The Practice Plastic Surgery

What The Practice Plastic Surgery does

The Practice Healthcare, founded in 2003 by Dr. Lisa Cassileth, is a physician-led, multi-specialty medical practice headquartered at 436 N Bedford Dr in Beverly Hills, California. From a single facility, the practice operates a Medicare-certified on-site ambulatory surgery center alongside medspa, wellness, and gynecology programs, plus the Bedford Breast Center sub-brand (founded 2015). It serves individual patients domestically and internationally who are seeking surgical, non-surgical aesthetic, regenerative wellness, and women's health services, with the practice self-described as a globally recognized destination for whole-body care.

The clinical offering is organized across four pillars: (1) surgical procedures covering breast, face, and body, performed by multiple double board-certified plastic surgeons and anchored by two founder-invented techniques — Direct to Implant (DTI) Breast Reconstruction and SWIM Flap — plus a reported 95% capsular contracture success rate supported by an active clinical study; (2) non-invasive medspa services including injectables, laser and skin resurfacing, microneedling, hair restoration, and skincare retail; (3) wellness programming comprising hormone optimization, IV therapy, weight management, peptides, and hyperbaric oxygen therapy using a Sechrist monoplace chamber at 2.0 ATA; and (4) gynecology and women's health led by board-eligible OB-GYN Dr. Nelli Ghazaryan.

Revenue is generated through fee-for-service surgical procedures, medspa treatments, retail skincare sales, recurring wellness subscriptions, and patient financing programs, with the practice recently beginning to accept select insurance providers for covered procedures. Patient acquisition relies on earned media (including Dr. 90210 on E! and coverage in the New York Times, LA Times, Wall Street Journal, and Good Morning America), digital advertising, SEO, social media, physician referrals, and word of mouth. The Practice has been recognized by Newsweek as one of California's top ambulatory surgery centers (top ranking for independent, privately owned centers) for five consecutive years (2021–2025) and features multiple Castle Connolly Top Doctors and a Los Angeles Magazine Top 100 Doctors honoree.

Name

The Practice Plastic Surgery

Legal name

The Practice Healthcare

Website

https://thepracticeps.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

The Practice Healthcare is a physician-led, multi-specialty medical practice in Beverly Hills, founded in 2003 by Dr. Lisa Cassileth. It combines plastic surgery, medspa, wellness, gynecology, and the Bedford Breast Center under one on-site, Medicare-certified ambulatory surgery center, serving domestic and international patients.

Ownership category

akta.pro rank

Product category

Plastic Surgery Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

akta.pro secondary industries

Procedural Dermatology (Office-Based Surgery) (HLAKACAG), Women’s & Children’s Surgical Care Centers (HLAFAJAM), Minimally Invasive Gynecologic Surgery (Laparoscopy/Hysteroscopy) (HLAKAJAF)

Keywords

• Plastic surgery services
• Cosmetic surgery procedures
• Breast reconstruction surgery
• Medspa aesthetic treatments
• Wellness and longevity care

Headquarters

HQ city

Beverly Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Surgical Procedures: Fee-for-service plastic and reconstructive surgery procedures performed by board-certified surgeons at the on-site ambulatory surgery center. Includes breast, face, and body procedures. The practice now accepts select insurance for covered procedures.
2. Medspa Services: Non-invasive aesthetic treatments (injectables, facials, chemical peels, laser, microneedling, hair restoration, skincare retail) performed by elite nurse practitioners, aestheticians, and longevity experts. Includes product sales from partnered skincare brands (Skinceuticals, Alastin, Educated Mess, and others).
3. Wellness and Integrative Medicine: Hormone optimization, weight management, IV therapy, peptides, supplements, and hyperbaric oxygen therapy for proactive whole-body health and surgical recovery.
4. Gynecology and Women's Health: Board-eligible OB-GYN services including gynecology, hormone replacement therapy (HRT), menopause, and sexual health, led by Dr. Nelli Ghazaryan.
5. Financing Programs: The practice offers financing options for patients, providing payment plans that enable broader access to procedures.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The Practice Plastic Surgery is a physician-led, full-service plastic and reconstructive surgery practice in Beverly Hills performing breast, face, and body surgical procedures at an on-site Medicare-certified ambulatory surgery center. The practice also delivers non-invasive medspa treatments (injectables, facials, peels, laser, microneedling, hair restoration, skincare retail), wellness and integrative medicine (hormone optimization, weight management, IV therapy, peptides, hyperbaric oxygen therapy), and gynecology/women's health services under one integrated facility.

Product overview

The Practice Healthcare is a multi-specialty medical group offering surgical and non-surgical care under one roof in Beverly Hills. The core offering spans three main areas: (1) Surgical procedures organized by body area — Breast Procedures, Face Procedures, and Body Procedures — performed by board-certified plastic surgeons at an on-site Medicare-certified ambulatory surgery center; (2) Medspa Services providing non-invasive aesthetic treatments; and (3) Wellness Programs including hormone optimization, IV therapy, weight management, and hyperbaric oxygen therapy. The Practice also integrates Gynecology and the Bedford Breast Center (a sub-brand specializing in breast cancer and reconstruction) into a single coordinated system. The Minutes is a monthly newsletter sub-brand delivering physician-authored health content.

