Hampton Farms
Hampton Farms is a family-owned American peanut and nut products company founded in 1917, operating as the leading roaster of in-shell peanuts in the United States. It sells consumer peanut, gourmet nut, and nut-butter products through retail grocery, DTC e-commerce, wholesale/bulk, and commercial nut-butter grinding equipment channels, serving health-conscious snackers, retail shoppers, and food-service operators.
- Company typePrivate
- Founded1917
- HeadquartersSevern, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Hampton Farms does
Hampton Farms, legally Severn Peanut Company, Inc., is a privately held, family-owned American food and beverage company founded in 1917 and headquartered in Severn, North Carolina. The company operates as the leading roaster of in-shell peanuts in the United States and offers a diversified portfolio spanning five main product categories: in-shell peanuts (salted, unsalted, raw, Cajun Hot Nuts, Spicy Dill Pickle, Hatch Chile), Super Extra Large premium Virginia peanuts, gourmet canned nuts (honey roasted, honey chipotle, sea salt & cracked pepper, cashews, pecans, maple-cranberry blends), peanut butter and bulk nut-butter stock products (creamy, natural, organic, honey roasted, almond), and gift sets/cards. The company extends beyond consumer packaged goods into commercial equipment, offering UL-certified nut-butter grinders (SG5000 and PN2 models) to cafes, corporate kitchens, and grocery nut-butter operators alongside bulk nut-butter stock supply.
The underlying technology is traditional nut roasting and processing, with a specialized roasting process refined over 100 years of operation and full vertical integration from seed to shelf. Hampton Farms sources 100% USA-grown peanuts through long-standing farmer relationships and operates six manufacturing plants across North Carolina (Severn HQ, Edenton), Virginia (Franklin), Massachusetts (Springfield), Texas (Lubbock), and New Mexico (Portales). The technology stack is physical-industrial rather than digital: production assets, distribution logistics, and brand marketing rather than software platforms or AI systems.
The business model operates across three primary revenue streams. First, retail grocery distribution through produce-section placement at chains such as Food City and other unnamed national retailers. Second, direct-to-consumer e-commerce through the company's own Shopify storefront at hamptonfarms.com, offering standard and expedited shipping, tiered volume pricing (up to 15% off at 9+ units on select gourmet items), 15% first-order discount for email subscribers, and gift cards in $10–$100 denominations. Third, wholesale and bulk distribution selling 25 lb boxes and case quantities to commercial food-service operators, nut-butter grinders, and resellers, with bulk pricing such as 25 lb jumbo salted peanuts at $71.95 and 30 lb organic peanut butter stock at $139.95. Customer segments span health-conscious Millennial and Gen Z snackers (a primary target for flavor innovation), mainstream retail grocery shoppers, commercial nut-butter grinding operators, and wholesale/bulk buyers. Marketing spans organic social channels (Instagram, Facebook, Twitter/X, TikTok), email newsletters, and a content blog. The company is led by G. Dallas Barnes, grandson of founder Garland Dallas Barnes 'Mutt' Barnes, representing third-generation family ownership.
Hampton Farms firmographics
Firmographics- Name
- Hampton Farms
- Legal name
- Severn Peanut Company, Inc.
- Website
- https://hamptonfarms.com
- Company type
- Private
- Founded year
- 1917
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Hampton Farms is a family-owned American peanut and nut products company founded in 1917, operating as the leading roaster of in-shell peanuts in the United States. It sells consumer peanut, gourmet nut, and nut-butter products through retail grocery, DTC e-commerce, wholesale/bulk, and commercial nut-butter grinding equipment channels, serving health-conscious snackers, retail shoppers, and food-service operators.
- Ownership category
- akta.pro rank
Hampton Farms industry classification
Industry- Product category
- Roasted Peanuts & Nut Products
- NAICS
- Roasted Nuts and Peanut Butter Manufacturing (311911), Peanut Farming (111992)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Nuts Processing & Roasting (AFAKAIAF)
- akta.pro secondary industries
- Nut & Seed Spreads Manufacturing (Peanut, Almond, Tahini) (AFAKADAJ), Nuts, Seeds & Dried Fruit Trading/Wholesale (AFAIAKAF)
Keywords
Where Hampton Farms is headquartered
LocationHeadquarters
- HQ city
- Severn
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Hampton Farms business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Consumer Product Sales: Hampton Farms generates revenue through direct-to-consumer sales via their e-commerce website, offering individual products and bulk purchases across multiple product categories including in-shell peanuts, gourmet nuts, and nut butters.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for in-shell peanuts with volume discounts |
| Unit Pricing | Pay-as-you-go | Peanut butter products with BOGO promotions |
| Unit Pricing | Pay-as-you-go | Bulk peanut and nut butter stock products for commercial/resale use |
| Unit Pricing | Pay-as-you-go | Gourmet peanuts with tiered volume discounts |
| Other | Pay-as-you-go | Gift cards in fixed denominations |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Hampton Farms product offering
Product offeringCore offering
Hampton Farms is America's leading roaster of in-shell peanuts, operating with full vertical integration from seed to shelf. The company manufactures and sells a diversified portfolio of peanut and nut products, including in-shell roasted peanuts (salted, unsalted, raw, and flavored), Super Extra Large premium Virginia peanuts, gourmet nuts (cashews, pecans), creamy peanut butter, and bulk nut butter stock products for commercial grinding. They also distribute commercial nut butter grinding equipment (SG5000 and PN2 models) to foodservice operators.
