Wellbel

What Wellbel does

Wellbel is a physician-formulated hair wellness brand that sells vegan supplements and complementary haircare products direct-to-consumer and through select premium retail partners. The company was co-founded by Dr. Dan Yadegar, a triple board-certified physician (Internal Medicine, Cardiology, Integrative Medicine) trained at Harvard and Cornell, and Stacy Kestin, with the original mission of addressing severe hair loss experienced by Dr. Yadegar's sisters. The company operates from Miami Beach, Florida, with corporate incorporation in New York (Wellbel Inc.) and is privately held and founder-owned with no disclosed institutional funding.

The core technology is a Functional Hair Wellness System combining ingestible supplements with topical haircare. Three segment-specific supplement formulations are sold: Wellbel Women (for women 18-44), Wellbel Women+ (for perimenopausal/menopausal women), and Wellbel Men (for men with thinning hair), each accompanied by an international regional variant. Key differentiators include a deliberately low 500 mcg biotin dose (versus 3,000-10,000 mcg in competitors), Saw Palmetto for DHT blocking without prescription side effects, Betaine HCl for nutrient absorption, and MSM/silica for collagen and keratin support. The haircare line includes the Gelée Detox Shampoo, Restorative Conditioner, and a Detox + Restore Duo bundle. All formulations are vegan, non-GMO, gluten-free, GMP-certified, and third-party tested in a US FDA-compliant facility.

The business model is subscription-led DTC with auxiliary retail distribution. Monthly subscriptions run at approximately $61.20 (15% discount) and 3-month subscriptions at ~20% savings with free shipping on US orders $75+. One-time purchases are available at full price plus flat shipping. Geographic reach spans 18+ countries including the US, Canada, UK (via Healf), Australia, Japan, and select Middle East, Asia, and LATAM markets. Premium US retail placement includes Anthropologie, Equinox, goop, Revolve, Dermstore, and Pinnacle Dermatology, with salon and boutique partners such as Gee Beauty, Sage and Sound, and Central Market. Marketing relies on content (Wellbel Journal blog), PR in Vogue/GQ/Brides, dermatologist endorsements, and a Give $10, Get $10 referral program. The company has surpassed 1 million bottles sold cumulatively and reports 94% of users noticing healthier-looking hair after 6 months based on an internal survey.

Name

Wellbel

Legal name

Wellbel Inc.

Website

https://wellbel.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Wellbel is a founder-led, physician-formulated DTC hair wellness brand selling vegan supplements and complementary haircare products through subscriptions, premium retail, and international distribution across 18+ countries.

Ownership category

akta.pro rank

Product category

Hair Wellness Supplements

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Treatments & Scalp Care (Serums, Oils, Anti-dandruff, Growth) (CRABABAE)

akta.pro secondary industries

Shampoo & Scalp Cleansers (CRABABAA), Men’s Haircare (Beard, 2-in-1, Styling) (CRABABAI)

Keywords

• Hair loss supplements
• Hair wellness products
• Physician-formulated supplements
• Vegan hair vitamins
• Hair growth supplements

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Subscription Supplements: Recurring subscription model for hair supplements (Wellbel Women, Women+, Men) with automatic renewals every 27-175 days. Subscribers receive 15-20% discounts and free shipping. Primary revenue driver with monthly, quarterly, and 6-month subscription options.
2. One-Time Product Sales: Single jar purchases at full price with $6.95 flat US shipping. Available for all supplement products and haircare items.
3. Haircare Products: Sale of external haircare products including Gelée Detox Shampoo ($38), Restorative Conditioner, and Detox + Restore Duo ($76) bundles.
4. Referral Credits: Referral program generating customer acquisition through credits. Referrers earn $10 per qualified referral, with $10 discount for referred customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Wellbel develops and sells physician-formulated vegan hair supplements and complementary haircare products targeting hair thinning, shedding, and hair loss. The portfolio includes three segment-specific supplements (for women 18–44, perimenopausal/menopausal women, and men) plus a Gelée Detox Shampoo and Restorative Conditioner, sold primarily via direct-to-consumer e-commerce with subscription and one-time purchase options, alongside select retail distribution.

