The Paddock
The Paddock is a family-run organic fruit and vegetable box delivery service founded in 2013, serving health-conscious households in Newcastle, Gateshead, Northumberland, and Durham with weekly subscriptions and custom boxes of locally-sourced produce.
- Company typePrivate
- Founded2013
- HeadquartersNorth Broomhill (NE65), United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Paddock does
The Paddock, legally The Paddock (North East) Ltd., is a family-run organic fruit and vegetable box scheme founded by Laura Burlison in March 2013 and headquartered on the Gateshead/Northumberland border. The business operates a direct-to-consumer e-commerce model, selling pre-set subscription and one-time boxes alongside custom boxes, individual fruit, vegetables, fresh herbs, free-range eggs, and pantry essentials. Boxes are priced between £15.40 and £35.00, with a £3 flat delivery fee and a £25 minimum for custom orders; the order deadline is 11pm Sunday for Thursday/Friday deliveries.
The company uses the Growing Good SaaS platform for its online storefront, order management, and inventory, and Stripe for payment processing. Distribution is handled in-house via weekly home delivery across Newcastle, Gateshead, Northumberland (Hexham & Tyne Valley, Blyth to Alnwick), and limited Durham postcodes, supplemented by bicycle-powered Bud Couriers in NE1-NE7 and free collection points at the North Broomhill packing room and the Prudhoe smallholding. Sourcing prioritizes local UK organic farms (Buston Farms, Strawberry Fields, Lynher Farm, The Garlic Farm, The Tomato Stall, The Organic Pantry, Polybell Organics) with produce from the family smallholding.
The business remains privately held and family-operated, with founder Laura Burlison and Director Michael Holt-Baines (joined full time in 2019) supported by family members James, Bob, and Denise Burlison. The company was bootstrapped with a 2013 grant from The Prince's Trust and Regional Growth Fund, has no external institutional investors, and holds a membership in the Better Food Traders Network. Headcount is approximately 13 employees.
The Paddock firmographics
Firmographics- Name
- The Paddock
- Legal name
- The Paddock (North East) Ltd.
- Website
- https://thepaddock.org.uk
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Paddock is a family-run organic fruit and vegetable box delivery service founded in 2013, serving health-conscious households in Newcastle, Gateshead, Northumberland, and Durham with weekly subscriptions and custom boxes of locally-sourced produce.
- Ownership category
- akta.pro rank
The Paddock industry classification
Industry- Product category
- Organic Grocery Delivery
- NAICS
- Food Crops Grown Under Cover (11141), Nursery and Floriculture Production (11142)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Farm-to-Consumer Produce Boxes / CSA Delivery (AFAIANAC)
- akta.pro secondary industries
- Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens) (AFAGAHAC), Nursery Stock & Propagule Production (Cuttings, Rootstocks, Grafts) (AFAGAIAO), Fresh Food Subscription/CSA & Produce Box Retail (CRAHAHAG)
Keywords
Where The Paddock is headquartered
LocationHeadquarters
- HQ city
- North Broomhill (NE65)
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
The Paddock business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Set Price Veg/Fruit Boxes: Pre-configured seasonal fruit and veg boxes sold at fixed prices ranging from £15.40 to £35.00. Available as recurring weekly, fortnightly, or one-time orders.
- Custom Box Orders: Customers build custom boxes with minimum £25 spend plus £3 delivery fee. Individual fruit, vegetables, eggs, and pantry items priced separately.
