.ai).

The product portfolio is anchored by the Theodora AI Platform, which analyzes text and behavioral data to surface high-definition data points on bias, supplemented by the The Bias Report (applied research publication, including analysis of the Chilean presidential election), the Anti-Bias World Challenge (a global corporate competition with a 2024 awards ceremony hosted at Microsoft offices in Buenos Aires), and the Theodora Award (a biennial artist-AI competition offering over USD 50,000 in cash and Azure credits). The company monetizes through a B2B SaaS, subscription-based, quote-priced enterprise model with annual billing, complemented by self-serve individual testing; pricing is not publicly disclosed. Distribution relies on direct consultative enterprise outreach, event-driven lead generation (Summit País Digital 2024, OpenAI Hackathons, Microsoft events), and earned media across El Mercurio, El Diario Financiero, El Economista Mexico, and Estado Diario.

Theodora AI is privately held and founder-led by María José Martabit (Founder & CEO) and Ricardo Baeza-Yates (Co-Founder & CSO, winner of the 2024 Chilean Premio Nacional de Ciencias Aplicadas). The core team is small (eight employees, four named) and is supported by strategic partnerships with Microsoft Startups (Core), AWS (Minor), OpenAI (Core), Corfo (Core), Dentons (Minor), Komatsu (Minor), Metso (Minor), and Universidad Adolfo Ibáñez (Minor). The company claims 50 collaborating organizations, 30 countries reached, 10 million people reached through initiatives, 100,000 bias instances detected, and 10 awards won; no revenue, ARR, funding rounds, or venture capital investors are disclosed in the source materials.

Name

Theodora AI

Website

https://theodora.ai

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Theodora AI is a Santiago, Chile-based AI company (founded 2022) that builds enterprise software combining machine learning and neuroscience to detect, measure, and mitigate unconscious bias, serving organizations, political campaigns, and DEI professionals via a B2B SaaS subscription model.

Ownership category

akta.pro rank

Product category

AI Bias Detection Software

NAICS

Computer Systems Design and Related Services (54151), Other Computer Related Services (541519), Software Publishers (5132), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)

akta.pro primary industry

Model Monitoring, Accountability & Incident Management (HDAAAMAF)

akta.pro secondary industries

Enterprise AI Governance, Risk & Compliance Platforms (Model Risk, Audit, Policies) (HDAEANAE), Model Monitoring, Drift & Behavioral Anomaly Detection (HDAAAKAF)

Keywords

• Unconscious bias detection
• AI bias measurement
• DEI software platform
• Reputational risk management
• Neuroscience bias analytics

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise Bias Assessment Services: B2B SaaS model providing organizations with bias detection, measurement, and mitigation solutions. The company offers comprehensive bias management as a reputational risk tool for enterprises.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Theodora AI provides an AI-powered software platform that detects, measures, and mitigates unconscious bias in organizations, combining machine learning with neuroscience research through Theodora Brain Lab. The platform delivers high-definition data points and actionable insights to help enterprises manage reputational risk and reinforce organizational fairness and transparency. Supporting offerings include a self-serve bias measurement test and analytical bias reports.

Product overview

Theodora AI is a unified platform for managing reputational risk and eliminating unconscious bias in organizations. The core Theodora AI Platform serves as the central offering, combining AI with neuroscience research through Theodora Brain Lab. Supporting tools include The Bias Test for measurement, The Bias Report for analytical insights, and The Bias Project for crowdsourced Spanish-language bias data collection. The company runs the Anti-Bias World Challenge as a global competition and Theodora Award as a biennial artistic AI competition.

Differentiator

Problem solved

Functional benefit

Brands

• Theodora Brain Lab: Neuroscience research initiative combining cutting-edge AI with neuroscience to study human cognition and bias
• The Bias Test
• The Bias Report
• Anti-Bias World Challenge
• The Bias Project
• Theodora Award

Products and services

• Theodora AI Platform Core platform providing high-definition data points and actionable insights to identify unconscious bias weaknesses in organizations, enabling enterprises to reinforce structure with fairness and transparency. Positioned as a reputational risk management and rapid innovation tool.
• The Bias Test Self-serve measurement test enabling individuals and organizations to discover and quantify unconscious biases. Provides insights into how biases shape perceptions and decisions, available globally at quiz.theodora.ai.
• Internationalization Software Software for detection, measurement, and correction of biases in texts using AI and Machine Learning, supporting multiple languages including Spanish.

