The Summit Interquest

What The Summit Interquest does

The Summit Interquest, operating as Main Event Entertainment, is a US family entertainment center (FEC) chain headquartered in Dallas, Texas and founded in 1998. The company operates 44 entertainment centers across 17 states, with publicly stated plans to surpass 70 centers by the end of 2024. Each center bundles bowling, 100+ interactive arcade games, virtual reality, multi-level laser tag, billiards, gravity ropes, and (at select sites) mini golf and a Human Crane attraction, paired with a full-service chef-inspired restaurant and sports bar. The customer base is primarily families with children, teenagers and young adults, corporate event planners, and remote-team-building buyers, with The Summit Interquest / PlayAtTheSummit.com having been merged into the Main Event brand for the Colorado market.

The technology platform rests on three proprietary layers. First, the Fun Card stored-value system uses magnetic-stripe cards loaded with non-expiring credits that work across all locations and integrate with game machines, Winner's Choice merchandise redemption, and time-play modes. Second, the first-ever Main Event mobile app, launched November 2020, centralizes Fun Card reload, bowling lane booking, real-time promotions, and the proprietary Dinner Bell feature that lets families pause arcade play during meals. Third, the Virtual Experiences platform, developed with Two Bit Circus and Wildly Different, delivers four live-hosted virtual activities (The Main Escape, The Brainy Bunch, WFH Challenge, So Trivial) for remote corporate and group buyers at $25 per person. The company is part of the Dave & Buster's corporate umbrella, with investor relations redirected to daveandbusters.com.

Main Event's revenue model is multi-stream and consumer-anchored. Arcade and game play is usage-based via Fun Card credits, food and beverage is transaction-based with delivery through Uber Eats and DoorDash, birthday party packages are sold at fixed per-person prices ranging from $15.99 to $29.99, corporate events and team building carry professional-services pricing, and seasonal passes (Holiday Season Pass at $34.99, Summer Season Pass) introduce a subscription layer. Distribution combines direct walk-in physical centers, online and mobile booking, third-party delivery, and a dedicated corporate event sales team. Strategic partnerships, including a multi-year Dallas Cowboys marketing alliance and a Special Olympics International premier sponsorship, extend brand reach and event inventory.

Name

The Summit Interquest

Legal name

Main Event Entertainment, Inc.

Website

https://thesummitinterquest.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

The Summit Interquest, operating as Main Event Entertainment, is a US family entertainment center chain with 44+ centers across 17 states, offering bowling, arcade games, VR, laser tag, and dining for families, teens, and corporate groups.

Ownership category

akta.pro rank

Product category

Family Entertainment Centers

NAICS

Amusement Parks and Arcades (7131), Amusement Arcades (713120)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

akta.pro secondary industries

Party Games, Activities & Interactive Entertainment (HSACACAJ), Coin-Operated Entertainment (Pinball, Crane/Claw, Jukebox, Darts/Billiards) (MPAEAJAF)

Keywords

• Family entertainment centers
• Bowling and arcade
• Birthday party packages
• Corporate event hosting
• Virtual team building

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Arcade and Game Play: Revenue from arcade games accessed via FUNcard credits. Each game requires specified credits displayed at the machine. Credits never expire with no maintenance fees. Points earned from game play can be redeemed for merchandise at Winner\'s Choice.
2. Food and Beverage: Chef-inspired casual dining featuring shareables like wings, loaded nachos, oven-baked artisan pizza, and more. Full-service American-fare grill with handcrafted cocktails in a sports bar setting. Delivery available through Uber Eats and DoorDash.
3. Birthday Party Packages: Five birthday party packages ranging from $15.99 to $29.99, including The Main Event ($29.99), The Ultimate Gamer ($24.99), Pancakes & Play ($19.99), Teen All Access ($27.99), and Birthday Your Way (starting at $15.99). Packages include activities, food, and FunCards.
4. Corporate Events and Team Building: Corporate event hosting including holiday parties, team building programs, and group events. Virtual Experiences available for remote team building starting at $25 per person. Company provides personal party host and full logistical planning.
5. FunCard Sales: Stored value cards sold at locations and kiosks. May include activation fees varying by location. Credits can be purchased in various denominations and combined from multiple cards. Gift cards also available for purchase.
6. Season Passes: Holiday Season Pass offered at $34.99 (regularly $540 value) providing unlimited access to activities including gravity ropes, laser tag, and bowling Sundays-Fridays during promotional period December 18 through January 17. Summer Season Pass also available.
7. Delivery and Takeout: Curbside pickup and delivery service through Uber Eats. Orders include both food items (pizza, wings, burgers, kids meals) and entertainment items (at-home laser tag, Velcro darts, Frozen 2 Bowling sets). Two 30-minute game cards included with each order during promotional periods.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Operates a chain of family entertainment centers combining state-of-the-art bowling, 100+ interactive arcade games, virtual reality, multi-level laser tag, billiards, gravity ropes, challenge rooms, and full-service chef-inspired dining and bar under one roof. Also delivers a stored-value FunCard payment system, a proprietary mobile app, and a Virtual Experiences platform for live-hosted remote team building and parties.

