OBUG

What OBUG does

OBUG, operating under the brand "The Oracle Community" (formerly the Oracle Benelux User Group), is a Dutch non-profit user association founded in 2009 through the merger of three predecessor Oracle user groups: BLOUG (Belgium/Luxembourg), BRUG (Benelux Regional), and OAUG (Netherlands). The organization functions as the regional interest group for Oracle application users and partners in the Benelux, governed by a volunteer board and operated by a small secretariat of approximately five paid staff based in Almelo, Netherlands. OBUG structures its membership around five Special Interest Groups covering Oracle E-Business Suite, JD Edwards, PeopleSoft, Oracle Cloud Applications, and NetSuite, each led by practitioners drawn from member organizations.

The organization's core "products" are community, knowledge content, and events rather than software. Its technology footprint is minimal: a WordPress-based website with event management, powered by infrastructure partner Enshore. No proprietary software, APIs, or AI capabilities are developed or sold. Value is delivered through knowledge sessions, webinars, the annual flagship AppsConnected conference, the JD Edwards Update Event, SIG-specific meetings, and company-visit events.

OBUG's revenue model is straightforward and entirely membership- and sponsorship-driven. End-user member companies pay €400 per calendar year, while partner/consultant associate members pay €650 per year, with membership automatically renewing unless cancelled before December 1. Members receive free access to events as the primary benefit, capped at three attendees per event for associates. The organization is funded in parallel by a tiered event sponsorship program anchored by Oracle at Platinum and a roster of Gold and Silver sponsors drawn from Oracle's regional consulting and technology partner ecosystem.

Name

OBUG

Legal name

OBUG

Website

https://theoraclecommunity.eu

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

OBUG (The Oracle Community) is a Dutch non-profit user association founded in 2009 that serves as the Benelux interest group for Oracle application users and partners, organized around five Special Interest Groups (EBS, JD Edwards, PeopleSoft, Oracle Cloud, NetSuite) and funded by annual membership fees and event sponsorships.

Ownership category

akta.pro rank

Headquarters

HQ city

Almelo

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Membership Fees: Annual membership fees charged per company. Regular members (end users) pay €400 per year. Associate members (partners and consultants) pay €650 per year. Maximum 3 attendants per event allowed for associate members.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

OBUG is a non-profit user association founded in 2009 that serves as the interest group for Oracle application users in the Benelux region. It delivers value through Special Interest Groups (SIGs) covering E-Business Suite, JD Edwards, PeopleSoft, Oracle Cloud, and NetSuite, along with annual and regional events (including the AppsConnected flagship event), webinars, company visits, and a member community platform connecting end users, partners, and Oracle.

Product overview

OBUG (Oracle Benelux User Group) is a membership-based user community organization, not a product company. It serves as an interest group for Oracle users in the Benelux region, connecting end-users, partners, and Oracle through Special Interest Groups (SIGs) covering E-Business Suite, JD Edwards, PeopleSoft, Oracle Cloud, and NetSuite. The organization offers community events, knowledge sessions, webinars, and networking opportunities. No software products or commercial offerings are sold by OBUG.

Differentiator

Problem solved

Functional benefit

Products and services

• Regular Membership (End Users)
• Associate Membership (Partners and Consultants)
• AppsConnected Annual Flagship Event
• JD Edwards Update Event Annual dedicated update event for JD Edwards users in the Benelux, providing roadmap and product development updates for the JD Edwards SIG community.

Quantifiable outcome

• Serving Oracle users across Belgium, Netherlands, and Luxembourg since 2009
• +1 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered partner and strategic.

• 4apps grouppartnerOthersLoyal partner listed on OBUG website.
• CAOSYSpartnerOthersLoyal partner listed on OBUG website.
• APRO Consulting Services BVpartnerOthersLoyal partner listed on OBUG website. E-invoicing and Oracle Financials solutions.
• Cadran Consultancy B.V.partnerOthersLoyal partner listed on OBUG website. JD Edwards consulting specialist.
• Capgemini Belgium nvpartnerOthersLoyal partner listed on OBUG website. Global professional services firm.
• EnshorestrategicTechnology or IntegrationWebsite platform provider powering OBUG. Developed and maintains the OBUG WordPress theme and website infrastructure.
• Forza ConsultingpartnerOthersLoyal partner listed on OBUG website. JD Edwards consulting and testing solutions.
• HRMCpartnerOthersLoyal partner listed on OBUG website.
• ISPnextpartnerOthersLoyal partner listed on OBUG website.
• Profource BVpartnerOthersLoyal partner listed on OBUG website. Oracle solutions provider.
• PSC GrouppartnerOthersLoyal partner listed on OBUG website.
• Qualogy Applications B.V.partnerOthersLoyal partner listed on OBUG website.
• BroadpinpartnerOthersLoyal partner listed on OBUG website. IT services for Oracle.
• RMCpartnerOthersLoyal partner listed on OBUG website.
• SD WorxpartnerOthersLoyal partner listed on OBUG website.
• Steltix B.V.partnerOthersLoyal partner listed on OBUG website. JD Edwards solutions and implementation.
• SPS CommercepartnerOthersLoyal partner listed on OBUG website.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Oracle Corporation: Ecosystem anchor and OBUG's Platinum sponsor; broadly operates across Oracle applications, cloud, and hardware — comparable as the platform around which OBUG's community is organized rather than as a direct competitor.

Direct peers

• DOAG (Deutsche Oracle Anwendergruppe): German-speaking Oracle user group running conferences, SIGs, and community programs — very similar regional independent user-group structure, just in a larger DACH market.
• Quest Oracle Community: Largest independent global Oracle user community with SIG structure, annual conferences, and member-driven content — directly comparable independent-user-group model to OBUG, just at global scale.
• SOUG (Swiss Oracle User Group): Swiss Oracle user community offering SIGs, conferences, and networking for Oracle end users and partners — closest geographic peer with comparable small-market specialization.
• All India Oracle Users Group (AIOUG): India-wide independent Oracle user community with chapter-based engagement, regional events, and SIG coverage of Oracle applications — directly analogous community-led model.
• Oracle Applications Users Group (OAUG): US-focused Oracle Applications user community originally formed alongside OBUG's predecessor OAUG Nederland; same mission of connecting Oracle E-Business Suite, Fusion, and Cloud Applications users via events and SIGs.

Regional players

• NLOUG (Netherlands Oracle User Group): Predecessor organization to OBUG's Netherlands component (OAUG Nederland); historical peer in the same Dutch Oracle community landscape now folded into OBUG.

Others

• Enshore: Dutch digital agency that developed and powers OBUG's WordPress website and event platform — adjacent technology enabler rather than a competing community.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/obug

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OBUG