- Individual Product Sales: Single item purchases of produce, eggs, herbs, and pantry items available as add-ons to box orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Mini Mixed Fruit & Veg Box - 7 varieties for 1-2 people |
| Subscription | Pay-as-you-go | Small Seasonal Veg Box - 8 varieties for 1-2 people |
| Subscription | Pay-as-you-go | Small Sunshine Garden Box - 6 Mediterranean varieties |
| Subscription | Pay-as-you-go | Mediterranean Box - 7 varieties for 2-4 people |
| Subscription | Pay-as-you-go | Medium Seasonal Veg Box - 10 varieties for 2-3 people |
| Subscription | Pay-as-you-go | Medium Mixed Fruit & Veg Box - 10 varieties for 2-4 people |
| Subscription | Pay-as-you-go | Sunshine Garden Box - 10 Mediterranean varieties for 2-4 people |
| Subscription | Pay-as-you-go | Large Seasonal Veg Box - Premium variety |
| Subscription | Pay-as-you-go | Large Mixed Fruit & Veg Box - Premium mixed box |
| Unit Pricing | Pay-as-you-go | Fruit for Office & Home - 25 pieces |
| Unit Pricing | Pay-as-you-go | Fruit for Office & Home - 50 pieces |
| Unit Pricing | Pay-as-you-go | Fruit Bag - 4 varieties for 1-3 people |
| Other | Pay-as-you-go | Delivery Fee |
| Other | Pay-as-you-go | Custom Box Minimum |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
The Paddock product offering
Product offeringCore offering
The Paddock is a family-run organic fruit and vegetable box scheme delivering weekly pre-set and custom-built produce boxes direct to households in North East England. Customers can subscribe to recurring weekly or fortnightly boxes or place one-off orders, with add-on items such as free-range eggs, fresh herbs, and pantry essentials available alongside the core produce. Orders are sourced from The Paddock's own smallholding and a network of certified UK organic and LEAF Marque partner farms, and delivered to customers' doors or to free local collection points.
Product overview
The Paddock is a family-run organic fruit and veg box scheme offering subscription-based and one-time delivery services. The core offering centers on pre-set price veg boxes available in multiple sizes (Mini, Small, Medium, Large) and styles (Seasonal, Mixed Fruit & Veg, Sunshine Garden, Mediterranean), complemented by an extensive range of individual fruit, vegetables, fresh herbs, free-range eggs, and pantry items. Customers can choose between set-price boxes or build custom boxes with a £25 minimum spend. The service delivers weekly to Newcastle, Gateshead, Northumberland and Durham areas, with eco-friendly bicycle courier options in central areas. Products are sourced from local UK farms, The Paddock's own smallholding, and imported organic produce primarily from Europe, all with a strong focus on sustainable, ethical, and environmentally friendly practices including minimal packaging and zero waste policies.
Differentiator
Problem solved
Functional benefit
Products and services
- Veg Box Scheme
- Create Your Own Box
- Eco Delivery Service
- Fruit for Office & Home Boxes
- Free-Range Eggs
- Pantry Essentials
Companies that use The Paddock
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
The Paddock technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
The Paddock partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Bud CourierscoreEco-friendly delivery partner using bicycle-powered couriers for Newcastle customers in NE1-NE7 postcodes, providing low-impact local deliveries aligned with sustainability values.
- AAXpressminorDelivery partner for fulfilling deliveries to customers.
- Better Food Traders NetworkcoreUK-wide network of ethical food retailers. Membership provides recognition and alignment with network values of selling locally grown, planet-friendly food.
- Growing GoodcorePlatform provider powering the online ordering system, website, and order management for The Paddock.
- StripecorePayment processing partner handling secure card transactions. Stripe stores encrypted payment details and provides tokens for processing payments.
- Email OctopuscoreEmail marketing platform used for newsletters and service communications. Customers are automatically signed up for updates on delivery schedules and service changes.
- Buston FarmscoreLocal Northumberland farm supplying potatoes. LEAF Marque certified sustainable farming. Key supplier for The Paddock's potato offerings.
- The Tomato Stall (Isle of Wight)minorUK supplier of organic vine tomatoes and plum tomatoes grown in the Arreton Valley, Isle of Wight.
- Strawberry Fields (Lincolnshire)minorSupplier of organic golden beetroot, chioggia beetroot, celery, and custard squash from Lincolnshire.
- The Organic Pantry (Tadcaster)minorSupplier of organic mixed salad leaves, ginger, and turmeric from North Yorkshire.
- Lynher Farm (Cornwall)minorSupplier of organic fresh peas from Cornwall.
- The Garlic Farm (Isle of Wight)minorSupplier of organic UK-grown garlic from the Isle of Wight.
- Polybell Organics (Doncaster)minorSupplier of organic cauliflower.