Product overview

The Summit Interquest (Main Event) operates as a unified family and social entertainment center offering a multi-activity platform under one roof. The core offering combines state-of-the-art bowling, over 100 arcade games, virtual reality experiences, multi-level laser tag, billiards, and billiards/shuffleboard with a full-service bar and chef-inspired dining. The experience is enhanced by add-on modules including birthday party packages (The Main Event, Teen All Access, Ultimate Gamer, Pancakes & Play, Birthday Your Way), seasonal passes (Summer and Holiday Season Passes), and the proprietary Fun Card stored-value system. The company expanded its reach with a first-ever mobile app enabling FUNcard management and bowling booking, plus Virtual Experiences - a live-hosted online platform developed with Two Bit Circus and Wildly Different offering four virtual team building experiences (The Main Escape, The Brainy Bunch, WFH Challenge, So Trivial). Food and bar service includes oven-baked artisan pizza, wings, loaded nachos, handcrafted cocktails, and limited-time offerings like the Ultimate Birthday Cake Shake. The company also offers corporate events, group bookings, bowling leagues, and partnerships including the Dallas Cowboys themed birthday experience.

Differentiator

Problem solved

Functional benefit

Brands

• Fun Card: A stored value card with a magnetic strip that allows play of games at all Main Event locations in the United States.
• Game Card
• Virtual Experiences

Products and services

• Bowling State-of-the-art bowling lanes with pro-level equipment, featuring bumper options for beginners and regulation lanes for experienced bowlers, available at all Main Event locations.
• Arcade Games Over 100 interactive arcade games per center, including life-sized classics such as PAC-MAN and Galaga, plus the largest collection of full-size Mario Kart arcade games in the country.
• Virtual Reality Dedicated VR gallery at each center offering immersive experiences such as Beat Saber, VR Rabbids, and other VR games for guests seeking next-generation entertainment.
• Laser Tag Multi-level laser tag arena featuring foggy, black-light environments offering high-energy team combat play for groups and parties.
• Billiards & Shuffleboard Full pool hall with regulation billiards tables, classic shuffleboard, and a stacked bar for group entertainment at every center.
• Challenge Rooms Three mind-bending, skill-testing physical challenge rooms where teams earn stars to complete a final Boss Room, launched as a new attraction in 2024.
• Human Crane Ride-on crane attraction where guests become the claw and grab guaranteed prizes from the sky, introduced in 2024.
• Gravity Ropes Aerial adventure ropes course that lets guests take to the skies and experience elevated physical challenges.
• Mini Golf Mini golf attraction available at select locations, featuring challenging holes for all skill levels.
• Food & Bar Chef-inspired casual dining featuring shareables such as wings, loaded nachos, oven-baked artisan pizza, burgers, and handcrafted cocktails served in a high-energy sports bar with big screen TVs.
• Fun Card Stored value card with magnetic strip that allows play of games at all Main Event locations. Credits never expire, carry no maintenance fees, and can be combined across multiple cards; points are redeemable for merchandise at Winner's Choice.
• Main Event Mobile App First-ever Main Event mobile app enabling FUNcard management and reload, the proprietary Dinner Bell feature to pause arcade play for meals, bowling lane booking, real-time promotions, and localized center information.
• Virtual Experiences Platform Live-hosted virtual party and team building platform featuring four experiences (The Main Escape, The Brainy Bunch, WFH Challenge, and So Trivial) developed in partnership with Two Bit Circus and Wildly Different, priced from $25 per person.
• Birthday Party Packages Five structured birthday party packages ranging from $15.99 to $29.99 per person: The Main Event, The Ultimate Gamer, Pancakes & Play, Teen All Access, and Birthday Your Way. Each bundles activities, food, a FunCard credit, and Winner's Choice points; an Epic Birthday Party Package adds full-venue private rental.
• Season Passes Limited-time all-activity passes including the Holiday Season Pass ($34.99, regular value $540) valid Sundays through Fridays during the holiday season, and the Summer Season Pass with free picnic perks and unlimited soft drinks for large group bookings.
• Corporate & Group Events Dedicated event hosting for corporate clients, schools, and groups, including holiday parties, team building, and private events. Each booking is supported by a personal party host and full logistical planning, with catering and meeting space options.
• Delivery and Curbside Pickup Curbside pickup and delivery service available through Uber Eats and DoorDash, offering both food items and at-home entertainment games (at-home laser tag, Velcro darts, bowling sets) directly to customers.
• Bowling Leagues Organized bowling league program including the Open Lane Socials league experience, with weekly play, laneside social atmosphere, and participant perks.
• Ultimate Birthday Cake Shake Limited-time vanilla ice cream shake blended with cake syrup and topped with a Funfetti bundt cake piece and whipped cream, introduced October 2020 as a featured birthday offering.
• Birthday Wishing Wand Limited-edition candle snuffer designed to safely replace traditional birthday candle blowing, offered in three custom designs (birthday party hat, present, or bowling ball), launched October 2020.

