The Roastery
The Roastery, trading as Bella Barista, is a UK-based specialty coffee equipment retailer and organic coffee roaster selling premium espresso machines, grinders, and direct-trade organic coffee via e-commerce, a physical showroom, subscriptions, SCA-certified training, and wholesale channels to home enthusiasts and businesses.
- Company typePrivate
- Founded-
- HeadquartersUK (location not disclosed), United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What The Roastery does
The Roastery operates in the UK market as Bella Barista, a specialty coffee equipment retailer and organic coffee roaster headquartered in Wellingborough, England, founded in 2005 with an 11-person team. The company retails premium home and commercial espresso machines, grinders, barista tools, brewing equipment, and cleaning/maintenance products from more than 15 brands including ECM, Profitec, La Marzocco, Lelit, Eureka, Mazzer, Mahlkonig, and Gemilai. Alongside equipment, it roasts and sells an in-house organic specialty coffee range (blends, single origins, decaf) in compostable packaging, supplied via direct trade partnerships including Mountain Harvest in Uganda, and holds the UK's first Regenerative Organic Certified status via Patagonia's alliance.
The business runs an omnichannel go-to-market combining a product-led e-commerce storefront, one of the UK's largest physical home espresso showrooms, a wholesale programme for retailers and cafés, and a community-led Coffee Academy offering SCA-certified barista and sensory skills training. Revenue is generated across six streams: one-time equipment sales (unit pricing from entry-level accessories to commercial machines priced above £1,400), transactional coffee sales, recurring monthly coffee subscriptions (consumer and office), professional services (in-house repair centre covering 20+ equipment brands), education (SCA-certified and home barista courses), and wholesale. A 2-year transferable warranty and pre/post-sales professional support (phone line 01933 273275) underpin the equipment value proposition.
The company is privately held with no disclosed external funding, subsidiaries, or parent entity. Its differentiation rests on three pillars: a curated multi-brand equipment catalogue, proprietary direct-trade organic coffee with regenerative certification, and an integrated service/training ecosystem that turns transactional equipment buyers into subscription, training, and parts customers. Geographic reach extends across the UK and internationally via Royal Mail, DPD, and Fedex, though no material headcount growth or revenue figures are publicly disclosed, and there is no evidence of AI/ML capabilities embedded in the platform.
The Roastery firmographics
Firmographics- Name
- The Roastery
- Legal name
- Bella Barista
- Website
- https://theroastery.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Roastery, trading as Bella Barista, is a UK-based specialty coffee equipment retailer and organic coffee roaster selling premium espresso machines, grinders, and direct-trade organic coffee via e-commerce, a physical showroom, subscriptions, SCA-certified training, and wholesale channels to home enthusiasts and businesses.
- Ownership category
- akta.pro rank
The Roastery industry classification
Industry- Product category
- Specialty Coffee Equipment and Organic Coffee Retail
- NAICS
- Coffee and Tea Manufacturing (31192)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Coffee, Espresso & Tea Appliances Retail (CRACADAC)
- akta.pro secondary industry
- Coffee Roasting & Grinding (AFAFADAB)
Keywords
Where The Roastery is headquartered
LocationHeadquarters
- HQ city
- UK (location not disclosed)
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
The Roastery business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure, Others
Revenue model
- Coffee Equipment Sales: Retail sale of espresso machines, grinders, barista tools, brewing equipment, and accessories from multiple premium brands. One-time purchase model with varying price points from entry-level to commercial equipment.
- Organic Coffee Products: Sale of specialty organic and biodynamic coffee beans in various formats including blends, single origins, and decaf options. Products sold in 250g, 1kg, and reusable tin options.
- Coffee Subscriptions: Recurring subscription model for coffee delivery including blend subscriptions, single origin mix rotations, and gift subscriptions. Also includes office coffee subscription service for business customers.
- Service and Repairs: In-house service centre providing repairs and maintenance for coffee machines and roasters. Parts available by brand including ECM, Profitec, Eureka, La Marzocco, Mazzer, and others.
- Education and Training: Coffee Academy offering SCA-certified barista skills courses at Foundation and Intermediate levels, plus sensory skills training. Home barista courses also available.
