The Property Collective

What The Property Collective does

The Property Collective is an Australian full-service real estate agency founded in 2020 in Canberra, with a second office opened in Brisbane (Fortitude Valley) in 2023. Headquartered at 47 Wentworth Avenue, Kingston ACT 2604 and operating across the Australian Capital Territory, New South Wales, and Queensland, the firm employs approximately 34 people and offers property management (long-term and short stay), sales, buying, renting, project marketing, and finance services for property investors, landlords, tenants, sellers, buyers, and developers. Its "Collective" model bundles agents, property managers, conveyancers, brokers, and maintenance providers into a single client journey, supported by four service guarantees (response time, rent coverage, free reletting, no exit fees) and a flexible, ranged sales commission structure.

The underlying technology stack is conventional third-party SaaS rather than proprietary: Agentbox for property management, document storage, and trust accounting; Sorted for tenant application processing; allhomes.com.au as the primary listing portal; Calendly for consultation booking; Typeform for appraisals; and GHL for finance pre-qualification. Revenue is generated from four streams: recurring property management fees positioned at the middle of the market range (approximately 6.6%-11% of rental income), transaction-based sales commission under a client-determined ranged fee (minimum 2.75% in promotional periods), one-time leasing and re-letting fees, and project marketing fees for developers. No AI/ML research, patents, proprietary models, or external funding rounds are disclosed.

The go-to-market combines relationship-led sales via dedicated relationship managers with an event-driven community engine — Collective Auctions, Property Investment Evenings co-marketed with Performance Property Advisory, and Collective Insiders community events — backed by content marketing, social channels (Facebook, Instagram, LinkedIn), email newsletters, and a referral program. The firm has won three Real Estate Institute of Australia national awards (Innovation 2023, Residential Property Management Team of the Year 2023, Business Development Manager of the Year 2024) and claims 300+ five-star reviews.

Name

The Property Collective

Legal name

The Property Collective

Website

https://thepropertycollective.com.au

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

The Property Collective is an Australian full-service real estate agency founded in 2020 in Canberra, with a Brisbane office opened in 2023, offering property management, sales, buying, renting, project marketing, and finance services to landlords, tenants, investors, and developers across ACT and Queensland through a community-driven Collective model.

Ownership category

akta.pro rank

Product category

Residential Real Estate Services

NAICS

Real Estate Property Managers (53131), Residential Property Managers (531311), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

akta.pro secondary industries

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA), Buyer Representation Services (BPAJAAAJ)

Keywords

• Property management services
• Residential real estate sales
• Tenant placement services
• Project marketing real estate
• Investment property management

Headquarters

HQ city

Kingston

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Management Fees: Ongoing property management fees charged as percentage of rental income, sitting in the middle of the market range (approximately 6.6%-11% market range). Management fee includes services such as bill management, admin work, service connections, portfolio health checks, and property value updates at no additional charge.
2. Sales Commission: Commission on property sales determined through ranged fee agreement where client determines what to pay within agreed range based on service quality. Minimum fee of 2.75% mentioned for end-of-year promotions.
3. Leasing and Re-letting Fees: One-time fees for tenant placement and re-letting when tenancies change.
4. Project Marketing: Marketing services for property development projects, including design, build management, and market launch.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Property Collective is a full-service real estate agency providing end-to-end property management, residential sales, buying, and renting services for individual investors, landlords, sellers, buyers, and tenants across Canberra, Brisbane, and surrounding regions. Core recurring services include property management (tenant vetting, leasing, inspections, maintenance coordination, rent reviews, financial reporting), while transactional services include sales commissions, leasing/re-letting fees, project marketing for developers, and finance broking integrations. The firm operates a collaborative "collective" model linking agents, property managers, conveyancers, brokers, and maintenance providers.

