EmailOctopus
EmailOctopus is a London-based, bootstrapped SaaS email marketing platform offering a drag-and-drop editor, automations, segmentation, and 1,000+ integrations to SMBs, authors, ecommerce brands, affiliates, and creators at prices up to 64% below Mailchimp.
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What EmailOctopus does
EmailOctopus is a London-based, self-serve email marketing platform operated by Three Hearts Digital Ltd. Founded in 2014 by Jonathan Bull and Gareth Bull, the company focuses exclusively on email marketing—explicitly not offering SMS, landing-page builders beyond basic capture forms, or other adjacent martech—differentiating itself through simplicity, ease of use, and price points up to 64% below Mailchimp for equivalent subscriber tiers.
The product is a cloud-native SaaS built on Amazon Web Services in the EU region, with email delivery routed through SendGrid and SparkPost and an optional EmailOctopus Connect tier that links customer AWS accounts to Amazon SES. Core capabilities include a drag-and-drop email editor, automation workflows, subscriber forms and landing pages, tags and segmentation, dynamic personalization, scheduled campaigns, brand-colored auto-generated templates, reporting, and a developer API with Python SDK; the platform exposes itself to over 1,000 applications primarily via Zapier, with direct plugins for WordPress and Shopify. GDPR compliance is built into data residency (Ireland), double opt-in, and DPA terms.
The business model is a freemium subscription with tiers priced by subscriber count, ranging from free (up to 2,500 subscribers, branded) to $360/month (100,000–150,000 subscribers, unbranded), with a 10% discount for annual billing and no charge for unsubscribed contacts. Go-to-market is product-led growth via the website with no sales-assist required, supported by SEO comparison pages (vs. Mailchimp, Kit, GetResponse, AWeber, Constant Contact), an affiliate program, and review-driven trust signals. Target segments include authors, ecommerce brands, affiliate marketers, creators/artists, and small businesses, with named accounts such as Dreamville Records, Program Realty, JCoSS, Tiger Tags, and individual authors/illustrators.
EmailOctopus firmographics
Firmographics- Name
- EmailOctopus
- Legal name
- Three Hearts Digital Ltd
- Website
- https://emailoctopus.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- EmailOctopus is a London-based, bootstrapped SaaS email marketing platform offering a drag-and-drop editor, automations, segmentation, and 1,000+ integrations to SMBs, authors, ecommerce brands, affiliates, and creators at prices up to 64% below Mailchimp.
- Ownership category
- akta.pro rank
EmailOctopus industry classification
Industry- Product category
- Email Marketing Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Other Services Related to Advertising (54189)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising (7310)
- akta.pro primary industry
- Email Marketing Services (Campaigns, Deliverability, Lifecycle) (BPAFAKAB)
- akta.pro secondary industry
- Email Marketing Services (Campaign Strategy, Design, Deliverability) (MPAAAIAA)
Keywords
Where EmailOctopus is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
EmailOctopus business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Infrastructure, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Subscription-based revenue model with tiered pricing based on subscriber count. Free plan available up to 2,500 subscribers. Paid plans start at $24/month for 2,500-5,000 subscribers and scale up to $360/month for 100,000-150,000 subscribers. Annual billing offers 10% discount. All paid users get access to all features with no limits on account users or emails sent.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free plan for up to 2,500 subscribers |
| Subscription | Monthly | 2,500-5,000 subscribers at $24/month |
| Subscription | Monthly | 5,000-10,000 subscribers at $36/month |
| Subscription | Monthly | 10,000-15,000 subscribers at $48/month |
| Subscription | Monthly | 15,000-20,000 subscribers at $60/month |
| Subscription | Monthly | 20,000-30,000 subscribers at $85/month |
| Subscription | Monthly | 30,000-50,000 subscribers at $130/month |
| Subscription | Monthly | 50,000-100,000 subscribers at $250/month |
| Subscription | Monthly | 100,000-150,000 subscribers at $360/month |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
EmailOctopus product offering
Product offeringCore offering
EmailOctopus is a cloud-based email marketing platform that lets customers build, send, and automate email campaigns using a drag-and-drop editor, forms and landing pages, tags and segmentation, personalisation, scheduled sending, brand-coloured templates, and a developer API. It is sold as a self-serve SaaS subscription priced by subscriber count, with a free tier up to 2,500 subscribers and paid tiers up to 100,000–150,000 subscribers, and is positioned as a simpler, lower-cost alternative to incumbents such as Mailchimp.