Scale indicators2 records
Recent moves7 records
Expansion highlights4 records
The Paddock competitors and assessment
Company assessmentDirect peers
- Oddbox: UK fruit and vegetable box delivery service focused on surplus and seasonal produce with a sustainability-led brand. Highly comparable subscription-based produce box model with strong environmental positioning similar to The Paddock.
- Pipers Farm: Family-run Devon farm producing organic and free-range meat, plus seasonal veg boxes, sold DTC to UK households with an ethical/sustainable positioning. Comparable smallholder-rooted DTC organic produce business with similar brand ethos.
- Eversfield Organic: Devon-based organic farm and DTC delivery service offering organic meat, veg boxes, and pantry goods on subscription. Same farm-to-doorstep organic subscription model, although operating primarily in the south-west.
- Abel & Cole: National UK organic grocery box delivery service offering fruit, veg, meat, dairy and pantry items on a subscription basis. Directly comparable subscription-based DTC organic grocery model serving health-conscious UK households.
- Riverford Organic Farmers: UK's largest organic vegetable box scheme, delivering subscription-based produce boxes direct to households nationwide. Same DTC organic produce box model as The Paddock but at national scale, making it the closest direct competitor on product and GTM motion.
Emerging players
- Fresh Range: UK online marketplace/delivery service connecting consumers with local independent producers for meat, fish, fruit and vegetables. Comparable local-produce-to-consumer model with sustainability positioning, though operates as a multi-producer marketplace.
- The Good Club: UK DTC grocery delivery service offering zero-waste, sustainable pantry and household products on subscription. Overlaps with The Paddock's sustainability ethos and DTC subscription model, but focuses on refill/pantry rather than fresh produce.
- The Modern Milkman: UK DTC subscription delivery service for milk, bread, eggs and grocery essentials with strong sustainability and reusable-bottle positioning. Comparable DTC subscription grocery model serving UK households, though focused on dairy/staples rather than fresh produce.
Broad incumbents
- Daylesford Organic Farm: Established UK organic farm and farm shop operator offering a wide range of organic groceries, plus home delivery. Larger incumbent in the same organic DTC food space, with a brand and assortment significantly broader than The Paddock.
Others
- Better Food Traders Network: UK-wide network of independent ethical food retailers, of which The Paddock is a recognised member. Provides sector recognition, shared standards, and a peer community of comparable local organic/DTC food retailers across the UK.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
The Paddock social profiles
Digital presenceThe Paddock compliance and trust
Trust signalCompliance5 records
The Paddock financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Paddock leadership team
Management profileNumber of profiles
Profiles5 records
The Paddock funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Paddock M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Paddock
What does The Paddock do?
The Paddock is a family-run organic fruit and vegetable box scheme delivering weekly pre-set and custom-built produce boxes direct to households in North East England. Customers can subscribe to recurring weekly or fortnightly boxes or place one-off orders, with add-on items such as free-range eggs, fresh herbs, and pantry essentials available alongside the core produce. Orders are sourced from The Paddock's own smallholding and a network of certified UK organic and LEAF Marque partner farms, and delivered to customers' doors or to free local collection points.
Is The Paddock a public or private company?
The Paddock is a private company. It is classified as family owned and is currently operating.
When was The Paddock founded?
The Paddock was founded in 2013. It employs 11 to 50 people.
Where is The Paddock based?
The Paddock is headquartered in North Broomhill (NE65), United Kingdom, in the Europe region.
How does The Paddock make money?
Three revenue lines are on record. Set Price Veg/Fruit Boxes are the primary driver. The others are custom Box Orders and individual Product Sales.
Who are The Paddock's main competitors?
Direct peers on record are Oddbox, Pipers Farm, Eversfield Organic, Abel & Cole and Riverford Organic Farmers. Emerging players are Fresh Range, The Good Club and The Modern Milkman. Daylesford Organic Farm is listed as a broad incumbent. Better Food Traders Network is listed as an others.
Does The Paddock have an API?
No public API is recorded for The Paddock.
What industry is The Paddock in?
The Paddock's product category is Organic Grocery Delivery. Its primary akta.pro industry code is AFAIANAC, Farm-to-Consumer Produce Boxes / CSA Delivery, with a secondary code of AFAGAHAC, Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens). Its NAICS code is 11141 and its SIC code is 100.