Product overview
Hampton Farms is a family-owned peanut and nut products company established in 1917, operating as the leading roaster of in-shell peanuts in the United States. The company offers a diversified product portfolio organized into five main categories: (1) In-Shell Peanuts including salted, unsalted, raw, and flavored varieties like Cajun Hot Nuts, Spicy Dill Pickle, and Hatch Chile; (2) Super Extra Large (SXL) Premium Virginia Peanuts featuring honey, hot honey, simply salted, and kracked pepper variants; (3) Gourmet Nuts and Peanuts in cans including honey roasted, honey chipotle, sea salt & cracked pepper peanuts, honey roasted cashews, honey roasted pecans, and sweet maple roast with cranberries; (4) Nut Butters and Bulk Products including creamy peanut butter, natural, organic, and honey roasted peanut butter stocks, and almond nut butter stock for commercial grinders; and (5) Gift Sets and Commercial Equipment including nut butter grinders (SG5000 and PN2 models) for retail and foodservice operations. The company operates with full vertical integration from seed to shelf, growing and roasting 100% USA-grown peanuts across facilities in North Carolina, Virginia, Massachusetts, Texas, and New Mexico.
Differentiator
Problem solved
Functional benefit
Products and services
- Salted Roasted Peanuts Classic best-selling in-shell roasted peanuts, Hampton Farms' flagship product available in multiple sizes from 3 oz bags to 25 lb bulk boxes.
- Unsalted Roasted Peanuts In-shell roasted peanuts without added salt, endorsed by the American Heart Association, positioned as a healthy low-sodium snack.
- Jumbo Raw Peanuts Ready-to-cook raw in-shell peanuts suitable for boiling, available in 24 oz bags and 25 lb bulk boxes.
- Cajun Hot Nuts In-shell peanuts uniquely roasted and seasoned with Cajun flavor from inside the shell, available in 10 oz and 25 lb bulk sizes.
- Spicy Dill Pickle Peanuts In-shell peanuts flavored with spicy dill pickle seasoning, part of the specialty flavor in-shell peanuts line.
- Hatch Chile Flavored Peanuts In-shell peanuts featuring Hatch chile seasoning, offered in 20 oz bags in cases of 20.
- Creamy Peanut Butter Creamy peanut butter ground from highest quality freshly roasted peanuts, xylitol-free and safe for dogs, available in 18 oz jars or cases of 12.
- Natural Peanut Butter Stock Natural peanut butter in bulk format for commercial nut butter grinders, sold in 25 lb boxes.
- Organic Peanut Butter Stock Organic certified peanut butter stock for commercial grinding, vacuum sealed in nitrogen-flushed bags, 30 lb box.
- Honey Roasted Nut Butter Stock Honey roasted flavored nut butter stock for commercial grinders, available in 25 lb bulk boxes.
- Almond Nut Butter Stock Dry roasted almonds in 25 lb bulk format for commercial nut butter grinding, vacuum sealed and nitrogen flushed.
- Super Extra Large Peanuts (SXL Premium Line) Premium grade 100% U.S.-grown Virginia peanuts, larger in size with bold flavor and superior crunch, flagship premium line available in multiple flavor variants.
- Sea Salt & Cracked Black Pepper Peanuts Extra-large Virginia peanuts seasoned with sea salt and cracked black pepper, hand roasted in small batches, available in 11 oz and 20 oz cans.
- Honey Chipotle Peanuts Extra-large Virginia peanuts sweetened with real honey and seasoned with spicy chipotle, hand roasted in small batches with mild heat.
- Honey Roasted Peanuts Super extra-large Virginia peanuts dipped in 100% honey and hand roasted in small batches for sweet and salty blend, available in 11 oz and 20 oz cans.
- Honey Roasted Cashews Whole cashews enrobed with real honey and hand roasted in small batches, rich in flavor and plump in size, 11 oz cans.
- Honey Roasted Pecans Pecans enrobed with real honey and hand roasted in small batches, creating an irresistible sweet treat, 10 oz cans.
- Sweet Maple Roast Gourmet Peanuts Crunchy peanuts combined with maple flavor and real cranberries for a sweet-and-savory blend with multiple textures, 11 oz cans.
- Gift Sets Specialty peanut and nut gift sets in attractive boxes with personalized tags, including Classic Crunch ($35.95), Golden Harvest ($44.95), Mixed Nut Magic ($55.95), and Peanut Power Pack ($49.95).
- Gift Cards Digital gift cards delivered by email in denominations of $10, $25, $50, and $100 with no additional processing fees.