Product overview
EmailOctopus is a single, unified email marketing platform founded in 2014, designed to be the easiest and most affordable option for businesses. The core product includes a drag-and-drop editor, automation workflows, subscriber forms and landing pages, segmentation with tags and custom fields, personalization via merge tags, scheduled campaigns, unique brand-colored templates, and intuitive reports. EmailOctopus Connect is a sub-service that integrates with Amazon SES for users who prefer to leverage their own AWS infrastructure. The platform emphasizes simplicity over feature bloat, offering all tools to every paid user without tiered feature restrictions.
Differentiator
Problem solved
Functional benefit
Products and services
- EmailOctopus Email Marketing Platform Cloud-based, self-serve SaaS email marketing platform offering a drag-and-drop editor, automation workflows, forms and landing pages, tags and segmentation, personalisation, scheduled campaigns, brand-coloured templates, reporting, and a developer API with Python SDK. Sold as a freemium and tiered subscription product to small businesses, authors, creators, and e-commerce brands globally, with GDPR-compliant hosting on AWS in the EU region.
- EmailOctopus Connect A service tier that connects EmailOctopus to Amazon SES (and other email service providers such as SendGrid and SparkPost), allowing customers to use their own AWS infrastructure for email delivery while still managing campaigns, lists, and automations through the EmailOctopus interface.
Quantifiable outcome
- Up to 64% cost savings compared to Mailchimp for equivalent subscriber counts
- +3 more outcomes
Companies that use EmailOctopus
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
EmailOctopus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
Feature8 records
EmailOctopus partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Amazon Web Services (AWS)coreAWS is the hosting provider for EmailOctopus's application and website, hosted in the EU region. Contact lists are stored on AWS servers in Ireland within the EEA. AWS partnership enables EmailOctopus to offer EmailOctopus Connect service linking to Amazon SES.
- SendGridcoreSendGrid is one of the primary email service providers (ESPs) used by EmailOctopus to deliver emails. ESPs have access to contact lists only during email sending operations.
- SparkPostcoreSparkPost is one of the primary email service providers (ESPs) used by EmailOctopus to deliver emails. ESPs have access to contact lists only during email sending operations.
- ZapiercoreZapier integration allows EmailOctopus to connect with over 1,000 applications through automated workflows. Most integrations listed on the integrations page are available via Zapier.
- StripecoreStripe is the payment processor for EmailOctopus subscriptions. Payment transactions are carried out by Stripe over encrypted connections using SSL technology. Stripe is PCI Service Provider Level 1 certified.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
EmailOctopus competitors and assessment
Company assessmentDirect peers
- Mailchimp: Mailchimp is the dominant SMB email marketing platform and the primary competitor EmailOctopus positions against. Both offer drag-and-drop editors, automation, segmentation, and self-serve plans for SMBs, creators, and e-commerce brands; Mailchimp operates at much larger scale with a broader feature set and integrated marketing suite.
- MailerLite: MailerLite is a low-cost email marketing platform targeting SMBs, creators, and small teams with a freemium model and a clean editor. It is one of the closest direct comparisons to EmailOctopus in pricing strategy, simplicity positioning, and target segments including newsletters and small e-commerce.
- Kit (formerly ConvertKit): Kit is an email marketing platform purpose-built for creators, authors, and online entrepreneurs. EmailOctopus explicitly benchmarks pricing against Kit, and both platforms compete for the same newsletter, author, and creator-driven e-commerce customer base.