Quantifiable outcome

• 10 Awards Won recognizing innovation and impact in bias detection
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Microsoft StartupscoreTechnology or IntegrationTechnology partnership providing cloud infrastructure and startup support through Microsoft Azure credits, part of Theodora Award offering over USD 50,000 in total value including Azure credits
• CorfocoreStrategic or Co-development PartnerChilean economic development agency supporting Theodora AI's innovation and internationalization initiatives in Chile
• DentonsminorStrategic or Co-development PartnerGlobal law firm partnership supporting Theodora AI's legal and compliance initiatives
• KomatsuminorChannel Partner/ Reseller/ DistributorIndustrial company partnership exploring bias detection applications in corporate operations
• MetsominorChannel Partner/ Reseller/ DistributorIndustrial company partnership exploring bias detection applications
• OpenAIcoreStrategic or Co-development PartnerFirst OpenAI Hackathon in Latin America participant, demonstrating commitment to AI innovation for bias detection
• Universidad Adolfo Ibáñez (UAI)minorStrategic or Co-development PartnerAcademic partnership with UAI for research collaboration and talent development

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pymetrics: Pymetrics offers neuroscience-based assessments and bias-audited talent matching for enterprise hiring. It shares Theodora's neuroscience-augmented AI positioning and serves overlapping enterprise DEI and HR buyer personas.
• Retorio: Retorio builds AI-driven behavioral assessment and bias-mitigation tools for hiring and talent decisions, combining video analysis with bias audits. It competes with Theodora in the enterprise bias detection and fairness space, particularly for HR and DEI buyers.
• Textio: Textio is a workplace language platform that uses NLP to detect bias in recruiting and HR content, providing augmented writing feedback to reduce biased language. It directly overlaps with Theodora AI's text-based bias detection use case for enterprise DEI and HR teams.

Broad incumbents

• HireVue: HireVue is an established enterprise hiring platform that includes AI-driven assessment and bias-mitigation features. As a larger incumbent, it overlaps with Theodora on enterprise bias-detection functionality but serves a broader talent acquisition workflow.
• Microsoft Azure AI Content Safety: Microsoft Azure AI Content Safety provides built-in responsible-AI and content moderation features for enterprise AI workloads, including bias-related harm detection. As a hyperscaler incumbent and a current Theodora partner, it represents both a distribution channel and a long-term competitive risk.

Emerging players

• Holistic AI: Holistic AI offers an AI governance, risk, and compliance platform with bias auditing capabilities for enterprises deploying AI systems. It competes with Theodora for the same AI governance and reputational-risk buyer persona, but with a broader AI risk scope.
• Filtered: Filtered is an AI-powered pre-hiring assessment platform with explicit bias-reduction design for enterprise technical hiring. It competes with Theodora on the AI bias detection value proposition but focuses narrowly on technical recruiting rather than organizational bias broadly.
• Arthur AI: Arthur AI provides model monitoring, observability, and fairness tooling for enterprise ML deployments. It is an adjacent peer in AI governance that overlaps with Theodora's broader AI risk and compliance narrative for enterprise buyers.
• Humantic AI: Humantic AI provides buyer-intelligence and personality insights using AI for sales and talent teams, with bias-mitigation features. It overlaps with Theodora on the personality-and-cognition angle but targets sales enablement rather than DEI-led reputational risk.
• Kanari AI: Kanari offers AI fairness and bias evaluation tooling for enterprise AI systems, focused on model risk and compliance use cases. It is an adjacent peer that overlaps with Theodora's AI ethics positioning for enterprises concerned with reputational and regulatory risk.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/theodora-ai
• Instagraminstagram.com/theodora__ai

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Theodora AI