What The Speedy Foundation does

The Speedy Foundation is a 501(c)(3) nonprofit organization founded in 2011 in memory of Jeret "Speedy" Peterson, a 3-time Winter Olympic aerial skiing athlete. Headquartered in Boise, Idaho with operational hubs in Truckee, California and Park City, Utah, the foundation pursues suicide prevention through mental health education and community action across five western U.S. states (Idaho, Utah, Nevada, California, and beyond). The organization operates remotely with six employees and a board of directors, relying on a coalition-based delivery model in which partner organizations, school districts, healthcare systems, and chambers of commerce serve as co-distribution channels rather than direct customers.

The foundation's core product surface centers on the Mentally Covered Training Center, an online learning management system hosted on Thinkific that delivers on-demand courses including QPR (Question, Persuade, Refer) gatekeeper training, Red Flag Recognition Training, Mental Health First Aid, and Youth Mental Health First Aid. It supplements the digital LMS with live in-person workshops (Mental Health First Aid, Youth Mental Health First Aid, Be Sensitive Be Brave cultural-responsive workshops), the Impactful Film Trilogy screening program (The Upstanders, LIKE, Angst), and school-based Hope Squad programming currently established in two high schools and two middle schools within the Tahoe Truckee Unified School District. Curricula are largely licensed from external authorities such as the QPR Institute rather than built internally.

Revenue is generated through a diversified nonprofit mix: individual and organizational donations, signature event fundraising (HOPE Golf Tournament, Hike for Hope, Tennis Tournament, film screenings), branded merchandise sales through the Mentally Covered storefront (with 100% of proceeds directed to mission), and grants from partner organizations and healthcare systems such as Tahoe Forest Health System. Pricing across training programs is structured as freemium — Mental Health First Aid is valued at approximately $247 per participant but offered at no cost — with merchandise and certain event registrations carrying transaction-based pricing. The Speedy Foundation is not a technology company; its value proposition is grounded in community-driven mental health education rather than proprietary software.

Name

The Speedy Foundation

Legal name

The Speedy Foundation

Website

https://thespeedyfoundation.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

The Speedy Foundation is a 501(c)(3) nonprofit founded in 2011 that delivers suicide prevention and mental health education across five western U.S. states through online training (Mentally Covered Training Center), in-person workshops, and coalition-based community programs targeting youth, schools, and mountain communities.

Ownership category

akta.pro rank

Product category

Mental Health Education and Suicide Prevention Services

NAICS

Voluntary Health Organizations (813212), Educational Support Services (61171)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

akta.pro secondary industry

Youth Justice, At-Risk Youth & Violence Prevention Nonprofits (BPAGADAM)

Keywords

• Suicide prevention training
• Mental health education
• Crisis intervention programs
• Community mental health
• Youth mental health

Headquarters

HQ city

Truckee

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations: The organization accepts charitable donations from individuals and organizations to support suicide prevention programs and mental health education initiatives.
2. Merchandise Sales: The Mentally Covered storefront sells branded merchandise including beanies, apparel, and accessories. 100% of proceeds go towards advancing the mission of preventing suicide and elevating mental health action.
3. Event Fundraising: Revenue generated through signature events including the HOPE Golf Tournament, Hike for Hope, and other community fundraising events.
4. Grants and Partnerships: Funding received through partnerships with organizations and foundations to support specific programs and community initiatives.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Speedy Foundation is a 501(c)(3) nonprofit that delivers free mental health education and suicide prevention programming, including QPR gatekeeper training, Red Flag Recognition, Mental Health First Aid, Youth Mental Health First Aid, and the cultural-responsive "Be Sensitive, Be Brave" workshops. Programs are delivered through the Thinkific-powered Mentally Covered Training Center, in-person training sessions, school-based Hope Squad chapters, community film screenings, and a merchandise storefront whose proceeds support the mission.

Product overview

The Speedy Foundation operates primarily as a mental health education and suicide prevention organization rather than a technology product company. Its core offerings center on the Mentally Covered Training Center, an online learning platform built on Thinkific that delivers on-demand courses including QPR, Red Flag Recognition, Mental Health First Aid, and Youth Mental Health First Aid. The organization supplements its digital training with live in-person workshops, its culturally-responsive Be Sensitive, Be Brave workshop series, and the Impactful Film Trilogy (The Upstanders, LIKE, and Angst). Community programs include care kits, mini-libraries, and various awareness events. A merchandise storefront (Mentally Covered Store) sells branded items to fund operations.

Differentiator

Problem solved

Functional benefit

Brands

• Mentally Covered: A campaign to ensure mental health is covered just like physical health, with merchandise available at mentallycovered.org
• Mentally Covered Training Center

Products and services

• Mentally Covered Training Center Online and on-demand training platform providing suicide prevention and mental health education courses including QPR (Question, Persuade, Refer) gatekeeper training and Red Flag Recognition training, built on the Thinkific LMS and offered at no cost to community members.
• QPR (Question, Persuade, Refer) Training Gatekeeper training program from the QPR Institute teaching participants to recognize warning signs, question, persuade, and refer individuals who may be suicidal, and access crisis resources. Offered as a complimentary online course.
• Mental Health First Aid 8-hour in-person training that prepares participants to provide first aid for mental ill health, teaching recognition of signs and symptoms, application of the 5-step ALGEE action plan, and awareness of local community resources. Valued at approximately $247 per person but provided free to participants.
• Youth Mental Health First Aid 8-hour in-person training focused on providing first aid for mental ill health specifically to young people and adolescents, applying the 5-step ALGEE action plan and connecting participants to local community resources.
• Be Sensitive, Be Brave Workshops Cultural responsive workshops for mental health and suicide prevention available in two formats (Mental Health and Suicide Prevention). 2-hour workshops serve approximately 15-40 participants and are offered virtually or in-person at no cost to community members, integrating culture and diversity throughout foundational training.
• Impactful Film Trilogy Film-based educational program comprising three films: The Upstanders (cyberbullying), LIKE (social media balance), and Angst (anxiety awareness). Used for community screenings and facilitated discussions to raise mental health awareness.
• Mentally Covered Store E-commerce storefront selling branded merchandise including beanies, belt buckles, apparel, and accessories. 100% of proceeds support the foundation's mission of preventing suicide and elevating mental health action.
• Know Overdose Program Community awareness and training program addressing drug overdose risks, providing resources and Narcan training in partnership with the Know Overdose Nevada County Coalition. Operated as a partnered initiative under The Speedy Foundation.