- GetResponse: GetResponse is an SMB-focused email marketing and marketing automation platform with a comparable feature set including drag-and-drop editor, automation workflows, landing pages, and webinars. EmailOctopus directly cites GetResponse as up to 50% more expensive, positioning the two as head-to-head alternatives.
- AWeber: AWeber is a long-standing email marketing service for small businesses and creators with drag-and-drop editing, automation, and sign-up forms. It competes with EmailOctopus in the same SMB and creator segments with similar feature breadth and freemium positioning.
- Constant Contact: Constant Contact is an established email marketing platform serving small businesses and nonprofits with campaigns, automation, and event marketing features. EmailOctopus markets itself as up to 80% cheaper than Constant Contact, making them direct substitutes for similar SMB customer profiles.
- Brevo (formerly Sendinblue): Brevo is an email and multichannel marketing platform with comparable SMB self-serve tiers and a free plan. It is a relevant peer because it offers email alongside SMS, CRM, and automation, representing both an overlap and a feature-set expansion EmailOctopus currently forgoes.
- ActiveCampaign: ActiveCampaign is a customer experience automation platform combining email, CRM, and machine-learning-driven automations for SMB and mid-market customers. It is comparable to EmailOctopus in core email functionality but offers substantially broader automation, CRM, and sales capabilities.
- Klaviyo: Klaviyo is an email and SMS marketing platform purpose-built for e-commerce, with deep Shopify, WooCommerce, and Magento integrations. EmailOctopus serves the same e-commerce segment via Shopify/WooCommerce integrations, though Klaviyo operates at a much larger scale and price point.
Emerging players
- Beehiiv: Beehiiv is a fast-growing newsletter-focused platform offering email publishing, monetization, and audience growth tools aimed at creators and publishers. It overlaps with EmailOctopus in newsletter and author segments but extends into publishing, ad-network revenue, and referral-program mechanics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
EmailOctopus social profiles
Digital presenceEmailOctopus compliance and trust
Trust signalCompliance2 records
EmailOctopus financial estimates
Financial estimateRevenue estimate
Valuation estimate
EmailOctopus leadership team
Management profileNumber of profiles
Profiles3 records
EmailOctopus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EmailOctopus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EmailOctopus
What does EmailOctopus do?
EmailOctopus is a cloud-based email marketing platform that lets customers build, send, and automate email campaigns using a drag-and-drop editor, forms and landing pages, tags and segmentation, personalisation, scheduled sending, brand-coloured templates, and a developer API. It is sold as a self-serve SaaS subscription priced by subscriber count, with a free tier up to 2,500 subscribers and paid tiers up to 100,000–150,000 subscribers, and is positioned as a simpler, lower-cost alternative to incumbents such as Mailchimp.
Is EmailOctopus a public or private company?
EmailOctopus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EmailOctopus founded?
EmailOctopus was founded in 2014. It employs 1 to 10 people.
Where is EmailOctopus based?
EmailOctopus is headquartered in London, United Kingdom, in the Europe region.
How does EmailOctopus make money?
One revenue line is on record: subscription Plans.
Who are EmailOctopus's main competitors?
Direct peers on record are Mailchimp, MailerLite, Kit (formerly ConvertKit), GetResponse, AWeber, Constant Contact, Brevo (formerly Sendinblue), ActiveCampaign and Klaviyo. Beehiiv is listed as an emerging player.
Does EmailOctopus have an API?
Yes. EmailOctopus provides a developer API that enables programmatic creation, sending, and management of email campaigns and subscriber lists. Users can connect their websites, applications, or third-party integrations to EmailOctopus through the API. Developer documentation is at emailoctopus.com/api-documentation/v2.
What industry is EmailOctopus in?
EmailOctopus's product category is Email Marketing Software. Its primary akta.pro industry code is BPAFAKAB, Email Marketing Services (Campaigns, Deliverability, Lifecycle), with a secondary code of MPAAAIAA, Email Marketing Services (Campaign Strategy, Design, Deliverability). Its NAICS code is 5182 and its SIC code is 7372.