The Powerhouse Project
The Powerhouse Project is a UK-based social impact organisation that empowers women and girls in sport through coaching, player development, media talent training, and school engagement programmes, funded by corporate sponsorships from Nike, Google Pixel, and The FA.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Powerhouse Project does
The Powerhouse Project is a UK-based social impact organisation operating a community-led platform for women and girls in sport, with football as the primary vertical. Founded by twin sisters Mollie and Rosie Kmita, the entity delivers interconnected programmes across four pillars: Coach (UEFA B Prep Programme, PHP Coach Retreat, Coaching Queens, Futuras Entrenadoras, Next Ones Up), Player (1-2-1 coaching and college programmes), Media (Pixel FC Academy, WPL Social Media Storytelling workshops), and Pupil (school Sport Summits and curriculum programmes). There is no proprietary technology platform; the underlying offering is programme curricula, in-person coaching, mentorship, and facilitated access to professional football networks and matchday experiences. The organisation functions as a platform-plus-programmes model that connects women across football and creates pathways from grassroots participation to elite coaching, playing, and media roles.
The business model is corporate sponsorship and partnership funding rather than participant fees. Programmes are delivered free to participants, funded by a concentrated roster of flagship brand partners including Nike (primary strategic partner across multiple programmes), Google Pixel (Pixel FC Academy), The FA (UEFA B Prep and Next Ones Up), Women's Professional Leagues Limited (WPL Social Media Storytelling), and Right to Dream (Coaching Queens in Ghana). Go-to-market is community-led, relying on Instagram, LinkedIn, Twitter/X, TikTok, and The Powerhouse Podcast for top-of-funnel reach, with partner channels providing mid-funnel amplification and direct website applications for conversion. The organisation operates in the UK (England, London), and has expanded internationally to Ghana (Coaching Queens) and Spain (Futuras Entrenadoras in Barcelona, 2025). It is launching the Powerhouse Academy in London in 2026, a full-time residential academic programme combining A Level/BTEC study with professional football coaching for girls aged 16-18. The entity is privately held, has 11-50 employees, and has no disclosed venture capital or institutional investment.
The Powerhouse Project firmographics
Firmographics- Name
- The Powerhouse Project
- Website
- https://thepowerhouseproject.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Powerhouse Project is a UK-based social impact organisation that empowers women and girls in sport through coaching, player development, media talent training, and school engagement programmes, funded by corporate sponsorships from Nike, Google Pixel, and The FA.
- Ownership category
- akta.pro rank
The Powerhouse Project industry classification
Industry- Product category
- Women's Sport Community Development Programmes
- NAICS
- Grantmaking Foundations (813211), Social Advocacy Organizations (8133), Civic and Social Organizations (813410)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)
- akta.pro secondary industries
- Cause, Community & CSR-Linked Sports Partnerships (Foundations, Youth Programs) (MPAKALAJ), Capacity Building & Nonprofit Infrastructure Funders (BPAGAKAO)
Keywords
Where The Powerhouse Project is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
The Powerhouse Project business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Corporate Sponsorship and Partnership Funding: Programmes are delivered in partnership with major brands (Nike, Google Pixel, The FA) who fund and support initiatives. The organisation appears to operate as a non-profit/social enterprise funded through corporate partnerships and grants rather than direct revenue generation from participants.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
The Powerhouse Project product offering
Product offeringCore offering
The Powerhouse Project is a community-led social impact organization that delivers free or fully funded programmes for women and girls in football across four pillars: Coach (formal qualifications like UEFA B Prep, Coaching Queens, Futuras Entrenadoras), Player (1-2-1 coaching and college pathways), Media (Pixel FC Academy, WPL Social Media Storytelling workshops), and Pupil (school engagement). Programmes are funded by corporate partners including Nike, Google Pixel, and The FA, and target female coaches, players, media talent, and school-aged pupils in the UK, Ghana, and Spain.
Product overview
The Powerhouse Project is a community organization operating multiple interconnected programmes across four core pillars: Coach (empowering coaches), Player (developing athletes), Media (building sports media talent), and Pupil (inspiring young people). The Coach pillar includes UEFA B Prep Programme, PHP Coach Retreat, Futuras Entrenadoras, Next Ones Up, and Coaching Queens. The Player pillar offers 1-2-1 coaching and college programmes. The Media pillar features Pixel FC Academy (with Google Pixel) and WPL Social Media Storytelling workshops. The Pupil pillar provides school Sport Summits and academic programmes. The upcoming Powerhouse Academy (2026 launch) will combine football training with academic studies for young female players. The Powerhouse Podcast extends the community's reach through storytelling. The organisation functions as a platform-plus-programmes model, connecting women across football and creating pathways from grassroots participation to elite leadership.
Differentiator
Problem solved
Functional benefit
Brands
- UEFA B Prep Programme: A coaching programme designed to bridge the gap between grassroots and elite football, empowering women to work at the top level of football.
