The Referral Network
The Referral Network (RefNet), operated by TOMM Corp, is a self-serve SaaS platform that helps SMBs and offline businesses launch customer referral programs with automated reward distribution, fraud prevention, and performance analytics.
- Company typePrivate
- Founded-
- HeadquartersFort Wright, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What The Referral Network does
The Referral Network (RefNet) is a self-serve SaaS platform operated by TOMM Corp that enables businesses to launch and manage customer referral programs. The product targets primarily SMB and offline businesses across verticals such as insurance, real estate, and retail, helping them generate word-of-mouth sales through structured advocate campaigns with automated reward distribution. The platform centers on a web dashboard for managing contacts, campaigns, and analytics, complemented by the ConnectME mobile app for advocate engagement, email/landing-page promotional tools, and configurable reward structures (percentage-of-sale, static amounts, coupons, custom gifts).
Under the hood, RefNet runs as a cloud-hosted SaaS on Microsoft Azure and Amazon Web Services, integrating payment processing through PayPal and Braintree, communications via Twilio, and analytics via Google Analytics. The platform's five branded modules — RefNet, NetworkME, RewardME, ConnectME, and The Referral Network — are all sub-brands under TOMM Corp, the Kentucky-domiciled parent entity headquartered in Fort Wright. Feature depth includes automated fraud prevention against self-referrals, industry benchmarking for campaign performance, and customizable HTML/CSS templates for branded landing pages.
The business operates on a subscription SaaS revenue model sold primarily through self-serve website sign-up with light-touch support assistance, targeting any business with customers rather than a single vertical. No public pricing tiers, named enterprise customers, funding events, or disclosed revenue figures are available. The company has 6 employees and no recorded leadership team, M&A activity, or recent product launches in the available data, indicating a small, bootstrapped operation.
The Referral Network firmographics
Firmographics- Name
- The Referral Network
- Legal name
- TOMM Corp
- Website
- https://therefnet.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Referral Network (RefNet), operated by TOMM Corp, is a self-serve SaaS platform that helps SMBs and offline businesses launch customer referral programs with automated reward distribution, fraud prevention, and performance analytics.
- Ownership category
- akta.pro rank
Where The Referral Network is headquartered
LocationHeadquarters
- HQ city
- Fort Wright
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Referral Network business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Referral Program Software Subscription: SaaS subscription model providing businesses with referral program software tools, dashboard access, analytics, and automated reward processing. The platform helps any business implement and manage a referral or rewards program.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
The Referral Network product offering
Product offeringCore offering
The Referral Network (RefNet) is a cloud-based SaaS referral program software platform that enables businesses to create, launch, and manage customer referral campaigns. The platform provides a dashboard for contacts, campaigns, and analytics, automates reward detection and distribution, prevents fraudulent self-referrals, and supports multi-channel promotion via email, landing pages, in-store forms, and a mobile app (ConnectME). It serves businesses across verticals—including insurance, real estate, and retail—that want to systematically generate word-of-mouth sales.
Product overview
The Referral Network (RefNet) is a customer referral program software platform that helps businesses generate word-of-mouth sales through structured referral campaigns. The core platform consists of the RefNet dashboard for managing contacts, campaigns, and analytics, paired with the Reward Management System for automating reward distribution. The product supports multi-channel promotion through email blasts, landing pages, and embedded forms, complemented by the ConnectME mobile app for on-the-go referrals. The ecosystem also includes NetworkME, RewardME, and ConnectME as related service brands, all operated by TOMM Corp. Key differentiators include automated fraud prevention against self-referrals, configurable reward structures, and industry benchmarking analytics.
Differentiator
Problem solved
Functional benefit
Products and services
- RefNet (Customer Referral Program Software) Cloud-based SaaS platform that enables businesses to create, launch, and manage customer referral campaigns, track advocates and their referrals, and automate reward distribution. Includes a dashboard for contacts, campaigns, and analytics, plus industry benchmarking, multi-channel promotion, and fraud prevention. Targeted at any business that wants to generate word-of-mouth sales.
- ConnectME App Mobile application that enables customers and advocates to easily recommend friends, access referral links, and engage with the referral program from their mobile devices with a mobile-first experience and customizable HTML/CSS templates.