Product overview

Wellbel is a physician-formulated hair wellness brand offering a portfolio of vegan hair supplements and haircare products organized around its Functional Hair Wellness System™. The core product line consists of three specialized supplement formulations: Wellbel Women (for women 18-44), Wellbel Women+ (for perimenopausal/menopausal women), and Wellbel Men (for men with hair thinning), each with international variants. These are complemented by topical haircare products including the Gelée Detox Shampoo and Restorative Conditioner, which can be purchased separately or as the Detox + Restore Duo bundle. Bundle packs (3-month and 6-month) are available for each supplement variant, offering subscription savings. The supplements work from within to address nutrient absorption and hormonal balance while the haircare line supports scalp health externally.

Differentiator

Problem solved

Functional benefit

Products and services

• Wellbel Women Physician-formulated vegan hair growth supplement for women aged 18-44 designed to support stronger, healthier hair growth from within. Targets shedding, thinning, and hair fall out through nutrient absorption and hormonal balance.
• Wellbel Women+ Physician-formulated vegan supplement for perimenopausal and menopausal women that supports thicker, fuller hair. Addresses hormonal and nutritional shifts during midlife transitions while also supporting skin and nail health, with copper, zinc, increased saw palmetto and MSM, vitamin K2, and stinging nettle.
• Wellbel Men Physician-formulated vegan supplement for men 18+ experiencing hair thinning. Addresses the root causes of hair thinning including DHT balance with a higher saw palmetto dose, supports healthy hair regrowth, and contains zinc and copper for testosterone conversion and hair integrity.
• Wellbel Women International International formulation of Wellbel Women supplement for women 18-44, available for customers outside the US and Canada.
• Wellbel Men International International formulation of Wellbel Men supplement for men experiencing hair thinning, available for customers outside the US and Canada.
• Wellbel Women+ International International formulation of Wellbel Women+ supplement for perimenopausal and menopausal women, available for customers outside the US and Canada.
• Wellbel Gelée Detox Shampoo Physician-formulated balancing scalp cleanser with encapsulated salicylic acid that removes buildup, impurities, and excess oil while supporting a healthy scalp microbiome. Color-safe, sulfate-free, dermatologist-tested, and suitable for all hair types (1a-4c).
• Wellbel Restorative Conditioner Hyaluronic hydrating crème conditioner with encapsulated hyaluronic acid, ceramides, resveratrol, and copper tripeptides. Provides lightweight moisture, reduces frizz, strengthens strands, is safe for color-treated hair, and is dermatologist-tested.
• Wellbel Detox + Restore Duo Bundled pair of Gelée Detox Shampoo and Restorative Conditioner designed to support healthy hair growth from root to tip. Creates an optimal scalp environment for hair follicles while restoring essential moisture.