Differentiator

Problem solved

Functional benefit

Brands

• Bedford Breast Center: State-of-the-art facility dedicated to comprehensive breast healthcare, including nipple-sparing mastectomy, minimal-incision lumpectomy, mammography, and genetic testing. Founded by Dr. Cassileth in 2015.
• The Medspa
• Wellness Program

Products and services

• Breast Procedures Surgical breast procedures including breast augmentation, breast lift, breast reduction, tuberous breast surgery, direct-to-implant breast reconstruction, SWIM flap breast reconstruction, breast reconstruction revision, breast implant replacement, breast implant removal, capsular contracture treatment, and gynecomastia treatment. Performed by board-certified plastic surgeons at the on-site ambulatory surgery center.
• Face Procedures

Quantifiable outcome

• 95% success rate in treating capsular contracture, backed by an active medical study
• +2 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

15 partnerships are on record, tiered minor and core.

• AlastinminorOthersAlastin is a partnered skincare brand whose products are sold at The Practice Medspa as part of the exclusive product lineup.
• Allergan AestheticsminorOthersAllergan Aesthetics is a partnered aesthetic product brand featured in The Practice Healthcare's partner ecosystem.
• Bedford Breast CentercoreStrategic or Co-development PartnerFounded by Dr. Lisa Cassileth in 2015 in Beverly Hills, the Bedford Breast Center is a state-of-the-art facility dedicated to comprehensive breast healthcare. It provides services including nipple-sparing mastectomy, minimal-incision lumpectomy, mammography, and genetic testing. It operates as a sister facility within The Practice ecosystem.
• Botox CosmeticminorOthersBotox Cosmetic is a partnered brand whose product is used in The Practice Medspa for injectable treatments.
• Cedars-Sinai Medical CentercoreStrategic or Co-development PartnerDr. Lisa Cassileth served as the first female Chief of Plastic Surgery at Cedars Sinai Medical Center for two consecutive terms. Dr. Kelly Killeen also trained at Cedars-Sinai. The practice maintains a relationship with one of LA's premier medical institutions.
• Educated MessminorOthersEducated Mess is a partnered skincare brand whose products are sold at The Practice Medspa as part of the exclusive product lineup.
• CO2 LiftminorOthersCO2 Lift is a partnered brand whose products are used in The Practice Medspa.
• MotivaminorOthersMotiva is a partnered breast implant brand whose products are used in The Practice Healthcare's breast surgery procedures.
• NutrafolminorOthersNutrafol is a partnered hair health brand whose products are sold at The Practice Medspa.
• PaviseminorOthersPavise is a partnered skincare brand featured in The Practice Healthcare's partner ecosystem.
• Galatea SurgicalminorOthersGalatea Surgical is a partnered surgical products brand featured in The Practice Healthcare's partner ecosystem.
• SkinceuticalsminorOthersSkinceuticals is a partnered clinical skincare brand whose products are retailed at The Practice Medspa as part of the exclusive product lineup.
• Tower 28 BeautyminorOthersTower 28 Beauty is a partnered beauty brand featured in The Practice Healthcare's partner ecosystem.
• WellbelminorOthersWellbel is a partnered brand whose products are used in The Practice Healthcare's hair restoration and wellness offerings.
• ZO Skin HealthminorOthersZO Skin Health is a partnered skincare brand founded by Dr. Zein Obagi whose products are sold at The Practice Medspa.

Scale indicators4 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Ideal Image: Largest U.S. medspa chain offering injectables, laser, and body treatments at scale. Comparable as a broad incumbent in the non-invasive aesthetics category that competes for the same patient wallet share.
• Allergan Aesthetics (AbbVie): Global aesthetics manufacturer supplying Botox, fillers, and breast implants. Comparable as a critical product partner for The Practice's medspa and breast surgery lines, and a broad incumbent shaping the broader aesthetics category.

Direct peers

• Marina Plastic Surgery: Long-established, multi-surgeon cosmetic surgery practice in the Los Angeles area offering breast, face, and body procedures with an on-site surgery center. Directly comparable as a Southern California destination aesthetic practice competing for the same affluent patient base.
• Dr. Motykie Med Spa & Plastic Surgery: West Hollywood/Beverly Hills plastic surgery and medspa practice combining surgical aesthetics with non-invasive treatments. Comparable integrated model pairing a branded surgeon with medspa services.
• Spalding Drive Plastic Surgery: Beverly Hills-based multi-surgeon plastic surgery practice covering breast, facial, and body procedures, with strong media presence and a comparable luxury patient experience. Directly comparable in geography, service mix, and brand positioning.
• Dr. Cat Plastic Surgery: Beverly Hills plastic surgeon with a strong social-media brand and signature breast and body procedures. Comparable as a celebrity-tier, single-location aesthetic practice targeting the same affluent, image-conscious demographic.
• Roxbury Institute: Beverly Hills destination practice offering aesthetic surgery alongside wellness, hormone, and longevity services. Closely comparable given its integration of cosmetic surgery with a wellness/longevity offering under a single luxury brand.
• Nassif MD Plastic Surgery: Beverly Hills facial plastic surgery practice built around a celebrity surgeon with significant media exposure. Comparable as a media-driven, single-location aesthetic brand in the same premium patient market.

Others

• Bedford Breast Center: Sister facility to The Practice, founded by Dr. Cassileth in 2015, focused on breast cancer and reconstruction services. Closely related as a captive ecosystem partner rather than an independent competitor.

Emerging players

• Concierge MD / Next Health: Luxury longevity and wellness provider offering IV therapy, hormone optimization, peptides, and hyperbaric oxygen in a membership model. Comparable as an emerging player in the wellness/longevity category The Practice's wellness program targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCnkVn8bVWDvcQkgCfR1LBww
• Facebookfacebook.com/thepracticehealthcare
• LinkedInlinkedin.com/company/thepracticeps
• Instagraminstagram.com/thepracticehealthcare
• TikToktiktok.com/@thepracticehealthcare

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Practice Plastic Surgery