Quantifiable outcome

• Serves 20 million+ guests annually across 44 locations
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• Two Bit CircuscoreTechnology or Integration · 16 November 2020Collaboration partner for Virtual Experiences platform development. Two Bit Circus provides live hosts for virtual team building, trivia, escape rooms, and interactive games. Los Angeles-based entertainment company recognized by Fast Company as one of the most innovative game companies of 2020.
• Wildly DifferentcoreTechnology or Integration · 16 November 2020Collaboration partner for Virtual Experiences platform. Provides trained live hosts for virtual team building experiences. Company specializes in team building activities for live events and remote games since 2003.
• Uber EatssupportingChannel Partner/ Reseller/ Distributor · 1 April 2020Delivery partnership for curbside pickup and delivery of food and entertainment items. Launched April 2020 at Plano, TX location with $0 delivery fee promotional offer. Includes food items and at-home entertainment games.
• DoorDashsupportingChannel Partner/ Reseller/ Distributor · 1 April 2020Delivery partnership for food and entertainment item delivery. Part of MainEventAtHome.com initiative bringing games and food directly to customers during pandemic period.
• The Birthday Party ProjectsupportingStrategic or Co-development Partner · 12 February 2020Nonprofit partner hosting quarterly birthday celebrations for children living in homeless and transitional living facilities. Main Event provides venue and support. Company donated $10 from every birthday package booked through February 2020 to the organization.
• Dallas CowboyscoreGTM or Marketing Partner · 22 January 2020Multi-year marketing partnership providing Main Event with official sports sponsorship status. Includes full marketing rights and designations connecting brand with Cowboys events, properties, players, and mascot Rowdy. Co-development of Cowboys-themed birthday party packages with branded party favors, gear, and player/Cheerleader/mascot messages. Brand integrated into marketing, promotions, and calendar activities in Dallas Metro region markets.
• Special Olympics InternationalcoreStrategic or Co-development PartnerPremier sponsor of Special Olympics International. Supports via fundraising and serves as venue for Special Olympics events nationwide. Hosts hundreds of athletes and events around the country each year as part of partnership commitment.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bowlero: Largest operator of bowling centers in the US (formerly Lucky Strike), increasingly repositioning as full entertainment destinations with arcades, F&B and event hosting; directly comparable on bowling-centric FEC model and event revenue mix.
• Chuck E. Cheese: Family entertainment center chain offering arcade games, rides, and pizza targeted at families with younger children; comparable on the family FEC positioning, birthday-party-centric revenue model, and arcade + dining integration.
• Round One Entertainment: Japan-based FEC operator with US locations featuring bowling, arcade, karaoke, and dining under one roof; directly comparable on multi-activity indoor entertainment format and broad demographic appeal.

Broad incumbents

• Topgolf: Large-scale golf-based entertainment venue operator with F&B and event hosting; comparable as a destination-format entertainment operator targeting families, groups, and corporate events, though anchored in golf rather than arcade/bowling.
• Dave & Buster's: Direct parent company and the largest US operator of entertainment-and-dining supercenters combining arcade games, sports viewing, and F&B; comparable because the same fundamental offer (arcade + F&B under one roof) exists at scale, and serves as both owner and adjacent brand.
• AMC Entertainment: Large US movie theater chain that has expanded into food/beverage and event programming; comparable as a destination out-of-home entertainment operator competing for consumer discretionary spend and group outings.

Emerging players

• Andretti Indoor Karting & Games: Indoor entertainment complex featuring karting, arcade, laser tag, bowling, and dining; comparable as a multi-activity FEC competitor in select markets, though smaller and more regionally concentrated.
• Two Bit Circus: LA-based interactive entertainment and immersive game venue that co-developed Main Event's Virtual Experiences platform; comparable on technology-driven FEC format and live-hosted interactive entertainment.
• K1 Speed: Indoor karting and entertainment operator with arcades, food, and event spaces; comparable as a multi-activity indoor entertainment venue competing for group and corporate event spend.
• iFLY Indoor Skydiving: Indoor skydiving and experiential entertainment operator with group events and STEM programming; comparable as an attraction-based entertainment operator competing in family/group experiences and event bookings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mymainevent
• Facebookfacebook.com/mymainevent
• Instagraminstagram.com/mymainevent
• LinkedInlinkedin.com/company/the-summit-interquest

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Summit Interquest