- Wholesale: Wholesale programme for business customers including retailers and cafes to purchase equipment and coffee products in bulk.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level accessories and coffee |
| Unit Pricing | Pay-as-you-go | Mid-range espresso machines and grinders |
| Unit Pricing | Pay-as-you-go | Premium espresso machines |
| Subscription | Monthly | Coffee subscriptions |
| Unit Pricing | Pay-as-you-go | Specialty coffee products |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels8 records
The Roastery product offering
Product offeringCore offering
The Roastery (Bella Barista) is a UK-based specialty coffee equipment retailer and organic coffee roaster that sells espresso machines, grinders, barista tools, brewing equipment, and organic specialty coffee to consumers and businesses. It supplements product sales with coffee subscriptions (consumer and office), SCA-certified barista training through a Coffee Academy, an in-house service centre for repairs and parts across 20+ equipment brands, and a wholesale programme for cafes and resellers.
Product overview
Bella Barista operates as a UK-based specialty coffee retailer and organic coffee roaster offering a unified platform combining equipment sales, coffee products, subscriptions, and education. The core product portfolio spans espresso machines (Lever, Single Boiler, Heat Exchanger, Dual Boiler, Commercial categories) and grinders (Espresso, Manual, Filter, Single Dose, Commercial) from brands including ECM, Profitec, Eureka, La Marzocco, Mazzer, and Mahlkonig. Barista Tools and Brewing Equipment complete the equipment range. The coffee offering includes Organic Coffee Range (Blends, Single Origins, Decaf) sourced through direct trade partnerships, sold alongside Coffee Subscriptions (Blend, Single Origin, Office) and Gift Subscriptions. Supporting services include Coffee Academy (SCA-certified barista courses), Parts & Repair Service (service centre with brand-specific parts), Wholesale services, and a physical Home Espresso Showroom for customer demonstrations. Notable featured products include the Eureka Mignon Turbo Grinder, ECM Mechanika Slim PID, and the newly launched Gemilai Ele entry-level machine.
Differentiator
Problem solved
Functional benefit
Products and services
- Espresso Machines Range of espresso machines including Lever, Single Boiler, Heat Exchanger, Dual Boiler, and Commercial categories from brands such as ECM, Profitec, La Marzocco, Lelit, and Gemilai, sold to home and commercial customers.
- Grinders Coffee grinders including Espresso Grinders, Manual Hand Grinders, Filter/Pour Over Grinders, Single Dose Grinders, and Commercial Grinders from brands such as Eureka, Mazzer, Mahlkonig, and Fellow.
- Barista Tools Accessories for espresso preparation including Espresso Scales, Filter Baskets & Shower Screens, Knock Boxes & Drawers, Milk Pitchers, Milk Foamers, Portafilter Handles, Steam Tips, Tampers, Levelling Tools & Distributors, Tamper Stands & Mats, Cups and Saucers, and Coffee Storage.
- Brewing Equipment Brewing equipment including Coffee Brewers, Drip Filters, French Press, Filter Papers, Kettles, Scales, and Commercial Brewing equipment, plus portable coffee makers for travel use.
- Cleaning & Maintenance Products Cleaning solutions, water filters, water softeners, and maintenance supplies for coffee machines and grinders.
- Organic Coffee Range Organic specialty coffee sold in blends, single origins, and decaf options across 250g, 1kg, and reusable tin formats in compostable packaging, including products such as Aurora Blend, Colombia Fabrica, Uganda Sironko, and India Gems of Araku.
- Coffee Subscriptions (Consumer) Recurring monthly coffee delivery subscriptions for consumers, including Blend Subscriptions, Single Origin Subscriptions, and Gift Subscription options.
- Office Coffee Subscriptions Business-focused recurring coffee subscription service supplying offices and commercial spaces with ongoing coffee deliveries.
- Coffee Academy Courses Educational offerings including Home Barista Courses, SCA Barista Skills Foundation, SCA Barista Skills Intermediate, and SCA Sensory Skills Foundation courses.
- Parts & Repair Service In-house service centre providing repairs and spare parts for coffee machines and roasters, with parts available by brand including Coffee-Tech, ECM, Profitec, Eureka, La Marzocco, Mazzer, Crem/Expobar, Quick Mill, and others.
- Wholesale Programme Wholesale coffee and equipment programme for businesses including retailers, cafes, and other resellers, with a dedicated wholesale shop and enquiries process.
Quantifiable outcome
- First UK organisation to achieve Regenerative Organic Certified status
Companies that use The Roastery
Customer profileSegments3 records
Ideal customer profiles3 records
The Roastery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
The Roastery partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Patagonia (Regenerative Organic Alliance)coreStrategic partnership with Patagonia's non-profit Regenerative Organic Alliance to become the UK's first Regenerative Organic Certified organisation. This certification validates the company's commitment to regenerative agriculture practices in their coffee sourcing, covering soil health, animal welfare, and farmer fairness standards.