Quantifiable outcome

• 94% of users noticed healthier-looking hair after 6 months
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• HealfcoreChannel Partner/ Reseller/ DistributorUK-based wellness retailer Healf serves as Wellbel's primary international distribution partner, offering fast and free shipping to UK customers through healf.com. Products available include Wellbel Women, Men, and Women+ international formulations.
• AnthropologiecoreChannel Partner/ Reseller/ DistributorPremium lifestyle retailer carrying Wellbel supplements through their US online store, positioning the brand alongside other wellness and beauty products.
• EquinoxcoreChannel Partner/ Reseller/ DistributorHigh-end fitness and lifestyle club retailer selling Wellbel through their online shop, targeting health-conscious consumers in the premium fitness market.
• goopcoreChannel Partner/ Reseller/ DistributorPremium wellness and lifestyle platform carrying Wellbel products, aligning with goop's curated wellness brand positioning.
• RevolveminorChannel Partner/ Reseller/ DistributorOnline fashion and lifestyle retailer offering Wellbel supplements as part of their wellness category assortment.
• DermstorecoreChannel Partner/ Reseller/ DistributorDermatology-focused online retailer specializing in skincare and wellness products, carrying Wellbel supplements.
• Pinnacle DermatologycoreChannel Partner/ Reseller/ DistributorMulti-location dermatology practice offering Wellbel products to patients, connecting clinical hair loss treatments with nutritional supplementation.
• Gee BeautyminorChannel Partner/ Reseller/ DistributorBeauty salon with locations in Miami and Toronto, retailing Wellbel products to their client base of beauty and wellness consumers.
• Sage and SoundminorChannel Partner/ Reseller/ DistributorNew York-based wellness boutique retailing Wellbel supplements as part of their health and wellness product assortment.
• Central MarketminorChannel Partner/ Reseller/ DistributorTexas-based specialty grocery chain with multiple locations carrying Wellbel products in their health and wellness section.
• Beauline BeautyminorChannel Partner/ Reseller/ DistributorOnline wellness beauty retailer offering Wellbel products worldwide through their online platform.
• Girls Living WellminorChannel Partner/ Reseller/ DistributorCanadian online wellness retailer carrying Wellbel products for the Canadian market.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nutrafol: Nutrafol is the leading clinically branded hair growth supplement brand with gender-specific SKUs (Women, Women's Balance, Men) sold via DTC and premium retail. Directly comparable in product category, demographic segmentation, and physician-endorsed positioning.
• Viviscal: Viviscal is a long-standing hair growth supplement brand with marine complex-based formulations marketed primarily to women. Directly comparable in supplement format, hair thinning use case, and mass-to-premium retail distribution including dermatology channels.
• Vegamour: Vegamour sells plant-based hair wellness supplements alongside topical serums and scalp care products through DTC and Sephora. Directly comparable in combining internal supplements with external haircare (matching Wellbel's inside-out system) and in vegan positioning.
• Keeps: Keeps is a men's hair loss brand offering both prescription (finasteride, minoxidil) and OTC products via subscription DTC. Comparable as a hair wellness brand targeting men with thinning/pattern hair loss via subscription and education-led content marketing.
• Olly: Olly is a mass-premium wellness supplement brand offering a 'Hair Strong' gummy alongside beauty, sleep, and multivitamins in DTC and mass retail. Comparable in wellness supplement format, broad retail distribution, and modern brand positioning targeting younger female consumers.
• Hims & Hers Health: Hims & Hers sells hair loss treatments (finasteride, minoxidil, supplements) and broader wellness categories via subscription DTC and telehealth. Comparable in hair loss subscription model, men's and women's segmentation, and direct-to-consumer clinical marketing.

Emerging players

• Moon Juice: Moon Juice sells premium adaptogen and beauty-from-within supplements through DTC and premium retail such as goop and Sephora. Comparable as a female-skewing, premium-positioned, science-narrated wellness supplement brand; partial overlap with Wellbel's hair growth supplement use case.
• Ritual: Ritual is a DTC multivitamin and women's wellness brand emphasizing traceable ingredients, third-party testing, and subscription. Comparable in clean-label supplement positioning, subscription model, and ingredient transparency narrative relevant to Wellbel's science-led brand.
• Prose: Prose sells customized haircare (shampoo, conditioner, scalp treatments) via DTC with personalization. Comparable in physician-formulated haircare and scalp-health positioning; complementary rather than directly competing on internal supplements.
• Function of Beauty: Function of Beauty offers personalized shampoo, conditioner, and scalp treatments via DTC with hair goals as inputs. Comparable as a customized, ingredient-transparent haircare brand with similar premium positioning and direct-to-consumer subscription mechanics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wellbelinc

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellbel