What The Sanctuary Ca does

The Sanctuary is a Sacramento, California-based licensed cannabis retailer (State License C10-0000678-LIC) operating both medical and adult-use dispensary services since 2020. It runs a single physical storefront at 2500 Grand Avenue serving the Sacramento metropolitan area, complemented by express in-store pickup and a local delivery service covering seven communities including Citrus Heights, Folsom, North Highlands, Represa, Roseville, and West Sacramento. The assortment spans the standard cannabis category mix (flower, pre-rolls, edibles, beverages, vape carts, extracts, tinctures, topicals, CBD, pills, plant, and merchandise) plus three exclusive house brands — Onit, Another World, and Grand — and the Thunder sub-line. The company is veteran-owned and operated, has won Best of Weedmaps two years consecutively, and was the first Sacramento dispensary to formalize carbon offsetting through COTAP.

The technology stack is assembled entirely from third-party integrations rather than in-house engineering. The e-commerce and online menu run on iHeartJane (announced partnership 2025-09-15), payments are processed through Stronghold with a Jane Pay / Aeropay ACH option, the loyalty wallet is operated via Alpine IQ, and the website is built by Range Marketing. A proprietary-branded iOS and Android mobile app provides menu browsing, order placement, rewards tracking, and push notifications, while the iHeartJane layer adds customer reviews, sponsored products, daily deals, personalized recommendations, and the JaneGold cash-back program. The technology is therefore best characterized as configuration and integration of best-of-breed cannabis-retail SaaS rather than proprietary platform development.

The revenue model is straightforward retail: one-time sales of regulated cannabis products at unit prices varying by category, with ancillary monetization through a subscription-style points loyalty program and a usage-based cash-back mechanism on sponsored items. Go-to-market is direct-to-consumer across two equally weighted segments — medical patients (18+, card-carrying) and adult-use recreational consumers (21+) — served through four parallel channels: in-store, express pickup, local delivery, and online ordering. Marketing relies on a content-marketing blog, the mobile app, email newsletter, community events, and a monthly last-Friday delivery event. The company is privately held with no disclosed funding rounds, M&A activity, or institutional investors, operating as an independent single-store retailer with a 31-person team.

Name

The Sanctuary Ca

Legal name

The Sanctuary

Website

https://thesanctuaryca.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Sanctuary is a Sacramento, California-based licensed medical and adult-use cannabis dispensary operating a single retail storefront with express pickup and local delivery across seven Sacramento-area communities, supported by an iHeartJane-powered online menu, a proprietary mobile app, an Alpine IQ loyalty program, and several exclusive in-house brands.

Ownership category

akta.pro rank

Product category

Cannabis Retail Dispensary

akta.pro primary industry

Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail) (CRANAFAG)

akta.pro secondary industries

Cannabis Dispensary + Wellness/Apothecary Format (Supplements, Skincare, etc.) (CRANAFAJ), CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA)

Keywords

• Cannabis retail dispensary
• Medical cannabis sales
• Recreational cannabis store
• Cannabis delivery service
• Dispensary loyalty program

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Cannabis Retail Sales: Direct retail sales of cannabis products including flower, edibles, beverages, cartridges, extracts, pre-rolls, topicals, tinctures, CBD products, pills, plant material, and merchandise. Serves both medical patients and recreational customers.
2. Loyalty Program: Points-based loyalty program where customers earn points on purchases that can be redeemed for rewards including penny pre-rolls and double-points days.
3. Cash Back Programs: JaneGold program provides cash back into customers' bank accounts on sponsored products. Jane Pay payment option with $5 signup bonus.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Sanctuary is a licensed medical and adult-use cannabis dispensary and delivery service based in Sacramento, CA, selling flower, edibles, pre-rolls, vape cartridges, extracts, tinctures, topicals, beverages, CBD products, pills, plants, and merchandise from California brands alongside three exclusive in-house brands (Onit, Another World, Grand/Thunder). Customers can purchase via in-store retail, express pickup, local delivery across seven Sacramento-area communities, and an online ordering platform built on iHeartJane with a proprietary mobile app and points-based loyalty program.

Product overview

The Sanctuary is a licensed medical and adult-use cannabis dispensary and delivery service operating in Sacramento, CA. The company operates as a multi-channel retailer combining an online menu platform built on iHeartJane with physical store locations. Their product portfolio spans multiple cannabis categories including flower, edibles, pre-rolls, vape carts, extracts, tinctures, topicals, beverages, CBD products, pills, plants, and merchandise. The dispensary carries third-party brands alongside three exclusive house brands: Onit (offering organic nano-input flower and premium carts), Another World, and Grand. The company has expanded its digital offerings with a proprietary mobile app for iOS and Android, an iHeartJane-powered online ordering system, a loyalty rewards program, and local delivery/express pickup services.

Differentiator

Problem solved

Functional benefit

Brands

• Thunder: Exclusive in-house indoor cannabis brand featuring top-notch quality products including Thunder 1/8ths such as Sloppy Joe, Grave and Carbon Fiber, delivering outstanding freshness and impressive potency at unmatched prices.
• ON IT
• The Sanctuary

Products and services

• Physical Retail Dispensary Walk-in licensed dispensary open daily at 2500 Grand Ave., Sacramento, serving medical patients (18+ with card) and adult-use customers (21+) in a clean, secure environment with on-site security guard and private driveway.
• Local Delivery Service

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• iHeartJanecoreTechnology or Integration · 15 September 2025Platform provider for The Sanctuary's online menu and e-commerce capabilities. Enables real customer reviews, sponsored products, daily deals, personalized recommendations, and JaneGold cash back program. The integration provides seamless online ordering experience.
• StrongholdcoreTechnology or IntegrationPayment processing partner providing secure payment services for cannabis transactions. Enables seamless, secure checkout for both online and in-store purchases.
• JaneGoldcoreGTM or Marketing PartnerCash back rewards program integrated with iHeartJane platform. Provides real cash back directly into customers' bank accounts on sponsored products, incentivizing purchases and building loyalty.
• Carbon Offsets To Alleviate Poverty (COTAP)minorStrategic or Co-development PartnerCarbon offsetting partner. The Sanctuary became the first Sacramento dispensary to utilize carbon offsetting via donation to COTAP for calculated facility and vehicle emissions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stiiizy: Vertically integrated cannabis company operating branded retail dispensaries alongside its own vape and flower product lines. Comparable in combining owned-brand SKUs with physical dispensary retail and omnichannel ordering.
• Cookies: California-originated cannabis dispensary and brand chain offering premium flower, vapes, and apparel across multiple retail locations. Directly comparable as a multi-format retail dispensary with proprietary house brands serving adult-use consumers.
• Embarc: California-focused cannabis retail brand with multiple dispensary locations emphasizing curated product selection. Comparable as a multi-store California adult-use dispensary operator with a similar premium positioning.
• Harborside: California legacy cannabis retailer operating dispensaries in multiple markets with both medical and adult-use licenses. Comparable as a licensed dual-license California dispensary operator with delivery and omnichannel capabilities.
• Kolas: Sacramento-based medical and adult-use cannabis dispensary operating in the same local market as The Sanctuary. Comparable as a direct local competitor serving overlapping customer segments across the Sacramento metro.
• Planet 13 Holdings: Cannabis retail operator known for large-format dispensary 'superstores' with broad product assortments and omnichannel ordering. Comparable as a premium dispensary operator using in-store experience, online ordering, and delivery to drive volume.
• The Source Cannabis: Sacramento-area dispensary offering medical and recreational cannabis with online ordering and in-store pickup. Comparable as a similarly positioned Sacramento omnichannel retailer competing for the same adult-use and medical patient base.

Broad incumbents

• Curaleaf: Vertically integrated multi-state cannabis operator with a large dispensary footprint. Comparable as a broad incumbent in licensed cannabis retail, serving adult-use and medical customers through stores and e-commerce.
• MedMen: Multi-state cannabis retailer with stores across several US markets. Comparable as an established omnichannel cannabis retail incumbent, though at much larger scale and broader geographic footprint than The Sanctuary.

Others

• Alpine IQ: Customer data and loyalty platform purpose-built for cannabis retailers, currently powering The Sanctuary's loyalty wallet. Comparable as an enabling ecosystem partner whose tooling shapes The Sanctuary's retention stack.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/thesanctuaryca

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Sanctuary Ca