The Peanut Shop, Inc.

What The Peanut Shop, Inc. does

The Peanut Shop, Inc., operating as The Peanut Shop of Williamsburg, is a privately held specialty food retailer founded in 1970 in Colonial Williamsburg, Virginia. The company sources Super Extra Large Virginia Peanuts — a grade representing less than 3% of all Virginia peanuts grown — and produces handcooked peanuts in small batches using pure golden peanut oil, with every batch visually inspected and taste-tested against an internal gold standard. Products contain no additives or preservatives and include Kosher certified and gluten-free variants. The portfolio spans multiple product lines including lightly salted, generously salted, and unsalted Virginia peanuts, 11+ seasoned peanut varieties, chocolate-covered peanuts and nut clusters, sweet nuts, regional snack mixes with Virginia themes (Chesapeake Bay, James River, Williamsburg), nut brittles, premium almonds, cashews, and pecans, and gift towers.

The company operates three physical locations: a flagship retail store at 414 Prince George St in Colonial Williamsburg capturing tourist foot traffic, a manufacturing and production facility at 8012 Hankins Industrial Park Road in Toano, VA, and a mailing address in Wakefield, VA. The technology stack is built on Shopify for e-commerce, with no proprietary platform technology and no disclosed AI, ML, or data assets. Four revenue streams are active: direct-to-consumer e-commerce, in-person retail at the Williamsburg store, a dedicated corporate gifting program for B2B clients, and wholesale distribution to retailers. Product prices range from $9.00 (Old Fashioned Peanut Brittle 10 oz) to $57.79 (Deluxe Peanut Tower), with most core items priced between $10.79 and $24.79. The company employs approximately 9 people and operates without external venture or private equity funding.

The go-to-market motion is primarily direct-to-consumer, supplemented by physical retail and B2B channels. Marketing is conducted via email newsletter, the e-commerce website with seasonal promotions (e.g., 20% off select seasoned peanuts), and a dedicated specials page. Customer segments are horizontally segmented: individual consumers (primary), corporate gifting buyers, and wholesale retailers. The company is privately held, founder-owned and operated with no parent company, no subsidiaries, and no disclosed funding history.

Name

The Peanut Shop, Inc.

Legal name

The Peanut Shop, Inc.

Website

https://thepeanutshop.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

The Peanut Shop, Inc. is a privately held Virginia specialty food retailer founded in 1970 that handcooks small-batch Virginia peanuts and sells them via Shopify e-commerce, a Colonial Williamsburg retail store, corporate gifting, and wholesale channels.

Ownership category

akta.pro rank

Product category

Specialty Snack Foods

NAICS

Roasted Nuts and Peanut Butter Manufacturing (311911), All Other Specialty Food Retailers (445298)

SIC

Food And Kindred Products (2000), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Pretzels & Salted Snacks (CRADABAI)

akta.pro secondary industry

Specialty Food Gift Shops & Hampers (CRAHAGAN)

Keywords

• Virginia peanut products
• Artisan nut snacks
• Specialty food retail
• Handcooked snack foods
• Premium nut gifts

Headquarters

HQ city

Williamsburg

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales: Online retail sales of peanuts, nuts, snack mixes, and gift sets through the company's Shopify storefront to individual consumers. Products are shipped directly to customers.
2. Retail Storefront Sales: In-person retail sales at the company's physical store location at 414 Prince George St, Williamsburg, VA 23185.
3. Corporate Gifting: B2B corporate gifting program offering gift sets and towers for business clients. The company has a dedicated Corporate Gifting Info page.
4. Wholesale: Wholesale distribution program for retailers, referenced via the Wholesale Info page on the website.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels2 records

Core offering

The Peanut Shop of Williamsburg handcooks premium Virginia peanuts in small batches using pure golden peanut oil and time-honored recipes, sourcing only Super Extra Large grade peanuts. The company manufactures and sells lightly salted, generously salted, unsalted, seasoned, and chocolate-covered peanuts, sweet and brittle nut products, snack mixes, other tree nuts, and gift towers and sets, distributed via a Shopify e-commerce storefront, a Colonial Williamsburg retail store, corporate gifting, and wholesale channels.