- Pixel FC Academy
- Coaching Queens
- Next Ones Up
- Futuras Entrenadoras
- PHP Coach Retreat
- Powerhouse Academy
- The Powerhouse Podcast
Products and services
- UEFA B Prep Programme Four-month coaching programme delivered in partnership with Nike and The Football Association, combining practical coaching clinics, theory classes, and match day experiences to support female coaches progressing from grassroots to elite level. Annually supports 48 coaches across sites nationwide (Cohort 5).
- PHP Coach Retreat Wellness and coach education retreat for female coaches, combining professional development with mental and physical wellbeing practices in a supportive environment.
- Futuras Entrenadoras Coach education programme launched in partnership with Nike Barcelona and W Foundation, supporting 15 aspiring female coaches in Spain working towards their UEFA C Licence, with fully funded UEFA B Licence upon completion.
- Next Ones Up Year-long programme in partnership with Football Beyond Borders, Nike, and The FA, providing 50 young women from non-dominant communities with workshops, mentoring, and Introduction to Football Coaching qualification.
- Coaching Queens Women's coach education programme in partnership with Right to Dream and Nike, offering a six-month provision with practical coaching clinics, theory classes, and fully funded CAF D Licence for participants in Ghana.
- The Powerhouse Player Football development programmes for female players, including 1-2-1 personalised coaching with UEFA qualified female coaches and college programmes for students aged 16-18.
- Pixel FC Academy Five-month comprehensive programme in partnership with Google Pixel helping aspiring female creators break into sports media through masterclasses in social content creation, broadcasting, and written journalism led by industry professionals including Arsenal FC, Liverpool FC, The FA, YouTube, 90Mins, ITV Sport, and BBC.
- WPL Social Media Storytelling Workshop series in collaboration with Women's Professional Leagues Limited empowering young women aged 18-21 with storytelling and technical skills for creating mobile-first social content for Barclays Women's Super League and Championship matchdays.
- The Powerhouse Pupil School engagement programmes working with education providers to inspire young people aged 5-18 about futures in sport, including School Sport Summits and full academic year programmes.
- Powerhouse Academy London-based academy launching 2026 for young female football players aged 16-18, combining full-time A Level or BTEC studies with high-quality football coaching to keep girls connected to the game.
- The Powerhouse Podcast Podcast series featuring conversations with female leaders in sport from Lionesses to Sky Sports presenters, Sporting Directors and Chief Marketing Officers, showcasing unique stories of women changing the face of sport.
Companies that use The Powerhouse Project
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
The Powerhouse Project technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Powerhouse Project partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered minor, core and flagship.
- W FoundationminorPartner in Futuras Entrenadoras programme for female football coaches in Spain. W Foundation supports the Barcelona-based initiative launching September 2025, supporting 15 aspiring female coaches.
- Women's Professional Leagues Limited (WPLL)coreJoint initiative for WPL Social Media Storytelling workshops targeting young women aged 18-21. Provides hands-on experience creating mobile-first social content for Barclays Women's Super League and Barclays Women's Championship matchdays throughout 2024/25 season. CEO Nikki Doucet publicly endorsed the partnership.
- NikeflagshipPrimary strategic partner across multiple programmes including UEFA B Prep Programme, Coaching Queens, Next Ones Up, and general organisational support. Nike provides funding, branding, and programme delivery support. Partnership spans multiple years and programmes targeting female coaches and players.
- The FA (Football Association)coreKey partner in UEFA B Prep Programme and Next Ones Up programme. The FA provides coaching qualification pathways, expertise, and access to football networks. Supports programme legitimacy and qualification recognition.
- Google PixelflagshipLead partner for Pixel FC Academy - a landmark programme helping young women break into football media. Google Pixel funds and supports the five-month comprehensive programme featuring masterclasses, practical training, and industry connections with organisations like Arsenal FC, Liverpool FC, The FA, YouTube, 90Mins, ITV Sport, and BBC.
- Right to DreamcorePartnership for Coaching Queens programme in Ghana and general programme collaboration. Right to Dream provides expertise in African football development and supports programme delivery in Ghana.
- Football Beyond BorderscorePartner in Next Ones Up programme targeting women of colour. Provides guidance on youth development and community outreach to successfully deliver the 12-month programme for 50 young women. Expertise in working with underrepresented communities.
- Xbox UKminorMarketing partner for Missing Managers event in collaboration with Sky Sports Football. Xbox UK promoting initiative to get more women into football management.
- Sky Sports FootballminorMedia partner for Missing Managers event alongside Xbox UK and Football Manager. Joint initiative to discover and support next generation of female football managers.
- Football ManagerminorMarketing partner for Missing Managers event. Supporting initiative to promote female representation in football management.
- Arsenal FCminorPartner organisation in Pixel FC Academy providing industry insights, practical skills training, and pitchside experience for Academy members. Part of the broader Google Pixel and Powerhouse Project partnership.