- Mountain Harvest Region (Uganda)coreDirect trade partnership with Mountain Harvest Region in Uganda for sourcing Uganda Sironko coffee. This is a new direct trade partnership providing light medium roast natural coffee from high altitude farms in eastern Uganda, delivering notes of orange, nectarine and lime.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
The Roastery competitors and assessment
Company assessmentDirect peers
- Pact Coffee: UK specialty coffee subscription service offering ethically sourced beans with home delivery, some equipment sales, and wholesale programmes. Directly comparable on subscription model and UK specialty coffee positioning, though with a smaller equipment retail focus.
- Clive Coffee: US specialty coffee equipment retailer selling premium espresso machines and grinders with curated selection, education content, and in-house roasting. Closest US analog combining multi-brand equipment retail with proprietary coffee and educational content.
- Whole Latte Love: US specialty coffee equipment retailer offering espresso machines, grinders, and accessories with educational videos and live support. Comparable on equipment-first e-commerce model with strong content marketing and customer education focus.
- Square Mile Coffee Roasters: UK specialty coffee roaster with wholesale focus, SCA-certified training at the Square Mile Coffee Academy, and a flagship cafe. Comparable on the combination of in-house roasting, professional training, and B2B/wholesale channels, though less equipment-retail-led.
- Seattle Coffee Gear: US specialty coffee equipment retailer with large showroom experience, multi-brand portfolio (La Marzocco, Rocket, Mazzer), education content, and curated product selection. Comparable on equipment-led retail with showroom and content marketing.
- Hasbean Coffee: UK specialty coffee roaster focused on single-origin coffees with online retail and some equipment sales. Comparable on direct trade sourcing, online-first specialty positioning, and UK specialty coffee market presence.
Emerging players
- Caravan Coffee Roasters: UK specialty coffee roaster operating roastery cafes in London plus wholesale and subscription channels. Comparable on UK specialty coffee positioning with multi-channel distribution, though cafe-led rather than equipment-led.
- Origin Coffee: UK specialty coffee roaster with cafes, wholesale, and direct trade partnerships. Comparable on UK specialty positioning and direct trade sourcing, though more focused on cafe-led retail than equipment.
Broad incumbents
- Blue Bottle Coffee: Established US specialty coffee roaster with cafes, subscriptions, equipment retail, and global brand recognition. Comparable on specialty coffee positioning and omnichannel model, but operates at significantly larger scale with venture-backed growth.
- La Marzocco: Italian manufacturer of premium espresso machines with direct-to-consumer stores (La Marzocco Home) and global brand recognition. As a brand Bella Barista retails, La Marzocco is both partner and competitor at the manufacturing and direct-retail layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Roastery social profiles
Digital presenceThe Roastery compliance and trust
Trust signalCompliance2 records
The Roastery financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Roastery leadership team
Management profileNumber of profiles
The Roastery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Roastery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Roastery
What does The Roastery do?
The Roastery (Bella Barista) is a UK-based specialty coffee equipment retailer and organic coffee roaster that sells espresso machines, grinders, barista tools, brewing equipment, and organic specialty coffee to consumers and businesses. It supplements product sales with coffee subscriptions (consumer and office), SCA-certified barista training through a Coffee Academy, an in-house service centre for repairs and parts across 20+ equipment brands, and a wholesale programme for cafes and resellers.
Is The Roastery a public or private company?
The Roastery is a private company. It is classified as unknown and is currently operating.
When was The Roastery founded?
The Roastery was founded in -1. It employs 11 to 50 people.
Where is The Roastery based?
The Roastery is headquartered in UK (location not disclosed), United Kingdom, in the Europe region.
How does The Roastery make money?
Six revenue lines are on record. Coffee Equipment Sales are the primary driver. The others are organic Coffee Products, coffee Subscriptions, service and Repairs, education and Training and wholesale.
Who are The Roastery's main competitors?
Direct peers on record are Pact Coffee, Clive Coffee, Whole Latte Love, Square Mile Coffee Roasters, Seattle Coffee Gear and Hasbean Coffee. Emerging players are Caravan Coffee Roasters and Origin Coffee. Broad incumbents are Blue Bottle Coffee and La Marzocco.
Does The Roastery have an API?
No public API is recorded for The Roastery.
What industry is The Roastery in?
The Roastery's product category is Specialty Coffee Equipment and Organic Coffee Retail. Its primary akta.pro industry code is CRACADAC, Coffee, Espresso & Tea Appliances Retail, with a secondary code of AFAFADAB, Coffee Roasting & Grinding. Its NAICS code is 31192 and its SIC code is 5812.