Product overview

The Peanut Shop of Williamsburg is a specialty food retailer offering premium handcooked Virginia peanuts and artisan nut products. The company operates as a single-brand e-commerce platform powered by Shopify, with its core product being Handcooked Virginia Peanuts available in lightly salted, generously salted, and unsalted varieties. The product portfolio encompasses multiple complementary lines: Seasoned Peanuts with regional and international flavor profiles, Chocolate Peanuts and Chocolate Nuts & More for confection preferences, Sweet Nuts including brittles and toffees, Snack Mixes featuring regional Virginia themes, Nut Brittles for traditional candy offerings, and Other Nuts including premium almonds, cashews, and pecans. Gift Sets including tower arrangements and duo packages provide gifting solutions. All products are processed in small batches with no additives or preservatives, and the company maintains Kosher certification and gluten-free labeling for applicable products. The company offers B2B services through Corporate Gifting and Wholesale programs.

Differentiator

Problem solved

Functional benefit

Brands

• Handcooked Virginia Peanuts: World-famous handcooked peanuts prepared in small batches using time-honored recipes, cooked in pure golden peanut oil.
• Artisan Collection

Products and services

• Handcooked Lightly Salted Virginia Peanuts Extra-large handcooked Virginia peanuts cooked in golden peanut oil and lightly salted; the company's flagship product, sold in 9 oz, 18 oz, and 32 oz tins for personal snacking and gifting.
• Handcooked Generously Salted Virginia Peanuts Plump, golden handcooked Virginia peanuts with extra salt, sold in a 32 oz tin, targeted at customers who prefer a more heavily salted flavor profile.
• Handcooked Unsalted Virginia Peanuts Handcooked Virginia peanuts prepared without added salt, available in 9 oz and 32 oz tins for low-sodium diets.
• Redskin Virginia Peanuts Extra-large roasted and lightly salted redskin Virginia peanuts handcooked using the traditional recipe, with the peanut skin intact, sold in 9 oz tins.
• Seasoned Peanuts Virginia peanuts seasoned with a range of regional and international flavor profiles including Hot Southern Jalapeno, Habanero, Bloody Mary, Smokehouse Barbecue, Sea Salt & Vinegar, Dill Pickle, Chili Lime, Wasabi, Buttermilk Ranch, Creole, and Honey Roasted Sriracha.
• Chocolate Peanuts Chocolate-covered peanut products including milk and dark chocolate peanut clusters, chocolate peanut butter peanuts, double-dipped chocolate peanuts, and half-dipped peanut crunch.
• Chocolate Nuts & More Chocolate-covered nuts and confections including chocolate-covered cashews, almonds, espresso beans, caramel pecan clusters, chocolatey malt balls, and other chocolate-dipped nut products.
• Sweet Nuts Sweet nut products including Butter Toffee Peanuts, Old Fashioned Peanut Crunch, Honey Roasted Virginia Peanuts, Honey Roasted Sriracha, Honey Roasted BBQ, Salty Caramel & Toffee Peanuts, and Honey Roasted Whole Cashews.
• Nut Brittles Traditional nut brittle products including Old Fashioned Peanut Crunch, Old Fashioned Peanut Brittle Box, and Chocolatey Peanut Brittle variants.
• Snack Mixes Pre-mixed snack combinations featuring regional Virginia themes including Hot & Spicy, Chesapeake Bay, James River, Wasabi Power, Chocolatey Delight, Fiesta Guac, and Williamsburg Snack Mix varieties.
• Other Nuts Non-peanut tree nuts including Marcona Almonds (lightly salted), Whole Jumbo Cashews (lightly salted and honey roasted), Georgia Pecans (roasted & lightly salted, praline glazed), and Deluxe Mixed Nuts combining peanuts, almonds, cashews, Brazil nuts, pecans, and pistachios.
• Gift Sets and Peanut Towers Curated gift collections including the Gold Standard Peanut Tower, Deluxe Peanut Tower, Classic Peanut Tower, Chocolatey & Salty Duo, and Sweet & Salty Duo, featuring multiple peanut and nut varieties in reusable gift packaging for personal and corporate gifting.
• Deluxe Peanut Tower Premium tower gift set featuring multiple varieties of premium nuts in an elegant stacked presentation container, positioned as a higher-end personal and corporate gifting option.
• Corporate Gifting Program B2B corporate gifting program offering gift sets and towers to business clients for employee gifts, client appreciation, corporate events, and welcome packages, accessible through a dedicated Corporate Gifting Info page on the website.
• Wholesale Distribution Program Wholesale distribution program for retailers and distributors to resell The Peanut Shop of Williamsburg peanuts and nut products, accessible through a dedicated Wholesale Info page.

