The Outdoor
- Company typePrivate
- Founded2013
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
The Outdoor firmographics
Firmographics- Name
- The Outdoor
- Legal name
- The Outdoor Directory
- Website
- https://the-outdoor-directory.co.uk
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
The Outdoor industry classification
Industry- Product category
- Online Outdoor Recreation Directory
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)
Keywords
The Outdoor business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Technology or R&D, Personnel, Marketing or Sales
Distribution channels2 records
Marketing channels2 records
The Outdoor product offering
Product offeringCore offering
The Outdoor operates a free, publicly accessible web-based link directory that organizes external outdoor recreation resources into 30+ categories including walking, trekking, climbing, kayaking, diving, camping, skiing, rafting, national parks, accommodation, equipment suppliers, weather, and adventure holidays. The site does not sell any products itself; instead, it curates outbound links to third-party outdoor activity providers, associations, and information resources. A partner banner exchange program supplements the directory by placing brand banners (Breaking Free, Eagle Creek, Petzl) in exchange for reciprocal placement on partner sites.
Product overview
The Outdoor Directory is a single web-based link directory product that organizes and provides categorized links to external outdoor activity resources and service providers. The directory serves as a navigational hub connecting users to various outdoor pursuits including walking, trekking, climbing, kayaking, diving, skiing, rafting, camping, and related equipment suppliers. The single product offering operates as a curated index without additional modules or sub-products.
Differentiator
Problem solved
Functional benefit
Products and services
- The Outdoor Directory
Companies that use The Outdoor
Customer profileSegments1 record
Ideal customer profiles1 record
The Outdoor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Outdoor partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Breaking FreecoreBreaking Free is an outdoor equipment and clothing shop featured as a key partner on The Outdoor Directory. Located in Farnham on the Surrey-Hampshire border in a 17th century oak-beamed building, they stock Rohan and other outdoor brands. They participate in the directory's banner exchange program.
- The Ramblers' AssociationminorBritain's largest walking organisation with almost 140,000 members across England, Scotland and Wales. The directory links to their website and describes them as 'the best outdoor directory' for walking and rambling information.
- Eagle CreekminorTravel equipment brand featured in the partner banner exchange program. Banner placement offered to qualifying outdoor-related websites.
- PetzlminorHead torch and outdoor lighting brand featured in the partner banner exchange program. Petzl head torches are highlighted on various directory pages.
- Key AdventuresminorTeam building and outdoor activity events provider in the UK, running events in the Lake District and throughout the UK for up to 550 participants. Licensed by Adventure Activities Licensing Authority.
- Summit Network ScoutsminorScout Network section for 18 to 25 year-olds in the Farnham area, part of the Scout Association. Listed as a scout organization resource in the directory.
Recent moves5 records
Expansion highlights3 records
The Outdoor competitors and assessment
Company assessmentEmerging players
- Snow-Forecast.com: Specialized weather and snow forecasting site featured in The Outdoor Directory's weather section. Comparable as a niche outdoor resource destination trusted by enthusiasts for activity-specific information.
- GoTrekking: Smaller-scale outdoor and trekking activity directory site. Comparable as a web-based aggregator of outdoor activity resources, though with less geographic scope than The Outdoor Directory.
Direct peers
- AllTrails: Largest outdoor trail discovery platform with a directory of hiking, biking, and running routes plus community reviews. Directly comparable as an outdoor activity discovery resource, but delivered as a mobile/web app with richer features than The Outdoor Directory.
- Outdooractive: European outdoor platform with a large curated database of trails, tours, and accommodation. Directly comparable to The Outdoor Directory across its broad coverage of outdoor activities and lodging resources, with a stronger productized offering.
- Komoot: European outdoor routing and discovery platform covering hiking, cycling, and mountaineering. Comparable as an aggregated outdoor resource hub with international coverage similar to The Outdoor Directory's geographic scope.
- Trailforks: Mountain biking trail database with adjacent coverage of hiking and outdoor activities. Comparable as a niche outdoor resource directory serving enthusiasts seeking structured activity and route information.
Broad incumbents
- VisitBritain: National tourism agency that aggregates and curates UK destination and activity information. Comparable as a comprehensive outdoor and tourism resource directory at a much larger institutional scale.
- The Ramblers: Britain's largest walking charity and a content/information partner of The Outdoor Directory. Comparable as a UK walking resource hub with membership, events, and editorial — overlapping with the directory's walking category but with deeper member engagement.
Others
- Breaking Free: UK outdoor equipment retailer and The Outdoor Directory's core commercial partner. Related as part of the same outdoor ecosystem and featured as the directory's linked 'Equipment Shop', though it operates a retail storefront rather than competing as a directory.
- Yell.com: UK-focused general web directory. Comparable in directory format and SEO-driven discovery mechanic, but serving all business categories rather than specializing in outdoor recreation like The Outdoor Directory.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights4 records
Customer concentration
The Outdoor social profiles
Digital presenceThe Outdoor financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Outdoor leadership team
Management profileNumber of profiles
The Outdoor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Outdoor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Outdoor
What does The Outdoor do?
The Outdoor operates a free, publicly accessible web-based link directory that organizes external outdoor recreation resources into 30+ categories including walking, trekking, climbing, kayaking, diving, camping, skiing, rafting, national parks, accommodation, equipment suppliers, weather, and adventure holidays. The site does not sell any products itself; instead, it curates outbound links to third-party outdoor activity providers, associations, and information resources. A partner banner exchange program supplements the directory by placing brand banners (Breaking Free, Eagle Creek, Petzl) in exchange for reciprocal placement on partner sites.
Is The Outdoor a public or private company?
The Outdoor is a private company. It is classified as unknown and is currently operating.
When was The Outdoor founded?
The Outdoor was founded in 2013. It employs 11 to 50 people.
Who are The Outdoor's main competitors?
Emerging players on record are Snow-Forecast.com and GoTrekking. Direct peers are AllTrails, Outdooractive, Komoot and Trailforks. Broad incumbents are VisitBritain and The Ramblers. Others are Breaking Free and Yell.com.
Does The Outdoor have an API?
No public API is recorded for The Outdoor.
What industry is The Outdoor in?
The Outdoor's product category is Online Outdoor Recreation Directory. Its primary akta.pro industry code is THAAAGAD, Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers). Its SIC code is 7990.