- Liverpool FCminorPartner organisation in Pixel FC Academy providing Academy members with first-hand experiences with Liverpool FC Women players and club access.
- YouTubeminorPartner in Pixel FC Academy delivering masterclasses and industry expertise across social content creation and video production.
- 90MinsminorPartner in Pixel FC Academy providing industry expertise in football media and content creation.
- ITV SportminorPartner in Pixel FC Academy providing broadcast and sports media expertise through masterclasses and practical training.
- BBCminorPartner in Pixel FC Academy contributing broadcast media expertise and industry insights for aspiring sports media professionals.
Scale indicators4 records
Recent moves7 records
Expansion highlights12 records
The Powerhouse Project competitors and assessment
Company assessmentDirect peers
- Kick It Out: UK football's leading equality and inclusion charity tackling discrimination and underrepresentation across the game. Comparable in being a football-focused nonprofit funded by The FA and corporate partners, addressing similar diversity and participation themes.
- Right to Dream: Academy and foundation developing talented young football players (boys and girls) in Ghana and internationally, including Coach Education via Coaching Queens (Powerhouse partner). Comparable in running residential and coaching pathways with corporate sponsorship (Nike).
- Women Win: International non-profit that funds and partners with local organisations to advance girls' and women's rights through sport across Africa, Asia and the Americas. Comparable international donor-and-programme model targeting the same beneficiary segment (girls and women) via sport.
- Women in Sport: UK charity that campaigns and delivers programmes to increase women's and girls' participation and leadership in sport. Highly comparable in mission (gender equity in sport) and in operating multiple programmes funded by corporate partnerships.
- Women in Football: UK membership organisation advocating for women working across the football industry, including coaching, media, and leadership pathways. Directly comparable — overlaps on Powerhouse's Coach, Media and Pupil pillars in the same football ecosystem.
- Football Beyond Borders: UK charity using football to support disadvantaged young people, including programmes focused on young women of colour. Listed as a Powerhouse partner on Next Ones Up, but operates overlapping youth-development and community programmes with similar underserved-segment focus.
Broad incumbents
- Women's Sports Foundation: Long-established US-based foundation advancing women in sport through advocacy, research, grants and programmes. Larger, broader geographic remit, but directly comparable mission to develop and empower women across sport roles (coach, athlete, media).
Others
- Beyond Sport: Global organisation that supports and convenes sport-based social impact initiatives, including women's empowerment programmes. Adjacent ecosystem enabler that competes for the same sport-for-impact narrative and corporate partner mindshare.
- Common Goal: Global football-based non-profit rallying players, managers and clubs to pledge a percentage of earnings to community football projects. Adjacent to Powerhouse's CSR-driven funding model and women's football equity mission.
Regional players
- Level Playing Field: UK charity focused on disability and inclusion in sport and at live sporting events. Comparable as a UK sport equity non-profit attracting corporate CSR funding, though focused on disability inclusion rather than women's sport.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
The Powerhouse Project social profiles
Digital presenceThe Powerhouse Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Powerhouse Project leadership team
Management profileNumber of profiles
Profiles4 records
The Powerhouse Project funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Powerhouse Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Powerhouse Project
What does The Powerhouse Project do?
The Powerhouse Project is a community-led social impact organization that delivers free or fully funded programmes for women and girls in football across four pillars: Coach (formal qualifications like UEFA B Prep, Coaching Queens, Futuras Entrenadoras), Player (1-2-1 coaching and college pathways), Media (Pixel FC Academy, WPL Social Media Storytelling workshops), and Pupil (school engagement). Programmes are funded by corporate partners including Nike, Google Pixel, and The FA, and target female coaches, players, media talent, and school-aged pupils in the UK, Ghana, and Spain.
Is The Powerhouse Project a public or private company?
The Powerhouse Project is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Powerhouse Project founded?
The Powerhouse Project was founded in -1. It employs 11 to 50 people.
Where is The Powerhouse Project based?
The Powerhouse Project is headquartered in London, United Kingdom, in the Europe region.
How does The Powerhouse Project make money?
One revenue line is on record: corporate Sponsorship and Partnership Funding.
Who are The Powerhouse Project's main competitors?
Direct peers on record are Kick It Out, Right to Dream, Women Win, Women in Sport, Women in Football and Football Beyond Borders. Women's Sports Foundation is listed as a broad incumbent. Others are Beyond Sport and Common Goal. Level Playing Field is listed as a regional player.
Does The Powerhouse Project have an API?
No public API is recorded for The Powerhouse Project.
What industry is The Powerhouse Project in?
The Powerhouse Project's product category is Women's Sport Community Development Programmes. Its primary akta.pro industry code is MPAKAKAK, Sports Fundraising & Development Services (Foundations, NIL Collectives Support), with a secondary code of MPAKALAJ, Cause, Community & CSR-Linked Sports Partnerships (Foundations, Youth Programs). Its NAICS code is 813211 and its SIC code is 8300.