Quantifiable outcome

• Less than 3% of all Virginia Peanuts grown meet the Super Extra Large grade sourced by the company
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Old Dominion Peanut Company: Virginia-based small-batch peanut roaster selling Virginia peanuts, peanut brittle, and gift assortments direct to consumers and via wholesale. Closely comparable product mix, regional sourcing, and gifting-oriented business model.
• Virginia Diner: Virginia-based direct-to-consumer and wholesale seller of Virginia peanuts, peanuts, and related specialty foods. Operates gift sets, towers, and corporate gifting programs analogous to The Peanut Shop of Williamsburg, serving the same regional raw material category with comparable gift-tower product formats.
• Hampton Farms: In-shell and shelled peanut snack brand operating a small-batch Virginia-style and gourmet peanut product line, with strong DSD and retail presence. Closely comparable in core product (Virginia peanuts) and target consumer snack occasion, though at a meaningfully larger scale.
• Sahale Snacks: Premium nut and fruit snack brand offering glazed, seasoned, and trail-mix-style nut products primarily through grocery and club channels. Comparable premium positioning and snack-nut product line, though with broader mass-premium distribution rather than single-store/gift focus.
• Trophy Nut Company: Midwest-based small-batch peanut and nut confections maker selling gift tins, bridge mix, and party mixes through retail and gift channels. Closely comparable product format (tinned confections and snack mixes) and gifting/holiday channel focus.
• Beer Nuts: Iconic American snack nut brand best known for its signature glazed peanuts sold in snack-size bags and tins through grocery, convenience, and club channels. Comparable in salted/glazed peanut product category and tin-format packaging, though at significantly greater mass-market scale.
• Kar's Nuts: Midwest-based maker of trail mixes, snack nuts, and nut gift tins, selling through DTC, club stores, and food/gift retailers. Highly comparable business model—premium mixed nuts, snack mixes, and gift-pack assortment sold to consumers and B2B gifting channels.
• Fisher Nut Company: Heritage nut brand offering roasted and flavored peanuts, cashews, almonds, and mixed nuts through grocery and club channels. Comparable premium nut-snack product mix and tin/canister packaging format, with a longer national distribution footprint.

Broad incumbents

• Planters: Mass-market incumbent nut snack brand owned by Hormel Foods, offering a broad portfolio of salted, seasoned, and cocktail peanuts plus mixed nuts. Provides the mass-market benchmark against which premium peanut brands like The Peanut Shop compete on quality and provenance rather than price.
• Wonderful Pistachios: Vertically integrated premium nut brand (Wonderful Company) with strong CPG presence in flavored and roasted nuts. Comparable premium nut-snack positioning and grocery/club distribution, though focused on pistachios and operating at a much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-peanut-shop-inc.

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Peanut Shop, Inc.