Quantifiable outcome
- Referral program performance benchmarking against industry standards available through dashboard analytics
Companies that use The Referral Network
Customer profileSegments2 records
Ideal customer profiles2 records
The Referral Network technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability8 records
Feature5 records
The Referral Network partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Microsoft AzurecorePrimary hosting and cloud infrastructure provider for the NetworkME/RefNet platform, enabling the SaaS delivery of referral program software.
- Amazon Web ServicescoreUsed for communication (Twilio integration) and hosting/infrastructure services supporting the referral program platform operations.
- PayPalcorePayment processing partner for handling cash rewards and financial transactions related to the referral program reward distribution system.
- BraintreecorePayment processing partner (PayPal subsidiary) used for handling reward payments and financial transactions in the referral program service.
Recent moves4 records
Expansion highlights4 records
The Referral Network competitors and assessment
Company assessmentDirect peers
- Mention Me: Mention Me is a direct peer running referral programs for enterprise retailers, with double-sided rewards, fraud prevention, and analytics — competing in the same referral-program category as RefNet.
- Yotpo: Yotpo is a direct peer offering referral and loyalty programs alongside reviews and SMS marketing — competing in the same advocate-marketing category, but with a much broader suite and enterprise customer base.
- Friendbuy: Friendbuy is a direct peer that runs referral and loyalty programs for DTC and ecommerce brands, with fraud detection, reward automation, and analytics comparable to RefNet's platform.
- ReferralCandy: ReferralCandy is a direct peer — a SaaS referral-program platform for ecommerce and SMB merchants, offering automated rewards, dashboards, and multi-channel invites similar to RefNet's core feature set.
- Ambassador: Ambassador is a direct peer providing referral, affiliate, and partner program software with automation, fraud prevention, and analytics — closely matching RefNet's core functionality for SMB and mid-market customers.
- SaaSquatch: SaaSquatch is a direct peer offering referral program software tailored to SaaS companies — a horizontal referral platform with similar reward automation, fraud prevention, and dashboard analytics to RefNet.
- Extole: Extole is a direct peer providing referral marketing platform software for enterprise brands, with advocacy programs, fraud prevention, and analytics that overlap with RefNet's capabilities at a different scale.
- Referral Rock: Referral Rock is a direct peer providing referral program software for SMBs across industries, with member management, reward tracking, and multi-channel promotion overlapping with RefNet's feature set.
- Tapfiliate: Tapfiliate is a direct peer offering affiliate and referral tracking software for SaaS and ecommerce — comparable to RefNet on tracking, automated payouts, and integrations.
Broad incumbents
- Influitive: Influitive is a broader advocate-marketing platform that includes referral and customer advocacy programs as part of a wider enterprise suite — adjacent competitor offering overlapping functionality but at larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
The Referral Network social profiles
Digital presenceThe Referral Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Referral Network leadership team
Management profileNumber of profiles
The Referral Network funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Referral Network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Referral Network
What does The Referral Network do?
The Referral Network (RefNet) is a cloud-based SaaS referral program software platform that enables businesses to create, launch, and manage customer referral campaigns. The platform provides a dashboard for contacts, campaigns, and analytics, automates reward detection and distribution, prevents fraudulent self-referrals, and supports multi-channel promotion via email, landing pages, in-store forms, and a mobile app (ConnectME). It serves businesses across verticals—including insurance, real estate, and retail—that want to systematically generate word-of-mouth sales.
Is The Referral Network a public or private company?
The Referral Network is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Referral Network founded?
The Referral Network was founded in -1. It employs 1 to 10 people.
Where is The Referral Network based?
The Referral Network is headquartered in Fort Wright, United States, in the North America region.
How does The Referral Network make money?
One revenue line is on record: referral Program Software Subscription.
Who are The Referral Network's main competitors?
Direct peers on record are Mention Me, Yotpo, Friendbuy, ReferralCandy, Ambassador, SaaSquatch, Extole, Referral Rock and Tapfiliate. Influitive is listed as a broad incumbent.
Does The Referral Network have an API?
No public API is recorded for The Referral Network.