Product overview

The Property Collective operates as a full-service real estate agency offering an integrated platform of property management, sales, and investment services. The core offering comprises Property Management (including Short Stay Management and Build to Rent), Renting Services, Selling Services, Buying Services, and Project Marketing. Supporting modules include Finance Services (for mortgage and financial health checks) and Collective Auctions (for live property sales events). The company operates across Canberra (ACT) and Brisbane (Queensland) with offices in Kingston and Fortitude Valley respectively. Services are delivered through a collaborative model connecting property owners, tenants, and service providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Management Full-service property management including tenant vetting, portfolio management, routine inspections, maintenance coordination, rent reviews, and financial reporting for landlords in Canberra and Brisbane. Management fee sits at the middle of the 6.6%–11% market range and includes bill management, admin work, service connections, portfolio health checks, and property value updates at no additional charge.
• Short Stay Management Management services for short-term rental properties, handling tenant screening, marketing, and operational aspects of vacation or temporary rentals.
• Renting Services Tenant-facing rental services including property search assistance, application processing through Sorted, inspection bookings, and ongoing tenancy support for prospective and current tenants.
• Selling Services Property sales services featuring a flexible ranged commission model where clients determine what percentage to pay within an agreed range based on perceived value, with a 2.75% minimum mentioned for promotional offers. Includes property preparation, marketing, buyer matching, and auction services.
• Buying Services Property purchase assistance including finance arrangement, removalist coordination, and support through the buying process, with financial approval and health check options powered by GHL.
• Project Marketing Marketing services for property development projects, including design consultation, build cost optimization, marketing preparation, and stakeholder coordination for developers.
• Finance Services Financial services integration providing property finance approval and financial health checks, powered by GHL, to help buyers assess purchasing capacity within approximately 3 hours.
• Build to Rent Investment property management service designed for build-to-rent developments, providing comprehensive property management for investors in this segment.
• Collective Auctions Live auction events for property sales, including the Spring auction series held at venues like Floriade, with online auction capabilities for sellers and buyers.

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Performance Property Advisory (PPA)coreStrategic or Co-development PartnerPPA partners with The Property Collective to share predictive data and insights on property investment in Canberra and beyond at regular Canberra Property Investment Evening events. The partnership provides educational content and market intelligence to help investors make informed decisions.
• Real Estate Institute of Australia (REIA)coreOthersThe Property Collective has received national recognition from REIA through multiple awards including Innovation Award (2023), Residential Property Management Team of the Year (2023), and Business Development Manager of the Year (2024).
• allhomes.com.auminorChannel Partner/ Reseller/ DistributorPrimary property listing portal where The Property Collective lists rental and sale properties. Provides integrated inspection booking functionality for prospective tenants and buyers.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Raine & Horne: Long-established Australian real estate network with residential sales, property management and project marketing across NSW, QLD, ACT and beyond. Comparable service breadth but at franchise scale.
• LJ Hooker: Iconic Australian real estate franchise with deep property management heritage across all major states including ACT. Comparable service offering with substantially larger network footprint.
• Ray White: Largest residential real estate network in Australasia, offering sales, property management, project marketing and ancillary services. Overlaps TPC's service set but at vastly greater scale and network reach.
• Harcourts Australia: International real estate group with a substantial Australian network spanning residential sales, property management and project marketing. Overlaps TPC's end-to-end service model.

Direct peers

• Di Jones Real Estate: Sydney-focused residential boutique combining sales, leasing and property management with a relationship-driven brand. Comparable in scale and customer-experience-led positioning to TPC.
• The Agency Australia: Multi-office Australian residential real estate brand with a premium-service, relationship-led model across sales and property management. Directly comparable to The Property Collective's experience-focused positioning and national brand-building ambition.
• Belle Property: Boutique Australian residential network combining sales and property management with a premium brand and local-area specialization. Comparable in service mix and emphasis on customer experience.
• McGrath Estate Agents: Australian residential agency with a strong property management division and multi-office network across NSW, QLD and ACT. Closely comparable to TPC's investor-landlord focus and recurring management fee model.

Regional players

• Barry Plant: Network primarily serving Victoria and NSW with residential sales and property management. Relevant comparator on service mix but does not directly compete in TPC's core ACT/QLD markets.
• Sotheby's International Realty Australia: Luxury-tier residential real estate affiliate covering major Australian metros. Comparable as a premium-service multi-office Australian residential brand but positioned at the high end of the market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thepropertycollectiveaustralia
• LinkedInlinkedin.com/company/the-propertycollective
• Instagraminstagram.com/the.propertycollective

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Property Collective