Quantifiable outcome

• Hope Squad programming established in 2 high schools and 2 middle schools in TTUSD
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Truckee Tahoe Suicide Prevention CoalitioncoreStrategic or Co-development PartnerA program of The Speedy Foundation, this coalition works to prevent suicide in the Truckee Tahoe region through community education, awareness campaigns, and partnership with local organizations. They coordinate Hope Squad programming in local schools and host community events.
• Know Overdose Nevada CountycoreStrategic or Co-development PartnerLocal campaign that increases knowledge and awareness around drug overdose risks and provides resources. Partners with The Speedy Foundation on opioid overdose prevention and Narcan training initiatives.
• Truckee Chamber of CommerceminorGTM or Marketing PartnerRegional business organization that provides platform for community engagement and business networking opportunities for mental health awareness initiatives.
• North Tahoe Business AssociationminorGTM or Marketing PartnerBusiness membership organization supporting local businesses in the North Tahoe region with community partnership opportunities.
• Community Collaborative of Tahoe Truckee (CCTT)coreStrategic or Co-development PartnerCoalition focused on community wellness and collaboration. Named The Speedy Foundation as Partner of the Year in 2024 for collaborative mental health initiatives.
• Linked By LegacyminorStrategic or Co-development PartnerPartnership program through The Kim Foundation connecting suicide prevention organizations and initiatives across regions.
• National Suicide Prevention Advocacy Network (NSPAN)minorStrategic or Co-development PartnerNational advocacy network working to advance suicide prevention policies and awareness at the federal level.
• American Association of SuicidologycoreStrategic or Co-development PartnerProfessional organization dedicated to the understanding and prevention of suicide. Provides evidence-based resources and professional standards for suicide prevention.
• Boise Chamber of CommerceminorGTM or Marketing PartnerRegional business organization in Boise, Idaho providing networking and community engagement opportunities for nonprofit partners.
• Nevada Coalition for Suicide PreventioncoreStrategic or Co-development PartnerStatewide coalition coordinating suicide prevention efforts across Nevada, working with local organizations and state agencies.
• Park City Chamber of CommerceminorGTM or Marketing PartnerRegional business organization in Park City, Utah supporting community events and mental health awareness initiatives.
• Utah Suicide Prevention CoalitioncoreStrategic or Co-development PartnerStatewide coalition coordinating suicide prevention efforts in Utah, supporting programs and resources for mental health awareness.
• Tahoe Forest Health SystemcoreStrategic or Co-development PartnerHealthcare system partner hosting mental health film screenings and community education events. Provides funding through the Truckee Core Values Fund Grant and Town of Truckee partnerships.
• UCHealthminorGTM or Marketing PartnerHealthcare system providing sponsorship support for the 'Feel It All' documentary film series and mental health awareness events.
• American Foundation for Suicide Prevention (AFSP)coreStrategic or Co-development PartnerNational organization providing resources, advocacy, and research for suicide prevention. Partner in community awareness events and fundraising.
• NAMI NevadaminorStrategic or Co-development PartnerNational Alliance on Mental Illness chapter providing education, support, and advocacy for mental health in Nevada communities.
• Hope SquadcoreStrategic or Co-development PartnerPeer-to-peer suicide prevention program active in schools. The Speedy Foundation provides training and support for Hope Squad chapters in TTUSD schools.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Active Minds: Student-led mental health awareness and suicide prevention nonprofit operating in high schools and colleges. Directly comparable to Speedy's Hope Squad programming and youth MHFA delivery model.
• The Trevor Project: Focused on suicide prevention among LGBTQ+ youth — a segment The Speedy Foundation explicitly serves. Operates crisis intervention (call/text/chat) plus education and training at greater scale and geographic reach.
• Crisis Text Line: Provides free 24/7 crisis support via text and operates as a peer complement to Speedy's QPR gatekeeper training. Both address the same continuum of crisis intervention and prevention.
• Sandy Hook Promise: School-based violence and suicide prevention nonprofit delivering 'Say Something' and other warning-sign training programs — overlaps directly with Speedy's Red Flag Recognition and Hope Squad offerings.
• To Write Love on Her Arms (TWLOHA): Nonprofit focused on mental health and suicide prevention among young adults, with similar event-driven fundraising and community education model. Comparable mission and target demographic.
• The Jed Foundation (JED): Protects emotional health of teens and young adults through school and college programs. Directly comparable to Speedy's Hope Squad and youth MHFA offerings; serves similar K-12 and higher-education audiences.
• American Foundation for Suicide Prevention (AFSP): The largest US suicide prevention nonprofit, directly partnered with The Speedy Foundation. AFSP funds research, runs public awareness campaigns, and delivers community education programs targeting the same end-user populations.
• National Alliance on Mental Illness (NAMI): The leading US mental health advocacy and education nonprofit; NAMI Nevada is a current Speedy Foundation partner. Both deliver community-based mental health education and stigma reduction programming to overlapping audiences.

Emerging players

• Born This Way Foundation: Founded by Lady Gaga, focused on youth mental health, kindness, and reducing stigma. Comparable cultural-brand-driven model to Speedy's Olympic-athlete-founded identity.

Broad incumbents

• Mental Health America (MHA): Long-established national mental health nonprofit offering screening tools, policy advocacy, and community education. Operates as a broader incumbent overlapping Speedy's education and stigma-reduction mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-speedy-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Speedy Foundation