- SG5000 Nut Butter Grinder Commercial nut butter grinder for stores, cafes, and corporate kitchens that grinds peanuts, cashews, almonds, and nut stock into fresh nut butter, UL certified for safety and sanitation.
- PN2 Nut Butter Grinder Easy-to-operate commercial nut butter mill that grinds peanuts, almonds, cashews, pecans, macadamia nuts, hazelnuts, pistachios, and nut stock into spreadable butter.
Companies that use Hampton Farms
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Hampton Farms technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Hampton Farms partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
Hampton Farms competitors and assessment
Company assessmentDirect peers
- Blue Diamond Growers: Blue Diamond is a large cooperative manufacturer of almond snacks and Almond Breeze milk; it overlaps with Hampton Farms in nut snacks (Almond Nut Butter Stock, gourmet almonds) and the broader roasted/specialty nut category in retail.
- Kar's Nuts: Kar's Nuts is a family-owned nut snack and trail-mix company serving retail, foodservice, and gift-pack channels; comparable to Hampton Farms as a diversified, multi-channel nut snack competitor with a strong gift business.
- Star Snacks Co. Star Snacks is a closely held in-shell peanut specialist (Brewmaster, Cajun, BBQ, etc.) selling to grocery, mass, and club channels; comparable to Hampton Farms as a niche roaster competing on flavor innovation and in-shell variety.
- Wonderful Pistachios (The Wonderful Company): Wonderful is the dominant U.S. branded pistachio snack brand, competing with Hampton Farms for in-shell snacking occasions and premium nut shelf space in grocery.
- Planters (Hormel Foods): Planters is the most direct competitor in in-shell and packaged peanuts, including Dry Roasted, Salted, and flavored varieties sold in grocery, club, and convenience channels — directly competing with Hampton Farms on shelf space and snacking occasions.
Broad incumbents
- Skippy (Hormel Foods): Skippy is the #2 branded peanut butter in the U.S. and competes with Hampton Farms' retail peanut butter SKUs across grocery channels.
- J.M. Smucker (Jif / Smucker's): Jif is the leading branded peanut butter in U.S. grocery; Smucker also owns the Planters brand. Comparable to Hampton Farms as a category leader with overlapping retail customers and broader snack/food portfolio.
- John B. Sanfilippo & Son (Fisher Nuts): JBSS is a public nut snack manufacturer behind Fisher Nuts, Orchard Valley Harvest, and private-label programs, with comparable national grocery distribution and bulk/co-manufacturing capabilities.
Emerging players
- Mauna Loa (Hawaiian Host): Mauna Loa is a branded macadamia nut snack manufacturer selling flavored/gourmet nuts to grocery and travel retail; comparable to Hampton Farms' gourmet nut line in positioning and premium pricing.
- MadeGood (Smiling Turtle): MadeGood is a fast-growing better-for-you nut snack bar brand overlapping with Hampton Farms' health-conscious Millennial/Gen Z target consumer in the same grocery aisle.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Hampton Farms social profiles
Digital presenceHampton Farms compliance and trust
Trust signalCompliance2 records
Hampton Farms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hampton Farms leadership team
Management profileNumber of profiles
Profiles1 record
Hampton Farms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hampton Farms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hampton Farms
What does Hampton Farms do?
Hampton Farms is America's leading roaster of in-shell peanuts, operating with full vertical integration from seed to shelf. The company manufactures and sells a diversified portfolio of peanut and nut products, including in-shell roasted peanuts (salted, unsalted, raw, and flavored), Super Extra Large premium Virginia peanuts, gourmet nuts (cashews, pecans), creamy peanut butter, and bulk nut butter stock products for commercial grinding. They also distribute commercial nut butter grinding equipment (SG5000 and PN2 models) to foodservice operators.
Is Hampton Farms a public or private company?
Hampton Farms is a private company. It is classified as family owned and is currently operating.
When was Hampton Farms founded?
Hampton Farms was founded in 1917. It employs 501 to 1,000 people.
Where is Hampton Farms based?
Hampton Farms is headquartered in Severn, United States, in the North America region.
How does Hampton Farms make money?
One revenue line is on record: direct Consumer Product Sales.
Who are Hampton Farms's main competitors?
Direct peers on record are Blue Diamond Growers, Kar's Nuts, Star Snacks Co., Wonderful Pistachios (The Wonderful Company) and Planters (Hormel Foods). Broad incumbents are Skippy (Hormel Foods), J.M. Smucker (Jif / Smucker's) and John B. Sanfilippo & Son (Fisher Nuts). Emerging players are Mauna Loa (Hawaiian Host) and MadeGood (Smiling Turtle).
Does Hampton Farms have an API?
No public API is recorded for Hampton Farms.
What industry is Hampton Farms in?
Hampton Farms's product category is Roasted Peanuts & Nut Products. Its primary akta.pro industry code is AFAKAIAF, Nuts Processing & Roasting, with a secondary code of AFAKADAJ, Nut & Seed Spreads Manufacturing (Peanut, Almond, Tahini). Its NAICS code is 311911 and its SIC code is 2000.